Global Mobile Ad-spend Expected to reach $18.0 billion in 2014

gartner

gartnerA recent report by Gartner has forecasted that Global mobile advertising spending is expected to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013. The market is expected to grow to $41.9 billion by 2017. Gartner said that display formats will make up most of the revenue, but video will show the highest growth.

With regard to the different ad formats used in the mobile sector, mobile display ad formats are collectively the single biggest category of ads, and will remain so throughout the forecast period, although this category will shift to mobile Web display after several years of higher growth in in-app display. Uptake of the audio/video format by the end of the forecast period is higher because the tablet form factor will drive video, and the tablet market continues to grow.

The report found that search/map ad types will benefit from increased use of location data gathered from users, either through them opting into being located automatically through their devices or because they proactively check in the places they visit using apps such as Foursquare and Pinterest. As a result, local advertisers will be more interested in the mobile channel as a means of pushing ads. The split between in-app and Web display is taking longer to shift in favor of the latter, as the use of HTML5 tools in mobile website development is taking longer to impact the market.

According to the report, all regions of the world will experience strong growth in mobile advertising spend, although North America is where most of growth will come from, due to the sheer scale of its advertising budgets and their shift to mobile.

Western Europe’s market for mobile advertising will remain similar to North America’s, albeit at a slightly lower scale, for the duration of the forecast period.  Asia/Pacific and Japan is the most mature region for mobile advertising, and therefore growth will slow between 2012 and 2017, averaging 30 percent a year. Historically, the unusually high adoption of handsets for digital content consumption in Japan and South Korea has given the Asia/Pacific region an early lead in mobile advertising. Looking forward, Gartner expects the high-growth economies of China and India to contribute increasingly to mobile advertising growth as their expanding middle classes present attractive markets for global and local brands.

The report found that in the emerging markets of Latin America, Eastern Europe, the Middle East and Africa, mobile advertising growth will largely track the technology adoption and stabilization of emerging economies, but will mostly be driven by large markets such as Russia, Brazil and Mexico. From 2015, growth rates in this region will exceed the worldwide average.

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Smartphones Are Transforming User's Shopping Experience – IDC

smartphone

smartphoneA recent survey conducted by IDC found that survey respondents believe the smartphone is transforming the shopping experience. Around 69% of the surveyed respondents agree that their smartphone is a critical tool allowing them to have a better shopping experience. The report found that the smartphone is enabling shoppers to be more informed and more confident in their shopping decisions, as many consumers reach out to their trusted social networks while shopping. Seven in 10 respondents said they check prices using their smartphones, and five in 10 said they check reviews from their smartphones.

The research revealed that the Smart(Phone) Shopper may prove challenging to brick-and-mortar retailers. One in five survey respondents bought from a competitor while they were shopping in a retail store this holiday season. One in three respondents indicated they purchased much more online versus in a retail store this year compared to last year.

In addition to the survey, the app and mobile Web activity of over  10,000 smartphone users was analyzed during the holiday shopping season. Among retailers, Amazon dominated, with far more consumers accessing its app, mobile website, or both, than any other retailer. Brick-and-mortar retailers significantly lag behind Amazon when analyzing smartphone users’ propensity to use a brand’s app and/or visit the mobile website.

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GoIbibo.com Launches goCash Closed Wallet

goibibo

goibiboOnline travel aggregator, GoIbibo.com has launched a closed wallet named goCash. In the online travel industry, one of the biggest problems for a customer is to get fast refunds in case he/she decides to change or cancel their travel plans. Goibibo’s goCash solves this exact pain point by delivering instant refunds into the Goibibo goCash wallet.

On an average 2 out of every 3 people book again within 10 days of cancellation. Therefore, goCash enables customers to use their cancellation money for their future booking across the gamut of travel services available on Goibibo. Furthermore travellers can get extra bonus by using gocash currency.

So how does goCash work?

  • Cancellations and refunds: While doing a cancellation on goibibo, the user gets the opportunity to opt for refund to goCash, instead of refund to his/her debit/credit card. If chosen, this goCash amount is credited into his goibibo account instantly and allows the user to book any ticket on goibibo.com. As a launch offer, the user gets 2% bonus goCash (the offer is valid for 3 months from today).
  • Booking: While booking, if the user is logged in and has goCash in his account, goibibo will seamlessly deduct the booking amount from goCash. The user need only pay the difference, if any. If he/she has sufficient goCash, this means no more payment hassle – booking completed within seconds – flat.
  • goCash account: As with any currency, transparency remains our first necessity. Users can easily see all the transactions that happened on their goCash account, anytime.

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Amazon Launches The All-New Kindle Paperwhite in India

amazon india

amazon indiaToday Amazon announced that the all-new Kindle Paperwhite—is now available for pre-order starting today at www.amazon.in and begins shipping February 4, 2014. The new Kindle Paperwhite features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. While, the new Kindle Paperwhite is priced at Rs. 10,999/-, the new Kindle Paperwhite Wi-Fi + 3G model is priced at Rs 13999/-.

Starting February 04, 2014, the new Kindle Paperwhite will also be available offline across 250 retail outlets across India including Croma, Reliance Digital, E-Zone, UniverCell and Vijay Sales stores located in Delhi, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Chandigarh, Ahmedabad and Pune.

Some features of the all-new Kindle Paperwhite are:

  • New display technology with higher contrast:  Higher contrast and better reflectivity means whites are whiter and blacks are blacker, so the pages are virtually indistinguishable from a physical book.
  • Next generation built-in light—Guides light toward the surface of the display so you can read comfortably without eyestrain.
  • New, 25% faster processor—Books open and pages turn faster for a seamless reading experience.
  • New touch technology—19% tighter touch grid makes Kindle Paperwhite respond even more accurately to the smallest touches.
  • New Kindle Page Flip—Skim page-by-page, scan by chapter, or skip to the end of your book, all without losing your place.
  • New Vocabulary Builder—Compiles words you look up in the dictionary into an easy-to-access list.
  • New Smart Lookup—Integrates a full dictionary and Wikipedia so you can access definitions, characters, settings and more without leaving your page or losing your place.
  • – New In-line Footnotes—With a single tap, read the complete text of each footnote in-line without changing the page or losing your place in the book.
  • – New Kindle Free Time- Encourage children to read even more with FreeTime for Kindle Paperwhite. FreeTime lets you create personalized profiles for kids and give them access to titles from your collection of books. Children are rewarded with achievement badges that keep track of their personal reading accomplishments. A progress report keeps parents updated on total time spent reading; number of words looked up, badges earned and books read.
  • – Cloud Collections—Organize your books in customized collections for easy reference, and Amazon’s Whispersync technology synchronizes the collections across your Kindle devices and reading apps so they’re available on all of your devices.

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Online Fashion Retailer Zalora to Launch Marketplace

zaloraZALORA, Asia’s leading online fashion destination, has announced it will be launching ZALORA Marketplace in the first half of this year. With over 15 million visits per month to ZALORA, Marketplace will give independent fashion designers and sellers the opportunity to instantly expand their business to ZALORA’s massive customer base and will greatly increase the product assortment available to customers.

ZALORA Marketplace will allow vendors from all over Southeast Asia and Hong Kong to create their own branded storefront within the ZALORA site, which will be run and maintained by the seller with support from a dedicated ZALORA account manager. They will also benefit from a huge increase in brand exposure through free online marketing and advertising that will be part of ZALORA’s overall marketing campaigns.

Set to be one of the most beneficial fashion Marketplaces in Southeast Asia for independent fashion designers and sellers, customers across the region will also benefit from hundreds to potentially thousands of new products and brands available online without having to visit different shopping portals.

“The upcoming launch of Zalora Marketplace is an exciting development for the fashion industry in Southeast Asia as whole,’ said Magnus Grimeland, Managing Director, ZALORA. “We are launching a platform where up and coming brands, boutiques or designers can sell their products alongside our internationally renowned brands, to an already highly established and loyal customer base. We have over 15 million visits to our Zalora sites per month; for an independent fashion seller to have instant access to this kind of audience is a previously unheard of opportunity.”

A dedicated and localized ZALORA Fashion Scout force is currently searching for and recruiting potential brands and designers to come on board for launch.

“We have found some incredible and exciting designers and sellers so far,” said Grimeland. “We are really looking forward to working with them, nurturing them at this stage of the journey and seeing how far their business can expand through Marketplace.

There has never been a better time than now to bring fashion retail businesses online, especially throughout Asia Pacific where the internet population is already over 200 million people and growing steadily. According to research* around 11%-15% of total global retail sales will be conducted through online channels by 2020, with Asia Pacific accounting for a very large portion of that. For fashion designers and sellers looking to expand their sales and reach, online is the only place to be.”

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Worldwide Combined Shipments of Devices Expected to Reach 2.5 billion Units in 2014

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gartnerAccording to a recent report by Gartner, Worldwide combined shipments of devices like PCs, tablets, ultramobiles and mobile phones are expected to reach 2.5 billion units in 2014. As per the report, among the operating system (OS) market, Android is on pace to surpass one billion users across all devices in 2014.

Commenting on the insights, Ranjit Atwal, research director at Gartner said,”The device market continues to evolve, with buyers deciding which combination of devices is required to meet their wants and needs. Mobile phones are a must have and will continue to grow but at a slower pace, with opportunities moving away from the top-end premium devices to mid-end basic products. Meanwhile users continue to move away from the traditional PC (notebooks and desk-based) as it becomes more of a shared content creation tool, while the greater flexibility of tablets, hybrids and lighter notebooks address users’ increasingly different demands.”

As per the report, mobile phones are expected to dominate overall device shipments, with 1.9 billion mobile phones shipped in 2014. Ultramobiles, which include tablets, hybrids and clamshells, will take over as the main driver of growth in the devices market from 2014, with a growth rate of 54 percent.

The report forecasts that in the year 2014 the worldwide tablet market will grow to 47 percent with lower average selling prices attracting new users. According to a recent consumer study that Gartner conducted in the third quarter of 2013 across Brazil, China, France, Germany, Italy, the U.K., the U.S. and Japan, over two-thirds of tablets were used outside the home for activities such as vacation or concert. This is a similar pattern to that of smartphones as smaller form factors are driving more portability outside the home.

Worldwide shipments of traditional PCs are forecast to total 278 million units in 2014, a seven percent decline from 2013. Driven by an uptake in Windows ultramobiles, the PC market is estimated to remain flat in 2014 (0.2 percent), after a decline of 9.9 percent in 2013. The Gartner consumer survey showed that less than eight per cent of users would replace their laptop with a tablet, while a transfer to an Ultrabook is almost twice this figure.

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In-app Mobile Adspend Expected To Reach $16.9 billion by 2018

juniper

juniperAccording to a recent research report by Juniper Research, In-app mobile adspend is expected to reach $16.9 billion by 2018, up from $3.5 billion last year. As per the report, the growth will be driven by several key factors including improved targeting capabilities, as well as a trend for more effective interactive rich media ads to be deployed in preference to traditional static display advertising.

The report revealed that while smartphones currently account for approximately 70% of in app adspend, the growth in tablet users and usage would propel greater medium-term spend. It observed that tablet in-app adspend would be further fuelled by the fact that CPMs (Cost per 1,000 impressions) are significantly higher than those for smartphones, particularly for rich media ads, which also have higher CPMs than static display ads. By 2018, the tablet/smartphone adspend split is expected to be almost 50/50.

The report also observed that although app downloads will increase exponentially to 2018, the majority of in-app advertising expenditure is likely to be spent on advertising with social mobile giants such as Facebook and Twitter.

According to the report, by 2018, the Global mobile ad-spend will surpass $39 billion, up from $13 billion in 2013.  Rich media ad spend is expected to surpass display ad spend in apps by 2018, as more engaging ad formats see huge uptake. The report also found that, advertisers can increase conversions by simply adding mobile optimised features, for instance a ‘click to call’ button, or by linking to the relevant app store.

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Zepo : India E-Commerce Census 2013-14 .Your neighborhood businessman goes online!

ecommerce-census

Ecommerce is to small businesses today, what the telephone was in the 90’s – another great medium to take orders!

5 years ago, a designer running a boutique in the HauzKhas village in Delhi, wouldn’t have thought it was possible to sell her dresses all the way to a customer in Chennai. With the growing usage of internet and social media, the far-fetched has become a reality now. And it won’t be long before you find every business in the neighborhood handing out business cards with not just telephone numbers but their website address too!

Zepo, an ecommerce platform, based out of Mumbai, is playing its part in trying to facilitate small retailers and manufacturers across India, setup their own exclusive retail space on the web; their own online stores at literally half the cost.

It recently concluded a survey of the 900+ online stores operating on its platform. The figures not only substantiate the claims that ecommerce is becoming a preferred point of sale among SMEs but also provides insights into the ecommerce trends of small businesses.

India Ecommerce Census

Put your comment in the comments section. Checkout Zepo

 

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All Apple Apps must be optimised for iOS 7 from 1st Feb 2014

Apple Ios7

Apple is requiring all apps submitted to its App Store after 1 February 2014 to be optimised for iOS 7 and built using the latest version of the Xcode 5 development framework. The change applies to both new apps and updates.

Over the past few years, Apple has been encouraging developers to support the latest editions of its OS more rapidly.

This is likely to be even more important with iOS 7, which represents the biggest upgrade in terms of functionality between versions of Apple’s mobile OS, featuring a distinct new look that older apps will not fit into.

According to Apple’s developer support centre, 76 per cent of all iOS devices are running the latest version, compared to 20 per cent using iOS 6.

Xcode 5 includes 64-bit support and access to features such as multitasking APIs. An app can be built against the latest version of Xcode without having to be redesigned, according to TechCrunch, but may need to be reworked to function correctly for iOS 7.

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Windows Phone Store reaches 200,000 apps

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Microsoft’s Windows Phone Store now has more than 200,000 titles, with the app store seeing more than 12 million ‘transactions’ per day, the company revealed.

In a post on the Windows Phone Developer Blog, Todd Brix, director of the Windows Phone apps team, said the company is “already seeing momentum build” in the Store, driven by promotions and the run-up to Christmas.

Brix urged developers to finish their Windows Phone titles or update those they already offer to take advantage of the Christmas uptick in demand and slew of recently-launched Windows Phone devices.

Microsoft introduced gift cards to encourage users to discover and purchase apps on their new devices, with the company forecasting that more than $100 million worth will be available in user accounts across 41 markets.

Microsoft is establishing more direct billing relationships with operators to boost uptake in markets where credit card penetration is low. According to Brix, there are now 51 operator connections in 31 markets for direct billing, “substantially more than any other smartphone platform”.

The company has seen a six-fold increase in transaction volume in developing markets where direct billing has been introduced.

Brix also promised “creative new approaches” in the new year to help developer reach users.

He also recommended developers focus on a number of areas to boost downloads and revenue.

These include selecting the global distribution option in the Dev Center when submitting apps to boost geographic reach, and publishing to markets where direct billing is available, as this has been shown to boost downloads.

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