Gupshup Technology India yesterday launched a mobile messaging app, called GupShup Messenger, for smartphone platforms -Android, IOS, Blackberry and feature phones – NOKIA S40. It uses data services in smartphones to send messages and works like normal SMS service in Java based phones. The company is currently working on enabling the rich media features like pictures and video messaging like Whatsapp.
Interestingly, if the message recipient does not have the app installed in his phone, GupShup will deliver the message to him free in the form of a regular SMS.
“Emerging markets such as India and Indonesia have numerous feature-phone users even as smartphone adoption is growing. Services like GupShup that integrate data and SMS, are well suited to the needs of emerging markets”, said Beerud Sheth, co-founder and chief executive officer of GupShup.
GupShup Messenger includes features like public and private messaging in which users can seamlessly switch and easily share messages with followers and friends respectively.
The public messaging feature enables users to follow any of GupShup’s numerous communities or post messages to their own. The private messaging feature makes the whole address book active and reachable, unlike other messenger apps that can only reach users that have also downloaded the same app. Also, the app includes a rich collection of emoticons that allows users to express themselves in personalized ways.