Finnish handset maker Nokia has introduced HERE, the first location cloud to deliver the world’s best maps and location experiences across multiple screens and operating systems. With the re branded mapping service HERE, Nokia aims to inspire a new generation of location services and devices that make the mobile experience more personally significant for people everywhere.
Commenting on the launch, Nokia President and CEO Stephen Elop said,”People want great maps, and with HERE we can bring together Nokia’s location offering to deliver people a better way to explore, discover and share their world. Additionally, with HERE we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia. As a result, we believe that more people benefit from and contribute to our leading mapping and location service.”
To further extend its location services, Nokia is launching a maps application for iOS under the HERE brand. Based on HTML5, it will include offline capabilities, voice-guided walk navigation, and public transport directions. The application is scheduled to be available for free download from Apple’s App Store in the coming weeks.
Nokia has also partnered with Mozilla to bring new location experiences to the Firefox OS. Nokia plans to debut a mobile Web version of HERE Maps for the new Firefox OS next year. Nokia also demonstrated an Android OS-based reference application and announced plans for the availability of a HERE SDK for Android OEMs in early 2013. This is aimed at enabling partners to create location-based applications for Android devices with Nokia’s leading content.
Nokia also demonstrated an Android OS-based reference application and announced plans for the availability of a HERE SDK for Android OEMs in early 2013. This is aimed at enabling partners to create location-based applications for Android devices with Nokia’s leading content.
Besides these, Nokia also introduced LiveSight, a technology based on a highly accurate, 3D map of the world. LiveSight provides the most precise and intuitive augmented reality experience and uses a phone’s camera viewfinder to make discovering the world as easy as lifting up a phone. Nokia City Lens, which was developed exclusively for Nokia Lumia devices, is the first application providing a LiveSight-enabled experience.