Independent mobile video and media company Vuclip has been chosen as the official mobile video platform for promoting exclusive content from the movie, PATANG (The Kite). Video clips from PATANG can now be accessed on mobile phones at patang.vuclip.com.
Commenting on the tie-up, Nikhil Naik, Director, India Business, Vuclip, said, “It is encouraging to see how Vuclip is fast becoming the first choice for filmmakers for promoting movies on mobile. It excites us to bring refreshing and exclusive content such as PATANG to millions of our fans in India and the world over. Viewers can watch videos of interviews with their favorite actors Seema Biswas and Nawazuddin Siddiqui about the making of this film, as well as watch the official movie trailer and exclusive clips from the movie.”
PATANG is the only Indian film this past year to receive the rare honor of 4 stars from the world’s most renowned film critic Roger Ebert and be selected as a New York Times Critics Pick. The film premiered at the prestigious Berlin Film Festival and featured in competition at the Tribeca Film Festival, Chicago International Film Festival, Mill Valley Film Festival, Vancouver International Film Festival and Indian Film Festival of Los Angeles. PATANG has won the SAIFF Rising Star Awards in the Best Film and Best Director categories, the Special Jury Award at the Osian’s Cinefan Film Festival 2012, and was judged the winner of Best Narrative Feature Film at the Hawaii International Film Festival, DC APA Film Festival and the Indy Film Festival.
Viewers can also watch the latest song video for Maaru Amdavad, which is an anthem for the old city of Ahmedabad, representing the pride, exuberance and joy on the rooftops during India’s largest kite festival, Uttarayan. The vocals have been rendered by Papon, lyrics are by Khaak, while the song has been performed, arranged and composed by Ben Horn, Copyflex & Papon. The song can be watched on any internet-enabled mobile phone via Vuclip.