On Thursday, Amazon.com announced the launch of the Amazon MP3 store optimized specifically for iPhone and iPod touch. This will allow iPhone and iPod touch users to discover and buy digital music from Amazon’s 22-million song catalog using the Safari browser.
Customers will also have access to favorite Amazon features like personalized recommendations, best-seller lists and Amazon customer ratings. Music purchases are automatically saved to customers’ Cloud Player libraries and can be downloaded or played instantly from any iPhone, iPod touch, iPad, Kindle Fire, Android phone or tablet, Roku, Sonos home entertainment system, or any web browser, giving customers the freedom to enjoy more music, from more devices than any other major cloud music service.
Commenting on the occasion, Steve Boom, Vice President of Amazon Music said,“Since the launch of the Amazon Cloud Player app for iPhone and iPod touch, a top request from customers has been the ability to buy music from Amazon right from their devices. For the first time ever, iOS users have a way do that – now they can access Amazon’s huge catalog of music, features like personalized recommendations, deals like albums for $5, songs for $0.69, and they can buy their music once and use it everywhere.”
Some of the key features of the Amazon MP3 store on the mobile web browser are:
- It is built on HTML5, which means customers can make purchases directly from the Amazon MP3 mobile website on their iPhones and iPod touches
- It has selection of over 22 million songs and over two million albums at everyday low prices
- It gives access to everyday deals like $5 albums, $0.69 songs, and free songs from artists on the rise
- It provides individualized recommendations based on purchase history
- Immediate availability and seamless playback of purchases in the Amazon Cloud Player app
- Free storage of all Amazon MP3 purchases in Amazon Cloud Player