Foursquare introduces Promoted Updates

Foursquare, the social network through which users can check-in at restaurants, retailers, and other venues, has introduced paid ads into its service. Currently in the pilot stage, these paid ads or Promoted Updates are the  paid version of Local Updates, or status updates for business owners, and will run in the Explore tab inside Foursquare’s mobile applications.

Last week Four Square introduced Local Updates to give merchants a free way to disperse specials, share photos, or communicate with their existing loyal customers on Foursquare. During the pilot period, around twenty small and large merchants including Walgreens, Best Buy, Old Navy, Butter Lane, and The Standard Miami will work with account managers to pick the updates or specials they want to push to new audiences to prompt them to visit their stores — not their websites.


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Foursquare plans to take passive awareness beyond mobiles

Foursquare CEO Dennis Crowley (pictured) revealed his vision for the future of the location-based check-in and recommendation service at Congress.

The company is working on ways of using customers’ data to automatically alert them of places and events in their vicinity that they’re likely to be interested in.

“It’s taking all the data we have and trying to make a way to make people passively aware of all the things that are going on without having to be in the app all the time,” Crowley said.

“We’re enabling people to cut through this data stream in a way that I don’t think anyone has done before,” he continued.

The recently-launched Radar feature within the Foursquare app already provides a basic version of this functionality, but Crowley sees  it migrating to interfaces beyond phones, such as head-up displays.

“It’s not science fiction. This is where Foursquare is going and this is a space where we’re really going to dominate,” Crowley said.

Foursquare recently passed the 15 million mark of people that have checked in using its service, with 1.5 billion check-ins having been made. “This is a big deal. This is generating a lot of interesting data points that allow us to do very sophisticated things,” the Foursquare chief added.

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Foursqaure reaches 10 Million members

Foursquare has announced it now has 10 million registered users, an important milestone for the location-sharing start-up.

A blog post offered more fun facts and visualizations, including: 78,387 Foursquare venue mayors are ousted per day; 1,061 birth announcements have been made through hospital check-ins; and there are 6,230 sake bar venues in Japan.





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Hello world!

Welcome to the new WirelessDuniya blog. Its been 6 years we have been blogging. Its time we gave the blog a face lift with fresh content and look and feel. Hope you guys will like it.

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