Leading mobile games developer and publisher Nazara Technologies has entered into an exclusive partnership with Electronic Arts Inc.(EA) to distribute EA’s collection of world class mobile games to over 770 million mobile phone consumers across Africa.
Under this partnership, Nazara will have exclusive distribution rights of EA mobile games to all telecom operators across the African continent in 49 countries including Nigeria, Kenya, Tanzania and Ghana. EA’s portfolio of products includes top quality games such as Need For SpeedT The Run and EA SPORTST FIFA 13, which will be made available to consumers on JAVA and Android platforms through “N Play”, one of Nazara’s high traffic mobile gaming platforms.
Commenting on the partnership, Nazara’s Group CEO Nitish Mittersain said,”We are delighted to extend the reach of our relationship with EA to cover the emerging gaming market in the African continent. Our alliance with EA in the Middle East has resulted in significant successes for both companies and we look forward to expanding our footprint across the African region.”
“Our partnership combines EA’s world-class high end mobile games with our established distribution and partner networks,” added Savio Saldanha, Nazara’s CEO for the Middle East & Africa.