Twitter Acquires Mobile Ad Exchange Platform MoPub


twitterMicroblogging network Twitter has announced the acquisition of MoPub, a mobile-focused advertising exchange. MoPub’s technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising — direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace — in a single product.

Announcing this acquitistion, the Twitter blog stated,”The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying. Twitter sits at the intersection of these, and we think by bringing MoPub’s technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies.”

It further added,”The MoPub team has built a leading mobile ad exchange, and their focus on providing transparency to advertisers and publishers aligns with our values. We’ll continue to invest in and improve their core business. In particular, we think there is a key opportunity to extend many types of native advertising across the mobile ecosystem through the MoPub exchange.”

Twitter plans to use MoPub’s technology to build real-time bidding into its ads platform and thus enable advertisers to easily automate and scale their buys.

More and more

Kenshoo Social Becomes Twitter Ads API Partner

kenshooKenshoo Social,  a global social marketing platform, has announced that it has integrated with Twitter’s Ads application program interface (API) and earned the designation of Twitter Ads API partner. This furthers Kenshoo Social’s commitment to providing brands and agencies with best-in-class solutions for social media marketing and expands on the performance tracking of Twitter paid and owned media previously available through Kenshoo Social.

Commenting on this, Will Martin-Gill, senior vice president of product at Kenshoo said,”Integrating the Twitter Ads API into the Kenshoo Social platform supports our holistic approach to digital marketing which includes the ability to track the performance of not just paid media, but owned media assets as well. Kenshoo is laser-focused on helping marketers reach their audience at key apertures to drive interaction and capture intent. Search and social, and Twitter in particular, provide incredible opportunities for marketers to achieve brand building and performance marketing goals and Kenshoo maintains an aggressive agenda to deliver best-in-class solutions across these channels.”

Kenshoo Social will integrate the Twitter Ads API directly into its social advertising platform, enabling clients to deploy Twitter Ads campaigns with the same deep level of tracking and analytics they’re accustomed to from other managed social media channels. Through Kenshoo Social’s partnerships with Shoutlet and Spredfast, advertisers can identify and understand the relationship between their paid and owned assets on Twitter, a critical component to any social strategy. Additionally, having developed advanced search targeting and bidding algorithms, Kenshoo is uniquely positioned to help clients take advantage of Twitter’s search-like features.

“With a user-base more than 200 million strong and growing, marketers can trust that their desired audience is among those engaging through Twitter,” said Martin-Gill. “Kenshoo Social provides the layer of sophisticated ad management tools to help brands and agencies effectively identify, narrow and target the right audiences at the right time with the most compelling offer. By activating the advanced techniques Kenshoo has implemented across other global search and social networks, Kenshoo Social clients will be able to fully tap the opportunity presented by Twitter’s native advertising placements.”

More and more

Twitter Launches Video Sharing Application Vine for Android

twitterYesterday popular microblogging network Twitter announced the launch of its Vine video sharing application for Android. Vine is a free app that enables mobile device owners to film and share videos running no longer than six seconds. Users can film clips in a single take or pause the recording to string together montages of brief shots.

Announcing this, the Twitter blog stated,”Android owners: Welcome to Vine. Starting today, you can begin to shoot, share and watch short looping videos. We’ve been looking forward to this day, and we’re excited to get the app into your hands.”

It added,”Vine for Android has many of the features that more than 13 million people have grown to love: easy video creation with automatic playback and sound; Explore, where you can discover popular posts and see what’s trending; and Find Friends, where you can find and invite people you know to join. You can also share your posts to Twitter –– people will be able to watch them right within your Tweet. Oh, and we added a feature that’s unique to Android: zoom.”

The blog also stated that over the coming weeks, user’ll see frequent updates with new features –– including front-facing camera, search, mentions and hashtags, and the ability to share to Facebook –– as well as bug fixes and performance improvements.

Android users running 4.0+ can download Vine from the Google Play Store.

More and more

Twitter Launches TV ad Targeting, Twitter Amplify For Media And Consumer Brands

twitterOn Thursday, Twitter announced the launch of Twitter Amplify, its new advertising product for media and consumer brands. Announcing this, the blog stated:” TV ad targeting was developed over time through the acquisition of Bluefin Labs and is designed to make it even easier to extend and enhance TV ad campaigns. TV ad targeting for Promoted Tweets is available today in a limited beta to selected partners running national TV commercials in the U.S.”

It added,”TV ad targeting enables marketers to engage directly with people on Twitter who have been exposed to their ads on TV. Synchronized Twitter and TV ad campaigns make brand messages more engaging, interactive and measurable, while making it easy for marketers to run always-on Twitter campaigns that complement and amplify their TV creative.”

To help facilitate a coordinated, multi-screen effort, Twitter is providing advertisers a new TV Ads dashboard, which shows when that specific brand’s TV ads have aired. This will help digital teams align not only with what’s shown on TV and when, but give insight into how Promoted Tweets can be crafted in the most effective ways to build upon broader marketing themes.


TV ad targeting works by using video fingerprinting technology to automatically detect when and where a brand’s commercials are running on TV, without requiring that advertiser to do any manual tracking or upload media plan details. Whenever a commercial airs during a TV show, Twitter not only determines where and when it ran, but can identify users on Twitter who tweeted about the program where the ad aired during that program. We believe a user engaged enough with a TV show to tweet about it very likely saw the commercials as well.

The blog further stated,”As brands look to find better ways to coordinate their marketing activities, Twitter provides the perfect bridge between TV, digital and mobile. In fact, 64 percent of mobile centric users on Twitter use it in front of the TV at home. Twitter lets brands continue the conversations they start with their TV advertising by building on the awareness they generate through TV with the interactivity and engagement of Twitter’s social/mobile DNA.”

Currently, TV ad targeting is available in beta for the U.S. market only, and only for customers running U.S. national TV ad campaigns, and have had previous experience running ads on Twitter.

More and more

Yahoo Incorporates Twitter Into Its Home Page News Stream

yahooOn Thursday, Yahoo announced that it has incorporated Twitter into its home page “news stream.” Now Yahoo news pages will have real-time comments fired off at the globally popular messaging service Twitter.

Announcing this,  Marissa Mayer, Yahoo! chief executive, said in a blog post,”Updates direct from politicians, celebrities, media outlets, and other publishers have become an important source of real-time news and information. 140 characters can connect athletes with their fans, capture live chatter from the red carpet, and inspire global debate. Tweets have become an important information source for many of our users, so we are thrilled to announce our partnership with Twitter to bring tweets directly into the Yahoo! newsfeed.”

Yahoo visitors can now see Twitter content on Yahoo sites, as well as quickly share Yahoo content with their Twitter contacts, in an attempt to create a virtuous circle. With this, Yahoo aims to provide users with an easy way to discover relevant and interesting people and publishers to follow on Twitter, personalized to their interests and preferences.

The feature is rolling out in the United States this week.

More and more

Twitter Now Available On Google Glass

twitterMicroblogging network Twitter is now available on Google Glass. Announcing this, the Twitter blog stated,”Today we’re bringing Twitter to Google Glass, making it easy for you to share photos and connect with people.”

With Twitter for Google Glass, users can share photos to Twitter. The Tweet will automatically include the text, “Just shared a photo #throughglass”. Apart from sharing photos, users can also keep up with the people they follow on Twitter through notifications — for mentions, DMs and Tweets from users for whom they’ve turned on notifications. Users have the option to reply to, retweet or favorite these Tweets.

twitter google glass

More and more

Twitter Announces Updates For Mac Users

twitterYesterday Twitter announced a few updates on Twitter for Mac. These updates can be downloaded from Mac App Store.

After this update, Mac users can now easily share photos. They can simply click the camera icon in the lower-left corner of the Tweet compose box, and choose a photo to share. Users can still drag and drop photos from the desktop. With the Retina display support, Tweets will be clearer and sharper, creating a more vivid experience.

Besides English, Twitter for Mac now supports Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Portuguese, Russian, Simplified Chinese, Spanish, Traditional Chinese, and Turkish.

More and more

Twitter Launches #music Service For Music Lovers

twitterPopular microblogging network Twitter has launched Twitter #music, a new service that aims to change the way people find music, based on Twitter. It uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists. It also brings artists’ music-related Twitter activity front and center: go to their profiles to see which music artists they follow and listen to songs by those artists. And, of course, you can tweet songs right from the app.

The songs on Twitter #music currently come from three sources: iTunes, Spotify or Rdio. By default, users will hear previews from iTunes when exploring music in the app. Subscribers to Rdio and Spotify can log in to their accounts to enjoy full tracks that are available in those respective catalogs. The company said that it will continue to explore and add other music service providers.

Users can navigate to #NowPlaying to view and listen to songs that have been tweeted by the artists and people they follow on Twitter.

While scrolling through a chart if users want to learn more about a band, they can can tap their avatar to see their top song, follow them right from the chart, or tap their Twitter username to go to their profile. Users can search for artists using the search icon in the top right corner. They can tap one of the artists they’re interested in and hit the play button to begin listening, or press play on the player to listen to all the artists.

To share music with followers, users can simply tap the spinning disc in the lower left corner. This opens the player, and users can tweet from there using the Tweet icon in the top right corner.

Users can enjoy the twitter #music web version or download it from the App Store. Currently the service is available in the US, Canada, the UK, Ireland, Australia and New Zealand. Over time, the company plans to bring the service to Android as well as to more countries.

More and more

Twitter Introduces Trends in More Than 160 New Locations

twitterOn Thursday Twitter introduced Trends in  more than 160 new locations. The new locations include a number of countries that will be getting Trends for the first time: Belgium, Greece, Kenya, Norway, Poland, Portugal, and Ukraine, plus more than 130 new cities in countries that already have Trends.

Trends are an easy way to find out what people are talking about right now –– around the world, in your country, or in your city. By checking out Trends, you can easily find breaking news and current hot topics that are most relevant to you. To find these new locations, users can click “Change” in the Trends sidebar on, and select the city or country they’re most interested in.

In India Twitter trends has been extended Ahmedabad, Amritsar, Bangalore, Bhopal, Chennai, Delhi, Hyderabad, Indore, Jaipur, Kanpur, Kolkata, Lucknow, Mumbai, Nagpur, Patna, Pune, Rajkot, Ranchi, Srinagar, Surat and Thane.

More and more

Twitter Acquires Music Software Firm We Are Hunted

twitterPopular microblogging site Twitter has acquired music software firm We Are Hunted. San Francisco-based We Are Hunted was launched in 2007 in Australia, and allows its users to follow emerging music trends and artists. Its software continuously updates lists of top music around the world.

The We Are hunted website stated:”There’s no question that Twitter and music go well together. Artists turn to Twitter first to connect with fans, and people share and discover new songs and albums every day. We can’t wait to share what we’ve been working on at Twitter.”

It added:”While we are shutting down, we will continue to create services that will delight you, as part of the Twitter team.”

More and more