50% of the App Developers Make Less Than $500 a Month, 5% make more then $20000

A recent GigaOM study of app developers found that more than 50 percent of them make less than $500 a month from their paid apps.5 % of app creators, however, are making over $20,000 a month. That said, such developers are usually part of the bigger firms including EA, etc. And then there’s Angry Birds creator Rovio, who are reportedly worth over $5.5 billion.
While several developers have made a living out of their apps on smartphones such as Google’s Play store and Apple’s iOS App Store, the majority of developers generate less than just $500 a month, a study has found.

However, app development isn’t a full-time job for the majority of the respondents. 75 % of the 352 developers questioned in the study work another job or carry out app development as a part of their main job.

Source: Tomsguide
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Linkedin's Member Base Is Now 187 Million

Linkedin’s member base has reached 187 million members, according to their latest earning report (see report below).

The Professional Social Network has grown at a rate of 1nywhere between 10 to 15 million users per quarter throught 2012.

Linkedin had reported having 161 million members in May and 175 million in August. In comparison Facebook’s active users reached one billion and twitter’s active users stands at 500 million.

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Global Social TV market is expected to reach $256.44 billion by 2017 with a CAGR of 11.2%.

Markets and Markets have published a new market research report on the Social TV market called , “Social TV Market: Global Advancements Forecasts & Analysis (2012 – 2017)”, the total Social TV market is expected to reach $256.44 billion by 2017 with a CAGR of 11.2%.

To make television a more active and interactive experience, Social Television came into existence. Television viewers are currently looking for something interesting to watch and get opinions from their friends and family. The social layer on television makes television interactive.Internet and social networking acts as a medium for the convergence of the social layer with television and to enable viewers to communicate electronically with their friends watching the same program.

Television viewers are able to personalize the television experience by analyzing the various statistics provided by Social TV. Viewers are provided with a wide variety of choices from content discovery applications, check-in applications, and social programming application. Many social television tools and applications have given a customized television experience based on the viewer’s choice of interest. Many companies have developed second screen applications to engage more viewers and to increase the targeted audience.

The future for the television is social through integration of social interaction on the television. Broadcasters are developing and enriching social TV integration; they are targeting the tune-in customer, engagement and their loyalty to boost the rating and they are also discovering the social TV challenges.

The global Social TV market revenue is expected to grow from $151.14 billion in 2012 to $256.44 billion by 2017, at an estimated CAGR of 11.2% from 2012 to 2017.

Europe commanded the largest share of the Social TV market revenue in 2012 at $55.48 billion; and is expected to reach $77.74 billion by 2017, at a CAGR of 7.0% from 2012 to 2017.

Scope of the Report

This report analyzes the Global Social TV market based on:

  • Hardware/Smart TV market by Value & Volume
  • Social TV technology & Platform
  • Social TV End users technology
  • Social TV trends and forecast 2012-2017 in terms of use of Second screen usages, TV viewing behavior etc.
  • Industry and region specific market data for Smart TV, technology and platform, and end user technology respectively

In addition to market sizes and forecasts, the report also provides a detailed analysis of the market trends and factors influencing market growth, offering in-depth geographic analyses of the Social TV market in North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. The report draws the competitive landscape of the Social TV market, providing an in-depth comparative analysis of the technological and marketing strategies the key players are adopting in order to gain an edge over the their competitors.

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[Infographic] Impact of Smartphones and Mobile Technology on Health Care

With the advent of technology, we are increasingly getting dependent on various smart devices like tablets, smartphones. Most users use their smartphones for various purposes like email, games, social networking, instant messaging, mapping & directions, music & radio, weather etc.

Another important aspect that our smartphones can help us with is our health. According to recent data, currently there are bout 40,000 mobile health apps available for tablets and smartphones, and over 500 health projects worldwide that have a mobile emphasis. Data also shows that the number of people who downloaded a mobile health app in 2012 will nearly double to 247 million from last year. In the infographic below, we can see the impact of smartphones and mobile technology on health care.

Via: AlliedHealthWorld.com

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GaneshaSpeaks.com to launch Global site, Online US Astro market is $200Million, Telecom Astro Market in US & UK at 1 Billion USD

According to a guesstimate, the Indian astrology market is pegged at Rs. 40,000 crore (Rs. 400 billion) annually. But a large part of this is spent on remedies and rituals. The online and telecom astrology markets are significantly smaller in comparison at Rs. 50 crore (Rs. 500 million). Online US Astro market is $200 Million USD, Telecom Astro Market in US & UK is at $1 Billion USD

Currently though, GaneshaSpeaks.com is No. 5 in the world in terms of traffic in the horoscopes category and a majority of the traffic on the site is from the Indian subcontinent. The traffic coming on to the site from other countries like the US, the UK and Canada is also most likely to be from Indians settled there, according to Pandeet.

In early 2001, when 24-year-old Hemang Arun Pandeet accompanied his friend to an astrologer, he was shocked at the shabby and unreliable service his friend received at a very high cost.

Pandeet, who had been toying with the idea of starting his own business for quite some time, saw here an opportunity to bring some order into the highly unorganized astrology sector in India.

But to create a professional astrology company, he needed a brand. The ambitious Pandeet approached arguably the biggest brand name in India astrology — Bejan Daruwala. To his surprise, Daruwala readily agreed to a meeting.

GaneshaSpeaks today offers astrological predictions across media like the Internet and mobile phone. The astrologers are specially trained for delivering instant service.

“They are required to begin analyzing and forecasting within 30 seconds of picking up the call,” says Pandeet. Interestingly, as far as the nature of problems is concerned, according to the company, there’s a 50:50 split between love life or relationships, and professional issues.

Not limiting itself to predicting the future of individuals, the company has also ventured into areas like sports and stock market predictions. They also provide personalized financial astrology services where the individual client’s horoscope is studied to indicate the conduciveness of the current time for taking positions in the stock market, mainly inclined towards speculation.

“In India, the astrologer is the default psychiatrist However, we are not ready to pay him equivalent consultancy fees and hence the market is skewed towards remedies like gemstones, rings, puja, et cetera, which yield high margins,” says Pandeet.

GaneshaSpeaks is now planning to go international.

They are building an international Web site incorporating various languages like French and Spanish. And they are also looking to tap the lucrative American and British telecom astrology markets. The American online astrology market is worth $200 million, while the telecom astrology markets in the United States and the United Kingdom are said to be worth $1 billion each!

Currently though, Ganesha Speaks.com is No. 5 in the world in terms of traffic in the horoscopes category and a majority of the traffic on the site is from the Indian subcontinent. The traffic coming on to the site from other countries like the US, the UK and Canada is also most likely to be from Indians settled there, according to Pandeet.

The company is looking at changing this now. When asked about the fundamental differences between the Indian and international astrology markets, Pandeet says that the main difference lies in perception, “For Indians it is sacred, whereas in countries like the US and the UK, it is just one more tool for self-exploration. Also the nature of issues can be different. Astrology has the width and the depth to address most of the problems that arise in the life of an individual anywhere in the world. The context may change but the fundamentals remain the same. We hope to understand the specific requirements of the American and British markets and offer services in accordance with the demand.”

He is also looking at other English-speaking markets like South Africa, Australia and New Zealand.

The company also hopes to ride the broadband wave in India and sees that as a factor for growth in the Indian market in future.

It’s no surprise that Pandeet himself relies on astrology while taking business decisions. “Major decisions are a mix of logic, practical understanding and forecasts done by astrology,” he says.

In November 2009, it was a proud moment for Pandeet when Bejan Daruwala formally anointed GaneshaSpeaks as the successor to his astrological legacy.

Obviously, this first generation entrepreneur has come a long way in these years.

His practical advice to aspiring entrepreneurs is: “Ensure that the business that you wish to do will be able to pay for itself as soon as possible. Eventually it will have to, so the earlier the better.”

Via: Indiatribune

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Infographic: Tablets The Fourth Screen in Consumers Lives

The rapid adoption of tablets has drastically altered the digital landscape, heralding the rise of the multi-device consumer and introducing new challenges and opportunities into this increasingly complex digital environment. The following info graphic provides the latest insights on the U.S. tablet market, helping companies across the ecosystem better understand and benefit from this fast-growing market.

India with a huge population and cheaper tablet adoption will soon surpass other developing nations in Tablet usage.

Via: Comscore

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The Power of Facebook Advertising, Very High Engagement,50% FB users are on Mobile

Facebook just published very interesting stats in the form of an infographic explaining the advantages, statistics and power of advertising on its very own network powered by 955 million users. Facebook is betting big time over ad revenue streams from various channels like mobile and desktop – especially when company is under immense pressure from investors for financial performance and share value is tumbling down with each passing day.

The infographic by Facebook has got few interesting points for advertisers and , probably, could be convincing too.

  • Users spend almost double time on Facebook than its closest competitors Google.
  • Little over 50% Facebook users are on mobile – 543 Million.
  • More than 3.2 Billion Likes and Comments are taking place over Facebook making the network the most engaged ever.

 

Facebook Power Of Advertising

 

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Infographic: Opera Reveals Mobile Market Facts and Figures for India,China and Indonesia

 

Update: Note that the infographic has an error in it. The date for Opera in China to hit one million users should be February 2009 while India’s should be March 2008.

 

Via: TechinAsia

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Report: Most talked about Brand in Social Media: Samsung vs Apple, Sony Vs Nokia

Simplify360, the leading Social Media Management application for Social Business Analytics and Multichannel Engagement has launched a report on major consumer durables brands – Samsung and Sony.

The Consumer Electronics industry is highly dynamic and fast-changing, fuelled by rapid innovations and technological changes. Market research shows that the top ten players contribute to approximately 52% of the total market size. The industry has certainly seen the  rise and fall of many companies.

“This report is an analysis to understand where SONY stands as compared to SAMSUNG and to identify the trends among the two brands. The product categories which we are looking at are smartphones and tablets” said Deep Sherchan, CMO, Simplify360.

Some key findings:

■    The general industry buzz of Consumer Electronics brands is pretty high with an average of 24K mentions per day.

■    People usually share their reviews and experiences with the products. They also provide information to prospective customers.

■    SAMSUNG has 60% more conversations than SONY, which depicts the struggling brands.

■    In terms of benchmarking, SONY is way below SAMSUNG and closely associated with NOKIA.

■    The analysis shows a price sensitive audience who are actively seeking out information for their new devices and keenly following the trends in the new product launches and price drops.

Based on the occurrence of other brands in the conversations about SONY and SAMSUNG, we see Samsung is mostly compared with Apple, while Sony is compared with Nokia. This is an interesting finding, and shows how Samsung has emerged from the clutter of non-Apple product companies.

Samsung has overpowered the mighty Sony, and is seen as a major threat to Apple. This is happening while Samsung is simultaneously one of the major component suppliers for Apple.

Samsung’s bid on adopting Android as its major mobile platform has paid off. They have higher Brand Loyalty and are perceived as better in design too.

The Original Report is below :

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Report: Digital music & mobile music sales to touch $8.6 billion in 2012

Strategy Analytics has published its latest report:  Global Recorded Music Forecast. It says the overall digital (including mobile) music spending will increase by 17.8 per cent ($1.3 billion) in 2012 to $8.6 billion compared to a 12.1 percent decline ($1.9 billion) in packaged sales. This means that digital music will increase its share of global recorded music spending to 39 percent in 2012. Streaming services will take over as the leading revenue growth engine for the music industry in 2012

 

 

– Global Online streaming revenues : to reach 40 percent in 2012 to $1.1 billion
– Download revenues will increase by 8.5 percent to $3.9 billion
– Streaming services to generate an extra $311 million which is $8 million more than downloads at $303 million.

Strategy Analytics also forecasts digital spending will overtake physical on a global basis in 2015; however, some countries, such as the US, Sweden and South Korea, are making the transition to digital taking the lions’ share of spending at a much faster rate.

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