AMD Introduces New Socketed AMD Sempron and AMD Athlon APU Products with AM1 Platform in India

AMD Athlon


Chipmaker AMD today announced India availability of its new AM1 platform featuring  quad-core and dual-core variants of the AMD APUcodenamed “Kabini” into the component channel for system builders.The AM1 platform, branded with the AMD Athlon™ and AMD Sempron™ APU brands will deliver award-winning Graphics Core Next (GCN) architecture and “Jaguar” CPU cores on motherboards from the leading manufacturers. AMD Athlon™ 5150/5350 and AMD Sempron ™ 2650/3850APUs provide consumers a balanced computing experience on a socketed upgradable platform.

AMD Athlon and AMD Sempron APUs deliver a quad-core solution to consumers that includestwo SATA 6 Gbps ports, two USB 3.0 ports, eight USB 2.0 ports, PCIe 2.0 lanes for graphic card upgrades, and a trio of video outputs (DisplayPort, HDMI, and VGA)starting at under $40 USD . The AMD AM1 platform provides up to 3x more compute performance than itscompetitors, as well as balanced computing with DirectX® 11.2 and Windows 8.1 support to mainstream markets .

AMD Partner Program Launch

AMD also announced the official launch of the new AMD Partner Program, aimed to strengthen and reward its global channel partners in India today. The program is based on three cornerstones: Aspire, Motivate, Design – AMD.   The AMD Partner Program provides well-defined and transparent criteria through a tiered program offering a broad range of attributes including: financial, access, marketing, referral/recognition, technical, and material benefits.Anenhanced AMD Partner Portal provides up-to-date information to partners through secure web access, with contenttailored to help channel partners grow and prosper with AMD’s broad, industry-leading technology portfolio.

The AMD Partner Program recognizes distributors, system builders, retailersand etailersas Elite, Premier, Provisional Premier, and Select partners, based on criteria outlined within the program. As channel partners ascend to a higher tier, they are eligible to receive anincreased level of benefits. The new “Hero Builder” badge is a supplemental designation awarded toinfluential and dedicated system builders that are ultra-AMD enthusiasts. Depending on thechannel partner’s tiered status, Hero Builders will receive additional program benefits, as well as exclusive early access to select AMD technology.

“Over the last year AMD introduced some ground breaking new technologies with our next-generation APUs, HSA features and our AMD Radeon™ R-Series GPUs.  But these amazing products cannot succeed without a strong and vibrant channel to deliver them,” said Roy Taylor, corporate vice president, Channel Sales, AMD.  “Under the leadership of Amy McFarland, we examined our channel program and have made significant improvements to it.  We now have a program that reflects the new AMD and which will hopefully surprise and delight all of our channel partners worldwide.”

“Association with AMD has always been important to our business and with the new partner program we see it strengthening even further.” said Mr. Bhavesh Shah, Proprietor of Niagara Info. “This enhanced program promises access to critical information, AMD’s support team and transparency that will assist us in informed decisions” he added.

For us, our customers are extremely valuable and are our biggest asset, and AMD plays a key role in adding value to that relationship. We believe that this initiative of improved structure and enhanced access to product roadmaps, training tools and support, will help us grow our business and maximize profitability. We are absolutely thrilled to have deepened our ties with AMD”, said Mr. MadhuSudhan Reddy, MD, General Computer Hyderabad.

When partners register as part of the new AMD Partner Program, they receive access to a secure AMD Partner Portal. The Portal offers sales tools, marketing assets, product training, video spotlights, top reviews and news, resources such as the latest drivers, and more.  All of these resources are designed to help channel partners grow their AMD business.

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nexGTv bags Pepsi IPL’s live streaming mobile rights second time in a row


NexGTVnexGTv, India’s premier mobile TV service has bagged the official mobile live streaming rights of Pepsi IPL 2014 season. Now the users of the mobile TV app will be able to enjoy all the Pepsi IPL action on their handsets. DigiVive has partnered for content with Times Internet, the digital arm of the Times of India Group. Apart from all the matches, the users will also be able to watch match repeats and highlights as all this will be available in the Video-on-Demand section. Pepsi IPL channel will be clubbed into existing subscription packs of nexGTv and hence users can simply subscribe to these packs.

nexGTv mobile TV service is very popular among the users with 17 million  downloads. On an average there are 30000 downloads each day. At present, nexGTv users have access to range of over 150 channels with plethora of features like – replay TV, EPG guide, on screen controls, option of deleting and listing the channels as per their choice and much more. The service was a hit among the people even during the previous Pepsi IPL season as it attracted huge traction during that time.

G.D. Singh, Director, DigiVive said, “We are contended to offer the live streaming of all the matches of Pepsi IPL 2014 to our users second time in a row. Cricket is a religion in India and there are a lot of emotions involved with the sport. This is our one step towards our commitment of offering the best-in-class content. We have witnessed immense success during the last Pepsi IPL seasons too and are very bullish this time again.”

On the tie-up with Times Internet, Harshavardhan T, Business Head – IPL, said, “Pepsi IPL is a huge sporting extravaganza and has huge viewership. The viewership is increasing on various forms and on various platforms. We are really excited that we have tied up with nexGTv. This partnership will enable an even larger reach for this cricketing tournament.”

nexGTv is one-of-its-kind service and various features like replay TV, adaptive streaming, best-in-class user interface and 24×7 customer care support call center makes it very unique from other prevailing mobile TV services in India. It offers channels ranging from national to regional in the category of entertainment, movies, news, and much more. Also, it offers best of content with top channels such as Sony bouquet, India Cast, Aaj Tak, Asianet, Raj Channels etc. One of its unique features is adaptive streaming which enables seamless live streaming even on 2G network.

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MBA graduates eye e-commerce jobs in India


In a stamp of approval for the fast-growing startup ecosystem in the country, one-fourth of MBA students from across India’s top-tier business schools, including the IIMs, said they would prefer working for the fledgling e-commerce sector, pipping traditional favourites like consulting and financial services jobs.

The sector, which has been flush with funds on the back of growing adoption of online shopping, is now the second most preferred job avenue for B-school graduates after the FMCG industry.

Continuing with its rapid acceptance among management graduates, e-commerce has dethroned management consultancy from the second spot for the first time this year even as sectors such as manufacturing, software and IT services fell out of the top 10 league, said findings from a survey conducted by global market research firm Nielsen and shared exclusively with TOI.

Investment banking, a much coveted sector for MBA graduates in the pre-economic crisis days, is now at a lowly 10th spot, having lost its sheen internationally and in India among MBAs. Investment banks with fat bonuses on offer were a big draw before the collapse of Lehman Brothers in 2008.

What is significant though is that despite economic uncertainty still looming large, the trend of young MBA graduates looking to board the startup bandwagon has only gone up over the past couple of years in India.

Nielsen India’s Campus recruiter Index, an annual survey mapping preferred career choices of 1,600 MBA students from the top 35 management institutions, ranked Hindustan Unilever on top of the list of recruiters followed by Procter & Gamble and Google.

E-commerce companies made a total of 81 offers constituting about 28% of the overall technology offers at ISB, where leading the pack were Amazon, Flipkart, InMobi and The year witnessed a 50% increase in the number of startups participating in the placements process, Menon said. Many new startups like Silicon Valley venture capital fund Sequoia Capital-backed and Zomato came to ISB for the first time.

At IIM-Calcutta, the world’s largest online retailer Amazon made the highest number of offers on campus at 16 for leadership and operations roles.

“Two years back, students graduating from top B-schools like the IIMs would ask if there was job security in e-commerce. They wanted jobs in consulting and I-banks. But things have changed quite dramatically as these youngsters realize jobs in startups offer a larger canvas for them to make an impact,” said Kunal Bahl, co-founder, Snapdeal, which is backed by eBay and other top VC funds. Bahl, a Wharton graduate, said Snapdeal hired around 25 MBA graduates from different IIMs this year.

Sankarshan Basu, chairperson, career development services at IIM Bangalore, said consulting and finance occupied the top spots with close to half of the graduating batch joining them while FMCG, e-commerce and technology companies hired the remaining 50%. XLRI’s placement chairman Rajiv Mishra said FMCG had maintained its pole position at the B-school this year.

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Exclusive Interview : Sahil Chalana , Founder of Coupon Aggregation portal

Sahil Chalana

Sahil ChalanaWe spoke to Sahil Chalana, one of the Founders of, an online Coupon Aggregation and deal Discovery portal. Sahil, a BITS Pilani Alumnus, is also the CEO of 3.14 Digital , a digital performance marketing firm founded by him in 2010. 3.14 Digital has a large client base including, Educomp Raffles, NIIT Imperia, Foodpanda India etc.

Q: So What is all about and What is the Business Model? is an online Coupons and Deal Discovery Platform featuring coupons from more than 300 ecommerce portals including top stores like Flipkart, Jabong, Myntra, and Snapdeal etc

The Business Model is simple, we direct traffic onto the shopping portal websites where users apply the coupons they have discovered on our website. This way we generate transactions for these stores and pay us an affiliate commission for every transaction, which varies from 5-20% of the sale.

zoutonsApart from this, we are the only Couponing Portal to Feature Exclusive Bank Coupons. So if you are searching for HDFC Bank Coupons or the Citibank Card offers, we have the most updated list of card offers.

We also offer brand wise coupons which further reduces the effort of users in finding appropriately matched coupons to their shopping needs.

The portal is ergonomically designed for startup stores, providing them a genuine platform to enhance their consumer reach through coupons.

Q: Why and how did it all start?

I am also the founder 3.14 Digital, a 30 people strong Digital Performance Marketing company having specializations in Lead Generation and Cost per Acquisition (CPA) models for Education, BFSI & ecommerce verticals.

At a point in the beginning of 2013, when our ecommerce revenue was really picking, Nishit, who is the other founder, came up with the idea of getting into a coupon Aggregation Platform for e-retailers.

Since internally many of us were Discount and Bargain Hunters, launching Zoutons was also in a way gratification for us as well as a step to diversify as a company. We launched Zoutons in July 2013.

Q: How do you differentiate yourself from other couponing Portals?

We try to differentiate ourselves from our competitors in several ways.
First, we put of a lot of Focus on the coupon & deal Quality. At the end of the day, it’s all about giving your users the best experience which in our case the best coupons which they could use.
Second, we are the only site to focus on coupons and offers by Banks and brands. When the user goes to an e-commerce site, he might easily miss the fact that his bank is offering him a discount. On Zoutons, you can look for bank wise Coupons and not miss any.
Real Time coupon Syndication & feeds – We also do some real time coupon syndication. Lot of couponing websites do this manually. We are trying to automate this. Also, since 30% of traffic of ours is already mobile, there is a greater focus we are putting on getting the mobile piece right.

Q: What is your Current Team size and growth Plans?

The team consists of 6 people, ably assisted by the Affiliate team from 3.14 Digital. Most of the time is spent on training people on how to deliver the best of Coupon and Deals to our Users.

Right now we offer deals, discounts and coupons on around 300 Stores, 50 banks and 450 Brands. We have an aim to touch 700 Stores and 1500 brands by end March 2014. From a user point of we just crossed 100,000 users in December this year. We would like to touch a million users served by February.

Q: Tell us about your Technology Platform and upcoming features?

The Coupon Aggregation Platform is built on Open source LAMP. The Technology is in-house though the initial Design was outsourced.

From a Features point of view, our biggest priority is going Mobile. We are currently in the process of coming with an Android app and a much faster version of the current Mobile Website.

We are also building real time Coupon Syndication Engine that would add and update coupons just when they are created an ecommerce stores so that there is manual Lag. In future, we would like to have more personalization feature that shows coupons according to users’ past buying experience.

Q: Have you raised any Funding? What is it that you are looking for from the next round?

We have internally incubated Zoutons and have put in cash of around Rs 20 Lacs.  We are using that fund to build our technology and team.

The Angel round is enough to sustain us till March. Once we have crossed a milestone of serving a million visitors, we would like approach investors with the possibility of a next round.

Q: Who are the Founders and their background? was founded by me and Nishit Kumar. I am also the founder of 3.14 Digital, a top affiliate Marketing company and had graduated from BITS Pilani in 2010.


Nishit Kumar who is the other founder of Zoutons and is currently leading the team, joined 3.14 Digital as an Associate in early 2013. He graduated from Lovely Professional University in 2012.

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The development of Lithium-ion batteries


The Lithium-ion battery is being used increasingly in portable devices and finding the right one to suit your needs can noticeably improve your user experience. There are many specialized online shops that boast impressive ranges. Leading online suppliers such as RS Components and Premier Farnell, for example, have a wide range of batteries available online, including Lithium-ion ones, which offer several advantages compared to standard battery types.

Benefits of Li-ion batteries

The use of Lithium-ion batteries has been boosted recently due to their adaptability for mobile phones and laptops. They have a higher energy density and lower weight than the nickel-based alternatives, making them ideal for portable devices. Approximately five billion Li-ion batteries were sold worldwide last year.

Possible drawbacks

Despite the huge benefits of Li-ion batteries, their uses have been somewhat confined to small items such as laptops and mobile phones. Their suitability for electric cars is a matter of debate as such vehicles need a battery of 500 watt-hours per kilogram. The current batteries on the market only provide about 150 watt-hours, compared to petrol’s 12,000. Consequently, much more development is needed if the Li-ion battery is to be suitable for motor cars.


Development of the Li-ion is ongoing and some companies are adapting it by using non-flammable materials. Meanwhile, improvements are being made to the performance of the battery by getting more energy stored in the same available space and also making the battery capable of holding its charge for longer periods of time.

Further developments in lithium will see batteries getting even smaller, some as small as grains of sand, while greater use will be made of solar power, which will increase the number of ways the batteries can be recharged.

There is also work going into extending the life of the batteries. Their performance declines a couple of years into their life, but new technology in wireless recharging could extend this considerably.

The future

Some believe that lithium technology is already showing signs of age. While the aforementioned advances will ensure lithium will remain dominant for a while, long term, there cannot be a reliance on it if we want improved performance from our gadgets and vehicles.

Maybe, as some researchers claim, there will be increases in the sources of energy used to power devices and there will be no need for batteries at all? Ambient backscatter is already used to power devices and its further development could make batteries obsolete. This is doubtful as it is likely only to be available for the smallest of devices and laptops, with electric cars having to rely on batteries for a long time to come.

Assuming that batteries will continue to be used, magnesium ion may replace lithium in the future because magnesium is more abundant and therefore cheaper. Lithium air is another possibility, differing from Li-ion as it allows much greater “charge storage”. Neither of these alternatives is the finished article but their development may be viewed more closely in the coming years.




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eBay India collaborates with PAYBACK; Consumers can now redeem their PAYBACK points on eBay India

eBay and Payback

eBay and PaybackeBay India , India’s leading eCommerce marketplace announced its collaboration with PAYBACK for the PAYBACK Loyalty Program, which enables consumers to redeem their PAYBACK points on eBay India. eBay India and PAYBACK consumers will benefit by using the accumulated points to make purchases on a wide variety of products available on eBay India. Consumers may also club an eBay India offer with the PAYBACK points to enjoy better deals for purchases made on eBay India.

Commenting on the collaboration, Ms. Shivani Dhanda – Head Marketing, eBay India, said, “At eBay India, we are committed to grow the eCommerce market in India and  continuously look at opportunities to evoke online shopping trial and also engage existing consumers. Our collaboration with PAYBACK is a head start in creating loyalty in the online shopping space.”

She further added, “Our main objective is to encourage more Indians to enjoy the many benefits of online shopping. This collaboration provides an easy avenue for customers to redeem their accumulated points from a wide selection of 1.5 million products across 2,000 categories at their convenience”.

To redeem PAYBACK points on eBay India, consumers are required to link their eBay India account to their PAYBACK account. Each PAYBACK point is equivalent to twenty five paise.

eBay India ( is India’s leading online shopping destination with the widest range of great deals on over 1.5 million products across gadgets, lifestyle, collectibles & media categories. eBay India has 2.1 million active users from 4,306 Indian cities, towns and rural areas.

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How to buy gifts without having to worry about it


There are numerous occasions when one wants to give a gift to friends or relatives but   money is limited. This feeling generally is a setback for youths who are into a relationship and are not able to buy the gift of their choice for their beloved as they are too expensive.

There are numerous occasions when we want to express our love and affection to the special someone in our life. But, pocket money is limited and gift items that may add value to a relationship are many. Managing both the things together gets somewhat difficult and most of youngsters end up with no money in pockets to manage monthly expenses. However, money crunch cannot stop them to go shopping for gifts.

Shopping itself is a task that takes your valuable time and energy. There are several products like clothes, jewellery, footwear, jackets and accessories that tempt us to buy. However, it causes much inconvenience to look for things you need to buy from one shop to another. Above all, it is quite dissappointing when we do not get the things that we desire.

But, Gen-next need not worry. The way and means of shopping has changed. The online multi-brands stores have come as a solution to all the worries of young guns who are leaving behind the traditional way of shopping. They are buying things the way they want. Single platform or shop, gift coupons, vouchers, credit and debit card, monthly instalment facility from banks have brought back the joy of gifting. Registering for price alerts along with discount gift coupons can save a lot of money for those who buy gifts frequently. Each time you buy something, it increases your chance to get gift coupons of higher value.

The sudden spurt of online shops selling all kinds of brands at a single platform has changed the meaning of shopping altogether. It has given option to compare and buy the best in the market. Replacing brick and mortar shops, online shops are turning out to be saviour for shopping freak people who often get amazed by the products. The added advantage of redeeming gift coupons is an added advantage with online shopping.

Today, all big retailers have online shopping stores selling a range of products virtually. Be it anything all kinds of products are available on the virtual world where you can compare prices and get the best deal with a single click. Online shopping has come as a respite for people who do not wish to step out of their homes for anything they need. One can shop anytime and from anywhere. After all, it saves money, time and energy in today’s fast paced life.

Started in the year 2007, Myntra is one of the biggest shopping portals for all the online shoppers. Grab the best discounts and offers from the new collection available, or you can also get additional discount on the products using Myntra’s discount coupons. The wide range of products lets you simply choose the best one that suits your style. Be a trendsetter and walk in style with the latest in the fashion trends with 100% original products from over 500+ brands to shop from. The online shop store offers to its customers a hassle free shopping experience with the widest range of products and brands.

Online shops are win-win situation for both customers and shop owners as it is pocket friendly for customers and shopkeepers too need put heavy investment in market to purchase or take a shop on rent. Virtual world has lot to offer. So, don’t wait and feel the experience.

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Mobile App Revenues to Grow Over $77 Billion by 2017 – Gartner


gartnerA recent report by Gartner has revealed that by 2017, mobile apps will see more than 268 billion downloads, generating revenue of more than $77 billion.

“Mobile apps have become the official channel to drive content and services to consumers. From entertainment content to productivity services, from quantified-self to home automation, there is an app for practically anything a connected consumer may want to achieve,” said Brian Blau, research director at Gartner.

Currently, apps often provide an opportunity for brands to reach and engage with customers in a direct way, and therefore data coming from the user is often treated as a resource. This is especially true of free apps, which in 2013 account for 92 percent of app downloads. App users are providing troves of data and often accept advertising or data connectivity in exchange for access to the app.

Gartner said that brands and businesses are already using mobile apps as a primary component of their user engagement strategies, and as the use of mobile devices, including wearable devices, expands into other areas of consumer and business activities, mobile apps will become even more significant.

According to the report, wearable devices will use mobile apps as their conduit for data exchange and user interface, because many of them will have few or no user interface capabilities. Offloading that responsibility to the mobile device means the wearable devices will depend on apps for all types of user input or output, configuration, content creation and consumption, and in some cases, basic connectivity.

Gartner also predicts that by 2015, cognizant computing will be a key enabler in smart home solutions. Cognizant computing can play a meaningful role at home because home settings are stable with relatively fixed equipment, and the user behavior there is routine and predictable. According to Gartner, large service providers such as Google, Amazon, Facebook and Apple are likely to have a head start in this market due to the relationship they already have with consumers, which provides them with a large repository of user data that they can analyze and predict — a key asset in cognizant computing. In addition, consumers also trust these brands to manage their personal data — another key aspect in cognizant computing, whereas newcomers will have to build these relationships from scratch.

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By 2018, Global Phablet Shipments to Reach Over 120 Million Units


juniperA recent report by Juniper Research has revealed that sales of big-screen smartphones, popularly termed as Phablets, will reach over 120 million units by 2018, rising from an estimated 20 million in 2013. According to the report, the device will find particularly receptive markets in East Asian territories such as South Korea – with gamers who desire a larger surface to play on, and China – where content streamers will benefit from a higher quality screen.

The report found that the Phablet market could become a growth area for established smartphone vendors, allowing them to build flagship phablet models targeting tech heavy demographics. As proved by the recent entry of new vendors, including Nokia, Alcatel and Intex, the Phablet market will likely grow from both ends of the price spectrum with established global brands predicated to focus on higher price points allowing local players to gain a foothold in the lower end.

According to the Juniper Report, the OS market for Phablets will be dominated by two major players, Android and Windows. The Windows ecosystem will be driven by Nokia’s Lumia range, which is anticipated to find success in the more affluent demographics of developing nations. Meanwhile, the Android ecosystem will be driven by the latest in Samsung’s Note series in developed markets as well as local vendors such as Intex.

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Global Mobile Ad-spend Expected to reach $18.0 billion in 2014


gartnerA recent report by Gartner has forecasted that Global mobile advertising spending is expected to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013. The market is expected to grow to $41.9 billion by 2017. Gartner said that display formats will make up most of the revenue, but video will show the highest growth.

With regard to the different ad formats used in the mobile sector, mobile display ad formats are collectively the single biggest category of ads, and will remain so throughout the forecast period, although this category will shift to mobile Web display after several years of higher growth in in-app display. Uptake of the audio/video format by the end of the forecast period is higher because the tablet form factor will drive video, and the tablet market continues to grow.

The report found that search/map ad types will benefit from increased use of location data gathered from users, either through them opting into being located automatically through their devices or because they proactively check in the places they visit using apps such as Foursquare and Pinterest. As a result, local advertisers will be more interested in the mobile channel as a means of pushing ads. The split between in-app and Web display is taking longer to shift in favor of the latter, as the use of HTML5 tools in mobile website development is taking longer to impact the market.

According to the report, all regions of the world will experience strong growth in mobile advertising spend, although North America is where most of growth will come from, due to the sheer scale of its advertising budgets and their shift to mobile.

Western Europe’s market for mobile advertising will remain similar to North America’s, albeit at a slightly lower scale, for the duration of the forecast period.  Asia/Pacific and Japan is the most mature region for mobile advertising, and therefore growth will slow between 2012 and 2017, averaging 30 percent a year. Historically, the unusually high adoption of handsets for digital content consumption in Japan and South Korea has given the Asia/Pacific region an early lead in mobile advertising. Looking forward, Gartner expects the high-growth economies of China and India to contribute increasingly to mobile advertising growth as their expanding middle classes present attractive markets for global and local brands.

The report found that in the emerging markets of Latin America, Eastern Europe, the Middle East and Africa, mobile advertising growth will largely track the technology adoption and stabilization of emerging economies, but will mostly be driven by large markets such as Russia, Brazil and Mexico. From 2015, growth rates in this region will exceed the worldwide average.

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