Airtel Digital TV launches Video On Demand service in India

Airtel Digital TVDirect-to-home (DTH) television operator Airtel Digital TV has launched a new video-on-demand (VOD) service in India which allows customers to download film and television library content to their set-top box through a broadband connection.

Currently the service is available in the cities of Mumbai, Kolkata, Chennai, Delhi NCR, Pune, Hyderabad and Bangalore, with more planned to follow. It will, says the Bharti Airtel-owned operator, provide popular movies and series on fashion and lifestyle, health and fitness, home and family, devotional and much more from an on-demand video library.

There is no monthly subscription fee, but instead viewers are charged per rental – starting at INR10 for a 24-hour period. The service is most effective for those with high broadband speeds of 2Mbit/s, and runs using an Ethernet connection.

Tata Sky’s VOD service already provides viewers with both catch-up TV and an on-demand movie library featuring popular channels such as Star Plus, Colors, Sony Entertainment TV, SAB TV and NDTV.

The new service also comes in the wake of the December 2012 launch by Apple of the iTunes Store in India, which enables visitors to buy or rent downloadable HD and SD films or TV shows.

Various other online video streaming sites are also available in India, including Spuul.com, Eros Now, Verismo’s Mela, Rajshri Media, as well as Boxtv.com and Bigflix.

 

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Ericsson To Acquire Microsoft Mediaroom

ericssonEricsson has reached an agreement with Microsoft to acquire its TV solution Mediaroom business. The deal is expected to close during the second half of 2013.  The agreement is subject to customary regulatory approvals and other conditions. Mediaroom will be incorporated into Business Unit Support Solutions. Mediaroom is situated in Mountain View, California and employs more than 400 people worldwide.

Commenting on this, Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions at Ericsson said: “Ericsson’s vision of the Networked Society foresees 50 billion devices to be connected via broadband, mobility and cloud. Future video distribution will have a similar impact on consumer behavior and consumption as mobile voice has had. This acquisition contributes to a leading position for Ericsson with more than 40 customers, serving over 11 million subscriber households. In addition, Ericsson will be powered with senior competence and some of the most talented people within the field of IPTV distribution.”

The global IPTV market is estimated to reach 76 million subscribers in 2013 with revenues of 32 BUSD, growing to 105 million subscribers and 45 BUSD in 2015.

The total media solution portfolio of Ericsson in the TV and video space combined with a further increased focus on consumer needs will be the foundation for providing services to end users. The importance of video distribution capabilities for the customers and their consumers will be increasing as more and more LTE networks are deployed and filled with smartphone users.

Microsoft Mediaroom is the TV technology behind many of the world’s leading television service providers like AT&T U-verse®, Entertain of Deutsche Telekom, Telefonica, TELUS Optik TV(TM) and Swisscom. Mediaroom-powered TV services are offered on more than 22 million set top boxes deployed throughout the Americas, EMEA and APAC.

Ericsson already sees that the ever-changing behaviors of TV consumers are evolving faster than ever. Speed of innovation and intelligent solutions drive consumer propositions in TV anywhere. This development will continue to fuel the industry as convergence becomes reality. The development requires content owners, broadcasters, TV service providers and operators to re-think their propositions.

This move builds on Ericsson’s triple Emmy award-winning leadership in the media industry, providing its customers with a truly unique experience in TV anywhere spanning the entire media value chain from camera to consumer.

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18% of consumers Access Online Content via TV

Over the last few years, there’s been a huge change in the way users view online content.  Online content can be viewed not only in PC’s or laptops, but also in mobile devices and connected TV’s. According to a new NPD DisplaySearch Connected TV Study, around 18% of consumers access online content daily on their television. The study, based on a global survey of more than 14,000 respondents in 14 regions, found that though desktop PCs and laptops are still the primary source for viewing online content, mobile devices such as tablets and smart phones are gaining ground.

Movies are the most popular source of entertainment for consumers viewing internet content on TVs. Besides movies, consumers also catch up on daily television shows that they miss at its original time of broadcast, allowing them to view content at their convenience. The study revealed that about 30% of respondents, who do not watch online content on television, may be interested in viewing it.

Riddhi Patel, NPD DisplaySearch Research Director of Consumer Insights, said, “Online content is mostly viewed on computers or mobile devices such as tablets and smart phones, but TVs are increasingly becoming devices of choice for consumers, particularly since an increasing numbers of sets have either built-in connectivity or can be connected to the internet via a peripheral device such as a connected Blu-ray player or set top box, among others.”

She added,“Although results differ by country, the results imply that there is still a general lack of interest in viewing online content via TV. This can be attributed to usage of devices other than TVs to view online content as well as a lack of infrastructure and/or expertise to connect their existing TVs to the internet.”

However, the daily usage of TVs to view online content still remains under 30% in most countries. In fact, online content on TV is viewed most aggressively in China—possibly due to consumer interest in viewing foreign programs that may not be available via traditional TV medium.

About NPD DisplaySearch

NPD DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries.

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VIDEO: The Future Of Content Discovery In Smart TV

User Experience Keynote during the IPTV World Forum conference in London. Dennis Miloseski, Head of Design for Google TV talks about the future of content discovery in the connected livingroom.

 

 

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A brief about Internet Protocol Television (IPTV) and its future in India ?


Internet Protocol television (IPTV) is a system through which Internet television services are delivered using the architecture and networking methods of the Internet Protocol Suite over a packet-switched network infrastructure, e.g., the Internet and broadband Internet access networks, instead of being delivered through traditional radio frequency broadcast, satellite signal, and cable television (CATV) formats.

IPTV services may be classified into three main groups:

1) live television, with or without interactivity related to the current TV show;
2) time-shifted programming: catch-up TV (replays a TV show that was broadcast hours or days ago), start-over TV (replays the current TV show from its beginning);
3) video on demand (VOD): browse a catalog of videos, not related to TV programming.

IPTV is distinguished from general Internet-based or web-based multimedia services by its on-going standardization process (e.g., European Telecommunications Standards Institute) and preferential deployment scenarios in subscriber-based telecommunications networks with high-speed access channels into end-user premises via set-top boxes or other customer-premises equipment.

Market

The number of global IPTV subscribers is expected to grow from 28 million in 2009 to 110 million in 2014. Europe and Asia are the leading territories in terms of the over-all number of subscribers. But in terms of service revenues, Europe and North America generate a larger share of global revenue, due to very low average revenue per user (ARPU) in China and India, the fastest growing (and ultimately, the biggest market) is Asia.

Although IPTV is in the very nascent stages, the future of IPTV in India is promising. Check out the following view point .

IPTV: A hope for the Indian Market? (PDF)

Future of IPTV in India a detailed analysis. ( Good read )


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