Think of any popular apps and closely scrutinize the factors responsible for their huge success and you will know that they made some amount of difference with their apps. Yes, if your apps do not provide any unique proposition, do not make any difference to the user in a positive way, the question of any success is straightforwardly ruled out. There are diverse ways to offer something unique or to put it in other words fill up the void in any field of usefulness. Offering an audience specific niche app to making an app of mass sensation, the choice is enormous with varying degree of challenge to face. Here below we provide 10 secret steps to create a successful iPhone application.
1. Do Your Homework, Research on your ideas
Behind every successful application there is a winning idea. But hitting on a winning idea you require good amount of homework and research. While browsing on ideas just consider 3 aspects. Think whether it is offering any unique value for the users or addressing to a specific category or niche and finally whether the app can engage or involve users in a unique manner. These are the three parameters to verify the potential of an idea.
2. Know Your Intended Audience
If you already have an idea of the category of people your app is intended to, it is now important to know how well you know them. More you know your audience or target users more accurately you can address their concerns and necessities and faster you can make inroads in their life. Without making your app felt like a necessity or at least without proving your relevance you cannot be popular among your users.
3. Align Your Ideas with Successful Apps
Successful apps on your niche category often make great examples as how to give shape to your ideas for better user experience. Sometimes even a great idea that seems to be absolutely unique in its concept cannot be afforded by a new developer simply because there is not enough assurance of user demands. Unless you become assured of the user demand as a new programmer you cannot venture to take risk of a conceptually new idea. That is why besides hitting on new ideas it is also important to follow the examples of most successful applications and the success factors behind them.
4. Design Your App’s Experience
After you have gone through extensive amount of research and hit on a gem of an idea, it is time to design your app that perfectly suits the kind of experience you have figured out for the users. There are array of software, apps and other tools to do it in a precise manner and save a lot of time. Design is the inevitable step to get a clear idea of how the app will look and feel by its users.
5. Register as a Developer
Every platform needs a developer to be registered before submitting his or her apps. You can choose anyone from the multiple app development platforms. Every operating platform has its own advantages and disadvantages and so it may take a close scrutiny before deciding on it. In any case, if you have decided to unleash your apps development skills on IOS platform stay tuned with the restrictions and guidelines when working on an app. Following these guidelines is important to let your apps approved by the apps store of the platform.
6. Start Programming
A successful app needs a concerted effort of several programmers and often to find the right team behind an app it takes weeks or even months. To begin with split the development job into various parts and assign work to different persons in the team. For instance, for the app icon and look let everyone submit their ideas and design within the deadline. From this initial task you will have a clear idea of the capabilities of your team members and their efficacy level and accordingly you can think of making any changes. When the coding starts work closely with each team members and make them deliver within deadline and follow the delivery schedule.
7. Test your App to assure Best User Experience
While testing your app you will know whether the features and user experience you have set for the app are working or not. Test the app again and again to find how better the user experience has been. It is better to let your app tested by others as well. How the user experience of the app impacts youth and adults differently can show you the shortcomings. In testing the app always give a closer look and attention to the experience of your intended user niche.
8. Upload your App to App Store
After going through tests and post-testing changes it is time to submit your app to the Apple App Store for approval. With the huge increase of apps it is now faster enough to get a feedback, even sometimes within the same day of your submission. But as per regulation Apple App Store takes at least 3 to 10 days to give feedback and official approval.
9. Hit on an Appropriate Marketing Strategy
The real volume of work actually begins after the app is approved and when you grope for the avenues to let your app reach users. Yes, often the success of an app depends mostly on marketing. Most importantly, before another developer hits on a similar idea and usability, you have to reach your users. Promoting through social media, making promotional blogs, posting ads to other successful apps, tying up with top apps marketing agencies, making print and other media campaigns and a lot of other marketing avenues can come to your aid.
10. Watch Your Sales
Lastly reviewing your sales and taking appropriate measures is must if you want your app to grow in sales. To make your app popular in quick time ‘freemium’ approach can be useful. Coupling up a free and a premium version of the same app can make a better appeal to uses who want to experience your app excellence before deciding to pay for it. Updating the app with new and interesting features and making a publicity of it is also important to stay afloat on the competition.
Tejas Jasani is a Founder & CEO of iPhone Application Development Company named The App Guruz. His major focus is on how to improve mobile users smart phone experience through development of mobile games and apps.