nexGTv bags Pepsi IPL’s live streaming mobile rights second time in a row


NexGTVnexGTv, India’s premier mobile TV service has bagged the official mobile live streaming rights of Pepsi IPL 2014 season. Now the users of the mobile TV app will be able to enjoy all the Pepsi IPL action on their handsets. DigiVive has partnered for content with Times Internet, the digital arm of the Times of India Group. Apart from all the matches, the users will also be able to watch match repeats and highlights as all this will be available in the Video-on-Demand section. Pepsi IPL channel will be clubbed into existing subscription packs of nexGTv and hence users can simply subscribe to these packs.

nexGTv mobile TV service is very popular among the users with 17 million  downloads. On an average there are 30000 downloads each day. At present, nexGTv users have access to range of over 150 channels with plethora of features like – replay TV, EPG guide, on screen controls, option of deleting and listing the channels as per their choice and much more. The service was a hit among the people even during the previous Pepsi IPL season as it attracted huge traction during that time.

G.D. Singh, Director, DigiVive said, “We are contended to offer the live streaming of all the matches of Pepsi IPL 2014 to our users second time in a row. Cricket is a religion in India and there are a lot of emotions involved with the sport. This is our one step towards our commitment of offering the best-in-class content. We have witnessed immense success during the last Pepsi IPL seasons too and are very bullish this time again.”

On the tie-up with Times Internet, Harshavardhan T, Business Head – IPL, said, “Pepsi IPL is a huge sporting extravaganza and has huge viewership. The viewership is increasing on various forms and on various platforms. We are really excited that we have tied up with nexGTv. This partnership will enable an even larger reach for this cricketing tournament.”

nexGTv is one-of-its-kind service and various features like replay TV, adaptive streaming, best-in-class user interface and 24×7 customer care support call center makes it very unique from other prevailing mobile TV services in India. It offers channels ranging from national to regional in the category of entertainment, movies, news, and much more. Also, it offers best of content with top channels such as Sony bouquet, India Cast, Aaj Tak, Asianet, Raj Channels etc. One of its unique features is adaptive streaming which enables seamless live streaming even on 2G network.

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Discover India’s biggest game show “Kaun Banega Crorepati” 2013 in a refreshingly new way, digitally


Multi Screen Media (MSM) Pvt. Ltd. have launched the flagship KBC 2013 website and KBC official mobile application. The
digital platforms are packed with a host of rich and immersive video content, exciting features, games and users also stand the chance to win Apple iPADs.

The website

The website comes with the easy to navigate responsive user interface that adapts to multiple screens and displays. Viewers can experience exciting features and play interactive quizzes, contests and games, all on one single digital platform.

Speaking on the launch, Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network  commented “Kaun Banega Crorepati is undoubtedly one of the most admired and loved game show on television today. The popularity quotient is huge and the fan base is getting bigger every year. Our digital platform is especially designed to give our users much more than what they can get from their television sets – a whole new immersive on-demand second screen experience right at their fingertips”

Highlights include  Full episodes, where users can catch up with last night’s KBC episode and  AB’s Special, where users can watch Mr. Bachchan rendering his poetry and catchy one-liners. Moreover, they can watch joyous moments of contestants on winning large sums of money, glimpses of memorable moments and interactions with stars and celebrities, featured on
the television show.

The website allows viewers to play fun filled games like  “Globe Quiz”, a globe-like interface where users can scroll around the earth’s axis, click on any part of the world and answer a trivia question. The interface allows
the user to choose from the KBC characteristic four answers pop-up and it reverts with the correct answer. Then, there is the unique “KBC Web Game”, where users can test their speed and accuracy by playing the game online and stand the chance to win iPADs. The feature allows the user to get a close-to-real experience – they can use all lifelines, score points and
grow up the money tree.

Other key highlights include *“Insta Hot Seat”,* a fun-filled template photo frame of the KBC set, featuring the replica of the “Hot Seat” and Mr. Amitabh Bachchan. Viewers can insert their picture in the frame and share on Facebook and Twitter, *Prize meter & Heat map*, a graphical representation of the prize money won by the contestant and Heat Map
depicts which part of the country he belongs to, a *message wall* through which users can share wishes and messages with Mr. Bachchan, a *photo gallery* which comprises of images of Mr. Bachchan, the contestants and celebrities who comes on the show.

“The idea is to bring the KBC experience up close and personal, across multiple platforms, be it mobile, tablet or online”, he added.

KBC Official Mobile Application

Like the website, this official mobile gaming application provides users with a complete real-like experience, just like playing KBC as the Hot Seat Contestant. Users can use all lifelines, score points and grow up the money tree and share scores on Facebook and Twitter. The app also comes with features like *“Globe Quiz”* and* Insta **Hot Seat”. *This
is a paid application and is available at* *0.99 USD at both Apple and

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Now Enjoy Buffer-free Videos On your Mobile With Vucilp's Dynamic Adaptive Transcoding technology


vuclipMobile video and media company Vuclip has officially launched its latest innovation, the patent-pending Dynamic Adaptive Transcoding technology, and its Vuclip App for Android. Whether viewing a short music video or a full-length film, Vuclip allows consumers around the world to enjoy a superior mobile video experience on any network and any device without buffering. Additionally, Vuclip brings this entertainment to the masses in a manner that is mindful of bandwidth costs for consumers wherever they may be.

The Dynamic Adaptive Transcoding technology enables the simultaneous transcoding or optimization of the content to each specific device and dynamically adapts the video stream to the constantly varying bandwidth of carrier and Wi-Fi networks. Video loading times and frequent buffering often exasperate consumers; Dynamic Adaptive Transcoding combats this frustration by creating a quality experience across device and network types.

With the new Android app, consumers all around the world can now enjoy their favorite content such as Bollywood movies and songs, the latest billboard hits in the U.S., crucial soccer game highlights in Latin America and entertainment videos. And this app is inspiring a high rate of engagement; Vuclip has found that people are spending nearly twice as much time with the Vuclip app as they did with the mobile website. Besides providing quality content to users, the Vuclip Android app provides content providers a platform for unparalleled reach, discovery and the monetization of content. The Android App debuted in the Google Play store on July 1 has been downloaded over one million times and has garnered more than 3,000 reviews.

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Zenga TV Bags Exclusive Rights For 2013 US Open Tennis Championship


zenga-tvMobile TV platform Zenga TV, has announced today that they have bagged the exclusive rights for 2013 US Open Tennis Championship that will be played from August 26 to September 9 for India. This event is licensed by Zenga Media Pvt Ltd from Seven3Sports who has licensed it from Ten Sports.

With this initiative, over 22 million users of Zenga TV can watch live tennis action on their mobile device and listen to live commentary as well. With unmatched streaming quality that doesn’t buffer at crucial moments, this service will be completely free of charge except for the data consumption charges. For watching live tennis matches on a mobile device, new users have to download Zenga application on their mobile or simply visit their site. The tennis matches will remain available also after the matches.

Commenting on this, Mr. Abhishek Joshi, CEO, Zenga TV, said, “U.S. Open is the final grand slam of the year that has millions of ardent fans around the world glued to their TV sets thereby restricting their mobility. Our mobile streaming of the tournament is intended to give you the freedom to watch the action live and on the go. Our constant endeavor to fulfill viewer’s requirements has helped us emerge as a pioneer and a market leader. This initiative adds up to the many milestones Zenga TV has achieved in a short span of time. At this point of time, I am delighted to announce that there are hordes of surprises in store for our viewers in the coming months”.

Mr.Shabir Momiin, MD & CTO, Zenga, said, “Unlike other mobile TV live 3G applications that do video streaming from internet in real time, we ensure good live streaming because the cloud computing database airs the content. This is one of the major plus points of our application. At present, we have over 224 million video views per month. I am sure this initiative will not only increase the number of visitors to our site but will further enhance our company’s popularity and repute”.

Mr. Jatin Ahluwalia, CEO, Seven 3 Sports said, “We are delighted to partner with a Zenga TV to power US Open in the mobility space. Zenga is a very progressive and innovative company and our association with them is in line with Seven3Sports “Multi-Platform Approach” to provide an outstanding end -user experience and enable millions of fans stay connected with the game.

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Around 53 Percent Viewers Watch Videos On Their Mobile Devices


mobile-devicesA recent report by Multi Screen Media (MSM) owned has revealed that the maximum number of video content is consumed on mobile phones. As per the report, around 53 percent of viewers watch videos on their mobile phones, 32 percent view them online and 15 percent on their tablets. The report is derived from Sony LIV user data. According to the report, the average time spent by consumers per video has increased from 8 minutes to 11.5 minutes (73 percent of average duration of content) and the maximum number of videos is being watched between, 1:00 to 4:00pm and 9:00 to 11:00pm.

The report reveals that general entertainment content while towards skewing male viewers, has higher consumption by females compared to the overall Internet video consumption in India. On, video consumption trends 47% female viewers and 53% male; compared to the overall Internet video consumption split of 71:29, male to females. it also found that even elderly people watch videos online. Though the number is comparatively less, a 3 percent, but it puts forth the fact that an upward shift in video consumption is witnessed in this bracket of audience. About 46 percent of viewers are from the age group 15 to 24 years, 32 percent from the age bracket of 25 to 34 years, followed by 17 percent between the age group 35 and 44 years.

The report found that nearly 78 percent of the videos consumed are comedy, drama and thriller. Comedy is viewed by 30 percent of the audience, followed by drama at 25 percent and thrillers at 23 percent. Reality shows and other genres of shows are watched by the remaining 22 percent.

Commenting on the insights, Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network said, “At, we are captivated with data and analytics and believe in leveraging the insights to drive a superior world class viewing experience. We publish insights based on real data that we study every hour of the day. This is done by monitoring the consumption behavior of over 50,000 unique visitors on an average who log on to, across all platforms i.e. online, mobile and tablet.”

As per the report, today’s viewers increasingly prefer short content formats on digital platforms. They are opting for formats like Catch-up episodes, Quickisodes and Short crunch episodes. As per the report, 64 percent of viewers watch Catch-up Episodes, whereas more than one-third of viewers consume shorter crunched Episodes, called “Quickisodes”.

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Revenues From Mobile TV and Video Streaming and Download Services To Reach $9.5 billion By 2017

juniperA recent report by Juniper Research has revealed that  by 2017, revenues from streaming and download services on mobile and tablet devices will reach $9.5 billion, up from $4.5bn this year. This will be as a result of the maturation of the market for streaming subscription services and pay-per-title content, which will see new business models develop for smartphone and tablet users.

Commenting on the insights, report author Sian Rowlands said, “In order to be truly successful in the future, I think we will see players emerge who are prioritising their customers’ preferences; they will do this by utilising cloud technology, allowing consumers to resume playback on different devices, and enabling offline viewing”.

The report, Mobile/Tablet TV & Video: Content, Broadcast & OTT Strategies 2013–2017 found that as streaming services increase in popularity on mobile devices, one market segment poised to face considerable challenge is that of the mobile operators. This group will face continued pressure on their network capacity whilst at the same time striving to attract revenue from video and TV usage.  With regards to this latter challenge, some operators are able to leverage this opportunity through Wi-Fi offload and the services that they already offer via their triple-play bundles. Other Operators however still need to innovate and adjust their business models to the burgeoning OTT opportunity.

As per the report the top three markets for Mobile TV and Video in terms of revenue will be North America, Western Europe and the Far East & China, whose revenue share combined will represent over 80% of the total. It also forecasts that Latin America will become an important market to watch for Mobile TV, given that the World Cup and Olympics will be held there in 2014 and 2016.

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Times Internet Launches Gaana SingAlong

gaanaTimes Internet has launched a new application called Gaana SingAlong, on its popular music app Gaana. Gaana SingAlong is a karaoke experience that not only shows users the lyrics of the song they’re singing, but actually rates the quality of their singing as well.

With over 300+ songs across 5 languages and multiple genres like jazz, ballads, R&B, or pop, SingAlong is fun and interactive. As users sing along with the song, they can earn high scores for singing well, and can challenge their Facebook friends to see who can sing best. SingAlong is powered by T-Labs-incubated friends Karaoke Garage.

Announcing the app, the company blog stated,”The app is incredibly engaging. You’ll find yourself playing with it longer than you expect, and we’re starting to see it spread virally via friends. For us at Gaana, we pride ourselves in giving consumers the most engaging musical experience we can, whether it’s finding a song you never knew you’d love, or giving you a reason to unleash the Michael Jackson inside of you and Beat It. We’ll soon be adding more music to the Karaoke catalog and bringing it to mobile devices.”

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2.6 Million Hours Of Pepsi IPL 6 Video Content Viewed On nexGTv

nexgtvAs master blaster Sachin Tendulkar bows out from Pepsi IPL and ‘Bhaji’ dances Gangnam style celebrating victory for their side, nexGTv users consumed 2.6 million hours of cricket on their handsets. This Pepsi IPL season got digital like never before, not only because companies bagged rights for broadcast of the matches on digital platform but also because people consumed it in huge numbers. nexGTv,  had a daily average of over 0.13 million unique users everyday totaling to 2.5 million unique users during the entire cricketing extravaganza. The platform got over 45 million hits averaging to a 0.8 million hits every day. Along with the streaming of Pepsi IPL matches, video-on-demand content was also consumed in plenty.

DigiVive’s nexGTv mobile TV service has already been activated by more than 13 million users and on an average there are 40,000 downloads everyday. In the past, when DigiVive had picked up rights to stream live T20 World Cup on nexGTv, huge traction and heavy traffic was witnessed. nexGTv has maintained its top position on various online stores and on other app stores it is among top five apps in the entertainment category. The service can be downloaded by sending an SMS MYTV to 58888, or from any of the app stores as well as from the nexGTv website.

G.D. Singh, director, DigiVive said, “We have been banking on cricket and this was the third cricketing event which streamed on our platform. With such a huge traction on nexGTv, I have started believing the saying ‘cricket is religion in India and people worship it’. Now, we are streaming another big sporting extravaganza – French Open.”

nexGTv is one-of-its-kind service and features like replay TV, adaptive streaming, best-in-class user interface and 24×7 customer-care support makes it unique from other prevailing mobile TV services in India. It offers channels ranging from national to regional in the category of entertainment, movies, news, and much more. Also, it offers best of content with top channels such as Sony bouquet, Star bouquet, Aaj Tak, Times Now Asianet, Maa, Raj Channels, Big Flix movies etc. One of nexGTv’s unique features is adaptive streaming which enables seamless live streaming even on a 2G network.

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Flipkart to Shut Down Flyte MP3 Store on June 17th 2013

Flipkart has decided to shut down its digital music store Flyte MP3. In a mail communication to all its users today they have made it clear that it will be closed by June 17th 2013 and the Flyte Wallet balance will be refunded if not used by then.

So the big question is why is Flipkart closing Flyte MP3 store ?FlyteMP3

Does this mean its a big challenge today to sustain a model in India which is being driven by piracy. I mean today its so easy to download a piece of music online from free sites, so why will anyone pay for buying music online.

We would like to hear from our readers on what they think. Following is the communication sent out by Flyte to its members.


Dear Flyte MP3 customer,We hope you have enjoyed the music we have made available to you.
Unfortunately the Flyte MP3 store will no longer be operational after June 17, 2013. We request you to use your Flyte Wallet balance, if any, by that date. But if for some reason you are unable to do this then not to worry. We will refund the unused Flyte wallet balance to you.

If you would like to purchase any more music before the Flyte MP3 store shuts down, then please do so by June 17, 2013. All the MP3 files that you have purchased from Flyte on or before June 17, 2013 will continue to be available for download in your digital library till August 18, 2013. So do remember to download all your favourite music by then.

Dates to remember:

1. Monday, June 17, 2013: You will no longer be able to purchase MP3 files from Flyte after this date. The remaining balance in your Flyte wallet, if any, will be refunded to you.

2. Sunday, August 18, 2013: You will no longer be able to download your purchased MP3 files from your digital library after this date. So please download all your music by then.

So long – and thank you for being a part of this journey…

The Flyte MP3 team.


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Global Mobile Streamed Music Revenues To Grow By More Than 40% to $1.7bn In 2013.

juniperAccording to a recent report by Juniper Research, Global revenues from mobile streamed music services are expected to rise by more than 40% to $1.7bn. The report found that for the first time, these revenues will thereby overtake those generated by full-track downloads to mobile devices.

The report Mobile Music: Market Prospects 2013-2017, found that growth in premium service adoption was increasingly being driven by operator partnerships with service providers. In Europe, several operators have seen an uplift in spend amongst the mobile users, notably TeliaSonera in Sweden, which bundles Spotify with TV, mobile and fixed line services. Furthermore, such services are also gaining traction in Germany, where O2 offers simfy and T‑Mobile has recently introduced Spotify.

As per the Juniper Report leading OTT (Over The Top) players were poised to challenge players such as Pandora and Spotify for supremacy in the streamed music space.

According to report author Dr Windsor Holden, “Historically, companies such as Apple, Google and Amazon have primarily focused on cloud music from a storage perspective; as a remote locker for downloaded tracks. Apple’s forthcoming iRadio service is likely to bring significant pressure to bear on the existing players – and prompt competing offerings from the other major OTT companies.”

However, the report cautioned that monetisation of streamed music services was still being severely impacted by digital piracy: even in markets which have imposed blocking orders on leading torrent sites, the overall rate of torrent traffic has continued to increase.

The report revealed that mobile music services are increasingly context driven and are increasingly evolving social aspects such as sharing, activity feeds and follow options. The report also found that revenues from legacy services such as ringtones and ringback tones will continue to decline sharply, with ringtones in Western Europe now worth just 2% of their peak value.

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