42 Percent Internet Users in India Prefer To Access Internet Only In Local languages – IAMAI

iamai logo

iamai logoAccording to a recent report ‘Internet in Rural India’ by IAMAI and IMRB, there will be 68 million claimed Internet users and 46 million active internet users in rural India by the end of October 2013. The report further estimates that by December 2013, there will be 72 million claimed Internet users and 49 million active Internet users in rural India. By June 2014, claimed internet users in rural India will rise to 85 million and active internet users to 56 million. The report also finds that around 61% or 25 million of Active Internet users access Internet at least once a week.

As per the report, the number of active Internet users has seen 58% growth since June 2012. The report further found that there are 21 million active mobile internet users in Rural India in June 2013 – a huge 5.3 times growth in 2013 over 2012 and nearly 47 times over 2010. It is estimated that by October 2013, there will be 25 million active mobile internet users and 27 million by December 2013.

The report also found that nearly 42% of the internet users prefer to access Internet only in Local languages. With more content becoming available in the local languages, more users will start using the internet, states the report. The findings of the report reveal that majority of the rural internet population is not comfortable in accessing Internet in English and this is holding them back from using internet fully for other purposes than online entertainment.

According to the report, only 9% of the active internet users transact online. With a very low awareness level, Online transaction is still in its infancy and there is a pressing need to educate and inform the user of the benefits of the internet services to drive the growth of internet usage.


Digital Advertising Strategy A Must For Every Brand Today

The history of advertising dates back to 4000BC with rock art paintings. In the last few decades major advertising was focussed on print, billboards, TV and now with internet speeds becoming faster and access mediums increasing, advertising focus has moved to the digital medium. More and more advertisers are today moving into the online medium. It makes sense with trillions of websites , billions of mobile devices , huge volumes of emails getting exchanged, target audiences are continuously accessing these mediums makes it even for attractive for advertisers.

If you are serious about advertising online today , you should look at an agency or an advertising network where you will get lot of opportunities to reach out to your target audience. It is not only about the reach but also cost wise it is much more cheaper as compared to a print , TV or a radio advertisement. Also from a footfall’s perspective online advertising generates much more footfalls then any medium and also it is not limited to any geography.

So for every brand or organization today online advertising strategy is a must. What are the various options for an advertiser today in the online space ? Well there are many . An advertiser can look at using display ads, Google ads, search marketing strategy, email advertising, affiliate marketing and then social media advertising. With Facebook dominating the social space, the CTR response is much higher. If you are planning to do a video based advertising campaign then Youtube is the best site. Twitter advertising in the form of 140 character Tweets is also gaining popularity today. Mobile advertising in the form of banner adverts, or in-app advertising has also gained lot of traction in recent years with lot of smart phones and tablets in the market and more and more users are moving online through their phones.

Eventually it is all about the Return on Investment (ROI) and today Online advertising is the best cost effective medium for every advertiser.


eBay To Acquire Global Payment Platform Braintree For $800 Million


ebayYesterday eBay.Inc announced that it has agreed to acquire Braintree, the innovative global payment platform powering the next generation of leading online and mobile-first startups, for total consideration of approximately $800 million in cash.

Commenting on this, eBay Inc. President and CEO John Donahoe said,”Braintree is a perfect fit with PayPal. Bill Ready and his team add complementary talent and technology that we believe will help accelerate PayPal’s global leadership in mobile payments. Together, we expect that PayPal and Braintree also will accelerate our leadership in supporting developers who are creating innovative solutions for next generation commerce startups.”

Braintree’s payment platform powers next generation innovators such as Airbnb, OpenTable, TaskRabbit and Uber, which are creating compelling new consumer experiences and disrupting legacy business models. Once the acquisition is completed, Braintree will continue to operate as a separate service within PayPal under the continued leadership of Braintree CEO Bill Ready, who will report to PayPal President David Marcus. Braintree’s management team and employees are expected to stay in place.

Venmo, Braintree’s mobile application that gives people an easy way to pay each other using their mobile devices and leveraging social networks, is part of the acquisition and will help to contribute to PayPal’s mobile payments capabilities. PayPal already has a strong presence in mobile, projecting mobile payment volume of more than $20 billion this year.

The transaction is subject to customary closing conditions, including regulatory approvals, and is expected to close late in the fourth quarter of 2013.


Shipments of consumer M2M devices will reach 13.8 million in 2017 – Berg Insight


berg-insightAccording to a new research report from Berg Insight, shipments of consumer M2M devices with cellular connectivity reached 5.3 million worldwide in 2012. In the next five years, shipments are forecasted to grow at a compound annual growth rate (CAGR) of 21.1 percent to reach 13.8 million devices in 2017. This relatively new breed of connected devices – neither classified as handsets, PCs, tablets nor traditional M2M devices – have strong growth potential. Today, e-readers and PNDs are the most common consumer M2M devices already shipping in millions. The consumer device market is changing rapidly and dedicated devices are facing fierce competition from multipurpose devices such as smartphones and tablets. Introducing wireless connectivity is one strategy to meet this threat and new connected products such as the Galaxy camera range from Samsung as well as smaller scale success stories such as the PocketFinder from Location Based Technologies show the market potential for cellular connected consumer devices.

Emerging device categories such as personal tracking, wearable technology and digital cameras are well suited for embedded cellular connectivity and have high growth potential in the coming years. Berg Insight predicts that by 2017, smart watches will be the most sold consumer M2M device category before personal tracking devices, accounting for 23 percent and 17 percent respectively of total annual shipments. An increasing share of all content and services are delivered through the cloud and cellular connectivity gives the freedom of being connected everywhere.

“There are already over 15 million consumer M2M devices in use worldwide. Business innovation from device vendors, content service providers and telecom operators is now necessary in order to turn M2M consumer devices into a mainstream success” says Johan Svanberg, Senior Analyst at Berg Insight. The 3G connected Kindle e-reader from Amazon is the most sold consumer M2M device to date. “A seamless integrated offering without any complicated subscription models has been key to the success”, continues Mr Svanberg. Mobile data plans which let users buy a bucket of data to share across several devices as well as pay-per-use models are other promising business models for consumer M2M devices. “It is not always possible to hide the cost of data such as in the case of the Kindle, but the relationship between the benefits and costs need to be both clear and fair in order for users to be willing to pay extra for wireless data”, concludes Mr Svanberg.


Panasonic Launches New Smartphones: P11, T21, T11


panasonicYesterday Panasonic unveiled three new smartphones: P11, T21, and T11. These smartphones are designed to deliver on Panasonic’s brand promise of “Smart solutions for Smart people”, and come with compact and sleek designs, loaded with innovative software features to deliver superior performance thus making it an ideal companion for everyday life.

These new smartphones run on Android 4.1 (jelly bean) that promises superior quality graphics, multi-tasking and improved application performance. Priced between Rs. 9,790 to Rs. 16,490, all the three devices come in multiple screen sizes with IPS and High Resolution display. Quad-Core and Dual-Dual Core technology ensures impressive speed and graphics performance. All phones come pre-loaded with popular Apps such as ToI & ET news application, Hungama music application, WeChat Instant messenger, CamCard & CamScanner utility applications. The smartphones will be available to consumers in India from third week of September, 2013.

Commenting on the launch, Mr. Manish Sharma, Managing Director, Panasonic India said, “With the launch of these devices, we are yet again raising the bar for innovation. Smartphone is a reflection of who you are, and since we are all different, it is imperative that we do not adopt a ‘one size fits all approach’. Panasonic’s new offerings will deliver a remarkable mobile experience to our consumers and set a new standard in premium smartphones. It syndicates great functionality and design, accompanied by a comprehensive system of applications that reliably address the needs of our evolving customers. We are positive that our consumers will yet again repose their faith in Panasonic.”

Panasonic has partnered with Broadcom and Qualcomm to quickly bring smartphones with advanced features including multi-core processor, vivid graphics and dual-SIM capabilities.


[Source: Business Wire India]


UC Browser Releases Version 9.3 for Android Platform


uc-browserYesterday UCWeb unveiled UC Browser 9.3 for Android Platform. The latest UC Browser comes with Smart Download capability in addition to new add-ons, multiple features and easy to use interface.  UC Browser 9.3 for Android aims at relieving users from all the anxiety and situation of seeing a mobile download process get interrupted and restarted all over again. With the new Smart Download capability of UC Browser V9.3, users can expect a seamless and faster download experience.

Highlights of UC Browser 9.3 for Android

Smart Reconnection : You no longer have to check your downloads every minute just in case it gets interrupted. Smart Reconnection automatically resumes interrupted download tasks, providing you with a seamless downloading experience.

Smart Preview: To make sure that the correct files are being downloaded, UC Browser is now equipped with Smart Preview that allows you to get a sneak peek of videos even while the download is still in progress.

Smart Manager: With a new and improved download manager, UC Browser provides you with a more user-friendly interface that makes file organization as easy as one, two, three! This advanced technology, backed with an improved user interface, is made to solve common issues that you encounter while downloading such as intermittent internet connection and mislabelled files.

In addition, UC Browser 9.3 for Android also launched several new add-ons for users to enhance their browser.

QR Code Generator:  With the QR Code Generator, you can create a QR Code for the URL you are visiting, and share it with friends instantly via social networks.

Gestures: This feature allows you to customize gestures to trigger particular actions. Additionally, you can add your favorite site addresses as gestures and draw these gestures to visit these sites instantly.

Browse Faster: The Browse Faster add-on can clean up your phone memory and make browsing faster with just one click.

Private Bookmarks: Private Bookmarks is a bookmark folder which no one can access unless they know the password. It is a safe box for your personal stuff.

UC Browser 9.3 for Android also comes with upgraded Facebook Uploader and Translator which are already among the most downloaded add-ons.


Annual Downloads From Mobile App Stores To Reach 102 billion in 2013 – Gartner


gartnerAccording to a recent report by Gartner, annual downloads from mobile app stores will reach 102 billion in 2013, up from 64 billion in 2012. Total revenue in 2013 will reach $26 billion, up from $18 billion in 2012. Free apps will account for 91 percent of total downloads in 2013. Gartner said that in-app purchases (IAPs) will account for 48 percent of app store revenue by 2017, up from 11 percent in 2012.

Commenting on the insights, Brian Blau, research director at Gartner said,”Free apps currently account for about 60 percent and 80 percent of the total available apps in Apple’s App Store and Google Play, respectively.iOS and Android app stores combined are forecast to account for 90 percent of global downloads in 2017. These app stores are still increasingly active due to richer ecosystems and large and very active developer communities. However, we expect average monthly downloads per iOS device to decline from 4.9 in 2013 to 3.9 in 2017, while average monthly downloads per Android device will decline from 6.2 in 2013 to 5.8 in 2017. This relates back to the overall trend of users using the same apps more often rather than downloading new ones.”

According to the report, IAP purchases will drive 17 percent of the store revenue in 2013 and increase to 48 percent in 2017. However, as with downloads, IAP is expected to have strong growth in 2013 and 2014 and slow in later years. This is due to smart devices reaching more mass-market consumers whose willingness and/or affordability to spend on IAPs is lower than early adopters. Nevertheless, IAP will become a major monetization method for apps stores and developers.

Research shows that IAP contributes to a significant amount of Apple’s App Store revenue from iPhones worldwide. Other platforms have not reached such high levels as the iPhone, but analysts expect they will also see IAP contributions increase in the future.


IMImobile Launches DaVinci Social


imimobileYesterday IMImobile announced the launch of DaVinci Social, a universal platform that provides enterprises such as banks, retailers, utilities, brands and  broadcasters with the tools they need to listen, contextualize, respond, publish and analyse mobile and social media customer interactions.

DaVinci Social gives users a coherent, unrestricted view over the mobile and social landscape, allowing users to manage inbound and outbound content across SMS, MMS, email, Twitter, Facebook, Instagram and YouTube from one single dashboard. With multiple channels connected into the platform, users can build and deploy consumer engagement campaigns to grow an audience base, deliver instant customer service over mobile and social media channels, and publish or distribute user generated content to multiple outbound channels.

DaVinci Social can be utilised by multiple types of users for a number of different purposes, including enterprises such as banks, retailers, utility companies or brands and broadcasters. Brands and enterprises can provide a complete customer experience by implementing customer services over mobile and social channels, improving customer satisfaction by real time listening and management of customer comments and feedback. Broadcasters can utilise DaVinci Social to quickly filter incoming audience communications for external publishing to other audience visible channels including widgets, websites, on screen overlays, mobile sites, second screens and presenter tablets. DaVinci Social has already been used by a number of leading European and Asian broadcasters for a variety of television and radio shows, dealing with high volumes of traffic from multiple audience communication sources.

Commenting on the launch, Sudarshan Dharmapuri, Vice President of Product Management at IMImobile said,“We are excited to launch DaVinci Social during the Social Media Week in Mumbai. With consumers continuing to use a multitude of channels to communicate with brands, broadcasters and enterprises, having a tool for real time engagement is becoming key to staying relevant in today’s fast moving market. DaVinci Social provides all the tools to utilise user generated content of the most influential mobile and social channels in order to create more meaningful conversations and make smarter business decisions. The launch of DaVinci Social represents a key milestone in accelerating IMI’s growth strategy and further cementing the company’s positioning as a leading technology and solutions provider at the cusp of mobile, social and cloud technologies.”


Safety at your finger tips with ‘imShakti’ from Notion Ink, Android App Launched

I Am Shakti

I Am ShaktiNotion Ink, a technologically adept, innovation driven company, today announced the launch of their safety enhancing mobile application imShakti which assists users in emergency situations. The application once installed can be utilised in emergency situations. On pressing the Power button 5 times in quick succession within 2 seconds, imShakti will send users’ location as default message to their listed emergency contact at that time and convey that the user is in need.

“Emergency situations won’t give prior notice or hint against a specific gender. It could be women, men, children, senior citizens or patients. In view of the mobile penetration, we contemplated that it would be more relevant to target all mobile users. imShakti upholds the underlined endeavour to make the users believe that “I Am Shakti” and to not be afraid of any situation. This instant service can boost your confidence with the certainty that timely help is on the way. When we are in a panic situation, we don’t have time to unlock the phone, look for the application and select that one feature to help you immediately. We are confident that this application will make a significant impact in emergency situations,” said Rohan Shravan, Founder & CEO at Notion Ink.


SMS with user’s location is sent instantly on pressing power button 5 times within 2 seconds
 All Android mobile users can use this app
imShakti gets the location from the GPS, cell-towers, and Wi-Fi.

During an emergency, we don’t get lot of time to think and sometimes it’s difficult to think straight. It is however important that your loved ones be notified, and that the authorities are able to pinpoint your exact location.
I’m Shakti (IMS) is an initiative by Notion Ink to build tools to enhance safety for Women, Kids and generally everybody. IMS provides you with the fastest and simplest way to contact your nearest and dearest during emergencies.
If you’re in trouble and need to notify your emergency contacts, press your power button 5 times (within 2 seconds)!
All you have to do is set a/some emergency contact/s and your phone will send them an Emergency Text Message (SMS) with a preset message. If your phone can find your approximate location, it will be included as part of the Emergency SMS.
If your location cannot be found, the Emergency SMS will be sent without your location and the phone will continuously search for your location. When it does find your location, another SMS will be sent with your location details.
Note – To activate sending Emergency SMS, press the power button quickly 5 times within 2 seconds. Alternatively, you can open up the application and click on the button that says “Send Emergency SMS”

Other Features

On opening the application, users can customize their Emergency SMS. This feature assists in case users are not in a hurry or have no access to the internet, as they can quickly type in the location. The SMS is built by simple check boxes enabling the user to add customized texts (like “Don’t call back, not safe; Pick me up, will wait here; I’m very low on battery”).

There is an option to turn off all your connectivity services, dim your screen and kill all running applications in case you’re critically low on battery and need to conserve your charge.
There is also another option that enables you to put your phone in a state of complete silence.
All Android mobile users can use this app when they are in tough situations and think their loved ones must be informed about the situation and location immediately.


Notion Ink takes the privacy of its users very seriously, and given the intended use of the application, it is important that information like the location of a person be accessible only to whom the users wish to send it to. There is NO back up taken on the location or phone numbers, or number of times the application was used to send SMSes. The application is self sustaining and does not require or utilize a server on the backend to run.

Download the app for your device : https://play.google.com/store/apps/details?id=com.nidl.shakti




GSMA Invites Applications for GSMA Mobile Awards 2014, Last Date of Entry Friday, November 29th, 2013

GSMAMobile Awards

GSMAMobile AwardsThe GSMA confirmed that the Global Mobile Awards 2014 are now open for entry.

The awards, which honor excellence and innovation across the mobile industry, will be open for entry until Friday, November 29th, 2013.

As usual, the winners will be announced at the GSMA Mobile World Congress in Barcelona. Next year’s MWC kicks off Tuesday, February 24th, 2014.

“The Global Mobile Awards recognize the world’s leading mobile devices, services, apps and technologies and this year, with a host of diverse categories reflecting the latest mobile trends, growth sectors and opportunities, we expect the competition to be even stronger than ever,” said Michael O’Hara, Chief Marketing Officer for the GSMA.  “Arguably the most established and respected awards program in mobile, the Global Mobile Awards at Mobile World Congress offer an outstanding platform to spotlight the innovation that drives our industry.”

A full list of categories, deadlines and award criteria can be found at www.globalmobileawards.com.