Facebook’s Mobile App Install Advertising is very powerful, with higher ROI

facebook-ads

Mobile App marketing space has been evolving and it clearly is a great opportunity with Facebook unveiling of its mobile ad network, called Audience Network, Facebook has made clear that it views mobile app developers as key to its long-term growth.

Not to be outdone, both Twitter and Google have recently upped the ante with their own focus on mobile app install ads.

In April, Twitter launched its offering for mobile advertisers on MoPub Marketplace, which enables marketers and developers to drive app installs and app engagements.

Google, which has long operated its own ad network — AdWords — has also started providing mobile ad network-like capabilities for advertisers. It now offers targeted app install ads on mobile search and YouTube.

Clearly, the app install ad landscape is heating up, and so too are the efforts from Facebook, Twitter and Google to capitalize on that demand.

While it remains to be seen how beneficial Facebook’s Audience Network will be for app developers’ monetization efforts, two of Facebook’s other recent ad-targeting tools — Custom Audiences and Lookalike Audiences — have proven to be useful for improving the performance of mobile app install ads.

In an ultra-competitive app install marketplace, exact targeting is crucial to ensuring quality performance of each and every app install ad. Here is what mobile app developers need to know about the new realities of targeted app monetization advertising on Facebook.

Custom Audiences

Facebook’s Custom Audiences tool is a dream come true for mobile app publishers. Custom Audiences can be used to find potential users both on Facebook and via consumers’ offline activities. Using email addresses, phone numbers, Facebook user IDs or mobile app user IDs to make the match, Custom Audiences lets you find the exact people you want to talk to and serve specific offers to them that match their customer profile.

In addition, the new Custom Audiences for Mobile Apps feature gives developers the ability to target specific audiences directly from the Facebook SDK without uploading external user data. This is beneficial for app developers that want to reach people that have taken specific actions within their app with ads almost immediately after they do so.

Custom Audience is particularly useful for publishers of apps that are targeted for niche consumer audiences, such as a language tutorial app. The publisher of such an app could use Custom Audiences to build a Facebook mobile app install ad campaign that targets potential users based on specific offline data, such as email addresses acquired from a third-party data provider. The app publisher could then test a variety of ads to specific user groups to see which performs best across specific data sets.

Lookalike Audiences

Facebook’s Lookalike Audiences, an offshoot of the aforementioned Custom Audiences ad solution, enables mobile app publishers to reach new users who are likely interested in their app because they are similar to a customer list already cultivated. This ad offering is crucial to finding and targeting the right app customer on Facebook.

Here’s an example of how Lookalike Audiences works from a mobile app publisher’s perspective: An app developer uploads to its Facebook account a list of users that purchased an app from it within the last five years. The app developer instructs Facebook to generate a list of users that display similar commonalities to those from its existing customer list. Facebook finds users that display overlapping interests and characteristics. This increases the likelihood that the app developer will be able to move users further down the sales funnel since the list has been built by Facebook around users that display similar commonalities and demographics to users that have already made a purchase with the app developer.

In short, Facebook does the hard work of finding and targeting the right audience for improved performance in customer acquisition.

Lookalike Audiences is good for new app installs, whereas Custom Audiences is best for user re-engagement, especially when launching a new app to a set of users that have previously purchased one of your apps.

Facebook has long been a friendly venue for mobile app publishers seeking new users. Now, with its new mobile ad network and more advanced ad targeting and performance solutions, it offers several methods for achieving higher performance from mobile app install ad campaigns. App developers that don’t effectively adopt these new advertising solutions will lose valuable information about the type of users they are targeting and the performance of their campaigns.

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Infographic: Portrait of a Mobile Consumer looks at how mobile consumerism is developing and the path it might take over the coming years

mobile-consumer

Vouchercloud has published a very interesting infographic called Portrait of a Mobile Consumer’ and it looks at how mobile consumerism is developing and the path it might take over the coming years.

PoaMCBy vouchercloud

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SSDs are Hot and more reliable then HDD’s, have greater endurance and perform better

Brinell SDD

One of the most popular SSD website today in the market is Brinnell  which is the best external SSD and extremely fast external SSD drive which has an integrated hard drive Samsung 840 EVO and USB 3.0 interface. Premium-quality brinell products allow permanent secure storage of your data – private, and protected from external access. The low weight and compact dimensions as well as fast data transfer thanks to USB 3.0 make the brinell products comfortable to use.

A solid-state drive (SSD) also known as Solid State Disk have become the most preferred storage drive today. Although SSDs are still not cheap, they have come down in price, making them a better alternative to hard drives. SSDs today are far more reliable, have greater endurance and perform better (in some cases, two to three times better). Most of the advantages of solid-state drives over traditional hard drives are due to their ability to access data completely electronically instead of electromechanically, resulting in superior transfer speeds and mechanical ruggedness. Field failure rates indicate SSDs are significantly more reliable than HDDs. The startup time required by SSD’s are almost instantaneous whereas disk spin-up may take several seconds on HDD .

SSDs do not usually require any special cooling and can tolerate higher temperatures than HDDs. According to Seagate, ambient temperatures above 95 °F (35 °C) can shorten the life of a hard disk, and reliability will be compromised at drive temperatures above 131 °F (55 °C). Fan cooling may be required if temperatures would otherwise exceed these values. Solid state drives, essentially semiconductor memory devices mounted on a circuit board, are small and light in weight. HDDs typically have the same form factor but may be heavier. This applies for 3.5-inch drives, which typically weigh around 700 grams.
Less expensive SSDs typically have write speeds significantly lower than their read speeds. Higher performing SSDs have similar read and write speeds. Whereas HDDs generally have slightly lower write speeds than their read speeds.
There are two types of SSD’s internal  & external SSD drive. Internal SSD drives are used to achieve shorter boot-up times whereas  external SSd drives can make backups easier and faster. The external  SSD’s are more expensive in comparison but are used more and more in professional environments to avoid exposing sensitive data via the internet or cloud. There is another set of drives which is also used today called Hybrid drives or solid state hybrid drives (SSHD). It  is a combination of  the features of SSDs and HDDs in the same unit, containing a large hard disk drive and an SSD cache to improve performance of frequently accessed data

 

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PricePanda’s online price comparison platform lets you get the best deals from popular shops.

PricePanda

PricePandaIndian ecommerce industry is shining with 1000’s of ecommerce sites popping up around the country the options for the buyer  is immense. Indian e-commerce sector will become a 504-billion rupees industry in the next 3 years. More and more Indian retail companies are going online to lure the customers available online. According to a recent report published by McKinsey & Co, there will be more than 500 million internet users in India by 2015, and a significant proportion of that will carry out online transactions on a regular basis.

With the emergence of new internet-based retailers, finding the right deal is a time consuming process for theconsumers in the internet world. Searching a number of online stores one-by-one and comparing prices online could be a tiresome and time-consuming task.

PricePanda which recently launched in India tries to solve this growing problem for the online consumers with the launch of its site PricePanda in India. It brings in a host of convenience, time saving and cost benefits to the online shoppers. It is a price comparison engine, which currently offers prices for mobile phones, computers ,cameras, clothing, accessories & shoes  is trying to solve this problem. Customers can compare different deals for the requested products in order to make informed purchasing decisions. Clicking on a deal will redirect the user to the merchant’s online shop where the product can be ordered.

Pricepanda’s platform empowers ecommerce businesses with helping them to convert their offerings into sales.It helps find the most affordable deals in a chosen product segment from a number of online stores, ensuring the best cost saving deals for online shoppers. Moreover, it also brings several other benefits that can greatly enhance the online shopping experience of the online buyers.

PricePanda enables shoppers to find and compare more than 70,000 products from over 100 categories such as computers, software, health and beauty, home appliances, gaming, music and movies. Apart from India, the other eight countries include Argentina, Colombia, India, Indonesia, Malaysia, Mexico , Singapore, Thailand and the Philippines.

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Qatar’s Ooredoo, and Germany’s Rocket Internet forms partnership to develop & promote e-commerce, digital services in Asia

ooredoo

ooredooOoredoo (Previously Qtel) has announced a partnership with the Internet incubator Rocket Internet, to jointly develop e-commerce and other digital services in Asia.

Ooredoo and Rocket Internet will become equal partners in Asia Internet Holding, a joint venture that will create and develop online businesses in the region.

E-commerce is part of Ooredoo’s strategy to invest in new businesses that provide growth opportunities and develop new revenue streams. Increasing disposable income and Internet penetration are key drivers for e-commerce growth in Asia and Ooredoo and Rocket are keen to benefit from this trend.

Growing smartphone penetration and limited fixed line infrastructure are reinforcing mobile as the preferred medium for e-commerce in Asia, especially in Indonesia, which is Asia’s second largest online market just behind China – Ooredoo is present in Indonesia through Indosat, which has 60mn customers.

Ooredoo Group CEO Dr Nasser Marafih said: “A fundamental shift is happening across our markets, as more people buy goods and services online through their mobile phones.

This is even more evident in our Asian footprint. We believe that offering e-commerce services will further support our ambition of enriching people’s lives. We are pleased to have entered into a partnership with Rocket and look forward to harnessing their knowledge and experience gained elsewhere into making our joint venture an e-commerce market leader across Asia.”

Asia Internet Holding will cover some 15 markets in Asia including Pakistan, Myanmar, Thailand, Malaysia, Singapore, Indonesia, Vietnam, the Philippines and Australia, with ventures ranging from online retail and marketplaces to payment services. Several successful ventures were launched over the last two years including Daraz.pk, Lamudi.com, Carmudi.com, Kaymu.com, Pricepanda.com and EasyTaxi.com.

Oliver Samwer, co-founder of Rocket Internet, said, “We look forward to working with a partner as innovative and customer-centric as Ooredoo in Asia. Our partnership will accelerate the development of Asia Internet Holding in the region and help our businesses succeed. We feel that by bringing e-commerce models that have worked well elsewhere in the world to Asia, and that by partnering with an operator like Ooredoo, we can jointly bring better services to customers.”

This investment is subject to the approval of the regulatory authorities in the countries where the service will be provided, and expected to be concluded in the second quarter of this year.

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India’s PayTM driving innovative commerce & payments looking to capture bigger share of this growing market

PayTM

PayTMEcommerce in India has seen a tremendous growth and traction in the last couple of years. The major growth can be seen from top ecommerce platforms Flipkart,Myntra,Jabong,Snapdeal and now Amazon reaching the billion dollar club. As a result the payment space is heating up and PayTM is spearheading this growth offering a range of solutions for mobile users to recharge prepaid connections, buy tickets and transfer money to friends and family. With 3.7 Million customers already in its kitty, PayTM now looks at introducing innovative payment solutions to its customers for an excellent user experience.

PayTM has launched a secured wallet a few months back which hopefully will reduce transaction failure rate by 20% and will enable faster checkout. The benefits of using a wallet today for consumers is that personal information is pre stored in advance to speed up checkout, text-message based transactions as well as making it possible to pay using a phone both while shopping online and at physical stores.

Payment failure is a big concern for every ecommerce venture today and most failures happen at the banks backend. With PayTM’s m-wallet consumer’s money is already stored bypassing the bank. It is a highly secured environment.

PayTM also has offers discounts, cash backs just like credit cards do. The scope today is huge considering India’s big and diverse market. PayTM can be used to pay bills and insurance premiums and perform other financial transactions directly from their mobile phones.

Through PayTm’s platform users can recharge/pay bills of their mobile phones, Direct to Home TV subscriptions, electricity bill payment, land line bill payment, gas bill payment & toll card recharge.

Another recent development is the launch of its bus booking service across India. With this service consumers can plan and book a bus ticket to any destination within India.

PayTM definitely looks on course to tap the huge growing payments and commerce market in India

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Japanese e-commerce company Rakuten to enter India in the next six to eight months

Rakuten

RakutenSeeks to tap the  Rs.62,000 crore e-commerce market
Japanese online retailer Rakuten Inc. may enter India in the next six to eight months, and is seeking a strategic alliance to tap rapid growth in the country’s Rs.62,000 crore e-commerce market, said three persons familiar with the company’s plan.

Looks like Rakuten is exploring the possibility of starting a travel and hospitality portal in India, said one of the three persons, an executive with a large consulting company.

Rakuten has various businesses such as e-retail, travel and financial services (payment solutions). Its 100% subsidiary Rakuten Travel operates an online hotel reservation website with over 1.8 million room nights booked per month. The firm has access to more than 20,000 domestic and 15,000 international hotels and has a presence in South Korea and China.

Founded by Hiroshi Mikitani in 1997, Rakuten runs a multi-category shopping portal Rakuten Global Market and host of other portals such as Rakuten Coupons and TicketStar, among others. In the face of a stagnating Japanese economy and weak consumer sentiment, the Japanese firm has been aggressively eyeing global growth markets.

On a shopping spreee, Rakuten recently acquired Cyprus-based call and messaging app provider Viber Media Ltd for $900 million from Israeli entrepreneur Talmon Marco. In the last two years, it has bought US-based e-commerce portal Buy.com for $250 million and rebranded it “Rakuten.com Shopping,” e-reading platform Kobo, Spanish video streaming service Wuaki.tv and global video streaming platform Viki.

For the past few months, teams from Rakuten have been consulting investors, companies and industry experts as it explored the Indian market.

Experts say that since Rakuten’s strength lies in its online shopping business, it would make sense for the company to eventually enter that segment. The current foreign direct investment policy does not allow foreign capital in single- or multi-brand online retailing.

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Mobile Location-Based Advertising will be worth € 10.7 billion in 2018

Mobile Location Based Advertsing

location based advertisng

According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from € 1.2 billion in 2013 at a compound annual growth rate (CAGR) of 54 percent to € 10.7 billion in 2018. This will then correspond to 38.6 percent of all mobile advertising and marketing. Location-based advertising and marketing will thus represent around 7 percent of digital advertising, or 2 percent of the total global ad spend for all media.

The past year has seen a number of significant developments in the real-time mobile LBA space. One example is the concept of beacons based on Bluetooth low energy (BLE). “The concept of Bluetooth marketing has been reinvigorated following Apple’s introduction of iBeacon in 2013”, said Rickard Andersson, Senior Analyst, Berg Insight. While so far remaining sparsely deployed, Berg Insight anticipates that beacon adoption will take off in 2014 as retailers launch innovative marketing schemes and leverage the possibility to analyse how customers roam and dwell in stores and aisles. “The burgeoning BLE-based beacon ecosystem is now populated by a large number of diverse players including PayPal, Qualcomm and start-ups such as Estimote, Swirl and Shopkick”, said Mr. Andersson. He adds that these companies constitute a completely new set of players competing alongside established LBA specialists like Verve, Placecast and xAd, LBS players including Intersec, Telenav and Waze, and operators such as AT&T, SFR and the UK joint venture Weve.

Download report brochure: Location-Based Advertising and Marketing

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NTT DoCoMo unload entire stake in Tata Teleservices, Exit India

NTT Docomo

NTT DoCoMo has decided to sell its around 26.5% stake in its joint venture with Tata Teleservices as agreed between the two partners, the Japanese company said Friday.

“Under the agreement, Docomo holds the right to require that its TTSL shares be acquired for 50% of the acquisition price, which amounts to Rs 7250 crore or a fair market price, whichever is higher,” said the statement.

“In the event that TTSL fails to achieve these performance targets by the end of the fiscal year ended March 31, 2014, DOCOMO plans to exercise the above-mentioned right in or before June 2014,” the contract between the two companies had stated.

The Japanese telco had purchased about 26.5% in Tata Teleservices in stages in 2009 and 2011 for $2.7 billion. As part of the agreement, certain performance targets were set for the Tata companyBSE -1.01 % that was on the verge of launching GSM technology services at the time.

“It is uncertain how the option will be performed, however, and DOCOMO is not able to predict how events will unfold. The effect on DOCOMO’s corporate earnings for the fiscal year ending March 31, 2015 cannot be forecast at this time due to these uncertainties”, Docomo said in the statement.

The agreement between the two companies allows DoCoMo to sell the stake to Tata Sons Ltd.

Unlisted Tata Teleservices expanded into lucrative GSM-based mobile phone services after the deal with DoCoMo and amassed subscribers by offering a cheaper per-second billing plan, but it subsequently failed to build on its initial success and has lost market share in the past two years.

It currently ranks seventh in terms of subscriber numbers among the 12 firms that operate in country’s fiercely competitive telecoms market.

Analysts expect DoCoMo to report about 80 billion yen ($780 million) in related losses in the financial year ended on March 31 when it announces its earnings at 0600 GMT.

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AMD Introduces New Socketed AMD Sempron and AMD Athlon APU Products with AM1 Platform in India

AMD Athlon

AMD

Chipmaker AMD today announced India availability of its new AM1 platform featuring  quad-core and dual-core variants of the AMD APUcodenamed “Kabini” into the component channel for system builders.The AM1 platform, branded with the AMD Athlon™ and AMD Sempron™ APU brands will deliver award-winning Graphics Core Next (GCN) architecture and “Jaguar” CPU cores on motherboards from the leading manufacturers. AMD Athlon™ 5150/5350 and AMD Sempron ™ 2650/3850APUs provide consumers a balanced computing experience on a socketed upgradable platform.

AMD Athlon and AMD Sempron APUs deliver a quad-core solution to consumers that includestwo SATA 6 Gbps ports, two USB 3.0 ports, eight USB 2.0 ports, PCIe 2.0 lanes for graphic card upgrades, and a trio of video outputs (DisplayPort, HDMI, and VGA)starting at under $40 USD . The AMD AM1 platform provides up to 3x more compute performance than itscompetitors, as well as balanced computing with DirectX® 11.2 and Windows 8.1 support to mainstream markets .

AMD Partner Program Launch

AMD also announced the official launch of the new AMD Partner Program, aimed to strengthen and reward its global channel partners in India today. The program is based on three cornerstones: Aspire, Motivate, Design – AMD.   The AMD Partner Program provides well-defined and transparent criteria through a tiered program offering a broad range of attributes including: financial, access, marketing, referral/recognition, technical, and material benefits.Anenhanced AMD Partner Portal provides up-to-date information to partners through secure web access, with contenttailored to help channel partners grow and prosper with AMD’s broad, industry-leading technology portfolio.

The AMD Partner Program recognizes distributors, system builders, retailersand etailersas Elite, Premier, Provisional Premier, and Select partners, based on criteria outlined within the program. As channel partners ascend to a higher tier, they are eligible to receive anincreased level of benefits. The new “Hero Builder” badge is a supplemental designation awarded toinfluential and dedicated system builders that are ultra-AMD enthusiasts. Depending on thechannel partner’s tiered status, Hero Builders will receive additional program benefits, as well as exclusive early access to select AMD technology.

“Over the last year AMD introduced some ground breaking new technologies with our next-generation APUs, HSA features and our AMD Radeon™ R-Series GPUs.  But these amazing products cannot succeed without a strong and vibrant channel to deliver them,” said Roy Taylor, corporate vice president, Channel Sales, AMD.  “Under the leadership of Amy McFarland, we examined our channel program and have made significant improvements to it.  We now have a program that reflects the new AMD and which will hopefully surprise and delight all of our channel partners worldwide.”

“Association with AMD has always been important to our business and with the new partner program we see it strengthening even further.” said Mr. Bhavesh Shah, Proprietor of Niagara Info. “This enhanced program promises access to critical information, AMD’s support team and transparency that will assist us in informed decisions” he added.

For us, our customers are extremely valuable and are our biggest asset, and AMD plays a key role in adding value to that relationship. We believe that this initiative of improved structure and enhanced access to product roadmaps, training tools and support, will help us grow our business and maximize profitability. We are absolutely thrilled to have deepened our ties with AMD”, said Mr. MadhuSudhan Reddy, MD, General Computer Hyderabad.

When partners register as part of the new AMD Partner Program, they receive access to a secure AMD Partner Portal. The Portal offers sales tools, marketing assets, product training, video spotlights, top reviews and news, resources such as the latest drivers, and more.  All of these resources are designed to help channel partners grow their AMD business.

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