Consumers Engage With Retailers On Facebook – Infosys Report

infosys

infosysAn independent study conducted by Infosys has revealed that consumers engage with retailers on Facebook (38 percent) more than they do on the retailer websites (36 percent). It found that nine in ten consumers say how much they spend is impacted by their social media engagement with a brand. Besides the impact of social media on spend, the data based on interviews with 1,000 consumers and 50 retailers across the United States, also reveals how retailers are struggling to create the kind of consistent and personalized experience online and in stores that drives increased sales.

The report found that while women are twice as likely as men to be influenced by Pinterest; YouTube influences twice as many men as women. Nearly two-thirds of consumers said that consistency plays a role in their tendency to spend with a brand (63 percent). Around 34 percent consumers said that high consistency across a brand’s channels would mean a greater spend, while a lack of consistency results in a reduction in their spending (39 percent).

Around 59 percent of consumers who have experienced personalization believe it has a noticeable influence on their spending. Though 62 percent of retailers reported that they offer personalized offers in store, only 20 percent of consumers report seeing ‘in-store only’ personalized offers.

The report found that only about 39 percent of brands offer product recommendations based on customers’ previous purchases online, versus only 10 percent in-store. A minority (45 percent) have offers both online and in-store. 48 percent of organizations offer personalized offers / promotions based on customers’ previous purchases only online, just 3 percent do so only in-store. A minority (45 percent) have offers both online and in-store.

According to the report, 96 percent of consumers expect retailers to inform them of new products. Only 34 percent of retailers, however, can track consumer trends in real time, reducing their ability to rollout appropriate offers which can drive sales. The report found that lack of technology is the most common factor (38 percent) preventing retailers from creating a more integrated customer experience within their organization.

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70% of worldwide mobile ad revenues dominated by Google and Facebook

Mobile Advertising

Google and Facebook will combine to control close to 70 percent of worldwide mobile ad revenue share in 2013, eMarketer reports.
Stats

The overall mobile ad market is expected to grow 89 percent to $16.65 billion worldwide this year, eMarketer forecasts. Google is on pace to claim 53.17 percent of the market, up from 52.36 percent a year ago, thanks largely to continued growth in mobile search traffic and the expansion of its YouTube monetization efforts. Facebook is expected to surge from 5.35 percent global mobile ad share in 2012 to 15.8 percent this year: Last month, the social network announced that mobile ads now generate 41 percent of its total revenues, up from 30 percent in the first quarter of this year.

Pandora Media follows a distant third at 2.37 percent, declining from 2.71 percent in 2012 and 2.99 percent in 2011. Last week Pandora reported second quarter mobile ad revenues of $90 million, more than half of the streaming music service’s total quarterly revenues.

YP.com will capture 2.27 percent of the global mobile ad market in 2013, slipping from 2.86 a year ago, while Twitter will grow from 1.57 percent in 2012 to 1.85 percent this year. Millennial Media  is next at 0.72 percent, falling from 0.82 percent in 2012. Other firms make up the remaining 23.82 percent of the market.

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IAMAI and Facebook Partner To Launch Internet Safety Education Programs for Students

iamai logoIAMAI and Facebook have partnered to launch Internet Safety Education programs for Students between the age group of 13 – 17. The campaign, which is focused on building community awareness on this developmental issue, will also train Educators, and Child safety NGOs about Internet safety practices.

As a part of the first phase, the program will be rolled out across Delhi, Mumbai and Hyderabad to cover 18000 students across approximately 30 schools and institutions immediately, and conclude with a national conference in Delhi addressing online child safety issues later this year. The program will be extended to other Indian cities through 2014.

Commenting on this, Subho Ray, President, IAMAI, said, “IAMAI has been running the Safe Surfing campaign in India for past 4 years covering 625000 students across India. We are delighted that Facebook has come forward to support this critical initiative and enrich the campaign with their global learning’s. ”

Facebook will develop the content and training materials and translate the same in regional languages. As part of the partnership, Facebook safety specialists will work with IAMAI trainers on safety content and participate in these training programs. Key presentations and events will be live streamed via the page Facebook India

In order to bring the best safety resources, Facebook has created a Safety Advisory Board that advises the company on safety issues. The members of that board are leading Internet safety organisations such as Childnet international, ConnectSafely, The Family Online Safety Institute, The National Network to End Domestic Violence and WiredSafety.

This initiative combines the above aspects with IAMAI’s experience of strong onground program implementation carried on in the school pemises called Safe Surfing. This programme will train children, teachers and parents on how to reap the maximum benefits from internet while not compromising on their safety and security.

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Facebook Now Has One Million Active Advertisers

facebookOn Tuesday popular social network Facebook announced that its now has 1 million active advertisers globally who used the platform in the last 28 days. A vast majority of those advertisers consists of small business owners.

Dan Levy, Facebook director of small business commented,”Most small business owners start off as Facebook users, then migrate to become page owners, and from there migrate to become advertisers.”

Advertising accounts for 85 percent of Facebook’s revenue – which also includes dollars from the world’s largest brands and advertising agencies. But the company is trying to spark its ad growth following a sharp slowdown last year.

Last quarter, Facebook reported first-quarter revenue of $1.46 billion. Advertising revenue rose 43 percent, the fastest growth rate since the end of 2011.

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US National Association of Attorneys General (NAAG) Teams Facebook To Launch Online Safety Campaign

facebookThe US National Association of Attorneys General (NAAG) has teamed up with popular social networking site Facebook to launch a new consumer education programme designed to provide teens and their parents with tools and tips to manage their privacy and visibility both on Facebook and more broadly on the internet.

Announcing this, AAG president and Maryland Attorney General Douglas F. Gansler said,”Teenagers and adults should know there are tools to help protect their online privacy when they go on Facebook and other digital platforms. We hope this campaign will encourage consumers to closely manage their privacy and these tools and tips will help provide a safer online experience. Of course, attorneys general will continue to actively protect consumers’ online privacy as well.”

Commenting on this,Facebook COO Sheryl Sandberg said, “At Facebook, we work hard to make sure people understand how to control their information and stay safe online. We’re always looking for new partners in that endeavor – that’s why we’re thrilled to collaborate with the National Association of Attorneys General. We’re grateful for Maryland Attorney General Doug Gansler’s leadership on this issue, and we look forward to working with him and attorneys general around the country. Together, we hope to ensure that young people make safe, smart, and responsible choices online.”

Under this programme, State-specific public service announcements (PSA) with 19 attorneys general and Facebook Chief Operating Officer Sheryl Sandberg are being distributed. “What you Can Do to Control Your Information” introduces an Internet safety video answering top questions about privacy, bullying prevention and overall Internet safety. The PSA, video and a privacy tip sheet will be shared with consumers on Facebook, and on participating attorneys general Facebook pages and office websites.

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Facebook Introduces 'Chat Heads' Feature In iOS Update

facebookFacebook has introduced a new feature called ‘Chat Heads’ with its update to the Facebook app for iPhone and iPad. With the Chat Head feature, users can keep chatting even when they’re doing other stuff on Facebook, like checking their News Feed. Users can tap chat heads to reply, drag them around, or flick them down to close.

Users can tap the smiley to add stickers to their messages. Users have to just tap the basket to get more stickers in the Sticker Store.

Chat heads is part of a broader integration that Facebook is doing with a new Home app on some phones running Google’s Android operating system.

The company stated:”This update to Facebook for iOS will be available later today in the App Store. Chat heads and stickers on the Facebook app for iPhone will roll out fully over the next few weeks.”

facebook chat heads

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Facebook To Acquire Atlas Advertiser Suite From Microsoft

facebook-atlasOn Thursday, Facebook announced that it has agreed to acquire the Atlas Advertiser Suite from Microsoft. The Atlas Advertiser Suite is a world-class media measurement platform, delivering billions of impressions every day. Through this acquisition, Facebook aims to help advertisers to see a more complete view of the effectiveness of their campaigns.

The Facebook blog stated,”Many marketers that advertise on Facebook today use Atlas, and Atlas has been an approved partner for measurement since June. Today’s agreement brings us closer together in a way that benefits both Facebook and Atlas’ agency and marketer clients. Atlas clients should not see any change to the service they receive today, and we will continue to innovate and invest in the Atlas platform.”

It further added,”We plan to improve Atlas’ capabilities by investing in scaling its back-end measurement systems and enhancing its current suite of advertiser tools on desktop and mobile. We will also work to improve the user interface and functionality with the goal of making Atlas the most effective, intuitive, and powerful ad serving, management and measurement platform in the industry. Ultimately, Atlas’s powerful platform, combined with Nielsen and Datalogix, will help advertisers close the loop and compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.”

The Atlas Team will continue to operate from its current location Seattle.

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Interesting Facts About Facebook Fan Pages In India – SocialBakers

facebookAs per latest data by SocialBakers, the Facebook user base in India is now around 62 million.  According to the data, Tata Docomo has the highest number of local fans, followed by Vodafone Zoozoos and Nokia India. While Amity University has the highest average post engagement rate, Samsung Mobile India has the highest average response rate.

Here are some interesting facts about Facebook fan pages in India :

 

facebook data

 

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Facebook Introduces Graph Search Feature

facebookYesterday Facebook CEO Mark Zuckerburg introduced a new search feature Graph Search. Currently in its beta stage, the graph Search feature will appear as a bigger search bar at the top of each page once it goes live.

Graph Search will allow users to quickly sift through their social connections for information about people, interests, photos and places. For instance if you want to search for people who live in your city with the same interests like a Tv show, Graph search will show you the relevant results. Every time you check into a restaurant or mall, Facebook’s Graph Search could show it to your friends if they too search for the same place.

Unlike web search which gives out the best possible results based on a set of keywords, Graph search looks at phrases that you type and gives you results based on what your friends have shared. For example:”my friends who like surfing” will show your friends who like surfing

facebook-graph-search

With Graph Search, you can look up anything shared with you on Facebook, and others can find stuff you’ve shared with them, including content set to Public. That means different people see different results. Only results that you have shared with friends, friends of friends, or the public, will be found by other people. Photos, updates and links that keep at a custom setting of “Me only” won’t be displayed in Graph Search.

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Facebook Messenger To Support Voice Messaging; Testing VoIP Calls

facebookOn Thursday, popular social network Facebook rolled out two new features for its Messenger app: free VoIP calls and the ability to send short voice messages.  This update is available for both iOS and Android Messenger apps.

Currently the VoIP feature is available only to iPhone users in Canada. Through this new feature, Facebook users will be able to make free internet voice calls, known as VoIP calls, to any Facebook friend. Users can tap the “i” in the top right corner of the app and then tap “Free Call.”By clicking the ‘i’ icon in the top right of a conversation in the most recent update to Messenger, users reveal a ‘free call’ button which allows them to contact any friend also within the test region.

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Users can also record and send short voice messages to their friends. To activate the feature, users have to tap the “+” button to the left of the message body. On doing so, the option to “Record Voice” will appear below, next to Attach a Photo and Camera. Tap that and a red, record button will appear; touch and hold to talk. Release to send, or slide off the button to cancel.

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