WhatsApp The Top Smartphone App In India-Nielsen

nielsenAccording to the latest Nielsen India Consumer rankings report, mobile messenger application WhatsApp is the topmost smartphone app followed by the Facebook app and Google Play store app.

The report ranked brands in six lifestyle categories – apps, books, e-tailing, mobile handsets, mobile operators and travel. The rankings are based on popularity and consumer experience of these brands, which were ranked in the last quarter of 2012.

Flipkart leads the list in the e-commerce category followed by eBay.in and Homeshop18.

As per the report, Nokia is the most preferred mobile handset brand followed by Samsung and Blackberry in the telecom category. Among operators, Vodafone topped the list followed by Airtel and Idea.

In the books category, Amish Tripathi’s ‘The Immortals of Meluha’ and its sequel ‘The Secret of the Nagas’ were the top two.  Among travel destinations, Singapore was the top International  destination frequented by Indians in the last 12 months.

“While we have always provided uncommon consumer insights for our clients, with this initiative we are taking insights from cities across the country, and giving back to consumers,” Nielsen India President Piyush Mathur said while releasing the rankings.

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Nokia Launches Lumia 920 In India

nokia-logoFinnish handset maker Nokia has finally launched the Lumia 920 in the Indian market. Priced at Rs.38,199, the Nokia Lumia 920 is based on Microsoft’s latest Windows Phone 8.

The Nokia Lumia 920 comes with a 4.5-inch PureMotion HD+ display with 1280×768 resolution. It is powered by a dual-core 1.5GHz Snapdragon S4 processor alongside 1GB RAM and 32GB of internal storage. It has an 8.7 mega pixel PureView camera with dual-LED flash, Carl Zeiss optics, and Optical Image Stabilisation.

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The Lumia 920 also boasts of a 1.2-megapixel front camera. Apart from this, the Nokia Lumia 920 supports wireless charging. Connectivity options include NFC, aside from standard Wi-Fi, Bluetooth and Micro-USB. Available in four different colours, the Lumia 920 comes with a 2,000mAh battery and weighs 185 grams.

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Nokia Launches Nokia Lumia 620

On Wednesday Nokia launched its new Windows Phone 8-powered Nokia Lumia 620 smartphone. The Nokia Lumia 620 uses a new dual-shot color technique to deliver a variety of striking color and texture effects. Dual-shot adds a second layer of colored, transparent or translucent polycarbonate on top of a base layer to produce secondary color blends and depth effects.  Some of its key features are:

  • Operating System : Windows Phone 8
  • Display : 3.8-inch TFT WVGA 800×480, ClearBlack
  • Battery:  1300 mAh
  • Processor : Qualcomm Snapdragon(TM) S4 processor with 1 Ghz dual-core CPUs
  • Camera   :  Main: 5MP Autofocus, LED flash , Front-facing camera: VGA
  • Memory :    512MB RAM, 8GB mass memory (Micro SD support up to 64GB), 7GB free Microsoft SkyDrive storage

Among the features shared with the Nokia Lumia 920 and Nokia Lumia 820 are exclusive camera lenses that transform the creative power of the Nokia Lumia 620’s five megapixel main camera and VGA front-facing camera. The Cinemagraph lens adds simple animations to still photographs, while Smart Shoot creates a single, perfect shot from multiple images, even removing unwanted objects from the picture.

The Nokia Lumia 620 also provides access to the world’s best maps and location experience, including Nokia Maps, Nokia Drive, Nokia Transport and the exclusive Nokia City Lens. Nokia City Lens displays information about local surroundings overlaid onto buildings as seen through the camera viewfinder. Users can easily discover and enjoy new music through Nokia Music that provides free streaming of ad-free tracks without registration or subscription and the ability to download playlists for listening offline.

With NFC support, the Nokia Lumia 620 can easily pair with NFC-enabled accessories like the JBL PlayUp Portable Speaker for Nokia. Open and secure NFC-connectivity makes it possible to share and receive content by tapping with compatible devices, or make secure payments using the Wallet application in Windows Phone 8.

The Nokia Lumia 620 will be available in seven different colours-lime green, orange, magenta, yellow, cyan, white and black. Estimated at $249, excluding taxes and subsidies, the Nokia Lumia 620 will begin selling in January 2013 in Asia, followed closely by Europe and the Middle East before expanding further.

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Nokia Introduces HERE Mapping Service

Finnish handset maker Nokia has introduced HERE, the first location cloud to deliver the world’s best maps and location experiences across multiple screens and operating systems. With the re branded mapping service HERE, Nokia aims to inspire a new generation of location services and devices that make the mobile experience more personally significant for people everywhere.

Commenting on the launch, Nokia President and CEO Stephen Elop said,”People want great maps, and with HERE we can bring together Nokia’s location offering to deliver people a better way to explore, discover and share their world. Additionally, with HERE we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia. As a result, we believe that more people benefit from and contribute to our leading mapping and location service.”

To further extend its location services, Nokia is launching a maps application for iOS under the HERE brand. Based on HTML5, it will include offline capabilities, voice-guided walk navigation, and public transport directions. The application is scheduled to be available for free download from Apple’s App Store in the coming weeks.

Nokia has also partnered with Mozilla to bring new location experiences to the Firefox OS. Nokia plans to debut a mobile Web version of HERE Maps for the new Firefox OS next year. Nokia also demonstrated an Android OS-based reference application and announced plans for the availability of a HERE SDK for Android OEMs in early 2013. This is aimed at enabling partners to create location-based applications for Android devices with Nokia’s leading content.

Nokia also demonstrated an Android OS-based reference application and announced plans for the availability of a HERE SDK for Android OEMs in early 2013. This is aimed at enabling partners to create location-based applications for Android devices with Nokia’s leading content.

Besides these, Nokia also introduced  LiveSight, a technology based on a highly accurate, 3D map of the world.  LiveSight provides the most precise and intuitive augmented reality experience and uses a phone’s camera viewfinder to make discovering the world as easy as lifting up a phone. Nokia City Lens, which was developed exclusively for Nokia Lumia devices, is the first application providing a LiveSight-enabled experience.

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Vodafone Partners With Nokia For Nokia Music

On Friday, Nokia announced its partnership with Vodafone India to offer an integrated billing solution for its music service, Nokia Music Store, in India. This move will enable Vodafone India consumers using Nokia’s music service on their Nokia feature phones and Nokia Asha smartphones to easily renew their subscriptions via their Vodafone accounts and continue to download songs and albums from the Nokia Music Store. With this partnership, Nokia Music Store becomes the first independent music store in the country to offer integrated operator billing along with billing via credit cards and vouchers. This marks a big step forward towards broadening monetization and strengthening the music ecosystem in India.

Renewal subscriptions for the Nokia Music Store are available for three durations-7 days for Rs 50; 30 days for Rs. 99; and 90 days for Rs. 250. Taxes and data charges are separate as applicable. With this integration, Vodafone India consumers can pay for the renewal as part of their monthly phone bills or have the amount debited from their pre-paid balance.

Commenting on this, Vodafone India’s chief commercial officer Vivek Mathur said “”The new venture with Nokia allows us to offer integrated billing service for music downloads which will also help strengthen the local music ecosystem””.

Mr. Viral Oza, Director Marketing, Nokia India said, “We have a strong proposition in the Nokia Music Store and both Vodafone and Nokia are committed to offering the consumer a richer experience and growing the music ecosystem.”

Nokia Music Store is the largest online repository of legal digital music in India with a catalogue of over 4.5 million DRM free songs, across 16 Indian languages, with 1.4 million song downloads a day.

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Nokia Unveils Entry Level Smartphone – Lumia 510,

Today Nokia unveiled the Windows-powered Nokia Lumia 510, a smart and modern entry-level smartphone. It features a bright, 4-inch display, 5-megapixel camera and Nokia maps. The Nokia Lumia 510 will be available in five different colours –  red, yellow, cyan, white and black

Some key product specifications are:

  • Windows Phone 7.5 Operating System
  • 4-inch WVGA 800×480 display, TFT, Capacitive Touch Screen
  • 1300 mAh battery
  • Snapdragon(TM) S1 processor
  • 5MP Autofocus Main camera
  • 256MB RAM
  • 4GB mass memory (no memory card slot)
  • 7GB free SkyDrive storage

Commenting on the launch, Jo Harlow, executive VP of Nokia Smart Devices said,”With the Nokia Lumia 510 we continue to meet our commitment to bring Windows Phone to new, lower price points. People who use Windows Phone quickly realize how much more intuitive it is than other smartphone platforms, and Nokia Lumia is the best embodiment of the Windows Phone experience. With the Nokia Lumia 510 we’re looking forward to welcoming more people into the Windows Phone experience.”

Windows Phone is different to other smartphone platforms thanks to Live Tiles, making it easy to see incoming messages and updates; People Hub, which brings together contacts and updates from across social networks into one location, and access to Microsoft Office and Internet Explorer 9 on the mobile.

Unique Lumia experiences also make the Nokia Lumia 510 unlike any other entry-level Windows Phone. Downloading the Camera Extras app provides exclusive digital lens functionality to go with the five megapixel camera and built-in autofocus. Nokia Maps, Nokia Drive and Nokia Transport also offer the most comprehensive smartphone location and navigation experience available.

Sales are planned to begin in November 2012, starting with India and China, and followed closely by other Asia-Pacific countries and South America.

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Nokia Mapping Service Now Available In 4000 Indian Cities

Nokia has announced that its mapping service is available for over 4,000 cities of tier-I, tier-II and tier-III categories with over seven million points of interest across India. These points of interest include hospitals, restaurants, shopping malls etc.

Nokia India Director (Smartphones) Vipul Mehrotra said, “In fact, today Nokia is the leading mapping company in terms of quantity and quality and we have maps for close to 200 countries and more than 100 of these maps can be navigated.” He added that the company’s business in the area started with maps and navigation which was brought together with its services to create a new platform that offers an unmatched bouquet of consumer experiences ranging from Nokia Maps to Nokia drive to Nokia traffic and transport.

In addition, the platform was also powering efforts of partners from web enterprises as well as the car and mobile industry to develop complementary location-based services and other offerings. In a bid to expand its location services business, the company has tied up with new partners like Yahoo, Bing, Amazon.com, MapQuest, T-Mobile, Pioneer and automobile companies.

Mr.Vipul Mehrotra further added that Nokia was planning to expand its live traffic services on its smart phones in the country. He said,” Presently only Mumbai and Delhi have live traffic facility, which we expect to expand to other cities so that the user can get the exact information of time required to reach a particular location as per the daily traffic conditions.”

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Nokia Sells mapping Services to Oracle

In a bid to expand its location services business, Nokia Oyj has agreed to give OracleBSE 0.38 % Corp’s customers access to its mapping products. Though the financial details of the deal were not disclosed, Nokia said Oracle users would licence Location Platform from Nokia for use in Oracle applications.

Sales at Nokia’s location business grew last quarter, though it still generates only 4 percent of group revenue. Oracle has developed a link between its own software and the Nokia Location Platform software, Nokia said on Monday. This enables Oracle’s business users to access the mapping services through its products.

CCS Insight analyst Martin Garner said,”Nokia has been on a mission for the last 18 months to sign mapping and location deals with large internet players. The deal with Oracle extends this.”

Oracle is the world’s third-biggest software firm but also sells hardware to corporate clients and in 2009 bought Sun Microsystems, the manufacturer of server computers and developer of Java and Solaris software.

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Nokia launches "City Lens Point" Application

Nokia has launched a new app ‘City Lens Point’, for its Lumia series of phones and other smartphones. This exciting new app instantly reveals what’s nearby on a user’s phone’s camera display. The new app allows users to search places as well as get directions and reviews to popular restaurants and shops.

Commenting on this launch, Nokia India Director Sales V Ramnath said,”Using the augmented reality app, when the user holds their device up, the City Lens overlays information about restaurants, shops, hotels and other popular destinations nearby.” He further added, “This application from Nokia’s Location service bouquet allows users to sense the world around and discover places by simply holding up their smartphone instead of having to perform web searches. It’s simple and it’s spontaneous.” Through this app, users can also make reservations or navigate to a desired location via turn by turn walking map.

The free application is available for Lumia 800, 710 and 900, while it is also available for Nokia’s other smartphones like Nokia 700, 701 and N8.

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Nokia launches Nokia Lumia 820 smartphone

On Wednesday, along with the launch of Nokia Lumia 920, Nokia also launched the Nokia Lumia 820 smartphone. It comes with a 4.3-inch touchscreen and is powered by a 1.5GHz dual-core processor coupled with 1GB RAM. The other features include a 8 megapixel (MP) camera, 1650mAh battery, wireless charging and all exclusive apps that Lumia 920 has. The 8GB model comes with changeable back covers.

It also features ‘Smart Shoot’, through which users can click great pictures; ‘Nokia City Lens’, that allows the users to know more about the locality; wireless charging facility and NFC. The touchscreen of Nokia Lumia 820, not just works with fingers, but also with fabric as well. Nokia Lumia 820 has also tied up with Rovio to provide exclusive Angry Birds content to users.

 

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