Smartphone users expect a lot of their device, and so they should, given that most manufacturers are pushing for consumers to pay premium prices for their creations, but despite this, battery life isn’t meeting consumer expectations, according to JD Power and Associates.
It will be a wake up call to smartphone vendors as results show that battery performance is the key part for firms to secure customer satisfaction and loyalty.
Satisfaction levels vary based on 3G and 4G connectivity, with the latter ranking 6.1 out of ten, lower than 3G on 6.7 out of ten. This is due to 4G needing more power in order to search for the next-generation signal it’s supposed to provide users.
Additionally, 4G smartphone use their devices for calls, texts, emails and web browsing more than 3G users, which takes an additional toll on the power.
Kirk Parsons, senior director of wireless services at J.D. Power and Associates, said: “Both carriers and manufacturers recognise the fact that battery life needs to be improved.
“However, the study uncovers the need for a greater sense of urgency — short battery life can result in perceived phone problems, higher rates of merchandise returns and customer defections.”
Results show that satisfied consumers are more likely to repurchase the same brand of smartphone, compared to those who are dissatisfied, who will choose to look elsewhere.
Apple ranks as the highest manufacturer for customer satisfaction scoring 839 out of 1,000 across all form factors, while HTC comes second with 798 out of 1,000.
Source: Mobile Entertainment Biz