7 Killer Web Design Tips to Increase Your Business Conversion

Web Design Tips to Increase Your Business Conversion

A website as the most natural marketing platform is of immense importance to the business. For any website turning visitors into customers or what we call as a business, conversion remains the prime focus area. Your SEO efforts to endeavors for building organic traffic to making a social presence drive traffic, all these roads has one goal, business conversion.

Web design makes browsing entertaining or gives traffic enticing immersive experience or helps the website featuring well in search engine ranks. But all these have no tangible meaning if they do not result in creating leads and business conversion.

Here we are offering 7 killer web design tips to increase your business conversion.

1. SEO boosting conversion rate

Any digital marketing strategy must carry with it a robust SEO component. By hitting search engine ranks you can avail the benefits of visibility improvement and more traffic visiting your site. But such results even do not have any meaning if the traffic does not turn into leads and finally into business. So, SEO must push the conversion rate and here are some measures to do it.

  • Make your SEO have a singular focus on a chosen topic, particular product, or service showcased per web page. This will help to make better SEO in regard to relevant keyword searches.
  • Relevant content is equally important for search rank and business conversion.
  • Use of most searched long tail keywords on every topic page and contents will increase the chances of conversions.
  • It is the ease of use, simple navigation and optimum usability and readability that will make the site searchable by search engine spiders and visitors. Simplicity in design will boost both search rank and chances of business conversion.

2. Design to enhance readability

Any over a business or product in search engines refers to the demand for information regarding them. As shoppers these days are smarter enough to research well regarding a product or service before coming to a buying decision, you need to offer them easily readable information regarding your product or service. There are few ways you can boost readability of content.

  • Do not stuff a page with too many contents. You should always display contents with a lot of space around for the eyes to breathe.
  • Enhance the spacing and line length to ensure clarity in readable content.
  • Always use simple typography that works well for all screen sizes and devices.

3. Help users contacting you

One of the foremost aspects to consider is to allow users contacting you at ease. Just ask yourself would you find a business-reliable if you just cannot even find their phone number? This would be a blunder to hide your contact details in an obscure place. Display it and guide users there.

  • As most users now want to connect through a handheld device, provide the contact numbers in a tappable or clickable way to allow one-touch call.
  • Just offer your location on a GPS map in the contact page if you have stores or business venues waiting for customer footfall.
  • Mention the call timing or specify the various numbers for various purposes to avoid confusion.
  • If possible give the contact information on your homepage only.

4. Succinct messaging

Just after landing on the homepage, you need to address visitor with the value that the site has to offer for their needs. This can be done through the succinct and compelling message. For any content rich homepage, this is a good technique to orient the users to save them from confusion over so much to look upon or read. Before they hit the back button your message needs to offer the value proposition. A concise yet impressive message on the value of your brand can let them stay on-page and browse on.

5. Give priority to user experience

User experience refers to the overall ease of use, usability, performance, the pace that a user experiences on a web page or website. An eye-grabbing home page with a ‘Wow’ visual is not enough to make a great user experience. Ultimately it is all about how easily, how fast and how relevantly you give your users what they want without wasting their time and energy. A great user experiences will invariably create a great impression, will let users spend more time on your web page and give more leads and business conversion.

6. Influence with colour and typography

Colours are psychological and they not only add glam to web design but when used appropriately, they in a subtle way complement the website and its contents. Colour having robust psychological effects influences conversion rates to a great extent. A study by Quick Sprout indicated that assessment of products in 90% of cases is done depending on the colour. It creates the mood, sets the tone and helps to initiate the voice to your prospects in more ways than one.

Some colours are counterproductive for certain industries. Nobody paints a food website in blue as it suppresses appetite. On the other hand, banks prefer blue as it signifies reliability. It is just the tip of the iceberg when you consider utilizing colours for web design. There are also considerations on shades of the same colour and contrast. In any way, colours impacting the audience can often turn conversion on or off.

The typography or font in your website design is another big area which is often underestimated. Fonts convey subtle messages that without knowing influence the unconscious of visitors much in the fashion of colours. Fonts are also important to enhance readability and usability. Fonts are also important for the design output across various device screens and device types. Certain fonts can also cause more distraction than others.

7. Test, test and test

Finally, it is the testing of your web design that will guarantee output. Launching a web campaign without sufficiently testing it is synonymous to boarding a bus without knowing where it is going. It does not take a genius to tell that testing gives you full knowledge of what in your new website works or needs tweaking. To ensure your design is optimized for business conversion in all regards mentioned above let it be A/B tested. A/B testing will unveil before your eyes all that works and do not work and accordingly allows you mending them further.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing website development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics. He has recently launched Save Contact Form 7 WordPress Plugin.

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SAP Fiori UX – Offer Exceptional User Experience and Woo more Customers

SAP Fiori UX

User experience (UX) has a major role to play in ensuring happy and delighted customers. With modernizations in technology and the advent of smartphones, there has been a paradigm shift in UX. Modern software and applications have the ability to evoke various emotions and attitudes in users, making the entire user experience interactive, along with other benefits such as ease-of-use and efficiency. A good UX ensures a positive relationship between a user and a company, its products and services. By meeting the exact needs of customers, companies can ensure an exemplary user experience, which in turn will lead to profits in the long run.

The SAP Fiori UI Pitfalls

German multinational company SAP, which has recently forayed into the application development market with the SAP Fiori architecture, enables users to make the most of top-notch applications on various devices like computers, smartphones and tablets. While SAP has been enjoying immense success with its enterprise systems like ERP and CRM, it has been drawing flak with the graphical user interface (GUI) that their apps offer. While the poor UI has not really affected the sales of their products, it has been a fundamental problem that SAP has been struggling with since a long time.

Enhancing the SAP Fiori User Experience

While the success of SAP products is obvious, there are many competitors who are offering equally good products that possess an exceptional UI. Through the SAP Fiori architecture, companies can build and offer a wide range of top-notch applications. And to make the entire SAP Fiori experience all the more gratifying, SAP is now shifting its focus on offering a remarkable user experience through the SAP Fiori UX. By personally interacting with customers and understanding their distinct needs, people at SAP have been able to build a UX that is not only easy-to-use but is also making customers happy. SAP Fiori UX is the new user experience being offered with SAP apps that incorporates new solutions, renews existing solutions and augments user experience.With fewer mouse clicks and less complex coding, the SAP Fiori UX is enabling users to complete tasks in a shorter time-frame, making them more efficient, productive and happy.

Ensuring Satisfied Customers

SAP Fiori UX is the new user experience being offered with SAP software across business lines, devices and deployment options. By applying modern design principles, SAP Fiori UX offers a completely reimagined user experience that is responsive, intuitive and personalized across devices and deployment options. When combined with the popular SAP HANA platform, SAP Fiori UX has the ability to deliver superior responsiveness in real-time. Using the SAP Business Suite applications, SAP Fiori UX provides role-based experiences for organization-wide engagement across the entire business line. Using SAP Fiori UX design guidelines, app developers can make the most of a host of relevant templates, patterns and controls and create exciting and endearing apps that offer gratifying user experiences.

Fruitful Interaction with SAP Apps

The SAP Fiori UX is built to radically transform the way users interact with popular SAP applications like ERP. It offers a completely new and improved user experience as it enables users to concentrate on tasks and activities that matter the most. Unlike previous UX, the SAP Fiori UX is not limited to one functional area, but instead spans across different functions and end-to-end processes. The SAP Fiori UX impacts the way app leaders and developers manage their SAP implementations, including team responsibilities, team structures and success metrics. By establishing a top-class internal design team within SAP, the company is trying to shift its focus to design-led software development which is at the core of every application today. SAP Fiori UX promises to offer a delightful user experience, irrespective of the form factor. The apps work equally well on desktops, tablets, and smartphones.

Customizable UI

In order to improve experiences that users have with SAP products, SAP allows app developers to modify SAP software GUI screens and align transactions with specific user roles. This enables users to view specific and relevant information that is required for them to perform their roles effectively and efficiently. Through Screen Personas, developers can personalize the screen for individual user roles to ensure people are more focused in their work and do not get distracted.

Steps Ahead

Apps with SAP Fiori UX possess functionality-based and task-based activities that have been derived from design-driven persona descriptions. Application leaders need to plan and ensure long-term management of SAP Fiori UX apps, and this can be achieved through implementation of persona management processes inside the enterprise IT organization. While modifying existing apps by introducing the SAP Fiori UX might be tempting for app developers, it should be avoided and more emphasis should be given on developing and creating new apps to ensure exceptional user experience.

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing android application development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.

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LeTv 1s is a very impressive and powerful phone at a killer price point

When I first saw the ads on leading news papers on LeTV 1S for the price of RS10,999, the first look was impressive and premium, cost wow. The configuration – super impressive at the price point it was being offered. When I got my hands on the device, I must say its quite impressive . Here comes another OEM who has created another impressive device with a powerful chip set and hardware combined with the most popular Android platform. I think users of LETV will like the phone a lot.

LeTv Display

Here are the phone features :
– Dual Sim, 4G, 3G, Wi-Fi ( Micro and Nano Sims)
– Octa Core, 2.2 GHz Processor
– 3 GB RAM, 32 GB inbuilt
– 3000 mAH Battery
– 5.5 inches, 1080 x 1920 px display
– 13 MP Camera with flash
– Memory Card Not Supported
– Android, v5.1
– Fast fingerprint sensor
– Decent camera

Letv 1

This will definitely challenge the likes of Apple ( I am an apple user myself) , have been playing with many devices for a long time and I think LeTv has done a good job with the specs and the aggressive pricing.

First look at what the phone package consists of :
It consists of the
-LeTv device
-The charger
Documentation on how to use the device
– Pin to insert the sim.


Have been using the phone for a while now and am enjoying it so far. I am a heavy user and have already installed close to 100+ apps on the device already , processing speed is good, the battery back up is fine. While I have heard the battery heats up, but I have not experienced it so far.

That MT6795 chipset is really a beast. In Antutu it scores over 51,000 points and in real life the processor just eats every task up in its stride. With 3GB RAM there is enough memory there for running multiple tasks. Display is big and touch is fast.

Camera quality is descent , it needs some more work for sure.

Will be using the phone for a few days more and will come back with a more detailed review. So far so good  and am impressed.


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Samsung Galaxy A9 – The Gigantic Phablet with 6-Inch Display and Massive Battery!

Samsung Galaxy A9

It is evident from the latest releases of smartphones that many flagship phones have stopped increasing the size of the smartphone at 5.5 inches. But here is one Samsung beast that manages to top that. Huge devices are trending as of now owing the advent of tablets and the crossover phablets everywhere. One should mention here that the smartphone market is actually veering the newest biggest device.

Enter Samsung’s new A series avatar. Samsung launched its latest smartphone in the Galaxy A series with the gigantic Galaxy A9 in China. The tech giant revealed one of the first 6-inch phablets that will sport a tremendous 4000 MaH battery to match its size. Galaxy A9 will feature support for Android 5.1.1 with powerful innards compared to any of the A-series phones.

The dual-SIM dual-standby phone sports a metal frame and a glass body design just like Galaxy Note 5. With its 6-inch full-HD Super Amoled display and a smart 2.5D curved glass, the phone features a pixel density of 367 ppi. The phone also sports a very thin 2.4-mm display bezel.

The Inside Out

  • The Galaxy A9 sports a 64-bit octa-core Qualcomm Snapdragon 652 SoC which clocks 1.8GHz, along with Adreno 510.
  • Galaxy A9 also features a sizeable 3GB of RAM and 32GB of inbuilt storage that is scalable up to 128GB.
  • It does not have a hybrid dual-SIM slot.
  • On the camera front, it is loaded with a smart 13-megapixel rear autofocus camera which also includes LED flash, a powerful f/1.9 aperture, and an even rare optical image stabilisation (OIS). This allows the clickers to maintain a steady line of pictures.
  • The front facing cam has a 8-megapixel capability and even possesses varied modes such as wide selfie mode and self-portrait mode. The camera can be activated by double pressing the home button which also extends support to Samsung Pay. Now camera accessibility will not be a hassle in any way.

The Powerful Battery in a Slim Body

Samsung Galaxy A9

Samsung Galaxy A9 has a powerful 4000mAh battery that supports a technology for charging called the Qualcomm Quick Charge 2.0. Galaxy A7 on the other hand features a 3300mAh battery. Samsung A9 also includes Bluetooth v4.1, GPS, NFC, and Wi-Fi under the hood. In spite of all running applications, Samsung A9 is making the best use of optimum silence to recreate the new tomorrow.

Following its predecessor, which is the 5.7-inch Galaxy A8, Samsung A9 is a slim and elegant smartphone, with specifications that even match the Galaxy S line of devices.

Not one phone can actually be the best in all manners. It is important to make a lasting impression with the phone in hand.


Despite Samsung A9 launched in China exclusive, it is expected to go on floors in other countries in the near future. It is coming in close competition to Google Nexus 6P and even the trendy bestselling Apple iPhone 6S Plus. The choices might be limited but its own Galaxy Note 5 is going to be in loggerheads for the largest smartphone.

Most of the smartphones are now featuring 5 to 5.5-inch screens, Samsung is hence hoping to grab the share for bigger phablets for which there is a strong crowd for, like the Galaxy A9. The important improvements have hence driven the phone amidst the hoopla around Samsung Galaxy S6, which is in itself going great guns.

The enormous 4,000mAh battery is a huge plus for the smartphone since it would extend the phone’s battery life beyond the regular day that most smartphones can.

Round-up of Specifications

  • Octa-core Snapdragon 652 processor, incredible 3GB of RAM, and 32GB of scalable storage up to 128GB.
  • 13-megapixel camera and a 8-megapixel selfie cam.
  • Runs on Android 5.1.1 Lollipop.
  • Fingerprint scanner and Samsung Pay support.
  • Glass and metal case that’s is 0.29 inches thin.

The phone will be available in varied colours including White, Gold, and Pink colours. The product is expected to be kept in shelves until and unless it can infuse some energy on a positive note.

Our Verdict

Samsung’s latest A series phone is a slight departure than the extremely sleek A8, since this model features a tremendous screen and a smart monstrous battery capacity to match its credentials.

The massive 6-inch screen with curved 2.5D edges featuring a 64-bit octa-core Snapdragon 652 processor is great even by S6 standards. The 0.3 inch-thick aluminum frame is its best attribute though the monstrous 4,000 mAh battery will drive the phone for more than a day.

All in, here is a decent phone from Samsung that will need big pockets for safekeeping especially within cargos instead of jeans. No details on pricing and availability has been conveyed until now.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps. He is an iPhone Game Developer, with acute knowledge of Mobile App Design and User Experience Design. His vision is to become the best mobile development company, which can transform people’s idea into fully functional application at a very affordable price.

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Top 10 iPad Pro Features that Make it the best Tablet Ever!

iPad Pro

Apple’s new tablet – the 12.9-inch iPad Pro is the biggest avatar of the revered iPad although the sale numbers have diminished year on year. Apple is expecting the new iPad Pro to actually push the tablet segment in the PC world with the introducing of some amazing features that many mobile workers and professionals will find useful.

Here are the top 10 iPad Pro Features that push the envelope in more ways than one:

#1. Biggest Screen Ever!

iPad Pro has an overly large display with 12.9″ screen. But while using it, one can assure anyone that it is highly recommended over the previous 9.7″ iPad and might in turn replace the Macbook in due course of time too.

#2. Amazing Resolution

Boasting of the most advanced display of all Apple products, iPad Pro packs a punch with its 12.9-inch Retina display that features a mind-boggling 2,732 x 2,048 pixels in display resolution and a modest 265 ppi pixel density. The Retina Macbooks might have more pixel density though.

#3. Multitasking Features

iPad Pro supports multitasking features similar to all other Apple devices that are run on iOS 9. But with the incredible screen, users have an advantage with the new Split View, and the beautiful Picture in Picture option. Also the Slide Over option gives users some room to work on with the space being optimized for productivity and multiple tasks to be done at a time.

#4. Apple Pencil

Apple Pencil

Apple’s new iPad stylus, Apple Pencil, is tremendously feature-rich and the best among all styluses. It is great for writing notes and even useful for sketching and drawing. The Notes app, Procreate, and other apps support the fantastic pressure- and orientation-sensitive stylus as it has perfected the analogies of handwriting and use of other tools. Although it is not battery-rich, it is good enough.

The Pencil is packed with sensors that can sense on the pressure being exerted and how hard one pushes it. It even detects the angle in which users press the tip to the screen which is aimed for the artists and the creatives. Pressing the Pencil hard will result in much deeper, darker lines on the iPad Pro while gentler presses will create lighter strokes. It is charged an extra $99, on the top of the pricey entry-level iPad Pro.

#5. The Right Stand/Case

Holding the 12.9″ tablet might be a hassle especially for extended periods of time. With Just Mobile’s Encore, working with the iPad Pro is a breeze. Urban Armor Gear’s Composite Case is one of the best stands/ cases to carry the iPad Pro and Apple Pencil together. The tablet experience gets much better with the pairing. One can even get a Logitech Create Keyboard especially if you are concerned with long-form typing on the device.

#6. Getting Updated Apps

With multiple updated iPad Pro apps ready, users will be in for a ride since the experience with several tailored apps with the resolution support, and other features is hugely welcome. Some apps provide support to certain functionalities like the split-screen functionality too. Various third party apps along with updates are available for the iPad Pro including the Reeder 3 and Tweetbot 4. One can expect Facebook and YouTube updates soon with the required tweaks.

#7. Bigger But Lighter

It is the biggest iPad to date, but it is incredibly lighter and thinner than even the first iPad in 2010. The display takes up 78 percent of the real estate and that is much more than what it was on the 9.7-inch iPad. But being just 6.9 mm thick as the newest iPhones, it is a lightweight, portable mobile tablet that is set to rule.

#8. Smart Keyboard Option

iPad Pro also includes a Smart Keyboard that is a foldable keyboard that can be connected to the iPad Pro via the Smart Connector, a new technology that is proposed by Apple. The keyboard is similar to Surface line keyboards but this does not include a Bluetooth connection. It is available for $169 extra other than the iPad Pro.

#9. Excellent Sound Quality

Most electronics makers are not keen on making outstanding speakers and hence most gadgets do not pay heed to sound. Apple is diligent in its design and hence it does not overlook the audio quality in any way. Apple has fitted four front-facing speakers in the iPad Pro for magnificent sound results. The speakers can balance the sound from both directional speakers especially when the orientation of the tablet shifts from landscape to portrait mode and vice versa.

#10. Powerful Inbuilt Hardware

The iPad Pro is not only big on its exterior but also in its interior. It includes Apple’s newest chip, the 64-bit A9X, which is powerful in delivering performance reminiscent of a desktop and capable of providing double power than the A8X chip which was supported by iPad Air 2. With 4 GB of RAM, and 32 GB / 128 GB storage, iPad Pro will not be able to push the PCs out of the competition but the future still holds promise.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing android mobile app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.

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Claymotion Ranks as Top 5 Mobile Ad Networks from India, basis survey


Claymotion, a leading mobile advertising platform and now one of the fastest growing in India, has been ranked as one of the top five mobile ad networks in India, according to the latest ranking found within the world’s leading mobile app attribution platform, TUNE Marketing Console. Having climbed over 100 positions since its launch in 2012, Claymotion is the only startup to have been featured in the top five along with industry incumbents.

Commenting on the feat, Mr. Neel Juriasingani, Head of Business at Claymotion said, “The surge in rankings, as originated from TUNE data, is indeed a testament of our efforts toward offering the best mobile advertising experience to our customers in India and globally. Despite being a late entrant in a market with established players, we are thankful to our stakeholders for trusting us with their brands and giving us the opportunity to deliver on it. Going forward, our focus is to continue delivering value to our partners in India and the emerging world.”

According to reports, mobile advertising volume in India grew the fastest in the world—climbing a record 260% over 2 years since July 2013..“The lack of actual application on mobile’s promise of deep targeting was hindering its growth. That’s the primary motivation behind Claymotion—to deliver on this very promise,” added Neel.

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Fashion and Apparel company Iralzo marks its debut in Online Retail for the Indian market


Fashion and Apparel company Iralzo is stepping into the e-commerce market with its exclusive designer collection ranging from scarves, dresses, jumpsuits, accessories and more for the chic and stylish women of today.

Iralzo comes from the house of IR Accessories that has been in the business of manufacturing and exporting apparel and accessories for over eight years now. The brand is now laying its foundation as a mainstream fashion brand to serve the customer better effortlessly with a wide range of clothing to make you feel like a fashionista. With the perfect blend of style and comfort, Iralzo showcases an optimum selection of apparels and accessories keeping in mind all of the latest trends in the world of fashion.

Speaking about the launch Mrs Ira Malhotra, Director, Iralzo said “Today’s consumer in India is highly evolved and is looking for high- class fashion at accessible prices. Been in the manufacturing and export business for long we understand the market and closely follow global trends. We planned to broaden our horizons by Iralzo as we received overwhelming response from the Indian customers and we are keen to set a new benchmark by reinforcing its presence in the market by offering high class fashion at pocket-friendly prices.  We believe that comfort is the key to look stylish and our each design resonates with our vision. To deliver remarkable experience to the customers, we have a motivated team of designers who understand the need of every style savvy person. Each design is bound to stand out in the market as it is made with sheer perfection while considering the comfort that every customer demands. We strive for 100% customer satisfaction with our designs that are flawlessly made”

Inspired by the international runways and the global street scene, the brand offers wide range of wearable fashion, hair accessories, garments, sarongs and scarves in a variety of colors. We innovate by combining the finest quality of fabric with the most unique designs to provide an unforgettable experience to the customers.

Iralzo is the brainchild of Mrs Ira Malhotra and Mr Rajesh Malhotra who have been a significant part of the industry for many years. The aim is to build Iralzo as a hotspot for all the recent trends in the fashion industry that every fashion savvy person craves for! The brand’s collection will be available on leading online fashion portals apart from www.iralzo.com

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Top 10 Tips to Avoid Mobile App Testing Mistakes

Top 10 Tips to Avoid Mobile App Testing Mistakes

If one studies multiple successful mobile apps and games, one can find that they are incredibly accessible with a navigation approach that is intuitive enough. For aligning a design and idea with established norms of different platforms, there is no substitute other than usability testing.

According to Localytics, nearly 20% of apps are never used after being used once. About 50% of the total downloaded apps are used more than five times on an average. The window for developers to impress users is shut pretty quickly. First impressions are important, especially to boost retention rates and get the edge over the huge competition of a million apps.

To extract actionable data from tests is highly pricey but here are some practical tips for successful mobile app testing:

#1. Create a Mock up

Starting with a user-centric design will always pay dividends and can save yourself a lot of time and money before the actual development begins. There’s no reason one can’t mock up a UI with simple screenshots and then design the same with an actual size smartphone. One can think about how potential users would expect to interact with the app and design the mock up likewise. The paper design can be changed too, easily.

#2. Examine How People Interact

With every usability test you conduct, for a functional app on a smartphone or just a prototype, one should provide minimal guidance so that you can detect genuine failure points. Recording what is on screen is not entirely important. Instead, one should observe people and their facial expressions and body language. Are they getting irritated or frustrated with the app or is it what they need. Close observation will always produce best insights.

#3. Test in the Real World

If you can conduct tests in real world in public then you might check on the usability of your app that cannot be replicated in a controlled environment. Conducting tests in real environments is a good idea to assess how intuitive the design really is. Testers from different demographics who will be using your app in real world conditions can deliver different insights than those who are living in relaxed atmosphere.

#4. Keep it Short and Simple

Every long test is complicated and the users will have a tough time to stay focused and interested in longer apps. If there are too many test parameters, they’re less representative of actual end users. This is important when surveys are held for reward or for free amongst the public on the usage of an app.

#5. Use of Varied Platforms and Devices

Try to let people use devices that they are comfortable with, wherever possible. Then the features of the device itself will not be a distraction and one can cover more variations and data. If the app is released on more than one platform, then make sure you get users for all such platforms too and check whether the app fulfils the differences in expectations especially in terms of navigation.

#6. Ask Right Questions

The right observation is the primary and the most essential source of data during usability tests. One should be careful on what to ask and always focus on getting actionable data. Let the users elaborate on their experience where possible, so that they can convey what they mean about using the app and you avoid misconstruing any answers.

#7. Assess and Act

Aggregate the data you collect and create a meaningful plan based on the results. Don’t let personal opinions and bias cloud the actions. Act on things that were mentioned by end users and do not give importance to particular testers only. Take your time and work on specific parts if it’s needed.

#8. Prepare App Functional Requirements List

Assuming that your test team detects app defects efficiently, it is important that one should plan based on functional requirements and different scenarios for the future. This process may sound tedious but is incredibly important.

#9. Create a Testing Team of Different Representatives

When creating a testing team, appoint professionals of different spheres with testing background. Involve representatives from other departments too so that they help in determining a solution for the problem through their field of expertise.

#10. Test Your App on Emulators and App GUI

All mobile application development platforms support different emulators and simulators for app testing on real devices. One can test app changes quickly and easily. Mobile users prefer using a GUI that is simple to operate. And if they are not clear on how your app functions, they will immediately uninstall the app too. So it is essential to have an app that boasts of a user-friendly interface.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing iOS app development services provider company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.

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Hyperlocal discovery and privileges app Crown-it targets a monthly GMV of $25 million


Aiming to capitalise on the growth opportunities presented by the hyperlocal market segment, hyperlocal merchant discovery and privileges platform Crown-it has laid down its financial targets. The Gurgaon-based company is on its path to drive its monthly Gross Merchandise Value (GMV) to the tune of $25 million by March 2016. With a core focus on the tier-1 market, Crown-it is also looking at achieving an annual GMV of $1.2 billion by 2018.

Speaking on the targets, Sameer Grover, Founder and CEO Crown-it, commented, “Since our inception, we have grown leaps and bounds in terms of our monthly GMV. We had a GMV run rate of INR 12 lakh in the first three months of our operations, which has increased to $3 million monthly GMV at present. With our targets defined, we are eagerly looking forward to capitalise on the boom in the 020 market and establish ourselves as industry leaders in the segment.”

Crown-it, is currently operational in seven cities including Delhi-NCR and Mumbai, and drives a monthly GMV of $3 million at present. It is well on its path to achieve its target of a $300 million GMV annual run rate by March 2015. The organisation’s primary focus is on food and beverage category, which forms almost 95% of its current business, but strong emphasis is being laid on other categories like health and travel now.

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Ultimate Tips and Trends for Designing a Winning Contact Page

Contact Us

Web forms on a contact page play a pretty important role to let prospects subscribe to newsletters, sign up for free entry to exclusive website content, or to exhort them to make an online purchase. Varied forms lay the foundation for multiple online interactions.

Every form has a purpose to serve, but contact forms are one of the most important ones for business. They conveniently help businesses to get in touch with different people and allows visitors to get in touch with the company. Not all contact forms are designed well.

Here are some dos and don’ts for designing better contact forms.

1. Do make it a personal form

A contact form helps the site visitors to contact your business representative implying that they are interested in reaching out to connect with you. They are looking for personal interaction and not merely looking at information through the site. By making the form personal, you create a sense of assurance about your genuine identity and you are keen to hearing from them.

A personal contact form is both very appealing and extremely inviting. Inviting a person with a likable and personal touch helps in attracting the prospects since it gives them importance. Also. Use of handwritten fonts makes it quite personal on the contact form.

2. Don’t make the form long and boring

The look and feel of the contact form says a lot about your company. Never keep a contact form in a neutral, dark, design as it might look impersonal and distant. Also, one should not make the contact form look boring and staid as it might scare visitors off.

Less contrast between background and content also robs the contact form of its presence. The sites become extremely one-note and not at all inviting.

3. Do keep it relevant

Before you venture to think about the colours and the font being used for contact forms, the purpose of the contact form needs to be spelled out. Start brainstorming about the intent and define form fields in a way that it is convenient for visitors to put in genuine information about themselves.

4. Don’t ask for any random information

Endless web forms are useless since they contain too much random information. The website should have a reason in garnering the information and what it is going to do with the data. Do not ask for info that one does not really need. Also, keep the contact form for those interested in your offerings not for people who just have some query about something.

Never ask visitors for information just so that they should be sharing it and you want to increase leads in a superficial manner.

5. Do keep it simple

Keeping the form simple is one way to go. All the visitors care about one thing and that is their own message. They would not like to shell out more information other than a name and an email id so that the company knows that they are talking to a genuine person. Making other fields obligatory is just a way to turn your visitors off.

The contact form should be a better alternative to email campaigns and should prompt the user to send in their message and punch in “Submit.”

6. Don’t ask for captcha codes

Yes captcha codes still happen. These codes are like irritating form filters that weed out unwanted automated submissions. But putting every genuine prospect to the same test is giving them a chance to hate you. Having them all over the place is the worst way to drive an interested visitor out.

Captchas never make forms secure and getting the codes from visitors is like asking them to decipher letters that appear in a random fashion.

7. Do say who will reply

Every contact page should present a representative of the company in the end and should allow visitors to know about the person who might get in line when you call. With a contact form, one should intimate the other person who is expected to reply to the message. Your contact form appears to be trustworthy if the visitor gets to know who will receive the message.

8. Don’t make people doubt the credibility of the company

Contact forms are like ‘online faces’ of the company. Due to time difference and geographic distance, some people will not be able to talk in real-time. Contact forms sets up a connection and is the form that makes a connection between the prospect and the company. Making a good first impression is important since that adds to the credibility of the company.

9. Do offer alternative details to contact on the site

Some people like forms while some do not. When designing the contact form, allow people to contact directly too especially if they are not too keen to fill in the contact form. Ask for the email address or a phone number or provide them the details too so that they can even engage with your users through social media channels.

Ending Note

Contact forms are the face of the site and the company. Designing a contact form efficiently goes a long way to boost your business credibility and profits in the long run.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps. Being an avid gamer himself, he has converted many game ideas into reality. He is an Android Game Developer, with acute knowledge of mobile game design and user experience design.

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