InMobi has partnered with Cricbuzz to provide mobile ads to consumers on Cricbuzz’s mobile site and applications for the Indian market. Through this partnership, advertisers will be able to reach premium mobile consumers on Cricbuzz.
Under this exclusive partnership, InMobi will have exclusive rights to monetize Cricbuzz’s mobile properties across all devices on phones and tablets in India. Now advertisers will have to engage InMobi in order to advertise on Cricbuzz’s mobile application on these platforms.
Cricbuzz, founded in 2004, is a leading cricket property with over 17 million monthly unique users on its web and mobile properties.This partnership is for all ad monetization, and on all their properties – mobile web and apps on phones and tablets.
Commenting on this partnership, Sandeep Deshpande, Country GM – India at InMobi said, “This exclusive agreement with Cricbuzz reinforces InMobi’s leadership position in the Indian market. Cricbuzz’s mobile properties on all platforms have been immensely popular in India and abroad. We believe in their strong product capabilities and their vision for building the best cricket destination in the world. In a Cricket fanatic country like ours, where all brands want a share of this pie, advertisers will now be able to reach their target audience wherever they are, through this partnership.”
Bangalore based InMobi, the world’s largest independent mobile ad network, provides end-to-end solution for mobile advertising including rich media ad creation, distribution, tracking and optimization. It delivers the unprecedented ability to reach 578 million consumers, in over 165 countries, through more than 93.5 billion mobile ad impressions monthly.