Website : www.frankly.me
Mobiles are the smarter way to live, they are changing our lives and our lifestyles.
From Banking to Bill Payments to Social Media everything is on our Mobile Phones. Taking a leap forward a Mumbai based software company, OVERTURES, has designed a table booking system for restaurants which have a long waiting for their patrons… a move that is believed to be the first in Mumbai!
This system does not need any smartphone! It works on a simple 2-way SMS communication from any mobile handset with a basic SMS feature.
So before you start from your home or while you are on your way driving up to the restaurant you can simply send an SMS and que your table. On the other hand the restaurant has a smart mobile app which runs on Android which shows them all the waiting patrons list along with the number of pax. The app has an artificial intelligence that stores history of loyal customers and customers who have booked a table but never showed up. So, based on the loyalty and track record of each customer the restaurant booking manager assigns them a table. Which means, if you are a frequent visitor of that restaurant the manager would assign you table quicker. Once your table is confirmed a confirmation SMS is sent to you on your mobile.
This system is been currently implemented at the famous Bandra restaurant ‘PALS Fish Corner’. The basic idea of this system is to save time for the restaurant management and save hassle for the customers by avoiding them to go at the reservation desk every 10 mins to check if their table is confirmed.
“The system has helped us cut down on waiting time for customers and increased customer loyalty, it helps us majorly on busy weekends where people are waiting outside for an average of 30 mins for their table,” said the owner of PALS.
The lead developer of this system, Aamir Natterwalla, Technical Director at OVERTURES said “After successful implementation of this system at PALS we intend to propose this to other fine dining restaurants in Mumbai with added features very soon!”
So the next time you are at your favorite restaurant and you have a waiting… you know what to do… JUST FINGER IT!
Think of any popular apps and closely scrutinize the factors responsible for their huge success and you will know that they made some amount of difference with their apps. Yes, if your apps do not provide any unique proposition, do not make any difference to the user in a positive way, the question of any success is straightforwardly ruled out. There are diverse ways to offer something unique or to put it in other words fill up the void in any field of usefulness. Offering an audience specific niche app to making an app of mass sensation, the choice is enormous with varying degree of challenge to face. Here below we provide 10 secret steps to create a successful iPhone application.
1. Do Your Homework, Research on your ideas
Behind every successful application there is a winning idea. But hitting on a winning idea you require good amount of homework and research. While browsing on ideas just consider 3 aspects. Think whether it is offering any unique value for the users or addressing to a specific category or niche and finally whether the app can engage or involve users in a unique manner. These are the three parameters to verify the potential of an idea.
2. Know Your Intended Audience
If you already have an idea of the category of people your app is intended to, it is now important to know how well you know them. More you know your audience or target users more accurately you can address their concerns and necessities and faster you can make inroads in their life. Without making your app felt like a necessity or at least without proving your relevance you cannot be popular among your users.
3. Align Your Ideas with Successful Apps
Successful apps on your niche category often make great examples as how to give shape to your ideas for better user experience. Sometimes even a great idea that seems to be absolutely unique in its concept cannot be afforded by a new developer simply because there is not enough assurance of user demands. Unless you become assured of the user demand as a new programmer you cannot venture to take risk of a conceptually new idea. That is why besides hitting on new ideas it is also important to follow the examples of most successful applications and the success factors behind them.
4. Design Your App’s Experience
After you have gone through extensive amount of research and hit on a gem of an idea, it is time to design your app that perfectly suits the kind of experience you have figured out for the users. There are array of software, apps and other tools to do it in a precise manner and save a lot of time. Design is the inevitable step to get a clear idea of how the app will look and feel by its users.
5. Register as a Developer
Every platform needs a developer to be registered before submitting his or her apps. You can choose anyone from the multiple app development platforms. Every operating platform has its own advantages and disadvantages and so it may take a close scrutiny before deciding on it. In any case, if you have decided to unleash your apps development skills on IOS platform stay tuned with the restrictions and guidelines when working on an app. Following these guidelines is important to let your apps approved by the apps store of the platform.
6. Start Programming
A successful app needs a concerted effort of several programmers and often to find the right team behind an app it takes weeks or even months. To begin with split the development job into various parts and assign work to different persons in the team. For instance, for the app icon and look let everyone submit their ideas and design within the deadline. From this initial task you will have a clear idea of the capabilities of your team members and their efficacy level and accordingly you can think of making any changes. When the coding starts work closely with each team members and make them deliver within deadline and follow the delivery schedule.
7. Test your App to assure Best User Experience
While testing your app you will know whether the features and user experience you have set for the app are working or not. Test the app again and again to find how better the user experience has been. It is better to let your app tested by others as well. How the user experience of the app impacts youth and adults differently can show you the shortcomings. In testing the app always give a closer look and attention to the experience of your intended user niche.
8. Upload your App to App Store
After going through tests and post-testing changes it is time to submit your app to the Apple App Store for approval. With the huge increase of apps it is now faster enough to get a feedback, even sometimes within the same day of your submission. But as per regulation Apple App Store takes at least 3 to 10 days to give feedback and official approval.
9. Hit on an Appropriate Marketing Strategy
The real volume of work actually begins after the app is approved and when you grope for the avenues to let your app reach users. Yes, often the success of an app depends mostly on marketing. Most importantly, before another developer hits on a similar idea and usability, you have to reach your users. Promoting through social media, making promotional blogs, posting ads to other successful apps, tying up with top apps marketing agencies, making print and other media campaigns and a lot of other marketing avenues can come to your aid.
10. Watch Your Sales
Lastly reviewing your sales and taking appropriate measures is must if you want your app to grow in sales. To make your app popular in quick time ‘freemium’ approach can be useful. Coupling up a free and a premium version of the same app can make a better appeal to uses who want to experience your app excellence before deciding to pay for it. Updating the app with new and interesting features and making a publicity of it is also important to stay afloat on the competition.
Tejas Jasani is a Founder & CEO of iPhone Application Development Company named The App Guruz. His major focus is on how to improve mobile users smart phone experience through development of mobile games and apps.
Mobile App marketing space has been evolving and it clearly is a great opportunity with Facebook unveiling of its mobile ad network, called Audience Network, Facebook has made clear that it views mobile app developers as key to its long-term growth.
Not to be outdone, both Twitter and Google have recently upped the ante with their own focus on mobile app install ads.
In April, Twitter launched its offering for mobile advertisers on MoPub Marketplace, which enables marketers and developers to drive app installs and app engagements.
Google, which has long operated its own ad network — AdWords — has also started providing mobile ad network-like capabilities for advertisers. It now offers targeted app install ads on mobile search and YouTube.
Clearly, the app install ad landscape is heating up, and so too are the efforts from Facebook, Twitter and Google to capitalize on that demand.
While it remains to be seen how beneficial Facebook’s Audience Network will be for app developers’ monetization efforts, two of Facebook’s other recent ad-targeting tools — Custom Audiences and Lookalike Audiences — have proven to be useful for improving the performance of mobile app install ads.
In an ultra-competitive app install marketplace, exact targeting is crucial to ensuring quality performance of each and every app install ad. Here is what mobile app developers need to know about the new realities of targeted app monetization advertising on Facebook.
Facebook’s Custom Audiences tool is a dream come true for mobile app publishers. Custom Audiences can be used to find potential users both on Facebook and via consumers’ offline activities. Using email addresses, phone numbers, Facebook user IDs or mobile app user IDs to make the match, Custom Audiences lets you find the exact people you want to talk to and serve specific offers to them that match their customer profile.
In addition, the new Custom Audiences for Mobile Apps feature gives developers the ability to target specific audiences directly from the Facebook SDK without uploading external user data. This is beneficial for app developers that want to reach people that have taken specific actions within their app with ads almost immediately after they do so.
Custom Audience is particularly useful for publishers of apps that are targeted for niche consumer audiences, such as a language tutorial app. The publisher of such an app could use Custom Audiences to build a Facebook mobile app install ad campaign that targets potential users based on specific offline data, such as email addresses acquired from a third-party data provider. The app publisher could then test a variety of ads to specific user groups to see which performs best across specific data sets.
Facebook’s Lookalike Audiences, an offshoot of the aforementioned Custom Audiences ad solution, enables mobile app publishers to reach new users who are likely interested in their app because they are similar to a customer list already cultivated. This ad offering is crucial to finding and targeting the right app customer on Facebook.
Here’s an example of how Lookalike Audiences works from a mobile app publisher’s perspective: An app developer uploads to its Facebook account a list of users that purchased an app from it within the last five years. The app developer instructs Facebook to generate a list of users that display similar commonalities to those from its existing customer list. Facebook finds users that display overlapping interests and characteristics. This increases the likelihood that the app developer will be able to move users further down the sales funnel since the list has been built by Facebook around users that display similar commonalities and demographics to users that have already made a purchase with the app developer.
In short, Facebook does the hard work of finding and targeting the right audience for improved performance in customer acquisition.
Lookalike Audiences is good for new app installs, whereas Custom Audiences is best for user re-engagement, especially when launching a new app to a set of users that have previously purchased one of your apps.
Facebook has long been a friendly venue for mobile app publishers seeking new users. Now, with its new mobile ad network and more advanced ad targeting and performance solutions, it offers several methods for achieving higher performance from mobile app install ad campaigns. App developers that don’t effectively adopt these new advertising solutions will lose valuable information about the type of users they are targeting and the performance of their campaigns.
iLyngo a Chicago based startup has launched a very interesting messaging app Cyfr which combines fun instant messaging features—(the app allows users to create secret codes that only their friends can translate)—with mobile commerce by displaying personalized deals to its users based on the keywords in their chats and their GPS locations. For example, if a consumer is on the bus and replies to a friend’s Cyfr message about going to the beach with, “Yes, but I need a beach towel,” the app could show her a deal for 15% off a beach towel at a nearby store.
By pairing mobile commerce with mobile messaging, iLyngo expects to ride the rising wave of popularity among consumers ages 15-27 for such instant messaging apps.
Given the commercial possibilities, e-commerce companies also are getting in on the action. Rakuten Inc., the Japanese company that owns online marketplaces in several countries, for instance, recently purchased mobile chat and app platform provider Viber Media Inc. for $900 million in February.
Cyfr’s name, shorthand for “decipher,” reflects its main chatting feature. A consumer can create her own set of shorthand words, a language of saved meanings that only her Cyfr contacts can translate, which they do by tapping on the message. Cyfr also offers features similar to other popular mobile messaging apps, such as the ability for messages to “self-destruct”—a la Snapchat, or, for older folks, the TV show “Mission: Impossible”—or for users to attach multiple photos to a message or chat in groups. These are capabilities of several mobile messaging apps, including Facebook’s WhatsApp.
Consumers also earn points for every action they take in Cyfr, such as creating a new code word or sending a hidden message.Today, that’s just for fun, but eventually consumers will be able to redeem those points to access discounts from retailers through the app. For now, Cyfr displays offers only from mobile deal aggregator Spotzot. The deals appear in a special section of the app, where they are arranged top to bottom in order of relevancy to a consumer, based on the keywords in her chats. When a consumer clicks on a deal, she is taken out of the app and to Spotzot’s mobile web site.
Later the app will also enable a retailer to send push notifications to offer her more timely deals, for instance, as she walks by a store selling something she just said she needs. The retailer will be able to decide where to direct a shopper after she taps Redeem, perhaps to download a coupon she must present in a store, or to a mobile product page to buy an item right away.
Although the company hasn’t mounted a big marketing push, a few thousand curious consumers have come across the app and downloaded it on their own in the last several weeks, he says. They are clicking on the deals without any prompting, he adds, without giving details.
Apple co-founder Steve Wozniak has been announced as the headline speaker at next week’s Apps World North America event in San Francisco. Apps World is returning to San Francisco with the two day event expecting to attract for than 8,000 attendees and is designed to deliver the latest insight into the multi-platform apps ecosystem.
Keynote speaker Steve Wozniak will be sharing his experiences and insights into the industry with developers in the Developer World conference stream at 9.10 on February 5th, opening the two day show. Steve’s keynote address will be followed by a live Q & A session with the audience.
Wozniak said: “I’m delighted to be speaking at Apps World, sharing my experience of 30 years in the mobile and computing industry, as well as learning from and feeding off the passion and enthusiasm of the app developer community in attendance.”
Meanwhile Paul Irish, Developer Advocate, Chrome and Kristian Segerstrale, co-founder of Playfish will also be joining the keynote line up, giving their insights and experiences of the apps industry and leading a stellar line-up of over 300 industry leaders.
Alongside the 11 workshops at the show covering the entire ecosystem including Retail, Payments, HTML5, API strategy, mobile strategy and TV apps there will also be 2 live hackathons happening on the exhibition floor and 7 start up zones demoing the next wave of app technologies.
Ian Johnson, MD of Six Degrees who organises Apps World said: “We’re delighted to welcome Steve, Paul and Kristian to this year’s event, giving their perspectives on the mobile app ecosystem.”
To see Steve Wozniak, Paul Irish and Kristian attendees can register here
Now in its 4th year, Apps World has grown to be the leading global multi-platform apps events covering mobile, TV, HTML5, enterprise, gaming and more. This year’s event is the second year the Apps World series has visited San Francisco. With over 8,000 developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals expected for two days of high level insight and discussion.
“Mobile apps have become the official channel to drive content and services to consumers. From entertainment content to productivity services, from quantified-self to home automation, there is an app for practically anything a connected consumer may want to achieve,” said Brian Blau, research director at Gartner.
Currently, apps often provide an opportunity for brands to reach and engage with customers in a direct way, and therefore data coming from the user is often treated as a resource. This is especially true of free apps, which in 2013 account for 92 percent of app downloads. App users are providing troves of data and often accept advertising or data connectivity in exchange for access to the app.
Gartner said that brands and businesses are already using mobile apps as a primary component of their user engagement strategies, and as the use of mobile devices, including wearable devices, expands into other areas of consumer and business activities, mobile apps will become even more significant.
According to the report, wearable devices will use mobile apps as their conduit for data exchange and user interface, because many of them will have few or no user interface capabilities. Offloading that responsibility to the mobile device means the wearable devices will depend on apps for all types of user input or output, configuration, content creation and consumption, and in some cases, basic connectivity.
Gartner also predicts that by 2015, cognizant computing will be a key enabler in smart home solutions. Cognizant computing can play a meaningful role at home because home settings are stable with relatively fixed equipment, and the user behavior there is routine and predictable. According to Gartner, large service providers such as Google, Amazon, Facebook and Apple are likely to have a head start in this market due to the relationship they already have with consumers, which provides them with a large repository of user data that they can analyze and predict — a key asset in cognizant computing. In addition, consumers also trust these brands to manage their personal data — another key aspect in cognizant computing, whereas newcomers will have to build these relationships from scratch.
According to a recent research report by Juniper Research, In-app mobile adspend is expected to reach $16.9 billion by 2018, up from $3.5 billion last year. As per the report, the growth will be driven by several key factors including improved targeting capabilities, as well as a trend for more effective interactive rich media ads to be deployed in preference to traditional static display advertising.
The report revealed that while smartphones currently account for approximately 70% of in app adspend, the growth in tablet users and usage would propel greater medium-term spend. It observed that tablet in-app adspend would be further fuelled by the fact that CPMs (Cost per 1,000 impressions) are significantly higher than those for smartphones, particularly for rich media ads, which also have higher CPMs than static display ads. By 2018, the tablet/smartphone adspend split is expected to be almost 50/50.
The report also observed that although app downloads will increase exponentially to 2018, the majority of in-app advertising expenditure is likely to be spent on advertising with social mobile giants such as Facebook and Twitter.
According to the report, by 2018, the Global mobile ad-spend will surpass $39 billion, up from $13 billion in 2013. Rich media ad spend is expected to surpass display ad spend in apps by 2018, as more engaging ad formats see huge uptake. The report also found that, advertisers can increase conversions by simply adding mobile optimised features, for instance a ‘click to call’ button, or by linking to the relevant app store.
Apple is requiring all apps submitted to its App Store after 1 February 2014 to be optimised for iOS 7 and built using the latest version of the Xcode 5 development framework. The change applies to both new apps and updates.
Over the past few years, Apple has been encouraging developers to support the latest editions of its OS more rapidly.
This is likely to be even more important with iOS 7, which represents the biggest upgrade in terms of functionality between versions of Apple’s mobile OS, featuring a distinct new look that older apps will not fit into.
According to Apple’s developer support centre, 76 per cent of all iOS devices are running the latest version, compared to 20 per cent using iOS 6.
Xcode 5 includes 64-bit support and access to features such as multitasking APIs. An app can be built against the latest version of Xcode without having to be redesigned, according to TechCrunch, but may need to be reworked to function correctly for iOS 7.
Microsoft’s Windows Phone Store now has more than 200,000 titles, with the app store seeing more than 12 million ‘transactions’ per day, the company revealed.
In a post on the Windows Phone Developer Blog, Todd Brix, director of the Windows Phone apps team, said the company is “already seeing momentum build” in the Store, driven by promotions and the run-up to Christmas.
Brix urged developers to finish their Windows Phone titles or update those they already offer to take advantage of the Christmas uptick in demand and slew of recently-launched Windows Phone devices.
Microsoft introduced gift cards to encourage users to discover and purchase apps on their new devices, with the company forecasting that more than $100 million worth will be available in user accounts across 41 markets.
Microsoft is establishing more direct billing relationships with operators to boost uptake in markets where credit card penetration is low. According to Brix, there are now 51 operator connections in 31 markets for direct billing, “substantially more than any other smartphone platform”.
The company has seen a six-fold increase in transaction volume in developing markets where direct billing has been introduced.
Brix also promised “creative new approaches” in the new year to help developer reach users.
He also recommended developers focus on a number of areas to boost downloads and revenue.
These include selecting the global distribution option in the Dev Center when submitting apps to boost geographic reach, and publishing to markets where direct billing is available, as this has been shown to boost downloads.