On Thursday, popular social media network Facebook reported that it reached the 1 billion active monthly users mark last month, and is up by 45 million users since June. It reached the 1 billion milestone on September 14 at 12:45 pm Pacific time. A fact sheet posted on the website also stated that Facebook now had 600 million mobile users.
Facebook also reported that its revenue increased by 32% to $1.18 billion in the second quarter. Talking about the growth potential from mobile users, CEO Mark Zuckerberg said,”There’s 5 billion people in the world who have phones, so we should be able to serve many more people and grow the user base there.”
The 1 billion user count is up from the end of June, when it had 955 million active monthly users. The company also said it has seen 1.13 trillion “likes,” or endorsements by users, since the company launched the feature in February 2009. Many advertising campaigns that companies conduct on Facebook are designed to garner “likes.”
It said 219 billion photos were uploaded as of September. Excluding deleted photos, about 265 billion photos have been uploaded since 2005. About 17 billion location-tagged posts were made on the website, Facebook said, and 62.6 million songs have been played 22 billion times since September 2011.
According to the company, the median age of a Facebook user was 22 and the top five user countries were Brazil, India, Indonesia, Mexico and the United States. Facebook has rolled out a spate of initiatives to spur more growth, including a new advertising platform and measurement methods to show companies they are getting their money’s worth with Facebook ads. Advertising accounted for roughly 84% of the total revenue in the second quarter.