7 Killer Web Design Tips to Increase Your Business Conversion

Web Design Tips to Increase Your Business Conversion

A website as the most natural marketing platform is of immense importance to the business. For any website turning visitors into customers or what we call as a business, conversion remains the prime focus area. Your SEO efforts to endeavors for building organic traffic to making a social presence drive traffic, all these roads has one goal, business conversion.

Web design makes browsing entertaining or gives traffic enticing immersive experience or helps the website featuring well in search engine ranks. But all these have no tangible meaning if they do not result in creating leads and business conversion.

Here we are offering 7 killer web design tips to increase your business conversion.

1. SEO boosting conversion rate

Any digital marketing strategy must carry with it a robust SEO component. By hitting search engine ranks you can avail the benefits of visibility improvement and more traffic visiting your site. But such results even do not have any meaning if the traffic does not turn into leads and finally into business. So, SEO must push the conversion rate and here are some measures to do it.

  • Make your SEO have a singular focus on a chosen topic, particular product, or service showcased per web page. This will help to make better SEO in regard to relevant keyword searches.
  • Relevant content is equally important for search rank and business conversion.
  • Use of most searched long tail keywords on every topic page and contents will increase the chances of conversions.
  • It is the ease of use, simple navigation and optimum usability and readability that will make the site searchable by search engine spiders and visitors. Simplicity in design will boost both search rank and chances of business conversion.

2. Design to enhance readability

Any over a business or product in search engines refers to the demand for information regarding them. As shoppers these days are smarter enough to research well regarding a product or service before coming to a buying decision, you need to offer them easily readable information regarding your product or service. There are few ways you can boost readability of content.

  • Do not stuff a page with too many contents. You should always display contents with a lot of space around for the eyes to breathe.
  • Enhance the spacing and line length to ensure clarity in readable content.
  • Always use simple typography that works well for all screen sizes and devices.

3. Help users contacting you

One of the foremost aspects to consider is to allow users contacting you at ease. Just ask yourself would you find a business-reliable if you just cannot even find their phone number? This would be a blunder to hide your contact details in an obscure place. Display it and guide users there.

  • As most users now want to connect through a handheld device, provide the contact numbers in a tappable or clickable way to allow one-touch call.
  • Just offer your location on a GPS map in the contact page if you have stores or business venues waiting for customer footfall.
  • Mention the call timing or specify the various numbers for various purposes to avoid confusion.
  • If possible give the contact information on your homepage only.

4. Succinct messaging

Just after landing on the homepage, you need to address visitor with the value that the site has to offer for their needs. This can be done through the succinct and compelling message. For any content rich homepage, this is a good technique to orient the users to save them from confusion over so much to look upon or read. Before they hit the back button your message needs to offer the value proposition. A concise yet impressive message on the value of your brand can let them stay on-page and browse on.

5. Give priority to user experience

User experience refers to the overall ease of use, usability, performance, the pace that a user experiences on a web page or website. An eye-grabbing home page with a ‘Wow’ visual is not enough to make a great user experience. Ultimately it is all about how easily, how fast and how relevantly you give your users what they want without wasting their time and energy. A great user experiences will invariably create a great impression, will let users spend more time on your web page and give more leads and business conversion.

6. Influence with colour and typography

Colours are psychological and they not only add glam to web design but when used appropriately, they in a subtle way complement the website and its contents. Colour having robust psychological effects influences conversion rates to a great extent. A study by Quick Sprout indicated that assessment of products in 90% of cases is done depending on the colour. It creates the mood, sets the tone and helps to initiate the voice to your prospects in more ways than one.

Some colours are counterproductive for certain industries. Nobody paints a food website in blue as it suppresses appetite. On the other hand, banks prefer blue as it signifies reliability. It is just the tip of the iceberg when you consider utilizing colours for web design. There are also considerations on shades of the same colour and contrast. In any way, colours impacting the audience can often turn conversion on or off.

The typography or font in your website design is another big area which is often underestimated. Fonts convey subtle messages that without knowing influence the unconscious of visitors much in the fashion of colours. Fonts are also important to enhance readability and usability. Fonts are also important for the design output across various device screens and device types. Certain fonts can also cause more distraction than others.

7. Test, test and test

Finally, it is the testing of your web design that will guarantee output. Launching a web campaign without sufficiently testing it is synonymous to boarding a bus without knowing where it is going. It does not take a genius to tell that testing gives you full knowledge of what in your new website works or needs tweaking. To ensure your design is optimized for business conversion in all regards mentioned above let it be A/B tested. A/B testing will unveil before your eyes all that works and do not work and accordingly allows you mending them further.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing website development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics. He has recently launched Save Contact Form 7 WordPress Plugin.

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SAP Fiori UX – Offer Exceptional User Experience and Woo more Customers

SAP Fiori UX

User experience (UX) has a major role to play in ensuring happy and delighted customers. With modernizations in technology and the advent of smartphones, there has been a paradigm shift in UX. Modern software and applications have the ability to evoke various emotions and attitudes in users, making the entire user experience interactive, along with other benefits such as ease-of-use and efficiency. A good UX ensures a positive relationship between a user and a company, its products and services. By meeting the exact needs of customers, companies can ensure an exemplary user experience, which in turn will lead to profits in the long run.

The SAP Fiori UI Pitfalls

German multinational company SAP, which has recently forayed into the application development market with the SAP Fiori architecture, enables users to make the most of top-notch applications on various devices like computers, smartphones and tablets. While SAP has been enjoying immense success with its enterprise systems like ERP and CRM, it has been drawing flak with the graphical user interface (GUI) that their apps offer. While the poor UI has not really affected the sales of their products, it has been a fundamental problem that SAP has been struggling with since a long time.

Enhancing the SAP Fiori User Experience

While the success of SAP products is obvious, there are many competitors who are offering equally good products that possess an exceptional UI. Through the SAP Fiori architecture, companies can build and offer a wide range of top-notch applications. And to make the entire SAP Fiori experience all the more gratifying, SAP is now shifting its focus on offering a remarkable user experience through the SAP Fiori UX. By personally interacting with customers and understanding their distinct needs, people at SAP have been able to build a UX that is not only easy-to-use but is also making customers happy. SAP Fiori UX is the new user experience being offered with SAP apps that incorporates new solutions, renews existing solutions and augments user experience.With fewer mouse clicks and less complex coding, the SAP Fiori UX is enabling users to complete tasks in a shorter time-frame, making them more efficient, productive and happy.

Ensuring Satisfied Customers

SAP Fiori UX is the new user experience being offered with SAP software across business lines, devices and deployment options. By applying modern design principles, SAP Fiori UX offers a completely reimagined user experience that is responsive, intuitive and personalized across devices and deployment options. When combined with the popular SAP HANA platform, SAP Fiori UX has the ability to deliver superior responsiveness in real-time. Using the SAP Business Suite applications, SAP Fiori UX provides role-based experiences for organization-wide engagement across the entire business line. Using SAP Fiori UX design guidelines, app developers can make the most of a host of relevant templates, patterns and controls and create exciting and endearing apps that offer gratifying user experiences.

Fruitful Interaction with SAP Apps

The SAP Fiori UX is built to radically transform the way users interact with popular SAP applications like ERP. It offers a completely new and improved user experience as it enables users to concentrate on tasks and activities that matter the most. Unlike previous UX, the SAP Fiori UX is not limited to one functional area, but instead spans across different functions and end-to-end processes. The SAP Fiori UX impacts the way app leaders and developers manage their SAP implementations, including team responsibilities, team structures and success metrics. By establishing a top-class internal design team within SAP, the company is trying to shift its focus to design-led software development which is at the core of every application today. SAP Fiori UX promises to offer a delightful user experience, irrespective of the form factor. The apps work equally well on desktops, tablets, and smartphones.

Customizable UI

In order to improve experiences that users have with SAP products, SAP allows app developers to modify SAP software GUI screens and align transactions with specific user roles. This enables users to view specific and relevant information that is required for them to perform their roles effectively and efficiently. Through Screen Personas, developers can personalize the screen for individual user roles to ensure people are more focused in their work and do not get distracted.

Steps Ahead

Apps with SAP Fiori UX possess functionality-based and task-based activities that have been derived from design-driven persona descriptions. Application leaders need to plan and ensure long-term management of SAP Fiori UX apps, and this can be achieved through implementation of persona management processes inside the enterprise IT organization. While modifying existing apps by introducing the SAP Fiori UX might be tempting for app developers, it should be avoided and more emphasis should be given on developing and creating new apps to ensure exceptional user experience.

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing android application development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.

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Ultimate Tips and Trends for Designing a Winning Contact Page

Contact Us

Web forms on a contact page play a pretty important role to let prospects subscribe to newsletters, sign up for free entry to exclusive website content, or to exhort them to make an online purchase. Varied forms lay the foundation for multiple online interactions.

Every form has a purpose to serve, but contact forms are one of the most important ones for business. They conveniently help businesses to get in touch with different people and allows visitors to get in touch with the company. Not all contact forms are designed well.

Here are some dos and don’ts for designing better contact forms.

1. Do make it a personal form

A contact form helps the site visitors to contact your business representative implying that they are interested in reaching out to connect with you. They are looking for personal interaction and not merely looking at information through the site. By making the form personal, you create a sense of assurance about your genuine identity and you are keen to hearing from them.

A personal contact form is both very appealing and extremely inviting. Inviting a person with a likable and personal touch helps in attracting the prospects since it gives them importance. Also. Use of handwritten fonts makes it quite personal on the contact form.

2. Don’t make the form long and boring

The look and feel of the contact form says a lot about your company. Never keep a contact form in a neutral, dark, design as it might look impersonal and distant. Also, one should not make the contact form look boring and staid as it might scare visitors off.

Less contrast between background and content also robs the contact form of its presence. The sites become extremely one-note and not at all inviting.

3. Do keep it relevant

Before you venture to think about the colours and the font being used for contact forms, the purpose of the contact form needs to be spelled out. Start brainstorming about the intent and define form fields in a way that it is convenient for visitors to put in genuine information about themselves.

4. Don’t ask for any random information

Endless web forms are useless since they contain too much random information. The website should have a reason in garnering the information and what it is going to do with the data. Do not ask for info that one does not really need. Also, keep the contact form for those interested in your offerings not for people who just have some query about something.

Never ask visitors for information just so that they should be sharing it and you want to increase leads in a superficial manner.

5. Do keep it simple

Keeping the form simple is one way to go. All the visitors care about one thing and that is their own message. They would not like to shell out more information other than a name and an email id so that the company knows that they are talking to a genuine person. Making other fields obligatory is just a way to turn your visitors off.

The contact form should be a better alternative to email campaigns and should prompt the user to send in their message and punch in “Submit.”

6. Don’t ask for captcha codes

Yes captcha codes still happen. These codes are like irritating form filters that weed out unwanted automated submissions. But putting every genuine prospect to the same test is giving them a chance to hate you. Having them all over the place is the worst way to drive an interested visitor out.

Captchas never make forms secure and getting the codes from visitors is like asking them to decipher letters that appear in a random fashion.

7. Do say who will reply

Every contact page should present a representative of the company in the end and should allow visitors to know about the person who might get in line when you call. With a contact form, one should intimate the other person who is expected to reply to the message. Your contact form appears to be trustworthy if the visitor gets to know who will receive the message.

8. Don’t make people doubt the credibility of the company

Contact forms are like ‘online faces’ of the company. Due to time difference and geographic distance, some people will not be able to talk in real-time. Contact forms sets up a connection and is the form that makes a connection between the prospect and the company. Making a good first impression is important since that adds to the credibility of the company.

9. Do offer alternative details to contact on the site

Some people like forms while some do not. When designing the contact form, allow people to contact directly too especially if they are not too keen to fill in the contact form. Ask for the email address or a phone number or provide them the details too so that they can even engage with your users through social media channels.

Ending Note

Contact forms are the face of the site and the company. Designing a contact form efficiently goes a long way to boost your business credibility and profits in the long run.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps. Being an avid gamer himself, he has converted many game ideas into reality. He is an Android Game Developer, with acute knowledge of mobile game design and user experience design.

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Five Important Design Tips for Creating Mobile Apps

Mobile Apps Design Tips

Native app UI design does not allow designers enough room to play around. Designing for smaller screens is a tough ask since the users have short attention spans. The UI design needs to be worked around in an interface that’s easy enough for the newbies but should not put off the experienced users too.

#1. Use your Screen for Facilitating Interaction in the best Possible Manner

The rules of good interaction design are based on usable native app interfaces. Every dot, every word and every part of the screen lets the designer define margins and padding. Strokes define your work area.

Maintenance of consistent width and height is a must for better interaction design. User research helps designers to create effective personas for using the app. Specific goals based on the workflow are required to suit preferences. One needs to understand that every signifier should be implied on the basis of familiarity. For example, a blue link will indicate the hyperlink to the user that will redirect elsewhere. Use of signifiers guides the users to know the purpose of each UI element.

Familiar patterns attract new users and are strong enough to attract users. Feedback sections need to adhere to guidelines mentioned in the standards so that the user can send in their opinions any time.

#2. User Response Anticipation Based on Personas and Scenarios

Since the screen size is one of the constraints in mobile design, user interaction can be understood through guided anticipation of actions. Personas are good indicators of expected behaviour and they easily indicate the expected users’ decisions within the app. Scenarios on the other hand, provide insight on the actions of each of the user, while with the help of well-chalked out experience maps, possible options for single interaction can be drawn that can chart each step of every persona while using an app. The emotions and circumstances are taken into consideration too.

#3. User Flow, Colour Values and Navigation Ideas

  • User flows need to be sketched out so that the approach for design suits your intended audience. It can be just a visual reconstruction of impending actions too.
  • Colour value can be used to show purpose. For instance use of black and greyscale will help you to show the increasing importance based on shades. Colour defines their relationship with a brand and it should be used in multiple ways.
  • Do not keep the same colours on the app as it is on the site. Call to actions buttons in bright red should be avoided since it means stop in the US, and will deter users from clicking it.
  • A written outline helps users to explore content. Build your flows around content for a better assessment of pages required for your app.
  • The outline will also help you explore page flows and lay detail around the layout and the overall structure. One can test those ideas with users with a simple prototype too.

#4. The Right Orientation, Logos, Posture and Popularity of Design

A brand based on the mobile makes the client and the client chooses the brand. The logo is a part of a great business: and a poor logo will reflect very poorly on your stature even in the form of a mobile app.

Design is trendy, but a logo need to not stick to its origins. Brand design in mobiles do not revolve around logos since they are stuck in the age when they were first created.

Mobile design is specific to thumb placement, and revolves around right orientation and posture.

Popular interfaces revolve around

  • Common mobile patterns which are popular so that users “feel at home”.
  • Use of common UI patterns helps in increasing usability although every app needs to bask in its own creativity.
  • Ensure that your app design is aligned with user expectations and yet not boring.
  • All user actions revolve around gestures including the touch, swipe, taps, pinches and zoom which are actions that users prefer.
  • Animation on the other hand keeps the user interested, grounded and attached to the UI adding context in the process.
  • Popular mobile interaction patterns can help dictate the placement of interface elements too.

#5. Design in the Perfect Grid, Suitable for quick Responses to Gestures

Grids are the basis of mobile app design and fingers are the touchpoints. There’s an invisible grid that is important to mobile design. Every element determines the spacing.

  • The fingers are thicker than those pixel-precise cursors controlled by the mouse, so finger-friendly design is an important aspect for app designers.
  • Separate the text, the colours and the elements to create a hierarchy.
  • Allow space for users to tap with their fingertips. Buttons should not be too small or bunched closely since users will fail to tap them accurately.
  • Users expect their phones to respond quickly, and efficiently to interactions. Certain interactions take a longer time than usual. Competent design tells you how to fake it.
  • With every interaction, there should be feedback. Every user action is responded to with an animation that responds to user feedback stating that the process is being executed.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing iPhone development company. The current innovation and updates of the field lure him to express his views and thoughts on certain topics.

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Startup Resource : DesignOzone.com, Ready to Use Design Templates for Your Website/Business

DesignOzone is a very interesting startup resource.  It provides ready to use high quality design templates for businesses/start-ups. High quality branding is so important for any organization.

DesignOzone.com provides the following  templates
– Website templates,
– Flash templates,
– eCommerce(osCommerce, Magento, Prestashop,Zen Cart, Cre Loaded) templates,
– Facebook templates,
– CMS templates,
–  WordPress Templates,
– Logo Templates,
– Mobile templates,
– Powerpoint templates

and other web design products are famous for being top quality solution for a quick, easy and affordable website production. The best part about the templates is the simplicity – you purchase the template package, customize it a little bit and upload it to your hosting. And there you have it – your website is up and running within as little as several hours from the moment you’ve been choosing a website template!

We checked out the designs and they looked kool.

Link: www.designozone.com

designozone-template

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Want to Start your Own Social Network business like Facebook,Twitter,Linkedin,Pinterest,Foursquare ?

We all know Facebook has revolutionized the whole Social Networking business in the world. In the last few years  a number of Social Networks have cropped up and the top ones like Facebook,Twitter, Linkedin, Pinterest, Foursquare, Xing etc are getting bigger. Every brand wants to build its own social network of brand lovers and followers. There is a huge scope for building social networks for every niche , be it Dating, Sports, Movies & Entertainment, Gaming, Jobs, Health & Spirituality, Business Networking, Speed Dating, Travel etc. You name the niche there will be a niche social network available.
This could be a very lucrative business opportunity for wannabe or existing Internet Entrepreneurs. Every business has now realized they have to have a Social strategy in place to grow their customers and engage them to build a super cool brand.

Ok now that you have decided to start a Social network you must be thinking what software do I use. Well I would come to the point straight away and recommend a tried and tested software (PHP based), which I have  used to build a few social networks and its called Social Engine . This is definitely the world’s best software today. I have known the founders when they started it few years back and now they boast of a great clientele. The product has evolved over the years and its definitely the best. I did try a lot of other social networking  products software  but the UI/UX and customization features of Social Engine is amazing . There are lot of other softwares in the market , but Social Engine is the clear winner.

socialengine
There are a number of plugin options available to scale up your social network. There are 3rd party developers as well who are continuously building themes and plugins. There is a mobile version of the software available so targeting the mobile user base is very easy.

Some of the big name customers, including MasterCard, Shell, Entrepreneur.com,EA and NASA are using Social Engine to build niche networks . They recently launched a new, software-as-a-service, hosted version of its service, SocialEngine Cloud. The new cloud-based service lets anyone create a community website, including discussion communities and more.

Check out the Social Engine software.

 

 

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Announcing Largest Online Facebook Marketing Conference

I am very excited to announce Social Media Examiner’s newest online summit Facebook Success Summit 2012.   You can get in on the 50%-off sale if you act now.  

This is an online conference designed to help your business quickly implement effective Facebook marketing strategies and tactics so you can gain more exposure, build a more loyal following and grow your business.

And it’s fully online!

Your instructors are the world’s top Facebook marketing experts.  

These include 10 book authors: Mari Smith (co-author, Facebook Marketing), Dave Kerpen (author, Likeable Social Media), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), John Haydon (co-author, Facebook Marketing for Dummies), Brian Carter (author, The Like Economy), Mark Schaefer (author, Return on Influence), Chris Treadaway (co-author, Facebook Marketing), Jesse Stay (author, Facebook Application Development for Dummies), Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies), Phyllis Khare (co-author, Facebook Marketing All-In-One for Dummies) and experts from Campbell’s Soup, Intel, 24 Hour Fitness and Autodesk–just to mention a few.

WANT TO KNOW MORE?

You may be unfamiliar with these online mega conferences.  

These events bring the best of physical conferences (great learning and networking) directly to your computer.  This means no travel and none of the expenses you’d expect with most events.

We spread the live event over four weeks (to accommodate your schedule) and include all session recordings AND transcripts.

And the cool part: These summits are very affordable!

Here’s what Facebook Success Summit 2012 will cover:

* Facebook marketing strategy
* Growing and managing a Facebook following
* Generating leads and selling with Facebook
* Newsfeed optimization, metrics and analytics
* Facebook promotions and advertising
* And much more!

Go here to see all the details.  Remember, you can get in at half price if you register early.

Michael Stelzner shares how Facebook can benefit your business in the below video :



This is more than just an online summit.  It’s also a way for people just like you to come together, share your experiences, get your questions answered and network.

At our summer event, 98 percent of attendees said they’d recommend it to a friend!  If you’ve not experienced these online events, they deliver extremely valuable content at very affordable pricing.

Click here now to learn how you can save 50%.

Here’s to your success!

Sidhaarthaa

P.S. This event does not require any travel.  You simply attend sessions and network with peers from the comfort of your home or office!!

To see how this works, go here.

P.P.S. Get a free sample class from our last summit by clicking here and looking for the yellow box in the sidebar.

 

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Infographic: Styleguide for New Facebook Brand Pages

The release of Facebook timeline for businesses has now become more important than ever.  Brands must build a unique and strong connection with fans by promoting photos, videos, and news. These updates will provide fans with frequent and engaging updates to bring a stronger interaction with each brand.

To help iFrameApps released this helpful infographic to use in the development of updated brand styleguides.

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Pintile – a clone of Pinterest, but for India

Gurgaon-based Fizzy Softwares has launched Pintile.com as an online bulletin board exclusively for India, inspired by Pinterest.com. According to the company, Pintile aims to depict India in the form of images where people “PIN” their cultures, styles, ideas and much more.

Pinterest is a pinboard-styled social photo sharing website. The service allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.” Pinterest is managed by Cold Brew Labs, a team based in Palo Alto, California.

Pintile offers people a way to connect with others to share their experiences by pinning them onto their boards that can be personalized for each person. People can also like pins, and even re-pin them on their bulletin board. While the website has a few guidelines, people are free to pin whatever they like.

Fizzy Software is a web and mobile product development company and was founded in 2007 by Sudhanshu Aggarwal and Ashish Sharma. Fizzy has built Facebook applications and iPhone games under the Fizzy Apps brand.

Business Model ?

Like Pinterest, Pintile doesn’t have a clear business model. So it needs to be seen till when the founders are able to hold on to it.

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Onswipe.com – Tablet enable your site

 

Designing a site for an iPad is not the same as designing one for an iPhone. And even when that is completely obvious, there’s people who pretend to ignore that fact, and have a “one-fits-all” mentality for designing sites. And what happens is that they end up losing clients because of that.

And such a thing is inexcusable when there’s services like Onswipe available. Essentially, Onswipe is a tool that can take your content and have it turned into something that would look really good on an iPad. And on pretty much every web tablet available on the market today, the truth be said.

Onswipe can be used for free, and it works in the easiest of ways. The app can gather the content you have on social media accounts and on most content management systems, and use that to create a tablet-friendly site. Twitter, Delicious, Flickr, Instagram, Youtube… Onswipe can import content from all these sites and more. And it can even handle RSS feeds.

You’ll be able to have everything displayed in the way you want. Onswipe comes with lots of layouts, you can choose where your own logo will be placed, and you can pick the color combination you want your site to have. Once you’re happy with the results, your new website will go live in just one click.

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