gartner

Global Mobile Ad-spend Expected to reach $18.0 billion in 2014

A recent report by Gartner has forecasted that Global mobile advertising spending is expected to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013. The market is expected to grow to $41.9 billion by 2017. Gartner said ...
mobile-ads

By 2018, Mobile Ad Spend to Reach $40 Billion – Juniper Research

According to a recent report by Juniper Research, increased utilisation of analytics platforms, allied to the introduction of innovative ad formats and purchasing mechanisms, will push global mobile ad spend beyond $39 billion in 2018, up from ...
twitter

Twitter Acquires Mobile Ad Exchange Platform MoPub

Microblogging network Twitter has announced the acquisition of MoPub, a mobile-focused advertising exchange. MoPub’s technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising — direct ...
Mobile Advertising

70% of worldwide mobile ad revenues dominated by Google and Facebook

Google and Facebook will combine to control close to 70 percent of worldwide mobile ad revenue share in 2013, eMarketer reports. The overall mobile ad market is expected to grow 89 percent to $16.65 billion worldwide this year, eMarketer forecasts. ...
Audianz

Location Based Mobile Ad company Audianz.com Partners with xAd; Extends xAd Reach In Exploding Indian Mobile Market

With nearly 74 million smartphone users and mobile ad spending projected to double by the end of 2013 in India, mobile-location based advertising platform xAd has officially announced its expansion into India. As part of the expansion, xAd is ...

Komli Media Appoints Rakesh Malani As Chief Financial Officer

Media technology platform Komli Media has announced the appointment of Rakesh Malani as Chief Financial Officer (CFO) as part of the company’s strategic objective to achieve rapid growth. In this role, Rakesh will be responsible for all ...

DGM India Announces the Launch of dgStream – The first-of-its kind video and content ad network

DGM India today announced the launch of first-of-its kind video and content ad network, dgStream. dgStream will operate as a Video Supply Side Platform (SSP) that reaches and monetizes relevant audiences across 10,000+ websites. dgStream would ...

Apple's iOS Leads Rival Mobile OS On Global Ad Impressions and Revenue

The latest Opera Mediaworks’ Q2 State of Mobile Advertising report has revealed that Apple’s iPhone generates 36.4% of revenue compared to Android’s 27.8%, and overall iOS is the clear leader, with 43.8% of impressions served on ...

SVG Media Attains a New Milestone in the Indian Digital Media Space

Digital media network, SVG Media has announced that it has retained its leadership position with the current expanded reach of 35.4 million unique visitors. As per the latest comScore numbers, SVG  Media (including all entities: Tyroo, PrecisionMatch ...

Vserv.Mobi Appoints 3 Key Executives To Its Team, Establishes Africa Office

Mobile advertising network Vserv.mobi has announced the  appointment of 3 key executives to its team – Jacqui Boyd, Sales Director – South Africa; Max Ku, Business Development Director – Malaysia and Nguyen Quang Duy, Business ...
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