This is an interesting video on “The Future of Social TV- increase TV viewership”, which I came across and thought of sharing it with our readers. This is a discussion featuring 3 of the world’s top Social TV entrepreneurs. This will give an idea why Social TV makes sense in India and how Social TV works.
The video is a bit old but it is still relevant
People discussing :
Christina Warren, Entertainment Editor, Mashable
Alex Iskold, Founder and CEO, GetGlue
Jesse Redniss, Vice President, Digital, USA Networks
Tom Thai, VP of Marketing and Business Development, Bluefin Labs