The music service will offer over 150 exclusive playlists that are curated and kept up to date by an expert team of US based musicologists.These exclusive playlists span a wide spectrum of musical genres from underground Detroit house tracks to New York Philharmonic favorites. Nokia Music also offers playlists created by global artists such as Lana Del Rey, Lady Gaga and Rihanna.
Nokia device users will also be able to create their own “personal soundtrack” by creating playlists based on preferred artists. They can do this by selecting the Nokia Music ‘CREATE’ function that taps a library of millions of songs and generates a playlist based on, and inspired by, the artists they love.
Nokia Music is completely advertisement free and requires no registration or subscription, allowing users to enjoy the dulcet tones of their favorite artists without being disrupted. Users can enjoy their favourite music even when they are offline – anytime, anywhere. They can also download songs from Nokia Music’s mp3 store.
It has a ‘GIG Finder’ feature that locates a consumer’s position and pinpoints live concerts, gigs and shows taking place in their local area, taking their level of interaction with their favorite artists beyond the playlist and Nokia Music’s mp3 store. Nokia Lumia 900 or Nokia Lumia 710 users can download the Nokia Music app for free.
Commenting on this launch, Jyrki Rosenberg, VP of Entertainment at Nokia said, “The USA is the most vibrant and competitive digital music market in the world – by a wide margin. We have worked extra hard to ensure our service meets the expectations of the demanding, active and inspired music fans in the USA. I would like to challenge everyone to try Nokia Music and see just how easy and enjoyable the service is to use.”