Mobile video and media company Vuclip has partnered with Maxus India to promote the Trendify brand campaign for Nokia Lumia 510 on Vuclip’s mobile video portal and social networks. Currently around 65% of Vuclip’s 14 million Indian users share videos primarily through Facebook and Twitter, making it the ideal platform to integrate “TRENDIFY” and allow users to experience what “TRENDIFY” means in the language of Nokia Lumia 510.
Through this partnership, Nokia, Maxus India and Vuclip aim to empower the youth to discover and create new trends in time and spearhead innovative social media campaign on mobiles. As part of the product innovation involving a seamless integration with Vuclip, for the first time, the ‘Share’ button has been changed on a video portal to reflect the brand campaign. The ‘Share’ button for each video has temporarily been replaced with ‘TRENDIFY’, encouraging users to now trend their videos directly on m.trendify.in at the click of a button, which in turn can be shared on Facebook, Twitter and other social sharing sites. More than 55 million videos on Vuclip are expected to be viewed in 2 weeks through this campaign. Besides its mobile portal, Vuclip has also integrated Trendify with its own social media properties to further amplify the campaign leading to virality, where it has extended Nokia’s opportunity for lucky users to win a NOKIA LUMIA 510.
Commenting on the integration, Meera Chopra, Vice President – Head of Advertising Sales (APAC & ME), Vuclip said, “We are delighted that Vuclip has been chosen to showcase and integrate “TRENDIFY”. This fun and path breaking campaign is yet another proof of how Vuclip is fast becoming an integral part of aggressive digital campaigns for leading brands like Nokia. In one of the most unique ways of perfect integration on the site, Vuclip has temporarily renamed the social “SHARE” link on all its videos as ‘TRENDIFY’. This not only helps build a stronger brand recall but also builds a “cool quotient” for the youth who now TRENDIFies, instead of just sharing.”
Vuclip delivers over 1.2 billion minutes of videos on as many as 5500 different mobile handsets globally every month. In India, Vuclip has over 14 million monthly active users out of the total 45 million users globally.