Cleanmaster Application – Indirect Contributor of Smartphone Improved Performance & Security

cleanmaster

In a era of Mobile centric application revolution, the investment dynamics moved from voice feature centric mobility devices to converged feature supporting increasing data usages by end user. In context of India where more than 300 Mn plus internet user’s attracted major investment in more or less all segments under the NCPR categorization. In lieu of that mobile operator’s also jumped in bandwagon and started developing their own VAS centric application as well as collaborating with Smartphone players to get the data plan integrated to acquire data user’s at much lower end.

The economics and design KPI’s of Smartphone players are changing every day with very stiff competition w.r.t specifications, meeting end consumer adoption trend and pricepoint between homegrown domestic player’s such as Micromax, Karbonn, Intex, Lava with the likes of Lenovo and Motorola, Xiaomi, HTC, Samsung, Sony, LG, Gionee and others.

The stiff price war between Smartphone players attracted Smartphone players to look towards the application providers who is looking for the active user’s at one end whereas Mobile Operator’s to acquire data user. It’s being observed that many Smartphone players went ahead and embedded applications in order to gain recurring VAS revenue to manage their profitability in a declining Smartphone price segment where the data bundling also helped Smartphone players to get into collaboration with Application providers on Cost per activation model.

The free Data plan also helped many application providers to use indirect approach to reach out to different segment of user’s . The mesh ecosystem also impacted the end user device performance as majority of end user’s are not aware of mechanism to manage their data usages, application management as well as not aware of RAM/ROM initiated indirect impact on devices

Based on the survey done by e2einfotelanalysis (p) Ltd, www.e2einfotelanalysis.com across Metro’s, CircleA, B and C, it is shocking to have the followings

  1. How to clean Temporary Memory – 25%
  2. How to manage RAM- 20%
  3. How to manage ROM – 23%
  4. How many knows about the background running App – 5%
  5. How many knows how to manage applications -18%
  6. How many knows the reasons of battery heating/drainage initiated by Application – 10%
  7. How many knows how to kill an open applications -16.5%

and many more.

The survey was carried out in three categories of end user’s such as Prosumer’s, Consumer’s and Fresh entrant.

The queries thrown towards different category of user’s is centric to common understanding of one’s mobility product and how to manage their preferred, rarely and non interesting applications/games usages. Unfortunately, the prosumer classes were in most confusing state whereas consumer’s which relies in handset pricepoint raging from $ 65 to $130 are most cautious one regarding device due to limited specifications w.r.t RAM, ROM and Battery size.

Interesting, we observed that 35% of the device had Cleanmaster applications which typically cater User Privacy, RAM/ROM management, Internet usage management, Device Security, CPU cooling tool, application management and many more.

Team also made following observation about devices carrying Cleanmaster vs. non-Cleanmaster centric devices

  1. User having Cleanmaster in their device had more downloaded application and managed their applications in seamless process even in device specification having 256/512 MB RAM.
  2. The CPU heat level was lower even though user was using multiple process compared to similar specification based devices without Cleanmaster application
  3. The Battery lasted 30% more than non-cleanmaster device but having same mHA battery. Please note that the survey team made sure that network coverage for both the devices are in same environment with decent level of signal strength
  4. Retention % of Cleanmaster App user’s are higher than other similar product due to user interface and attached touched process management
  5. In a overload RAM/ROM scenario, Cleanmaster application attached devices user manages to free up around 15%/28% RAM/ROM respectively whereas non Cleanmaster device centric user’s tried many other similar applications but deleted it after few days to weeks
  6. Many More

The above survey gave us the confidence to recommend Cleanmaster Application to manage one’s device to increase the speed, response turnaround time, Internet usage/speed, privacy, better RAM/ROM management to use devices effectively and efficiently, Internet cookies management , Battery performance in an indirect way. The most interesting part of Cleanmaster Applications is the attached giftbox from user can download range of Local and International applications but to maintain the privacy of Indian user segment, Cleanmaster application only send notifications related to feature compared to attached Giftbox which makes this application truely impressive. The above assessment also indicate that Indian Smartphone player should be given tools/applications which is centric to device awareness and usages of the same should enable user’s to use their device longer with less or no maintenance. It is ultimately going to help Smartphone player device footfall in their Customer Care related to Battery drainage, RAM/ROM overload attached device crashing, Device heating etc.

 About the Writer

Devendra Prasad have 22 Years of diverse ICT experience and currently spearheads e2einfotelanalys private limited and Vibrant App Center Private Ltd. After spending considerable time in Telecom Equipment, Providers, Device Manufacturer space coupled with strong Analytical and Technology Space, moved on with its own venture. He is involved with Product development, Strategic and tactical positioning of his organization. He is pioneer in Distruptive Innovation segment with his well known contribution in Enterprise Mobility, VAS, Thread Innovation, Alternative Revenue Stream Mechanism, Reverse Eagle Eye Analysis. Starting his venture with vision and conviction helped him to win many trusted and long lasting partner. Mr. Prasad is BE from BIT’s Ranchi and MTech in Mobile Communication from Aalborg University, Denmark.

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Google Launches New App Approval Process – What Developers Need to Know

google play

Google has come up with a new app approval process for the developers who wish to upload their apps on the Play Store. Before publishing the apps on the store, the developers need to get the apps ready, test them and prepare all the promotional materials.

The changes to the Play Store policies will affect every Android developer and they now have to wait for the apps to be approved by Google after submitting the app on the store.

Android App Publishing Process

The Android developers need to be aware about the changes made in the app store in order to improve the quality of apps in the Google’s market.

The Android market of applications has reached a million people in around 200 countries and has differentiated itself from Apple by allowing developers to upload their apps on the app store without any review process.

Publishing the app

It is a general process that makes the Android apps available to the users. The developer needs to perform certain tasks while publishing the app.

  • Preparing application for release

It is a multi-step process and allows the developer to configure the application for release. They need to build, sign and test the release version of the app. They also need to make sure that the application resources are updated and included with the application.

  • Releasing the application to the users

The app can be released through an app marketplace called Google Play. But the developers can also get the users to download their app directly from their own website as well.

They may also release it through an email as well, but the users mostly avoid downloading apps from the unknown sources.

Policies and agreements

The Android developer need to follow the program policies set by Google that are accepted while registering.

Quality test

You need to make sure that the apps meet the basic quality expectations and they target all the major Android devices. A test environment can be set in order to test the apps.

Google Age-Based Rating System

Google has also announced a new age-based rating system for Android games and apps as well on the app store. They will now use the scales provided by the given region’s official ratings authority.

Google do not want to reject the apps and the Android developers need not to worry about this. They only want to have control over the quality of the apps before they reach the user’s mobile devices.

The new rating system will make the Android developers to complete a questionnaire related to the app or game’s content before it is published. The developer will take a single questionnaire that is based on the level of content in the app and at the end they can activate the ratings for different territories.

Google is working with the International Age Rating Coalition bodies (IARC) along with the local ratings bodies on the new rating system. Different countries may have different content ratings that are appropriate for different age groups. The new system will allow the developers to categorize their apps for the right users.

The existing apps that have not taken the questionnaire will be marked as unrated on Google store and they may get blocked in certain countries.

Google will implement the system for all the apps coming in the next few weeks all across the world. This change will give the developers an easy way to communicate ratings to the users and this helps them to receive better app discovery and engagement.

Things to know about the new approval process by the Android developer

  • Questionnaires

A human touch has been added to the approval process. A questionnaire needs to be submitted by the developers before the submission of app for the reviewing process. This will help deciding the age rating as well.

It is necessary for the developers to provide accurate responses to help the app to be discovered by the right users. After a successful approval, they only need to retake the questionnaire if an update has changed the content of the app in a way that it affects the previous ratings of the app.

  • No malware

The developers are worried about getting their apps rejected by Google. The developers with quality apps need not to worry, but the rejection rate of the malware apps will increase and the apps will be suspended that violate the Google’s policies and agreements.

This will make a healthy environment on play store and it is great for the developers as well as the users who are concerned about the quality of the apps.

  • Existing apps

In order to maintain the app’s availability on the Play Store, the developers need to sign in to the Google Play Developer Console and complete the rating questionnaire for each of their apps.

All new apps and updates to the existing apps require completing the questionnaire before they can be published on the store. In the near future, Google will remove the apps from the store that are not rated.

Benefits of Approval Process

There are a number of benefits of the new approval process and are some of them listed.

  • The process is fully automated.
  • It is as open as Android platform.
  • The apps will appear in the stores hours after approving their integrity and the developer need not to wait long like Apple’s reviewing process.
  • The process will make sure that there are no malicious apps and they are not the copy of any existing application.
  • The malicious apps will be removed from the “available to download” list of users.

Factors involved in the app ecosystem

There are basically 3 factors involved in the app ecosystem and everyone will be benefitted.

  • Storefronts

Storefronts like Google need to maintain their own rating system, which can be avoided now. IARC is being managed by global reviewing authorities and Google can focus on their core expertise in order to provide quality apps to the users.

  • Developers

Developers will enjoy a hassle-free age based rating system that was difficult in the past and was performed by different agencies. The ratings generated by IARC are global and can be used anywhere in the world.

  • Users

The users are the biggest beneficiary of the new reviewing system. They can now safely trust the ratings of the app before downloading them to the mobile devices. The rating system is globally trusted now and they have chosen the most appropriate apps and games for the users.

Participants of the new approval process

Here is the list of all the participants with Google.

  • ClassificaçãoIndicativa (ClassInd) – Brazil
  • Entertainment Software Rating Board (ESRB) – North America
  • Pan European Game Information (PEGI) – European
  • UnterhaltungssoftwareSelbstkontrolle (USK) – Germany
  • Australian Government Classified Board

Google started with the app approval process weeks ago, but no one noticed. This means that the process is going pretty well. This has helped them to spot the issues before an app goes live on the app store that would have previously led its removal from it after users have already downloaded it.

There will be more details in the dev console about the status of the app and the developers will also be able to see the reasons for the rejection or the approval of the app on the Play Store.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing android game development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.

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GetMeCab Launches “Lowest Price Guarantee” Campaign

getmecab

getmecabGetMeCab, a leading cab operator in outstation cab travel, has launched a “Lowest Price Guarantee” campaign for the upcoming holiday season. The offer comes in the form of a guarantee to customers, that they are paying the lowest price available for booking any outstation cab. If any customer successfully finds a lower price elsewhere, GetMeCab not only offers their ride at the lower price but also pays to the customer the difference amount, doubling the benefit. With this offer, GetMeCab wants to ensure that its customers get access to best prices in no time.

Speaking at the launch, Mr. Sanjeev Duggal, promoter of GetMeCab, said, “The market has long been unorganized when it comes to booking taxis and tour packages in India. The nature of this business is such that the service providers have historically been very opaque and opportunist about the pricing. Lowest Price Guarantee is not just an offering but our first step towards bringing a paradigm shift to pricing trends in cab service industry.”

Currently active in 11 cities, GetMeCab intends to introduce the Lowest Price Guarantee movement across all its major markets.

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Zomato and Uber artner to provide enhanced experience to diners

Zomato-Uber

Zomato-UberPlanning to dine out but no ride? Don’t worry !! Now thanks to a partnership between Zomato and Uber,  book an Uber right through your Zomato App in 27 cities across 13 countries – namely – India, Australia, Canada, the United Kingdom, South Africa, Indonesia, New Zealand, The Philippines, Portugal, Qatar, Turkey, UAE, and the United States.

Zomato, the global restaurant search and discovery app, and Uber, the smartphone app that connects riders with drivers for on-demand transportation, have announced a partnership that will help both products bring more to their users across the globe.

Zomato will bring the seamless Uber experience to the Zomato app, enabling users to book cabs to the restaurant they are planning to eat at. Users will see the option to Uber right next to the address of the restaurant. In addition to seeing the estimated fare and how long it will take for the Uber to arrive, one will also be able to choose the Uber service that best suits one’s need.The feature has already been made available to Zomato users in London and South Africa, and will now be rolled out to users in these other key markets.

Speaking at the launch, Pankaj Chaddah, Co-Founder and COO of Zomato, said, “We’re constantly looking for ways to make every meal, for everyone, a great experience. This partnership makes eating out more convenient with the Zomato app connecting to Uber services seamlessly.”

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World’s First Virtual App Store Platform in Hybrid Cloud : Mylifezy.com

delux elite logo

delux elite logoMumbai based hybrid public cloud app solutions provider Deluxe Elite Infosolutions Pvt Ltd has launched the Mylifezy.com social app. This app lays the platform for businesses and professionals to communicate and interact through different apps.

At present, the app store is in the beta stage with fewer applications and clients for diverse domains. It also focuses mainly in three sub categories, which are communication, m-commerce and realty sector, with the hope of expanding its scope in the near future. M-Store App, Subscription App, Testimonial App, Yellow Pages, Profile App and Venue App are the applications available in the freemium model at present.

Mylifezy.com aims to provide several massive benefits for its users. Linking professionals and businesses through apps, connecting available apps with third party apps, ability to connect through any device, platform or technology, high-end social interactivity are some of the principal advantages of this platform out of many.

Speaking at the launch, Mr Viraat Kothare, director of Deluxe Elite infosolutions Pvt ltd, said:”This high-end virtual app store has its own space in many social networks such as Facebook, twitter, Pinterest and Google+ to educate the public on its advantages and potential. When considering the growth potential of the site, it is obvious that it could grow in both quantity and quality. The dynamic Mylifezy.com team expects to invent many user-friendly and advance upgrades to their top-notch app store.”

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Is the Time Right for Enterprise Mobile Apps?

enterprise-mobility

Enterprise apps are on the rise and with the advancement in technology the development of enterprise apps has changed a lot.

The way, the developer creates the app depends on the need of the app. The requirements differ for every app and it depends on the type of app which platform would be the best for the development of the app.

There are very less number of developers which are developing enterprise apps. But there are now signs that there are benefits of the employees in developing the enterprise apps. This is the perfect time to re-develop the mobile and the enterprise apps for the organizations.

It is true that the applications have become smarter than before. There is a lot of exciting features coming in the mobile devices and most of the features have become a standard for all the mobile devices. People are mostly using their mobile phones to do all the tasks which were mostly done on the desktop computer in the past. In the earlier days, people used to avoid themselves from sharing any confidential information like bank account details, etc., but now this has changed a lot. Nowadays, even the most critical and the secure information is being handled by the mobile phones and the apps very smartly and efficiently.

People are using their mobile phones to pay their utility bills, to buy things online, to browse the web and doing many other tasks that have become very simple due to the smartphones. Even the most sensitive industries like financial institutions are using these smartphones to transfer very secure information over the network. Apps have helped the industries to grow more efficiently by using cost effective methods. This is the only reason for the extensive use of smartphones today. The easy access to everything has made the smartphones and the tablets, a necessity for everyone.

Choosing the right enterprise app from the app store

It is very important for the organization to choose the best business apps for the employees. The organization should also look for the best apps and they also need to determine what kind of business tools are required by the employees.

App management is also important in any organization. If the organization prefers to develop their own apps, then they need to hire the required developers for this as well. But if they do not want to hire a development team, then they can get the business apps from the app vendors as well. This will also help the organization improve their productivity with the current number of employees only.

Users of the enterprise apps

It is important to understand that who is going to use the enterprise app. The organization should be clear with this that the users who are going to use these apps are the full time employees or not. If they are the full time employees, then the organization can simply get their smartphones, already provided by the company, to get updated with the business apps. This is a very cost effective method and can be followed by any organization.

In the coming future, enterprise apps are going to be the core elements of every organization. And without these, no organization would be successful.

Enterprises building the mobile apps

The following scenarios directly show that the enterprises are getting involved in building the mobile apps and they need them immediately in order to succeed in their business.

  • Building custom apps

Most of the organizations prefer to build the custom apps for their organization. Various business needs can be handled by these custom apps, which may or may not be possible with the already built apps. The custom apps can be focused on any area, depending on the type of requirement.

Xamarin is a new technology that is extensively using the Android and iOS SDKs in Xamarin platform. This is one of the most preferred platforms for building cross-platform apps. Developing an app used to be the most tedious tasks, but now it has completely changed. A number of apps are built in less time.

  • Backend services

Backend services are becoming very common these days. Enterprise integration problems have been solved by the backend services available nowadays. Security is also being handled by these services and it also allows different users to authenticate the system with different credentials, thus making user authentication more effective.

Security in enterprise apps

Security has always remained a big question among the organizations. Security was not there in the past, but nowadays, with the advances in technology, organizations have started considering mobile devices as secure. Most of the organizations are involved in sending very crucial information on the network without any issues.

Techniques are being developed to monitor the systems involved in leaks and breaches. This is true that mobile devices will never be completely secure, but still there are great chances that the organizations would prefer to go for the use of smartphones, rather than using desktops for accessing the web due to their many advantages. Security is now considered as an opportunity to explore new techniques. Even if someone in the organization lost his or her mobile device, then there are ways to remotely wipe-out the data from the mobile device. This is also one of the reasons for the extensive use of enterprise apps in an organization in the future.

A lot of exciting new features are coming in the smartphones with each passing day and there is a lot more to come in the near future. It will be a drastic decision to not use the mobile services by the organizations. This is the exact time to use the enterprise apps by the organization.

It is the time for the companies use the mobile devices for everything they can with these handy devices. There is nothing in the mobile devices that can stop the organizations to not use it. It has become a necessity and the organization will never risk anything by using the smartphones.

Let’s hope a bright future for the organizations that are going to use the enterprise apps in the future.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing mobile game development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.

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The Best Ways to Get Innovative Ideas for Your Next Mobile App

Mobile App

There has been an enormous increase in the numbers of paid downloads and free app downloads over the years. Especially the free app download is going to experience unprecedented enormity in the years to come and is expected to reach the figure of 211.31 billion downloads by 2016. The size of the market will be almost 77 billion dollars by 2017.

As the market clearly poses it to be a lucrative one, every day developers are coming up with excellent apps which are going strong as far as revenue generation is concerned.

With the booming prosperity, marketing gurus are popping up everywhere with their unique ideas to sell an app successfully. But all of these starts with a simple idea, and there is a serious dearth of resources, at least on the visible surface, as far as capturing the next big thing is concerned.

Those hopeful entrepreneurs, funders and promoters who are scouting the market incessantly to know and find out the ways of success will definitely get this blog useful

Is it the Idea or the Execution

Do not worry if you have not been able to come up with radically new, groundbreaking ideas. When Google started its operation, Yahoo and MSN were already there in the scene. But Google did things differently, understood the consumer preferences well and focussed upon the ease of operations. What came out was phenomenal. Almost everyone nowadays considers Google to be the pioneer in the domain of search engines and not its predecessors. The way a small start up like drop box far exceeded Microsoft, or the way Uber changed the thinking around app based transportation network are great examples of excellence in execution rather than in innovation.

The Idea store

Is there anything such as the ultimate idea store where you go click and get an idea from. Well, not exactly, but there are millions of places to get the sketchy and notional concepts from. Following are such a few.

Reddit

Reddit has got such a strong algorithm that nothing passes it by. Although you will get mostly half baked concepts here some of it would really have the potential of making it big. Along with the ideas you will get ready suggestions and comment that will help to have a holistic consideration of every pros & cons before you start working. The threads that can really become useful are as follows:

  • The Mobile Subreddit
  • The Ideas Subreddit
  • The Mobile app ideas Subreddit and etc.

The good thing about Reddit is much like Facebook, it also allows the publisher to test an idea and validate his presumptions through the upward or downward voting mechanism.

Facebook

Undoubtedly Facebook is omnipresent. Now more than getting a definitive idea about an app Facebook helps to understand your Target Group and derive their interests and demands that eventually become drivers motivating you to make an overall plan.

This is how you need to operate Facebook for this specific purpose

  • Once you log in , click the rightmost drop down
  • Select the fourth form the top and click on Manage Ads
  • You will be redirected to Ad Manager section
  • You will choose Campaigns
  • Clicking that will redirect you to Audience explorer

Audience Explorer – Here you can select the particular geography where you wish to run your analysis and for further classification you can select the demographics as per your wish.

Now finally clicking on the likes tab will take you to your final destination where you will get an exact idea about the consumer preferences of your target segment.

For each category you will get an exact idea of what your target group wants.

For example, if you want to develop an app around sports you will get to know what the favourite games among your target segment are or who are the players celebrated the maximum.

Once enough insights are generated you can start stitching up the elements and make a wholesome plan. The best thing about Facebook is that you can even test your idea at a very basic & non functional level and get an idea of how the app is supposed to work.

Quora

Quora, though is based on a simple reddit like mechanism to follow a particular thread, the way it differentiates itself from others is the presence of resources. The celebrated Hollywood actor as well as serial app investor Ashton Kutcher, venture capital tycoon Marc Andreessen, founder of Wikipedia Mr. Jimmy Wales are some of the names whom Quora plays host to. You will get long and well thought out answers from specialists of different areas alongside information on probable revenue channels

Crowd funding platforms

Crowd funding platforms though are primarily meant for raising funds through web channels, people with excellent ideas for apps often go unnoticedfor they fail to generate required funds. Therefore keep on hunting through ideas successful and unsuccessful, old and new, live or dead. Follow sites that experience greater number of campaigns like Kickstarter or Indiegogo.

In a nutshell, if the development of an app is compared with film making, getting your idea tested is comparable to the entire pre production where you engage into activities like developing storyline, seeing your location, choosing your actors and much more. Therefore quintessentially development of ideas is the phase where you win or lose more than 50 or 60 percent of the battle.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing website development and iPhone app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.

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Frankly Me launched : A platform to get your queries answered by your favorite celebrity

Founders of inoXapp bring a QnA platform to connect general public to public figures via video selfies
The recently established mobile application Frankly Me is a trailblazing video and Q&A platform. It facilitates connection between the masses, public figures and celebrities through questions and video selfies. Headquartered in the Delhi NCR region, this is a cutting-edge app that is all set to compete with industry giants like Twitter and Youtube.com. The startup at present is in Beta with a website and apps for Android and iOS. The application is open to users all over the world.
At a very early stage of its launch it has empanelled influential personalities like Arvind Kejriwal, members of AAP and Congress, Kiran Bedi, Chef Vikas Khanna, Author Ravinder singh, Singer Shafqat Amanat Ali, Singer Gurdas Maan, Composer Meet Brothers, Fashion Designer Bina Ramani, Actor Ajaz Khan, Wrestler Sangram Singh, Actress Sara Khan, Payal Rohatgi, RJ Naved, RJ Sayema, Snapdeal Founder Kunal Bahl, Inmobi founder Naveen Tiwari, Matrix India MD- Avnish Bajaj etc.
The key differentiator of the application is the feature of two way communication that it induces, eradicating the sense of obstruction in communication. Furthering the competence of the application, it is gaining popularity amongst celebrities as it enables instant connect. Besides this, the decreasing page reach of the social media also paves way for the app to reach its maximum height. Adding to these factors, it does not limit the number of characters used, which restricts meaningful conversation like other existing social networking platforms.
The application is targeted at any one who is interested in learning something from the experiences of others. At present it intends to expand within India considering the linguistic diversity of the country. It foresees a lot of potential in the tier II and tier III cities bearing in mind the surge in the mobile usage and internet penetration. Over and above, these are the cities where the celebrities get their loyal fans from.
Frankly Me aims to expand the horizon of conversations that people take part in, in their lifetimes. It aims to do this by giving people access to frontrunners, average Joes and even the backbenchers from different walks and forms of life.

IOS : https://itunes.apple.com/in/app/frankly.me-talk-to-celebrities/id929968427&mt=8

Website : www.frankly.me

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Hate Waiting for a Table at Your Favorite Restaurant? Just Finger it! Interactive Table Reservation

Overtures

Mobiles are the smarter way to live, they are changing our lives and our lifestyles.

From Banking to Bill Payments to Social Media everything is on our Mobile Phones. Taking a leap forward a Mumbai based software company, OVERTURES, has designed a table booking system for restaurants which have a long waiting for their patrons… a move that is believed to be the first in Mumbai!

This system does not need any smartphone! It works on a simple 2-way SMS communication from any mobile handset with a basic SMS feature.

So before you start from your home or while you are on your way driving up to the restaurant you can simply send an SMS and que your table. On the other hand the restaurant has a smart mobile app which runs on Android which shows them all the waiting patrons list along with the number of pax. The app has an artificial intelligence that stores history of loyal customers and customers who have booked a table but never showed up. So, based on the loyalty and track record of each customer the restaurant booking manager assigns them a table. Which means, if you are a frequent visitor of that restaurant the manager would assign you table quicker. Once your table is confirmed a confirmation SMS is sent to you on your mobile.

This system is been currently implemented at the famous Bandra restaurant ‘PALS Fish Corner’. The basic idea of this system is to save time for the restaurant management and save hassle for the customers by avoiding them to go at the reservation desk every 10 mins to check if their table is confirmed.

“The system has helped us cut down on waiting time for customers and increased customer loyalty, it helps us majorly on busy weekends where people are waiting outside for an average of 30 mins for their table,” said the owner of PALS.

The lead developer of this system, Aamir Natterwalla, Technical Director at OVERTURES said “After successful implementation of this system at PALS we intend to propose this to other fine dining restaurants in Mumbai with added features very soon!”

So the next time you are at your favorite restaurant and you have a waiting… you know what to do… JUST FINGER IT!

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10 Secret Steps to Create a Successful iPhone Application

Iphone-App-Dev

Steps for Iphone Dev
Think of any popular apps and closely scrutinize the factors responsible for their huge success and you will know that they made some amount of difference with their apps. Yes, if your apps do not provide any unique proposition, do not make any difference to the user in a positive way, the question of any success is straightforwardly ruled out. There are diverse ways to offer something unique or to put it in other words fill up the void in any field of usefulness. Offering an audience specific niche app to making an app of mass sensation, the choice is enormous with varying degree of challenge to face. Here below we provide 10 secret steps to create a successful iPhone application.

1. Do Your Homework, Research on your ideas
Behind every successful application there is a winning idea. But hitting on a winning idea you require good amount of homework and research. While browsing on ideas just consider 3 aspects. Think whether it is offering any unique value for the users or addressing to a specific category or niche and finally whether the app can engage or involve users in a unique manner. These are the three parameters to verify the potential of an idea.

2. Know Your Intended Audience
If you already have an idea of the category of people your app is intended to, it is now important to know how well you know them. More you know your audience or target users more accurately you can address their concerns and necessities and faster you can make inroads in their life. Without making your app felt like a necessity or at least without proving your relevance you cannot be popular among your users.

3. Align Your Ideas with Successful Apps
Successful apps on your niche category often make great examples as how to give shape to your ideas for better user experience. Sometimes even a great idea that seems to be absolutely unique in its concept cannot be afforded by a new developer simply because there is not enough assurance of user demands. Unless you become assured of the user demand as a new programmer you cannot venture to take risk of a conceptually new idea. That is why besides hitting on new ideas it is also important to follow the examples of most successful applications and the success factors behind them.

4. Design Your App’s Experience
After you have gone through extensive amount of research and hit on a gem of an idea, it is time to design your app that perfectly suits the kind of experience you have figured out for the users. There are array of software, apps and other tools to do it in a precise manner and save a lot of time. Design is the inevitable step to get a clear idea of how the app will look and feel by its users.

5. Register as a Developer
Every platform needs a developer to be registered before submitting his or her apps. You can choose anyone from the multiple app development platforms. Every operating platform has its own advantages and disadvantages and so it may take a close scrutiny before deciding on it. In any case, if you have decided to unleash your apps development skills on IOS platform stay tuned with the restrictions and guidelines when working on an app. Following these guidelines is important to let your apps approved by the apps store of the platform.

6. Start Programming
A successful app needs a concerted effort of several programmers and often to find the right team behind an app it takes weeks or even months. To begin with split the development job into various parts and assign work to different persons in the team. For instance, for the app icon and look let everyone submit their ideas and design within the deadline. From this initial task you will have a clear idea of the capabilities of your team members and their efficacy level and accordingly you can think of making any changes. When the coding starts work closely with each team members and make them deliver within deadline and follow the delivery schedule.

7. Test your App to assure Best User Experience
While testing your app you will know whether the features and user experience you have set for the app are working or not. Test the app again and again to find how better the user experience has been. It is better to let your app tested by others as well. How the user experience of the app impacts youth and adults differently can show you the shortcomings. In testing the app always give a closer look and attention to the experience of your intended user niche.

8. Upload your App to App Store
After going through tests and post-testing changes it is time to submit your app to the Apple App Store for approval. With the huge increase of apps it is now faster enough to get a feedback, even sometimes within the same day of your submission. But as per regulation Apple App Store takes at least 3 to 10 days to give feedback and official approval.

9. Hit on an Appropriate Marketing Strategy
The real volume of work actually begins after the app is approved and when you grope for the avenues to let your app reach users. Yes, often the success of an app depends mostly on marketing. Most importantly, before another developer hits on a similar idea and usability, you have to reach your users. Promoting through social media, making promotional blogs, posting ads to other successful apps, tying up with top apps marketing agencies, making print and other media campaigns and a lot of other marketing avenues can come to your aid.

10. Watch Your Sales
Lastly reviewing your sales and taking appropriate measures is must if you want your app to grow in sales. To make your app popular in quick time ‘freemium’ approach can be useful. Coupling up a free and a premium version of the same app can make a better appeal to uses who want to experience your app excellence before deciding to pay for it. Updating the app with new and interesting features and making a publicity of it is also important to stay afloat on the competition.

Author Bio:
Tejas Jasani is a Founder & CEO of iPhone Application Development Company named The App Guruz. His major focus is on how to improve mobile users smart phone experience through development of mobile games and apps.

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