According to a recent report published jointly by IAMAI & IMRB, mobile advertising revenues in India will reach the 144 crores mark by 2013. Currently the market is valued at 105 crores. Mobile Ad shares which accounted for about 90 crores of the total Indian digital advertising industry in March 2011 have grown by 17 percent , approximately 105 crores in March 2012.
The largest share of Mobile advertising, approximately 75 percent of the total digital advertising spend, is earned through Mobile WAP / browser based ads. This is followed by In –App advertising and SMS revenues.