Guest Post: VAS Retailing in India

This is a Guest post by Chandan Mishra ; a Wireless Marketing professional, with over 10 years of experience in telecom and IT and media companies. Had Lead Marketing and Business operations for multimillion-dollar companies in Media and Telecom ...

TATA Docomo launches Real time Traffic alerts on SMS in Bengaluru

Tata Docomo recently launched a unique Real time Traffic SMS alert service for its prepaid & postpaid subscribers in Benguluru (Bangalore – Karnataka circle). Tata Docomo subscribers can avail this amazing service by opting from a range ...
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InMobi to bring mobile ads on Cricbuzz

InMobi has partnered with Cricbuzz to provide mobile ads to consumers on Cricbuzz’s mobile site and applications for the Indian market. Through this partnership,  advertisers will be able to reach premium mobile consumers on Cricbuzz. Under ...

By 2016 Revenues from mobile data and VAS in India will reach US$15.9 billion

According to recent estimates by Informa Telecoms & Media, by 2016 end-user service revenues from mobile data and VAS (value-added services) in India will reach US$15.9 billion as against US$3.9 billion in 2011. Apart from mobile entertainment ...
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Zee TV Launches WAP Site for Dance India Dance (Season 3)

Zee TV has launched a WAP site and mobile application for the Dance India Dance (Season 3) show. It’s a great news for all the fans of DID (as it is popularly known), as they can now stay updated about the highlights and scores of their favourite ...
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Spice Digital launches Regional Desi Flavour Music on Airtel Hello Tunes; Enables Share On Facebook Wall

Spice Digital, India’s leading mobile VAS provider, has launched Desi Tunes, a new regional Hello Tunes Portal for mobile subscribers of Airtel. This is a unique service that allows subscribers to set their favorite regional song as their ...

BIGFlix.com to stream 200 full-length feature films and music videos

BIGFlix has partnered Unisys Infosolutions, a digital provider of VAS content, for online streaming of over 200 full-length feature films and music videos on BIGFlix.com. Unisys Infosolutions has created a catalogue of new and old Bollywood ...

Tata DOCOMO launches comedy circus for its CDMA Subscribers

Tata DOCOMO, the unified telecom brand of Tata Teleservices Limited (TTL), has launched a new service called ‘Comedy Circus’ through its voice portal for Tata DOCOMO CDMA customers across circles. The service is already available for Tata ...

Enable Mobile Technologies powers ‘Exam Prep’ & ‘English Guru’ services for Airtel mobile customers

Enable Mobile Technologies Pvt Ltd has announced that it has designed and powered ‘Exam Prep’ and ‘English Guru’ services recently launched for Airtel mobile customers across India. Based on content provided by coaching institute IMSTestPrep, ...

List of Mobile VAS reports published in 2011 for the Indian Market

Here is a list of Mobile VAS reports published in 2011. If I have missed any of the paid or free reports, do put it on the comment section and I will update it. This will help everyone to use as a ready reference. - Deloitte Report  : Mobile ...
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