Windows Phone Store reaches 200,000 apps


Microsoft’s Windows Phone Store now has more than 200,000 titles, with the app store seeing more than 12 million ‘transactions’ per day, the company revealed.

In a post on the Windows Phone Developer Blog, Todd Brix, director of the Windows Phone apps team, said the company is “already seeing momentum build” in the Store, driven by promotions and the run-up to Christmas.

Brix urged developers to finish their Windows Phone titles or update those they already offer to take advantage of the Christmas uptick in demand and slew of recently-launched Windows Phone devices.

Microsoft introduced gift cards to encourage users to discover and purchase apps on their new devices, with the company forecasting that more than $100 million worth will be available in user accounts across 41 markets.

Microsoft is establishing more direct billing relationships with operators to boost uptake in markets where credit card penetration is low. According to Brix, there are now 51 operator connections in 31 markets for direct billing, “substantially more than any other smartphone platform”.

The company has seen a six-fold increase in transaction volume in developing markets where direct billing has been introduced.

Brix also promised “creative new approaches” in the new year to help developer reach users.

He also recommended developers focus on a number of areas to boost downloads and revenue.

These include selecting the global distribution option in the Dev Center when submitting apps to boost geographic reach, and publishing to markets where direct billing is available, as this has been shown to boost downloads.

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For Him Magazine (FHM) India Launches Its Windows Phone 8 App

fhmRecently Men’s lifestyle magazine For Him Magazine (FHM) India, launched its app on Windows phone 8 for free. According to FHM Windows phone was the natural choice for the company. The app has special features such as the lockscreen where the images continually change on a schedule pre-set by the user.

The FHM app can be downloaded from the Windows Phone store where the content will be uploaded twice a week which it will include different sections like cover girl, the girl next door, an extended image gallery, jokes, witty one liners and the latest on bikes, cars and gadgets as well as contests.

In order to access favorite sections of FHM, users can pin the sections onto the start screen and directly access one’s favorite sections. Users have the option to increase and decrease the tile according to their interest areas. Readers can choose their favorite pictures available on the FHM app and set them as a lockscreen. Besides choosing their lockscreen wallpaper, readers can also access content exclusive to the app from FHM India.

Commenting on the launch, FHM India editor Kabeer Sharma said ,” We’ve taken the best parts of FHM and put them in an app for your Windows 8 Smartphone. But, for those who scandalise easily, we have put in gadgets, music, cars and trivia in there too. The app is your daily dose of content broken down bite sized just like your mother used to do.”

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Times Internet Launches App For Windows Phone 7 and 8

times-internetAt TechEd Bangalore, Times Internet announced the launch of app for Windows Phone 7 and 8.

With the Windows app, users have access to a catalog of millions of songs in more than 21 languages. Gaana for Windows Phone has been made to ensure that a user has a smooth social experience. Users can easily share their favorites with friends on Facebook, Twitter, or by email.

The app enables users to bring their playlists and favorites from other platforms to Windows Phone. With this app users can make playlists or hear their favorite playlists, and sync them across the web and phone. With smart recommendations, users can listen to similar songs, artists, or albums.

gaana windows



More and more Launches Two New Apps for Windows 8

hotelHotel booking website has launched two new apps for Windows 8, an iteration of its highly successful app specifically designed for mobile and another built specifically for Windows 8 tablet. The new apps aim to help customers using Windows 8 on-the-go to easily and quickly research, search and book hotel accommodation, as well as review reservations, read customer reviews and search for specific mobile only deals.

Besides this, customers can also pin a page to their homepage at any point in the App, whether it is a specific hotel or their upcoming reservation, this then allows them to have instant access to that information. They can also ‘discover’ regions from across the world directly on the home page, including Africa, Asia and Europe when using the tablet app. It then drills down into country and city specific information offering inspiration to those undecided on their holiday destination

According to the company, till date the app has been downloaded 15 million times globally and represents a significant and growing part of the business. The apps offer customers access to almost 200,000 hotels worldwide in more than 25,000 destinations, more than 20,000 last minute deals,  more than 7 million user reviews and last-minute hotels rooms close to their location.

Commenting on the launch, Scott Booker, President,, said, “We are very pleased to have launched the Windows 8 Apps into the market for our users. Our team has worked tirelessly to build apps that are tailored to the needs of our customers and those using this operating system. We have had a very clear strategy, throughout the evolution of our mobile products, to build Apps that are specifically designed for individual devices and operating systems. We do not believe in a one size fits all method and this launch is the latest innovation in this process. Our current apps have been downloaded globally by 15 million users and we are looking forward to seeing the Windows 8 products contribute further to this number.”

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Microsoft Launches English Club – An Exclusive English Learning App

microsoftMicrosoft has launched an exclusive Windows 8 application, English Club – its latest English learning app. This app aims to take users with basic English language proficiency to the next level so that they can. English Club can be downloaded on to Windows 8 devices and comprises of a range of fun-filled language learning resources presented in an entertaining and often humorous format. The app is free and has been downloaded more than 125,000 times already.

The content for this app has been created by the British Council, a pioneer in creating content for mobile learning platforms. The app includes standard words, advanced words, business terms, hangman, jumbled words, as well as stories for kids etc, all of which users can access to learn English and have fun on the go. It enables users to learn new vocabulary, to identify the meaning of select words and idioms, spell and pronounce the words correctly and practice their usage in active situations. Users can also monitor their progress and compete with others using the same app.

Each vocabulary set contains word sets for general, intermediate and advanced learners and a special collection of business-related vocabulary for learners who need to use English as part of their work.

Each word also features:

  • a fun animation showing the word in context through natural dialogues.
  • high quality audio used to demonstrate the correct pronunciation
  • the meaning of the word explained in simple language
  • the usage of the word demonstrated through videos using real-life situations.

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Zero-Sum Launches 'coMix on-the-go' For Window Phone Store

comixZero-Sum Wireless Solutions India Private Limited has launched its‘coMix on-the-go’ app for distribution on the Windows Phone Store . As an exclusive offer to Nokia Lumia users, coMix on-the-go offers Nokia users more than hundred free comic titles for download. The app meets the Nokia global design and quality review standards that are aligned to WP8 platform guidelines. With this launch, Zero-Sum’s coMix on-the-go digital comic platform is now available across all the leading app stores worldwide.

According to the company, all paid comics available on coMix on-the-go app are priced cheaper than their paperback versions at Rs.55 per comic title. Zero-Sum has partnered with a wide variety of publishers from India and across the world to bring over 1200+ comic titles across various content genres such as Action, Romance, Comedy, Mythology and Adventure to the coMix on-the-go platform.

coMix on-the-go has been built on Zero-Sum’s proprietary ‘Framer’ technology. The app provides users with an incredible digital reading experience based on Zero-Sum’s goal of replicating the paperback reading experience onto digital mediums. Readers can seamlessly navigate through each comic and are provided with multiple reading options that enable them to preview each comic book andread each comic in single page view mode, Frame view mode and Zoom view mode in both horizontal and vertical page orientations. The app also incorporates a unique ‘Action mode’, which enables device vibration on the Windows Phone 8 device that immerses readers into the action sequences depicted by the comic artist during the display of action frames in each comic.

With this launch, coMix on-the-go comic store app has been deployed on all leading Mobile operating systems including Android, iOS, Blackberry, Symbian and PC.

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TOI's Alive App Sees Close To 3.4 Lakh Downloads

aliveThe Alive App, has seen close to 3.4 lakh downloads since its launched by Times of India on December 13, 2012. The Alive App is the world’s first augmented reality application that’s available on five major platforms — Android, iOS, Blackberry, Windows and Symbian.

To access the augmented content, TOI readers need to download the Alive application on their mobiles. Focussing the phone’s camera on news reports, pictures or ads in the newspaper (that carry the Alive logo) automatically fetches up related videos or pictures.

According to latest reports, the freeware app was downloaded by as many as 3.4 lac users till January 28. Reports also revealed that Alive augmented visuals released in TOI over the last 30 days have received successful scans ranging from 2.2 lakh to 11.0 lakh per day with an average of approximately 4.6 lakh successful scans every day.

Reports found that users spend an average of 2.4 minutes per day viewing content on their mobile phones.  Bollywood, Sports and National content are the three most popular categories that have emerged among Alive users.

The Alive App, developed in partnership with TimesMobile Ltd, uses the mobile device’s camera to recognize pre-loaded images from the newspaper and plays back augmented pictures or video connected with the particular image. According to reports, the app is a continuous chartbuster in the iOS app store, featuring among the top 100 in its free app category.

Alive App is available on select Android (version 2.2 and above), iOS (version 4.3 and above), BB (version 5.0 and above) and Symbian (version S60 and above) handsets.

More and more Launches Mobile Apps For All Platforms

gaanaMusic streaming service has launched its mobile apps for all platforms including Android, iOS, BlackBerry and J2ME devices. The mobile apps aim to give music lovers access to millions of songs including Bollywood, Hollywood, Tamil, Telegu, and regional music on their mobile phones. These apps will enable music lovers to listen to the music of their choice anytime at any place.

The My Zone feature provides users with the ability to see their history, their favorite songs, playlists, albums and artists across your computer or mobile phone (automatically synced in real-time across all devices).


The social integration feature helps users to see what their friends are listening to. With the radio mode feature, users can turn any song into a radio station automatically.

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Expedia App Launched On Windows 8

expediaOn Tuesday, leading online travel agency announced the launch of its popular Expedia app on Windows 8. The new Expedia App is available immediately for free download in the Windows Store.

The launch of this app will enable Windows 8 users to book hotels in a flash. With more than 140,000 hotels to choose from and the ability to save up to 60% off with Expedia exclusive mobile deals, the Expedia app for Windows 8 provides users with both great options and great deals.

Commenting on the launch, John Kim , Senior Vice President, Global Product, Expedia said,”With exclusive mobile deals, verified reviews and real-time availability counts,  the Expedia app provides the best way to book the best hotel on your trip.”


Some key features of the Expedia App on Windows 8 Store are:

  • It is one of the only apps for Windows 8 users offering mobile exclusive deals. Windows 8 users will have special access to Expedia’s mobile exclusive deals that can yield savings of up to 60% off.
  •  Earn valuable Expedia Rewards points with booking. When booking with the new Windows 8 app, users can earn valuable points to redeem flight and hotel bookings through the Expedia Rewards program without the worry of blackout dates.
  •  Leverage valuable customer insight when booking through Verified Reviews. Expedia App users on Windows 8 will have access to more than a million Expedia vetted and verified travel reviews written by actual Expedia travelers.
  • Ability to search real-time inventory. The Expedia app for Windows 8 has urgency messaging showing users in real time how many rooms are available at a certain property at a certain price point.

More and more Introduces New Kindle App For Windows 8

Yesterday,, Inc.,introduced a new Kindle app tailored for Windows 8. Now customers around the world can download this free app and enjoy Amazon’s selection of over 1.5 million books at the best prices, including over 200,000 exclusive titles.

Commenting on this, Dorothy Nicholls, Vice President, Amazon Kindle said, “The Kindle ecosystem offers customers massive selection and the lowest prices, along with hundreds of thousands of books that are only available in the Kindle Store. We’re excited to make the best content selection, along with all of the benefits of the Kindle ecosystem, available on Windows 8. We’re thrilled that leading manufacturers have selected the Kindle ecosystem for pre-load on their new Windows 8 devices.”

The new Kindle app offers the features customers love about Kindle, including Whispersync technology which automatically syncs a customer’s last page read, bookmarks, notes, and highlights across all of their Kindles and Kindle apps. The app is available worldwide in English, French, German, Italian, Spanish and Portuguese. Kindle for Windows 8 has instant access to over 1.5 million books at the best prices, including over 200,000 exclusive titles. Over 650,000 books are priced at $4.99 or less; over 1.2 million are $9.99 or less. Using the new features of Windows 8, the Kindle app enables customers to pin their books to the Start screen for instant access to their favorite titles and search their library and Kindle store with the Search charm. Customers can also use the Share charm to easily share favorite passages and recommended books to friends and other apps without leaving the Kindle experience.

Kindle books are “Buy Once, Read Everywhere” – customers can read Kindle books on any Kindle e-reader or Kindle Fire, as well as on iPad, iPod touch, iPhone, PC, Mac, BlackBerry, Windows Phone, Android phones and tablets, in web browsers with Kindle Cloud Reader and now on Windows 8 devices. To learn more, users can visit and download the free app from the Windows Store.

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