Google Introduces Movie Making Feature on Google+

googleOn Tuesday, Google introduced a new technology with which users can create polished movies, complete with music soundtracks, from collections of home videos and photos that they post on the Google+ social network. The feature automatically analyzes home videos that users take on their smartphones and have uploaded to Google+, automatically producing short movies. The technology combines the best clips of similar videos, adds music, and mixes in related photographs.

Other new features include incorporating SMS text messages into Google’s messaging service and new location-sharing capabilities.

According to Google, around 300 million users visit the Google+ web page every month, up from 190 million “in stream” users in May. The company noted that its users upload 1.5 billion photos to Google+ every week.

“We want to be more than just a lightweight sharing service. We want to be the archive of your life,” Google+ Vice President of Product Management Bradley Horowitz said on the sidelines of an event in San Francisco to announce the new features.

Google has rolled out a number of photo-centric features for Google+ this year, which take advantage of the company’s computing horsepower. On Tuesday, it showed a slew of new features that touch up snapshots with better lighting and focus, and even erase unwanted bystanders from pictures.

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User statistics on Social Media Sites

Most of us visit and spend quite a sizable amount of time on various social media sites like Linkedin, Facebook, Twitter etc. on a regular basis.  Here’s an infographic by GoGulf which gives us some interesting statistics on – the type of users, their demographics, the way they use social media, where do they spend most time etc.

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Infographic:Why Google Plus for Business is a Must ?

This infographic has a bunch of marketing points scattered throughout it. You’ll see why Google+ might help you take your business goals to the next level.


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Google Maps Based Game coming to Google Plus this February

Google has announced that it will be soon launching a game for Google Plus by February based on the Google Maps. Powered by WebGL, the game is being developed for the Google’s gaming platform by the Maps team. “Play your world like never before”, says Google. Google launched this game with a demo video showing a cube on a map overlay. The gamer must navigate the ball through the given locations. This might seem to be a good game for an Android or iOS.

Check out the Teaser video

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Google's Fight For The Future Web And What It Means For Brands.Google is betting it can become the platform that powers the entire web itself.

Google+ doesn’t want to become Facebook. Instead, Google is betting it can become the platform that powers the entire web itself.

The future Internet will not just be driven by social; all things “social” will be what users experience as the web. The release of Google+ is a tactical move in a larger war for this future web – one that Facebook is arguably currently winning. Google, however, is readying its battalions.

Google’s behemoth of a footprint includes the world’s most widely used search engine, a ubiquitous paid search and display platform, the largest video-sharing site in the U.S. and a store of robust, free tools that millions access daily. Google+ is the social glue that will pull the Google forces together to race to become the next Internet – one with social permeating from every action taken by users online. Those forces individually are impressive, but when fully integrated, give Google visibility, integration, and convenience that will be unrivaled. The potential integration of Google+ into Gmail, Google Docs, YouTube, Google Reader, and other user tools is ridiculously impressive. It’s a gathering storm that could take control of the future web.

How Brands Fit In

We’re beginning to glimpse, through the eyes of brands, what the future web means. Probably the most powerful instance is search. Many brands are seeing Google+ Pages in the near-term as another channel to engage with users – and rightly so. It’s a chance to reach their audiences using social tools and have meaningful conversations with them. It’s still early; brand pages on Google+ only launched a few weeks ago. This is the approach many companies will also have to the new Twitter Brand Pages when they become available. Although these pages will be an additional avenue to connect with users and will provide more customizable branding opportunities, Twitter as a whole currently does not have the widespread reach of Google and Facebook.

Right now, Facebook is the dominant social media channel for companies, just as it is the frontrunner for the social web. But the introduction of Google+ creates a force to compete with what Facebook could become several years down the road if unchallenged.

This timing puts companies in a unique position. Unlike Facebook Pages, which many hastily launched to engage with a user base that was already active, brands can now stake a claim on Google+ first and then welcome new users as they arrive. Content-rich Google+ Pages will be waiting for users to seek out and engage with as soon as they create their accounts.

The effort by brands this early in the game will help Google+ grow its user base (a luxury Facebook did not have). All of that fresh content offered up to early adopters will help both retain them and encourage their friends to join – nudging the Google+ base further along the technology adoption lifecycle.

What’s Next?

From a short-term perspective, Google and Facebook seem to be waging a war to determine which will dominate the social scene. Does Google have more in its arsenal? Yes. Is Facebook adding weapons to respond? Yes. Where the difference lies is the audience. Users will shape the outcome of this struggle. Their preferences and behaviors will drive change, shaping the way each company approaches their domination strategies. For the time being, Facebook and Google+’s different audiences and approaches are making it possible for them to co-exist. Only time will tell when one will come out on top.

Source:  Forbes

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