Yamgo TV Launches Social TV Facebook App

yamgoMobile TV network Yamgo has expanded its television service to Facebook, bringing over 100 fully licensed live and linear TV channels to the world’s biggest social network. The recently launched Facebook app aims to enable users to watch TV without ever leaving Facebook, meaning viewers can chat with their friends and check their notifications whilst enjoying a wide range of TV channels. Consumers can access the Yamgo app from the Facebook App Centre or by visiting the Yamgo website and opting to log-in with Facebook.

The Facebook app is the latest update to the Yamgo service which claims to have built a user-base of over 35 million views per month through a bouquet of smartphone apps and desktop and mobile websites. Using the Facebook app, Yamgo intends to make television more social by allowing users to share their viewing activity with their friends via Facebook’s Open Graph. Initial numbers for the application are positive with the lure of live TV from content providers such as Sony SAB, France 24 and Zee TV leading to over 9000 users within days of the launch.

Commenting on the launch, Ian Mullins, Founder and CEO of Yamgo said, “Watching TV has become a huge social experience, we’re not just watching along with the people in our living rooms anymore, we’re watching with the whole world. In terms of social TV, Twitter has received a lot of attention regarding television lately for their research with Nielsen and their purchase of Bluefin Labs but Facebook also has a lot to offer as an entertainment platform – the success of current games and applications on the platform are a great example of the potential growth possibilities that the social network offers.”

With the increase in the internet user base, online TV is growing consistently as viewing habits have changed toward instant gratification and on-demand consumption of media. Concurrent to this growth the rise of social media means that audiences can express their views on content in real time via social networks like Facebook, Twitter and GetGlue. An article published by eMarketer noted research by Nielsen for the Cable and Telecommunications Association for Marketing (CTAM) which found that Facebook is the dominating social network for people to share what they’re watching. Up to 40% of viewers used Facebook to discuss what they’re watching compared to just 21% who used Twitter.

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Video: The Future of Social TV a Discussion from Mashables Media Summit

This is an interesting video on “The Future of Social TV-  increase  TV viewership”, which I came across and thought of sharing it with our readers. This is a discussion featuring 3 of the world’s top Social TV  entrepreneurs. This will give an idea why Social TV makes sense in India and how Social TV works.

The video is a bit old but it is still relevant

People discussing :

Christina Warren, Entertainment Editor, Mashable
Alex Iskold, Founder and CEO, GetGlue
Jesse Redniss, Vice President, Digital, USA Networks
Tom Thai, VP of Marketing and Business Development, Bluefin Labs

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Courtsey: Mashable

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Video: Time for Social TV is Now

If the internet was considered a wave, mobile is a tsunami. And now’s the time, as marketers, to jump in and start to shape where mobile goes next – especially with Social TV. Came across a very interesting video on Forbes.com . Do have a look. I strongly believe Social TV is the next big thing for India. With Twitter and Facebook playing major roles in our lives, TV engagement will reach new frontiers in coming years.

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If you want to know more on how Social TV could be the next big thing for TV Channels , reach out to me.

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Global Social TV market is expected to reach $256.44 billion by 2017 with a CAGR of 11.2%.

Markets and Markets have published a new market research report on the Social TV market called , “Social TV Market: Global Advancements Forecasts & Analysis (2012 – 2017)”, the total Social TV market is expected to reach $256.44 billion by 2017 with a CAGR of 11.2%.

To make television a more active and interactive experience, Social Television came into existence. Television viewers are currently looking for something interesting to watch and get opinions from their friends and family. The social layer on television makes television interactive.Internet and social networking acts as a medium for the convergence of the social layer with television and to enable viewers to communicate electronically with their friends watching the same program.

Television viewers are able to personalize the television experience by analyzing the various statistics provided by Social TV. Viewers are provided with a wide variety of choices from content discovery applications, check-in applications, and social programming application. Many social television tools and applications have given a customized television experience based on the viewer’s choice of interest. Many companies have developed second screen applications to engage more viewers and to increase the targeted audience.

The future for the television is social through integration of social interaction on the television. Broadcasters are developing and enriching social TV integration; they are targeting the tune-in customer, engagement and their loyalty to boost the rating and they are also discovering the social TV challenges.

The global Social TV market revenue is expected to grow from $151.14 billion in 2012 to $256.44 billion by 2017, at an estimated CAGR of 11.2% from 2012 to 2017.

Europe commanded the largest share of the Social TV market revenue in 2012 at $55.48 billion; and is expected to reach $77.74 billion by 2017, at a CAGR of 7.0% from 2012 to 2017.

Scope of the Report

This report analyzes the Global Social TV market based on:

  • Hardware/Smart TV market by Value & Volume
  • Social TV technology & Platform
  • Social TV End users technology
  • Social TV trends and forecast 2012-2017 in terms of use of Second screen usages, TV viewing behavior etc.
  • Industry and region specific market data for Smart TV, technology and platform, and end user technology respectively

In addition to market sizes and forecasts, the report also provides a detailed analysis of the market trends and factors influencing market growth, offering in-depth geographic analyses of the Social TV market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. The report draws the competitive landscape of the Social TV market, providing an in-depth comparative analysis of the technological and marketing strategies the key players are adopting in order to gain an edge over the their competitors.

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18% of consumers Access Online Content via TV

Over the last few years, there’s been a huge change in the way users view online content.  Online content can be viewed not only in PC’s or laptops, but also in mobile devices and connected TV’s. According to a new NPD DisplaySearch Connected TV Study, around 18% of consumers access online content daily on their television. The study, based on a global survey of more than 14,000 respondents in 14 regions, found that though desktop PCs and laptops are still the primary source for viewing online content, mobile devices such as tablets and smart phones are gaining ground.

Movies are the most popular source of entertainment for consumers viewing internet content on TVs. Besides movies, consumers also catch up on daily television shows that they miss at its original time of broadcast, allowing them to view content at their convenience. The study revealed that about 30% of respondents, who do not watch online content on television, may be interested in viewing it.

Riddhi Patel, NPD DisplaySearch Research Director of Consumer Insights, said, “Online content is mostly viewed on computers or mobile devices such as tablets and smart phones, but TVs are increasingly becoming devices of choice for consumers, particularly since an increasing numbers of sets have either built-in connectivity or can be connected to the internet via a peripheral device such as a connected Blu-ray player or set top box, among others.”

She added,“Although results differ by country, the results imply that there is still a general lack of interest in viewing online content via TV. This can be attributed to usage of devices other than TVs to view online content as well as a lack of infrastructure and/or expertise to connect their existing TVs to the internet.”

However, the daily usage of TVs to view online content still remains under 30% in most countries. In fact, online content on TV is viewed most aggressively in China—possibly due to consumer interest in viewing foreign programs that may not be available via traditional TV medium.

About NPD DisplaySearch

NPD DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries.

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Innovative Startup: GetGlue.com: A TV Social Network

GetGlue is an entertainment-based social networking website for mobile devices.Users check-in and share what they are watching, listening to and reading with friends; get fresh recommendations, exclusive stickers, discounts and other rewards from their favorite shows and movies.

GetGlue is a recognized leader in social television and second screen applications. GetGlue has 2M users that checked-in over 100M times in 2011. 75 major networks and 10 movie studios use GetGlue to promote their shows and movies to fans.

Based in NYC, GetGlue has received funding from Union Square Ventures, RRE Ventures, Time Warner, Rho Ventures, and a number of prominent angel investors.

Key Highlights of the IPad App

– A personalized guide for TV, movies, and sports based on what you like.
– Get recommendations for shows you’ll want to start watching.
– Check-in and chat with friends and fans while you watch.

Download the IPad App here

















Link: GetGlue.com

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Upcoming Event : Social TV World Summit 22-23 May 2012 Royal Garden Hotel, London

Social TV has arguably become a game-changer in the way ordinary people watch TV and many broadcasters see Social Media as a major way to evolve the brand relationship with their audience and drive new revenue streams. Therefore at this critical time we present to you the Social TV World Summit.

Social TV World Summit
22-23 May 2012
Royal Garden Hotel, London

By attending the Social TV World Summit on 22nd-23rd May in London you will discover the future of social TV and have the opportunity to connect and network with the entire industry eco-system and hear from experts at the forefront of this exciting new industry. Please click here to download the full brochure

The impressive speaker line-up at the Social TV World Summit has been handpicked from the leaders of social TV strategies. Karla Geci, Head of Platform Partnerships, EMEA from Facebook will open the conference with her Keynote Case Study on Facebook Driving Social TV Engagement and Simon Morris, Chief Marketing Officer from LOVEFiLM will provide the Keynote address on Evolving OTT Content to Integrate Social Interaction.

The event will also be packed with 50+ speakers from companies such as Shazam, Al Jazeera, Foursqaure, Zeebox, MTV Networks, NBC, BBC and many more.

* WirelessDuniya is a Media Partner at this event

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Social TV to be the next big platform for marketers in India

After social networks, it’s going to be social TV. The buzz from marketers is how the next big platform for them is going to be social television systems that can integrate text, chat, ratings and gaming with TV content directly or through ancillary devices.

From PepsiCo to Nestle to Yahoo!, marketers at digital media summit AdTech were excitedly talking about how they needed to tap this phenomenon. “Social TV is the future,” said Mr Shiv Singh, PepsiCo’s global head of digital, as he described how the beverage marketer through its Sound Off platform allowed fans of the reality show X Factor (a show it sponsors) to connect and converse with each other, and even offered gaming mechanisms.

“In today’s world, people watch a TV show and engage online about it in real time,” says Mr Singh. This is the insight that led PepsiCo to launch Sound Off and cash in on the conversations around X-Factor.

Nestle’s Global Head of Digital Marketing and Social Media Mr Pete Blackshaw endorsed the phenomenon of social TV gaining traction. Only, his take was that in a world where the screen size was getting smaller and smaller, marketers had to learn to “shrink, serve and simplify” to reach the consumer on their tablets and phones.

Yahoo! India’s Senior Director Marketing Mr Nitin Mathur described how in the US, the company’s social TV application IntoNow, is already the top application being sold on Apple Stores. “IntoNow allows you to have a conversation with others even as you watch TV from phones or iPads,” he said.

There are other social TV apps as well such as Yap TV and Philo that allow viewers to watch TV, comment and engage with others gaining currency. “But, at the moment, social TV for India is too far away,” felt Mr Mathur.

Social is India’s today

For now, it’s all about social. According to figures presented by digital measurement company comScore at the summit, 82 per cent of the world’s online population visit social networking sites. In India, this figure is much higher with 95 per cent of India’s total online user base frequenting social networking sites. Also, social networking has been growing at a much faster rate of 174 per cent compared to the Internet’s growth (88 per cent) in terms of total unique users.

In India, three out of four minutes spent on social network are on Facebook. LinkedIn reaches one in eight online users, whereas one in 12 online users are on Twitter in India.

The growth of social networks is coming at the cost of e-mail and instant messaging – especially in the younger age groups. E-mail usage declined by 22 per cent in the 15-24 age segment, and by 8 per cent in the 25-34 age segment, revealed Mr Fulgoni. He said Indian users spent 34.47 billion minutes online last year, which translated to over half-a-billion hours.

Via: The Hindu Businessline

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Innovative Startup: adRise TV-like advertising platform for connected devices

With set-top boxes quickly becoming a preferred way for people to watch TV shows and movies, you’d think there would be better solutions for advertisers.

New startup AdRise launched an advertising platform few month’s back for set-top boxes and other connected devices (including Internet-connected TVs and video applications for tablets).

AdRise’s ad platform offers clients both ad targeting and analytics that aim to provide as much value as traditional Neilsen ratings, the company says. The ads on its platform can also be tracked across a number of different connected devices, including Google TV, Boxee, Roku and Samsung connected televisions.

“TV advertising is far more effective than online advertising because it’s more engaging, but it isn’t as measurable and accountable,” said AdRise founder and CEO Farhad Massoudi. “What AdRise is trying to do is combine the best of both worlds by delivering a TV ad experience on a full screen with all the interactivity and measuring ability of online ads.”

AdRise’s clients include Anime TV and Classical TV — both of which have channels on the Roku set-top box.

Founded in December 2010, the San Francisco-based startup currently has three employees. The company has received a single, undisclosed round of angel funding.

Link : http://adrise.com/

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MTV Roadies named ‘The Most Social TV Show’ globally at Mashable Awards

Mashable Awards, organised by Mashable, one of the most popular online and social media forums, has declaredMTV Roadies as the ‘Most Social TV Show’ in the world. This is the first time an Indian show and brand has been nominated and or won this award for their online innovation.


MTV has successfully established Roadies as a brand and has extended it across platforms other than the TV, specially digital with it being amongst the top 10 most engaged Facebook pages in the world; nearly 3.4 million followers on the popular social network site.


Aditya Swamy, EVP and Business Head, MTV India, said “It’s an honour and humbling to win an award on a global platform. Roadies has progressed from a TV show to a youth obsession and the kind of traction it has generated in the digital space is mind boggling. 10 MM fans on FB, among the top 3 most engaged FB pages in the world, trending regularly on twitter and youtube and over 10 million views on our YouTube channel. This is what being a CULT is all about.”

Via: Alootechie

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