Komli partners with Yoose for Location Based Advertising
Komli Mobile, a division of Komli Media today announced a new sales partnership with YOOSE, the global hyper-local mobile ad network. With an initial focus on India and South East Asia, the partnership will augment Komli’s existing mobile advertising services for brands and agencies with new hyper-local and rich media capabilities, powered by the YOOSE network. Location Based advertising space is hotting up in India. Lot of players have shown interest in this space.
The partnership with YOOSE supports Komli’s vision to continually deliver across the digital display advertising spectrum for its clients and introduces the power of hyper-local in an accessible, measurable and effective way for advertisers. Amit Bhartiya, VP – Komli Mobile says, “As leaders within the digital media advertising space across India and South East Asia, our objective is to add a hyper-local offering into our mix that ensures setting best-practice standards for mobile geo-targeting and engagement, both for our clients and their consumers. We consider the YOOSE partnership to be fundamentally important in achieving this and are confident of the significant value this will bring to advertisers across India and South East Asia.”
The YOOSE hyper-local network will help Komli’s advertisers to tap a network reach of 1.44B monthly ad impressions in Southeast Asia alone. Engaging this market through geo-targeting enables advertisers to make best use of their mobile budgets and drive campaign objectives such as retail footfall for designated stores or online actions for e-commerce. In the case of dynamic banners, mobile consumers who enter a geo-defined radius (this could be around a particular store, venue, street or other designated ‘hotspot’) will be shown the relevant ad for that location within their favourite mobile apps and sites. Clicking on these dynamic ads activates the campaign call to action – click to buy, call, locate, download, play video or go to landing page within a brand app or social media site, the latter making engaging SoLoMo (Social – Location – Mobile) campaigns a rewarding option, especially in light of Komli’s sales partnership with Facebook and Twitter.
YOOSE CEO, Christian Geissendoerfer says, “Our partnership with Komli can now realise the rapid growth of smartphone adoption and potential of scale across India and South East Asia through mobile geo-targeting and give advertisers the means of maximising those advantages with campaigns that drive measurable, commercial results. We look forward to contributing to the success of Komli’s digitally innovative clients as they launch their hyper-local mobile campaigns.”