As part of its expansion plans, online jewellery marketplace JewelsNext.com has launched its Android application. This android app will enable users to buy jewellery on the Go from the portable JewelsNext.com store on their mobile. The JewelsNext.com android app is available for download, free of charge.
Commenting on the launch, Mr. Gaurav S Issar, CEO, JewelsNext.com said, “Android is the platform of growth. The base provided by Android is certainly huge. People looking for ubiquity will definitely go for it. We are a marketplace model in place and access to over one lakh designs and expanding we aim to reach to maximum stretch of India and the world. User friendliness and engagement is also more on mobile since we don’t need to open a laptop and wait to get to the JewelsNext.com site. User has now access to lakhs of jewellery designs from across India at the tip of his finger. Consumers all over the world will have an access to JewelsNext.com on Android.”
He further added, “JewelsNext.com is targeting at double digit growth in overall revenues in FY13. JewelsNext is doing an average of 50-55 transactions per day with ticket size in the range of INR 20,000-75,000. With these innovative trends and many yet to come, online portals are expected to capture about 25 percent of the overall USD 16 billion gems and jewellery business (both organized and unorganized) in the next 6-7 years. Now after the integration of JewelsNext.com on Android application, JewelsNext hopes to cross the 100 transactions a day mark, further adding to the projected turnover.”
Apart from big cities, JewelsNext.com aims to reach rural India, TIER 2 and 3 cities as well through m-commerce where there is limited access to internet. All the jewellery items sold by the website are certified by Institute of Diamond Trade India, headquartered in Delhi.