Amazon.com launches India Kindle Store

On Wednesday Amazon.com launched the India Kindle Store (www.amazon.com/kindlestoreindia).  The newly arrived store holds more than 1 million books — including both international and local titles and  Indian users will be able  to buy these e-books in rupees.   The Store features new releases, best sellers and other works from a range of Indian authors, including Chetan Bhagat, Ashwin Sanghi, Ravinder Singh and Amish Tripathi. Users may also download and read books on the iPad, iPod touch, iPhone, Mac, PC, and Android-based devices.

Amazon.com has partnered with Croma, part of Infiniti Retail (a fully-owned subsidiary of Tata Sons), to retail its latest Kindle e-reader, priced at Rs 6,999, across 30 Croma outlets and its online store. The new-generation Kindle features a six-inch electronic ink display similar to real paper. However, it supports only a Wi-Fi connection. Amazon’s website has been updated to automatically detect visitors from India and announce that the Kindle e-book reader is now available ‘at a store near you’ – the link directs you to the Croma web portal.

Commenting on this launch, Russ Grandinetti, VP of Kindle Content said, “We are proud to launch this new Kindle store for Indian customers. It offers Kindle book purchases in rupees and the ability to buy and read the works of many great Indian authors.”

Ajit Joshi, CEO and MD, Croma, said, “Kindle will be offered at our metro and airport stores like those at New Delhi, Hyderabad, Bangalore, etc, where we believe customers are open to a dedicated reading device like Kindle.”

Amazon.com has also launched Kindle Direct Publishing (KDP) for independent authors and publishers in India. KDP is a free platform for authors and publishers to make their books available to Kindle customers, both on Kindle devices and free Kindle reading apps. Authors and publishers in India will be able to set prices specific for India and receive royalty payments in rupees.

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