IMImobile Launches DaVinci Social

imimobileYesterday IMImobile announced the launch of DaVinci Social, a universal platform that provides enterprises such as banks, retailers, utilities, brands and  broadcasters with the tools they need to listen, contextualize, respond, publish and analyse mobile and social media customer interactions.

DaVinci Social gives users a coherent, unrestricted view over the mobile and social landscape, allowing users to manage inbound and outbound content across SMS, MMS, email, Twitter, Facebook, Instagram and YouTube from one single dashboard. With multiple channels connected into the platform, users can build and deploy consumer engagement campaigns to grow an audience base, deliver instant customer service over mobile and social media channels, and publish or distribute user generated content to multiple outbound channels.

DaVinci Social can be utilised by multiple types of users for a number of different purposes, including enterprises such as banks, retailers, utility companies or brands and broadcasters. Brands and enterprises can provide a complete customer experience by implementing customer services over mobile and social channels, improving customer satisfaction by real time listening and management of customer comments and feedback. Broadcasters can utilise DaVinci Social to quickly filter incoming audience communications for external publishing to other audience visible channels including widgets, websites, on screen overlays, mobile sites, second screens and presenter tablets. DaVinci Social has already been used by a number of leading European and Asian broadcasters for a variety of television and radio shows, dealing with high volumes of traffic from multiple audience communication sources.

Commenting on the launch, Sudarshan Dharmapuri, Vice President of Product Management at IMImobile said,“We are excited to launch DaVinci Social during the Social Media Week in Mumbai. With consumers continuing to use a multitude of channels to communicate with brands, broadcasters and enterprises, having a tool for real time engagement is becoming key to staying relevant in today’s fast moving market. DaVinci Social provides all the tools to utilise user generated content of the most influential mobile and social channels in order to create more meaningful conversations and make smarter business decisions. The launch of DaVinci Social represents a key milestone in accelerating IMI’s growth strategy and further cementing the company’s positioning as a leading technology and solutions provider at the cusp of mobile, social and cloud technologies.”

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Safety at your finger tips with ‘imShakti’ from Notion Ink, Android App Launched

I Am Shakti

I Am ShaktiNotion Ink, a technologically adept, innovation driven company, today announced the launch of their safety enhancing mobile application imShakti which assists users in emergency situations. The application once installed can be utilised in emergency situations. On pressing the Power button 5 times in quick succession within 2 seconds, imShakti will send users’ location as default message to their listed emergency contact at that time and convey that the user is in need.

“Emergency situations won’t give prior notice or hint against a specific gender. It could be women, men, children, senior citizens or patients. In view of the mobile penetration, we contemplated that it would be more relevant to target all mobile users. imShakti upholds the underlined endeavour to make the users believe that “I Am Shakti” and to not be afraid of any situation. This instant service can boost your confidence with the certainty that timely help is on the way. When we are in a panic situation, we don’t have time to unlock the phone, look for the application and select that one feature to help you immediately. We are confident that this application will make a significant impact in emergency situations,” said Rohan Shravan, Founder & CEO at Notion Ink.


SMS with user’s location is sent instantly on pressing power button 5 times within 2 seconds
 All Android mobile users can use this app
imShakti gets the location from the GPS, cell-towers, and Wi-Fi.

During an emergency, we don’t get lot of time to think and sometimes it’s difficult to think straight. It is however important that your loved ones be notified, and that the authorities are able to pinpoint your exact location.
I’m Shakti (IMS) is an initiative by Notion Ink to build tools to enhance safety for Women, Kids and generally everybody. IMS provides you with the fastest and simplest way to contact your nearest and dearest during emergencies.
If you’re in trouble and need to notify your emergency contacts, press your power button 5 times (within 2 seconds)!
All you have to do is set a/some emergency contact/s and your phone will send them an Emergency Text Message (SMS) with a preset message. If your phone can find your approximate location, it will be included as part of the Emergency SMS.
If your location cannot be found, the Emergency SMS will be sent without your location and the phone will continuously search for your location. When it does find your location, another SMS will be sent with your location details.
Note – To activate sending Emergency SMS, press the power button quickly 5 times within 2 seconds. Alternatively, you can open up the application and click on the button that says “Send Emergency SMS”

Other Features

On opening the application, users can customize their Emergency SMS. This feature assists in case users are not in a hurry or have no access to the internet, as they can quickly type in the location. The SMS is built by simple check boxes enabling the user to add customized texts (like “Don’t call back, not safe; Pick me up, will wait here; I’m very low on battery”).

There is an option to turn off all your connectivity services, dim your screen and kill all running applications in case you’re critically low on battery and need to conserve your charge.
There is also another option that enables you to put your phone in a state of complete silence.
All Android mobile users can use this app when they are in tough situations and think their loved ones must be informed about the situation and location immediately.


Notion Ink takes the privacy of its users very seriously, and given the intended use of the application, it is important that information like the location of a person be accessible only to whom the users wish to send it to. There is NO back up taken on the location or phone numbers, or number of times the application was used to send SMSes. The application is self sustaining and does not require or utilize a server on the backend to run.

Download the app for your device :



More and more Introduces Taxi Booking Via SMS

bookmycabRecently introduced the taxi booking via SMS service. This is the company’s second unique initiative, a short while after launching the “Happy Hours” initiative.

Now to book a cab, a customer can simply use their mobile phone and SMS their requirement as to pick up location, drop location, pickup time to cab type (a/c or non-ac. The customer will get an immediate SMS confirming acceptance of the booking. Subsequently customer gets a call from the call center to take down complete details of their requirement. The booking will be allocated to them in due course subject to availability of the cab at the requested place and time.

Commenting on the launch, Mr. Avinash Gupta, CEO, said “We are happy to announce our new commuter-friendly initiative. We take pride in being the first radio taxi service in the city to launch this service. The format customers need to follow is SMS TAXI BOOK <Requirement like pickup, drop, time etc.> to 92200 92200. Unlike other operators, this SMS will attract the normal SMS charge. No special charges are applicable for this SMS making it convenient for the customer.”

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Paytm mobile App Now Available on Nokia Asha Touch and Windows Phones

paytmYesterday One97 incubated Paytm announced the launch of its mobile application for Nokia Lumia and Windows Phones, and the Nokia Asha Touch phones. Speaking on the occasion, Mr Harinder Takhar, CEO, Paytm said “At Paytm we have always strived to create a smooth experience for our users irrespective of their choice of device and this initiative is yet another effort to extend the world-class experience Paytm is known for to Nokia Asha and Windows Phone devices.”

Joe Devassy, Regional Head, Developer Experience for India Middle East Africa, Nokia said “Mobile wallet apps have gained immense popularity amongst the smartphone and feature phone users in India. This is primarily because consumers are looking for convenient ways to buy tickets and pay their bills. We are very excited to partner with Paytm as through this partnership we are offering our Asha and Lumia consumers an ideal platform to recharge their phones and make payments while on the go. We look forward to Paytm support to provide great utility, accessibility and seamless experience to our consumers across price segments.”

Paytm has over 6 million satisfied users that enjoy the Paytm experience on web, sms, ivr, mobile site and mobile app. With the launch of these two apps, Paytm hopes to continue its leadership on these new platforms as the no. 1 utility app in the recharges and bill payments category.

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MakeMyTrip Launches SMS-based Bus Booking Service For Entry level Phone Users

makemytripOnline travel portal MakeMyTrip has launched SMS-based bus-ticket booking service for entry-level phone users. The company’s latest offering enables entry-level mobile phone users to book bus tickets for over 1,300 operators over 12,000 routes across India including the inventory for Punjab Roadways, Gujarat State Road Transport Corporation, Goa and Bihar Road Transport Corporation and Himachal Pradesh Tourism Development Corporation.

To avail the service, customers need to SMS details like destinations of travel, number of passengers and date of travel on a designated number. Then MakeMyTrip will respond with choices of different operators on that day and route. Users will be required to select the operator of choice and make payments using the IMPS (immediate payment service) transaction route.

Commenting on this initiative, Amit Somani, Chief Products Officer, MakeMyTrip said, “India is the largest market for mobile phones, with the growth in handsets-sales and new mobile connections far out-pacing sales of desktops, notebooks and new internet connections. To ensure that the non-smartphone users can also avail and experience the benefits of the mobile platform, we have developed this SMS-base service for bus-ticket reservation. ”

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IRCTC To Launch SMS Based Ticketing From July 1

irctcIRCTC has announced that it will be launching an SMS – based ticketing from July 1 and a dedicated number will be announced soon for this. Describing the step as environment-friendly as no print-out is required, a senior IRCTC official said ,”mobile- based booking provides the users ease and convenience of booking tickets from anywhere and anytime. There will be no requirement of a printout because the ticketing message will be considered as valid during the journey.”

To avail this service, a user has to register the mobile number with IRCTC as well as one’s bank. The Bank provides MMID (Mobile Money Identifier) and OTP (one time password) for authorization of payment.

For SMS booking a passenger has to type the train number, destination, journey date, class and passenger details like name, age and gender on the SMS box. After this, the sender will receive a transaction ID. The user can then make payment through sending another SMS by typing PAY followed by the transaction ID, MMID as received from the bank and password. On completion of these steps, the passenger’s ticket is booked. The service is available to all mobile subscribers and Rs 3 is being charged per SMS and payment gateway charges are Rs 5 for ticket amount upto Rs 5000 and Rs 10 for more than Rs 5000.

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Over 950 mn Mobile Ticketing Users By 2018 – Juniper Research

juniperAccording to a new report- Mobile Ticketing Strategies: Air, Rail, Metro, Sports & Entertainment 2013-2018, by Juniper Research, over 950mn mobile phone users worldwide are expected to use their handsets for mobile ticketing by 2018, up from 458mn this year. Growth is expected to be driven primarily within key transport verticals, although latterly significant uptake is anticipated across sectors such as live entertainment events and cinema ticketing.

The report found that the airline industry was a particularly strong proponent of mobile ticketing, with adoption of mobile boarding passes rising sharply since the worldwide implementation of BCBPs (Barcoded Boarding Passes) in 2010.

The report revealed that while mobile has for some years been a key ticketing delivery channel across Scandinavian metros, deployments were increasing both elsewhere in Europe and in the US and were achieving strong levels of adoption. At Boston’s MBTA, which introduced mobile ticketing in late-2012, mobile accounted for 10% of ticket sales within seven weeks of launch.

The report also noted that in the short term, the outlook for NFC ticketing was less optimistic, with a lack of implementation standards a key barrier to interoperability.  Furthermore, transaction speed targets have yet to be achieved, providing a further obstacle to widespread deployments and increasing the probability that contactless cards, rather than NFC handsets, will be the primary delivery mechanism.

Commenting on the insghts, report author Dr Windsor Holden said, “We had already scaled back our forecasts for NFC Ticketing deployments in the wake of Apple’s decision not to include an NFC chipset in the iPhone 5. Given the outstanding technical issues and the continuing failure of NFC stakeholders to communicate the value proposition to transport operators, further downward revisions were required; we do not envisage anything other than ad hoc deployments in the immediate future.”

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OnMobile To Acquire Boston Based Livewire Mobile

onmobileValue-added services company OnMobile Global Limited will acquire the business assets and liabilities of Livewire Mobile, a leading provider of end-to-end managed mobile entertainment solutions for network operators and consumer device manufacturers. The resultant new U.S.-based entity will be called OnMobile Live Inc, a 100% subsidiary of OnMobile LLC, US.

Boston-headquartered Livewire Mobile, established in 1983, provides an integrated suite of solutions including full track music, ringback tones, ringtones and infotainment services. Livewire Mobile currently powers ringback tone and mobile music solutions for Sprint, MetroPCS, and Public Mobile amongst others.

OnMobile LLC, US will pay $17.8 Million as the consideration for purchase of LiveWire’s business assets and certain liabilities, subject to certain contingent payments. The purchase will also include purchase of stock of Fonestarz Media Limited, UK – the managed services arm of Livewire based in UK.

OnMobile is already one of the largest B2B digital music service provider providing path-breaking music services for top Telecom operators in Asia, Latin America, Africa and Europe. With the acquisition of Livewire Mobile, OnMobile will now expand its music and ringback tone services to leading operators in North America.

Mouli Raman, CEO & Co-Founder, OnMobile Global Limited said, “The acquisition of Livewire Mobile, with its reputation for providing cutting-edge music services, will help us consolidate our global leadership position in RBT and Music by firmly establishing our presence in North America for these services. This augments our strong market presence of mobile cloud services that we currently provide to major mobile operators in North America. By successfully integrating OnMobile and Livewire’s products and by extending OnMobile’s proven Managed Services model, we believe we can create a truly compelling value proposition to Telecom operators and Consumers worldwide.”

Matthew Stecker, President and CEO of Livewire Mobile said, “We’re incredibly excited about coming together with OnMobile to create the world’s leading mobile VAS Company. We’re thrilled to bring the power of OnMobile’s scale and infrastructure to boost our existing and planned carrier deployments and services. Upon evaluation of several strategic alternatives made possible by our recent revenue growth, our Board concluded that this transaction was the best path to maximizing value for our shareholders and for our customers.”

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Tata DOCOMO To Offer co-branded Opera Mini Mobile Browser For Its Users In India

tataoperaTata DOCOMO has partnered with Opera Software to offer a co-branded Opera Mini mobile browser to its users in India. Tata DOCOMO customers will be able to download this co-branded version of Opera Mini on their devices from

Commenting on the partnership, Rishi Mohan Malhotra, Head VAS for Tata Teleservices Limited, says, “Tata DOCOMO has been at the forefront of providing a superior mobile internet experience to our customers. We are sure that with the experience enhancements like faster browsing and convenient discovery of content that Opera Mini provides, Tata DOCOMO subscribers can truly experience world-class mobile internet browsing like never before.”

Sunil Kamath, Vice President for South Asia, Opera Software said,”According to a recent survey among mobile web users in India, which we conducted along with On Device Research, speed and ease of use were the key drivers for selecting a mobile browser, so it isn’t surprising that Opera Mini’s easy-to-use interface and speed have made it the most popular browser in India. Partnering with Tata DOCOMO will help us extend Opera Mini’s reach to more users, whether they use basic phones or smartphones.”

Opera Mini is designed to work on all kinds of phones. Tata DOCOMO customers can visit to download the co-branded version of Opera Mini. This page automatically detects the operating system and model number of a user’s mobile device and then offers the most suitable version of Opera Mini for download.

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BSB's Free Mobile Messaging App 'hike' Crosses 5 Million Subscribers

hike‘hike’, the free mobile messaging app launched globally by Bharti SoftBank in December last year, has crossed 5 million subscribers. ‘hike’ has subscribers across iOS, Android, Windows, and Nokia S40 platforms and the app will shortly be available on Blackberry and Nokia S60 platforms. Bharti SoftBank (BSB) is a joint venture between Bharti Enterprises and mobile communication and broadband services firm Softbank.

The app, which allows users to send free SMS, even to contacts who do not have ‘hike’ on their handsets, provides its subscribers access anywhere across Airtel’s global network. Users can also share location, photos and videos with other users. Besides, it allows users to send free instant messages to friends/contacts who have ‘hike’ on their phones, anywhere across its global network. Users can also share location and rich media such as photos and videos.

A company statement said,”In India, ‘hike’ has seen a phenomenal uptake and adoption for its unique ‘hike’ to SMS feature that allows users to send free messages to even those friends/contacts who do not have the app on their mobile phone.”

BSB has also introduced ‘hie 2.0’, an update to ‘hike’ which brings with it status updates with moods that allows users post updates about what they are up to or what they are thinking in real-time to their close friends only. Besides this, users also have the option to carve out a ‘Circle of Friends’ in the app to whom the update would go out.

BSB Product and Strategy Head Kavin Bharti Mittal said,”Free ‘hike’ SMS is proving to be extremely popular in a country like India where not everyone in a group of friends has access to a data-enabled smartphone.”

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