Google Launches New App Approval Process – What Developers Need to Know

google play

Google has come up with a new app approval process for the developers who wish to upload their apps on the Play Store. Before publishing the apps on the store, the developers need to get the apps ready, test them and prepare all the promotional materials.

The changes to the Play Store policies will affect every Android developer and they now have to wait for the apps to be approved by Google after submitting the app on the store.

Android App Publishing Process

The Android developers need to be aware about the changes made in the app store in order to improve the quality of apps in the Google’s market.

The Android market of applications has reached a million people in around 200 countries and has differentiated itself from Apple by allowing developers to upload their apps on the app store without any review process.

Publishing the app

It is a general process that makes the Android apps available to the users. The developer needs to perform certain tasks while publishing the app.

  • Preparing application for release

It is a multi-step process and allows the developer to configure the application for release. They need to build, sign and test the release version of the app. They also need to make sure that the application resources are updated and included with the application.

  • Releasing the application to the users

The app can be released through an app marketplace called Google Play. But the developers can also get the users to download their app directly from their own website as well.

They may also release it through an email as well, but the users mostly avoid downloading apps from the unknown sources.

Policies and agreements

The Android developer need to follow the program policies set by Google that are accepted while registering.

Quality test

You need to make sure that the apps meet the basic quality expectations and they target all the major Android devices. A test environment can be set in order to test the apps.

Google Age-Based Rating System

Google has also announced a new age-based rating system for Android games and apps as well on the app store. They will now use the scales provided by the given region’s official ratings authority.

Google do not want to reject the apps and the Android developers need not to worry about this. They only want to have control over the quality of the apps before they reach the user’s mobile devices.

The new rating system will make the Android developers to complete a questionnaire related to the app or game’s content before it is published. The developer will take a single questionnaire that is based on the level of content in the app and at the end they can activate the ratings for different territories.

Google is working with the International Age Rating Coalition bodies (IARC) along with the local ratings bodies on the new rating system. Different countries may have different content ratings that are appropriate for different age groups. The new system will allow the developers to categorize their apps for the right users.

The existing apps that have not taken the questionnaire will be marked as unrated on Google store and they may get blocked in certain countries.

Google will implement the system for all the apps coming in the next few weeks all across the world. This change will give the developers an easy way to communicate ratings to the users and this helps them to receive better app discovery and engagement.

Things to know about the new approval process by the Android developer

  • Questionnaires

A human touch has been added to the approval process. A questionnaire needs to be submitted by the developers before the submission of app for the reviewing process. This will help deciding the age rating as well.

It is necessary for the developers to provide accurate responses to help the app to be discovered by the right users. After a successful approval, they only need to retake the questionnaire if an update has changed the content of the app in a way that it affects the previous ratings of the app.

  • No malware

The developers are worried about getting their apps rejected by Google. The developers with quality apps need not to worry, but the rejection rate of the malware apps will increase and the apps will be suspended that violate the Google’s policies and agreements.

This will make a healthy environment on play store and it is great for the developers as well as the users who are concerned about the quality of the apps.

  • Existing apps

In order to maintain the app’s availability on the Play Store, the developers need to sign in to the Google Play Developer Console and complete the rating questionnaire for each of their apps.

All new apps and updates to the existing apps require completing the questionnaire before they can be published on the store. In the near future, Google will remove the apps from the store that are not rated.

Benefits of Approval Process

There are a number of benefits of the new approval process and are some of them listed.

  • The process is fully automated.
  • It is as open as Android platform.
  • The apps will appear in the stores hours after approving their integrity and the developer need not to wait long like Apple’s reviewing process.
  • The process will make sure that there are no malicious apps and they are not the copy of any existing application.
  • The malicious apps will be removed from the “available to download” list of users.

Factors involved in the app ecosystem

There are basically 3 factors involved in the app ecosystem and everyone will be benefitted.

  • Storefronts

Storefronts like Google need to maintain their own rating system, which can be avoided now. IARC is being managed by global reviewing authorities and Google can focus on their core expertise in order to provide quality apps to the users.

  • Developers

Developers will enjoy a hassle-free age based rating system that was difficult in the past and was performed by different agencies. The ratings generated by IARC are global and can be used anywhere in the world.

  • Users

The users are the biggest beneficiary of the new reviewing system. They can now safely trust the ratings of the app before downloading them to the mobile devices. The rating system is globally trusted now and they have chosen the most appropriate apps and games for the users.

Participants of the new approval process

Here is the list of all the participants with Google.

  • ClassificaçãoIndicativa (ClassInd) – Brazil
  • Entertainment Software Rating Board (ESRB) – North America
  • Pan European Game Information (PEGI) – European
  • UnterhaltungssoftwareSelbstkontrolle (USK) – Germany
  • Australian Government Classified Board

Google started with the app approval process weeks ago, but no one noticed. This means that the process is going pretty well. This has helped them to spot the issues before an app goes live on the app store that would have previously led its removal from it after users have already downloaded it.

There will be more details in the dev console about the status of the app and the developers will also be able to see the reasons for the rejection or the approval of the app on the Play Store.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing android game development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.

More and more Launches “ixigo PNR status”Application For Android

ixigoTravel search engine has launched an innovative mobile application “ixigo PNR status” that enables automated management of all train and flight trips along-with intelligent alerts and notifications for status changes. This first-of-its-kind intuitive application has been launched for Android smartphones and can be downloaded from the Google Play Store for free. The app supports Indian Railway (IRCTC) trains and all ex-India flight PNRs and their statuses.

Some key features of ixigo PNR status app are:

  • Automated PNR discovery – This application automatically reads the PNR confirmation SMS sent by the airline or train and uses it to automatically to update its “my trips” list
  • Reviewing PNR status alerts: Once the app reads the sms residing in the same mobile set, it starts sending out regular PNR status alerts (RAC to confirmed, cancellations etc.) on real time basis
  • Sending train and flight delay alerts: Intimates passengers about flight delays and train delays a few hours in advance so that they can plan accordingly
  • Sending flight web check-in alerts – The app alerts users to notify the opening of web check-in for flights
  • Paperless boarding for trains and airplanes: Environmental friendly application takes out the need to print tickets. Specially useful at the airport gate and for showing your PNR confirmation to the TTE on trains
  • Ability to track all trips at one place: Enables easy management of all your trips and PNRs with a single view

Speaking on the launch, Mr. Rajnish Kumar, Chief Technology Officer & Co-founder, said, “We are breaking new ground with the ixigo PNR status app. It works like magic to read, manage and notify everything important related to one’s flight or train trip. All you need to do is to install the app and ensure you get SMS confirmations for trains and flights on your phone. We’ll take care of the rest!”

[Source: Business Wire India]

More and more Launches Mobile App For Android

pricedekhoPrice comparison and shopping portal, has launched the PriceDekho App to enable online shopping on smart phones and tablets. The mobile app offers online shoppers practically all the features that are available on the PriceDekho site when accessed on a PC or Notebook.

PriceDekho App is available Free of charge in the Google Play store and is an excellent way for consumers to browse thousands of products prices and deals from a variety of deal Websites, including SnapDeal, MirchiMart, Kaunsa, Tradus, Infibeam, HomeShop18, ShopClues and many more. With more than 10,000 downloads already, the PriceDekho app has quickly become a go-to shopping app.

PriceDekho features more than 100 participating online sellers. Sellers find that PriceDekho is a new and exciting mobile shopping experience, providing them with the opportunity to increase sales by reaching out to thousands of existing and new customers.

The number of smart phone users in India have been growing exponentially over the last few years. The Financial Times estimated the growth of smart phone sales in India to be over 160% against 86% in China and 19% in the US; however, it is also true that the Indian growth is calculated from a comparatively lower base of around 3%. Nonetheless, such growth is impressive. According to a Google research, reported in the Economic Times, the number of Indians using smart phones to access internet is more than the number of Americans who use smart phones for the same purpose.

Commenting on the launch, Anurag Jain, CEO, PriceDekho said, “We are excited to be launching PriceDekho App in time for the shopping season. We are committed to making sure our users get the very best prices on their purchases and to helping Online sellers build a lucrative mobile sales channel. PriceDekho accomplishes this by allowing users to quickly compare prices and make purchases either at the online store on the go.”


[Source: Business Wire India]


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Google Introduces New Maps App For Android Smartphones and Tablets

google mapsGoogle has introduced a new Google Maps app for Android smartphones and tablets, also coming soon to iPhone and iPad. The app will also be rolled out globally in Google Play and will be available soon in the App Store. Announcing this, the company stated,”The new Google Maps for mobile builds on the design we released for iPhone last December and improves on it with a few useful search and navigation features. And it’s the first dedicated app for Android tablets and iPads. We’re also retiring Latitude and are making some changes to offline and My Maps.”

Some key features of the new Google Maps App:

  • Explore: Explore is a fast and easy way to visually browse and discover new places without even typing. You just have to tap the search box to see cards showing great places to eat, drink, sleep and shop.
  • Enhanced navigation: In addition to current traffic conditions, the app contains two new features to help you navigate around traffic. You can now see reports of problems on the road that you can tap to see incident details. While on the road, Google Maps will also alert you if a better route becomes available and reroute you to your destination faster. This feature is available only on Android and is coming soon to iOS.
  • Designed for tablets: A dedicated tablet design brings all the features of this new app to Android tablets and iPads.

google maps image

  • Reviews, Zagat and Offers: The app has a new 5.0 star rating system that gives you a quick read on how your friends and others rate places like restaurants, bars and cafes. For an expert’s opinion, the Zagat badge of excellence and curated lists are integrated into search results so you can quickly spot the very best places.

Latitude and check-ins are no longer part of the new Google Maps app, and will be retired from older versions on August 9. In place of this Google has added location sharing and check-ins to Google+ for Android (coming soon to iOS). The offline maps feature for Android is also no longer available. Instead Google has created a new way for you to access maps offline by simply entering “OK Maps” into the search box when viewing the area you want for later. The My Maps functionality is also not supported in this release but will return to future versions of the app. Users who want to create powerful custom maps can still do so with Maps Engine Lite on desktop.

More and more Launches iOS and Android Apps

taxiforsureBangalore based car rental aggregator has announced the launch of its mobile application on iOS & Android platforms. The TaxiForSure mobile App will provide users with ready access to  a large network of taxis in the city. Currently the application is available in Bangalore and will be launched in Delhi and NCR region soon.

With just two taps, consumers can place a request with all free taxis in their immediate vicinity. Consumers can use the Pick Now option for an instant taxi or Pick Later option in case of advance bookings. The app enables users to choose the price and the car they need; check prices, booking history & profile details on-the-go; and also track real-time status while seeing the driver move to the pick-up location. The app also closes the trip with the exact fare information to be paid and a copy of the bill is automatically emailed to the customer.taxiforsure appSpeaking on the occasion, Co-Founder and Director Raghunandan G said, “We use technology to efficiently map a customer to the nearest possible driver and vice versa. With the mobile app, we aim to revolutionize commute in India. We plan to equip every city and every person in India with the ability to get an economical taxi ride at their fingertips.”

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Chinese Gaming Giant Beijing Gamease Launches Mobogenie Android App In Mumbai

mobo-genieYesterday, Chinese gaming giant, ‘Beijing Gamease Age Digital Technology Co. Ltd’ launched an Android based application MOBOGENIE in Mumbai. Mobogenie, an android mobile phone based data manager allows user to manage every aspect of Android phone from his desktop. The Mobogenie application will help user rule each and every aspect of his ‘Android’ phone right from his desktop.

Speaking on the occasion, Mr. Chen Dewen, President Beijing Gamease Age Digital Technology said, “The software will empower Mobile Users in an effective manner, so that they can take maximum benefit of their phone and unleash the hidden utilities of their mobile and over the boundaries often raised by limitation of touch screen and slow internet connectivity”

From basic syncing, backup and restore features Mobogenie offers users with many other interesting features for managing their messages, contacts, sending SMSes while using their PC keyboard. Users can also download apps, games, and ringtones using PC internet connection while avoiding additional 3G or 2G download bills. The Mobogenie application will help users rule each and every aspect of their ‘Android’ phone right from their desktop.

Mobogenie has all the basic syncing, backup and restore features user needs need on day to day basis. Besides, it also provides additional features that enables user manage their messages, contacts, ability to send SMS directly using PC keyboard.

Mobogenie, allows users to access their personal computer internet connection on their Smartphone using the USB. The easy to use and navigate User Interface will provide much relief to the entire operation while using the‘qwerty’ or ‘touch phones’

Key Features of Mobogenie

1. File Manager & Backup/Restore

2. App Management – Install, Delete, Update & Find Apps

3. Cost saving on Mobile internet

4. The convenience of managing Android right from the Desktop

Besides the cool features, while using the app, the users will find 7 tabs: Phone, Showcase, Apps, Games, Music, Images, and Videos. These unique features build within Mobogenie will enable users to download, store and access these files with much ease. The app also comes with an app manager (the Apps tab) from where one can source new apps for installation. The 3 next tabs, Music, Images and Videos, are dedicated to all multimedia aspects of a users’ Smartphone (listen to music, view photos and videos etc.). Eventually Mobogenie intends to also provide a fully functional an Image Center (Image tab) which allows users to download wallpapers and Music tab to set ringtones with ease.


[Source: Business Wire India]

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Twitter Launches Video Sharing Application Vine for Android

twitterYesterday popular microblogging network Twitter announced the launch of its Vine video sharing application for Android. Vine is a free app that enables mobile device owners to film and share videos running no longer than six seconds. Users can film clips in a single take or pause the recording to string together montages of brief shots.

Announcing this, the Twitter blog stated,”Android owners: Welcome to Vine. Starting today, you can begin to shoot, share and watch short looping videos. We’ve been looking forward to this day, and we’re excited to get the app into your hands.”

It added,”Vine for Android has many of the features that more than 13 million people have grown to love: easy video creation with automatic playback and sound; Explore, where you can discover popular posts and see what’s trending; and Find Friends, where you can find and invite people you know to join. You can also share your posts to Twitter –– people will be able to watch them right within your Tweet. Oh, and we added a feature that’s unique to Android: zoom.”

The blog also stated that over the coming weeks, user’ll see frequent updates with new features –– including front-facing camera, search, mentions and hashtags, and the ability to share to Facebook –– as well as bug fixes and performance improvements.

Android users running 4.0+ can download Vine from the Google Play Store.

More and more Launches Its Trains Search App For Android

ixigoTravel planning & search engine has launched its trains search app – Indian rail & trains, developed by its in-house travel technology experts. This android app aims to simplify the lives of travelers by allowing them to get real-time information for all Indian Railway trains at their fingertips.

The Indian rail & trains app aims to allow users to access all information they would need to book their train tickets, without wasting precious time waiting for webpages to load. Packed in an uncomplicated, easy to use format the mobile app is loaded with rich features such as trains search by destinations or train numbers, train routes & timings, real time seat availability status for all journey classes, fares & PNR status. With information for over 2000 trains, the app pulls out data at an unbelievably fast speed, thus saving time & effort for the users.

Speaking about the app’s launch, Rajnish Kumar, CTO & Co-Founder, said, “Getting quick and relevant information for train connectivity, routes, classes, fares and availability has been, for many years, one of the most frustrating and difficult tasks in India. To solve this pain point experienced by millions of travelers, we built this app in just under five weeks, and are proud to say that it is the fastest, most usable and comprehensive app for train information search in India.”

This Indian rail & trains app allows users to find trains by typing in the boarding & destination stations or by simply giving the train number. Using the route map & schedule chart, one can choose the correct trains at the click of a button. A unique feature of Indian rail & trains app is its Seat/Berth map that provides users a virtual map of the train to help find the most convenient seats and berths. Further, the app allows users to add trains to their Favourites list to create a ready reference guide to effectively plan their current and future trips.
Commenting on the launch Saurabh Srivastava, VP, Product & Marketing Strategy, said, “Over 100 million Indian passengers search for train information either online or on a mobile device. It was high time someone came up with an easy-to-use app for the common Indian traveler for alleviating their existing pain points and frustration. Indian rail & trains is India’s most definitive app for train travelers and intact with iXiGO’s philosophy of ‘simplifying the lives of travelers’. We’re seeing hundreds of downloads on day zero!”

Currently available only on Android phones, the Indian rail & trains app can be downloaded for free from the Google Play Store.


[Source: Business Wire India]

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3CX Acquires LazyDroid, A Popular Remote Desktop Application For Android

3CXRemoteAndroidDesktopLogo3CX, developer of the award-winning Windows VoIP PBX 3CX Phone System and 3CX Mobile Device Manager,has announced the acquisition of LazyDroid, a popular remote desktop application for Android which makes it easier for users to access their files, documents, photos, camera, and allows them to make calls, text messages and view the system logs of the device directly from within their web browser. 3CX has rebranded LazyDroid to 3CX Remote Android Desktop and made the app completely free of charge.

“The acquisition of LazyDroid allows us to add key mobile device management features to 3CX Mobile Device Manager and leapfrog the competition”, said Nick Galea, 3CX CEO. “3CX Remote Android Desktop provides an easy way for users to control their Android phone. We plan to integrate 3CX Remote Android Desktop’s technology into 3CX Mobile Device Manager to allow administrators to easily control any connected Android device.”

3CX Remote Android Desktop features include:
•         File Management: Organize all files such as important corporate documents, photos, videos, and messages.
•         Wireless File Transfer – Drag-and-drop files to and from your device via web browser.
•         Remote Control – View a rooted Android device in real-time within your desktop.
•         SMS Management: Send and receive text messages from the comfort of your desktop.
•         Remote Camera – Stream the devices camera.
•         Personal Web Server – Host web pages directly from an Android device.
•         Access Device Logs – Troubleshoot any errors that appear on the device.
•         Clipboard – The user can copy and paste text from their device to the desktop and vice versa
•         Shell Access – IT administrators can take full control of the rooted devices shell.

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Times Music Launches Shiva Trilogy Mobile App For iOS And Android

times-musicTimes Music has launched the Shiva Trilogy mobile app for iOS and Android. In February, Times Music had launched the official soundtrack for the Shiva Trilogy book series. The new mobile app features music from the album along with wallpapers of characters from the book that have held readers spellbound for the past 2 years.

According to the company, the album has been topping non film charts across physical stores and all digital platforms. The idea behind the launch of the mobile app was to make it easier for readers to access this music while they’re on the move.

shiva trilogy
Commenting on the launch, Times Music COO Mandar Thakur said, “The music on this album really takes the books to another level. Hence we wanted each and every one of the millions of Shiva Trilogy fans to experience the music. And since most people today consume their music on their phones, we didn’t think twice about doing a mobile app”.

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