India Today Group Partners With Affle For Video And Rich Media Advertising
Leading international smart-media company Affle has signed an exclusive partnership with the India Today Group to exclusively power all video and rich media advertising for the India Today Group through its recently launched rich media and video ad network – ‘Ripple’ .
As a part of this partnership the India Today Group would employ Affle’s ‘Ripple’ ad network to serve all video ads on its online properties and to serve video and rich media ads across India Today Group’s properties on the iPad/Tablet platforms. Affle has enetered into similar partnerships with Yahoo!& ESPN Cricinfo for rich media and mobile advertising in India.
Commenting on the partnership, Anuj Kumar, Co-founder & CEO Affle, said, “We have experienced tremendous growth on the Ripple network since its launch in August 2012. Our technology innovations for engaging media experiences are delivering great returns for top publishers and advertiser partners and we are very pleased to welcome the India Today Group as a partner for Ripple. In recent months top advertisers like Samsung, Nokia, Microsoft, Maruti Suzuki, adidas, Coca Cola, Hyundai have partnered with us to deliver cutting edge ad experiences across our network and we believe that our leading advertisers would also welcome the addition of a top & highly reputed publisher partner like the India Today Group on Ripple.”
Affle’s ‘Ripple’ rich media and video ad network has already become one of the fastest growing ad networks in India with over 5 billion monthly ad requests being delivered on top publisher sites and applications.