APAC’s leading digital media technology platform Komli media, has entered into an exclusive partnership agreement with Twitter for Southeast Asia. This exclusive partnership aims to expand the availability of Twitter’s Promoted Products suite of advertising products to marketers in Singapore, Malaysia, Indonesia, Thailand and the Philippines.
Under the partnership, Komli will manage all Southeast Asia sales. Komli will also help develop the regional market for Twitter and its Promoted Products through a series of education and training programs for agencies and large advertisers. A dedicated Komli Engage sales team specializing in Twitter’s advertising products will now be offering advertising solutions including Promoted Tweets, Promoted Accounts, and Promoted Trends which are currently available to marketers in the United States, United Kingdom, Japan and Latin America only.
Commenting on this partnership Shailesh Rao, Twitter’s vice president of international revenue said,”We are seeing significant interest from marketers who want to use our Promoted Products to build their businesses and connect with consumers, and working with Komli, and its management team, gives Twitter a strong partner with a footprint throughout the region.”
Recent data shows that more than 800 million or 50% of the world’s social network users are in Asia. 54% Singaporeans are regular social users. Matt Sutton, GM Engage said, “We’re witnessing huge user growth on social media platforms in the SEA region. No surprise then that the research suggests the majority of our consumers consult social media before making purchases. Twitter’s entrance is a major opportunity for advertisers in the region to expand their social media marketing options.”