Claym

Indian Start-Up ClaymX among 37 new partners to join the Tizen Association

Tizen Association recently announced their newest members that will work on the development of the Tizen operating system. These new partners will be strategic contributors in strengthening the open source operating system. The new members will ...
facebook-ads

Facebook’s Mobile App Install Advertising is very powerful, with higher ROI

Mobile App marketing space has been evolving and it clearly is a great opportunity with Facebook unveiling of its mobile ad network, called Audience Network, Facebook has made clear that it views mobile app developers as key to its long-term ...
Mobile Location Based Advertsing

Mobile Location-Based Advertising will be worth € 10.7 billion in 2018

According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from € 1.2 billion in 2013 at a compound annual growth rate ...
gartner

Global Mobile Ad-spend Expected to reach $18.0 billion in 2014

A recent report by Gartner has forecasted that Global mobile advertising spending is expected to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013. The market is expected to grow to $41.9 billion by 2017. Gartner said ...
mobile-ads

By 2018, Mobile Ad Spend to Reach $40 Billion – Juniper Research

According to a recent report by Juniper Research, increased utilisation of analytics platforms, allied to the introduction of innovative ad formats and purchasing mechanisms, will push global mobile ad spend beyond $39 billion in 2018, up from ...
twitter

Twitter Acquires Mobile Ad Exchange Platform MoPub

Microblogging network Twitter has announced the acquisition of MoPub, a mobile-focused advertising exchange. MoPub’s technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising — direct ...
Mobile Advertising

70% of worldwide mobile ad revenues dominated by Google and Facebook

Google and Facebook will combine to control close to 70 percent of worldwide mobile ad revenue share in 2013, eMarketer reports. The overall mobile ad market is expected to grow 89 percent to $16.65 billion worldwide this year, eMarketer forecasts. ...
Audianz

Location Based Mobile Ad company Audianz.com Partners with xAd; Extends xAd Reach In Exploding Indian Mobile Market

With nearly 74 million smartphone users and mobile ad spending projected to double by the end of 2013 in India, mobile-location based advertising platform xAd has officially announced its expansion into India. As part of the expansion, xAd is ...

Komli Media Appoints Rakesh Malani As Chief Financial Officer

Media technology platform Komli Media has announced the appointment of Rakesh Malani as Chief Financial Officer (CFO) as part of the company’s strategic objective to achieve rapid growth. In this role, Rakesh will be responsible for all ...

DGM India Announces the Launch of dgStream – The first-of-its kind video and content ad network

DGM India today announced the launch of first-of-its kind video and content ad network, dgStream. dgStream will operate as a Video Supply Side Platform (SSP) that reaches and monetizes relevant audiences across 10,000+ websites. dgStream would ...
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