Exclusive Interview: Abhay Pruthi, Director, BD & Idea Modulation At Lost Beat

lostbeatWe spoke to Abhay Pruthi, Director, Business development & idea modulation at Lost Beat.  Abhay is currently in his penultimate year pursuing B-tech from Netaji Subhas Institute of Technology, Delhi University. His area of expertise include marketing & idea modulation. Abhay has done internship with brands like United Biscuits-Mcvities & Freescale.

WD: Tell us the story of how it started and the challenges you have faced?

Abhay: Well, we happen to be attached very closely to music ourselves. Ashish was a drummer in his school days. I used to be a singer. Akshay was a passionate music lover. I always felt that I could have had a future in this industry if I could get a better platform to showcase my talent. But as they say one should be the change they want to see in the world, we came together and started Lost Beat.

We did have our share of challenges, but then that is when we learned the most. Since ours is a technical product, there is no end to improvisation. It is like finding something better as soon as you think you’ve made it good enough. So, we keep trying to keep pace with that. We were meticulous in making the website as user-friendly as possible, this took almost two years; patience, is what we learned through the process. We are currently working towards expanding our marketing resources.

WD: Who are the Founders and their backgrounds?

Abhay: We are a team of three founders. Ashish Goel, Director, Branding and Marketting; Akshay Pruthi, Director, Operations; and myself, Director, Business Management and Idea Modulation. Ashish is an Investment Banker from Birmingham Business School, Akshay and I are studying technology at Netaji Subash Institute of Technology.

WD:  What technology platform is your site built on? Is it in-house?

Abhay:  The website has been built on the .net platform. While we do have an in-house technical team, parts of it have been outsourced.

WD: What initiatives are you planning in the next 2-3 years?

Abhay: Our next project is the launch of the second phase of the website. Our concept works on a two-tier plan, the online module has the website, and the offline module is where we organise shows for the bands and artists to perform in. As soon as the website picks up pace, we will begin skimming through the profiles online and will organise rock shows for the best bands. This is a very important part of the concept and we look forward to it. Also, we will soon be working towards penetrating the mobile industry. We are going to make Lost Beat mobile compatible and will launch musical applications for iphone and android. We recently launched our online journal, lostbeat.me, we also aim at expanding it.

WD:  Which locations is it available ?

 Abhay: You can access Lost Beat from anywhere around the world, though we are focusing right now on Indian Market.

WD: What is your Marketing/Promotional approach?

 Abhay:  We are well into our marketing campaign currently. We thought if one had to bring in good content to a musical-something, no one could do it better than musicians themselves. So we launched an online journal, lostbeat.me. You can look at it as a kind of educational forum, where people can know more about musicians and the musicians can understand the concept of Lost Beat better. Our strategy is to focus on the in-flux of people who associate with music professionally for the initial few months and then switch to getting attention from general users.

 WD: Did you raise any funding? If you want to raise funds do you want to be contacted by Investors ?

Abhay: We funded the first phase ourselves. As described before, we have a blueprint and plan of action for the next few years. I guess the fact that we are still students says it all. Hail Capitalism! 😉

Did you like this interview ? If you have questions for Abhay, do put it on the comments section. You can connect with Abhay on LinkedIn.

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Saavn announces Saavn Pro, a premium social music service for India’s billion-size market

With new subscription product, Saavn users now have access to offline and ad-free music listening

Saavn Music

Saavn, the global music service offering Indian and English-language content, announced today the details of their much-anticipated Saavn Pro launch. The new subscription product, available in the Apple App Store starting March 1, will bring offline and ad-free music to the Indian market, as well as significant user bases in the US, UK, and other major markets. The majority of Saavn’s catalog of approximately 1.1 million tracks will be available on Saavn Pro.

Saavn Pro is the first premium music product to launch in India, where the majority of Saavn’s audience is listening on mobile. 10,000 people have already signed up in the first 48 hours of early-interest registration via pro.saavn.com

“We’ve always focused on building the best music products in the world. In listening to our loyal users, we’ve found that offline music access is the number one feature people are asking for. We are delighted to launch Saavn Pro and it’s an important milestone for the company and the industry,” Rishi Malhotra, president and co-founder of Saavn, said. “People have been taking their music offline for years, but it’s never been this easy and natural. We’ve built a premium music product that’s really a joy to use.”

To save music for offline listening  (or caching), users simply hit the cloud icon next to any song or playlist.  Following a 30-day free trial, users can subscribe to Saavn Pro for $3.99 per month directly through their Apple ID.

Unlike many subscription services, users can opt-in to Saavn Pro directly on their mobile devices, rather than having to register for the premium service on the web first. The company will be launching the Saavn Pro platform on iOS first, with Android and feature phone premium services to follow.

Additional Saavn Pro Features:

– Offline Listening: Available on up to 5 devices per account.

– Ad-Free Listening: Music streams with no interruptions from advertising. When logged in with your premium account, ads are removed on all platforms, including Saavn.com.

– Sync Over Cellular: You can choose whether to use WiFi or your cellular data connection to cache your music for offline listening.

–  Pro Audio: Access to the highest quality music (320 kbps) will be added to the product in the coming weeks.

Saavn Pro will be available for iPhone starting March 1. Users can register ahead of the release date, as well as watch a video of Saavn Pro in action, at http://pro.saavn.com/.

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Startup Resource : DesignOzone.com, Ready to Use Design Templates for Your Website/Business

DesignOzone is a very interesting startup resource.  It provides ready to use high quality design templates for businesses/start-ups. High quality branding is so important for any organization.

DesignOzone.com provides the following  templates
– Website templates,
– Flash templates,
– eCommerce(osCommerce, Magento, Prestashop,Zen Cart, Cre Loaded) templates,
– Facebook templates,
– CMS templates,
–  WordPress Templates,
– Logo Templates,
– Mobile templates,
– Powerpoint templates

and other web design products are famous for being top quality solution for a quick, easy and affordable website production. The best part about the templates is the simplicity – you purchase the template package, customize it a little bit and upload it to your hosting. And there you have it – your website is up and running within as little as several hours from the moment you’ve been choosing a website template!

We checked out the designs and they looked kool.

Link: www.designozone.com


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Samsung's 2013 Smart TV's To Have Promising Features, TV App Developers will Benefit

Samsung Smart Hub
Samsung has recently released the much awaited SDK 4.0 for the 2013 series of Smart TV Platforms. This means a whole lot of new features and functionalities have been added and the TV app developer community can build TV apps with these new features and functionalities for an amazing user experience. To experience some of the Smart TV Apps on the Samsung TV’s visit the Samsung Smart Hub (Smart TV App store ) US Store , India Store

Lets look at what the SDK 4.0 has to offer. The toolset includes an Eclipse-based application editor, Visual Editor, debugger, and Smart TV Emulators for current and past TV platforms.

The Mac OS X and Linux platforms are now supported by the Samsung Smart TV SDK. In addition to the Eclipse-based App Editor, a new Linux-based Emulator has been released. This Emulator executes in an Ubuntu virtual machine that is run in the Virtual Box virtualization tool.

This release also marks the introduction of the Cloud Emulator. The Emulator is hosted on a remote server that developers can connect to using a “thin client” Emulator on their development machine. Currently, this feature is supported only on the Mac OS X platform.

■ [Editor]

– Open Samsung Smart TV Semantic Service
– Support for Mac OS X and Linux platforms
– Full WYSIWYG code editing (visual editor and code editor are synced)
– 6 new Visual Editor components (arrowbutton, hscrollbar, pageindicator, slidern, togglebutton, tooltip)
– Smooth re-sizing of components
– Web Inspector (debugger) support

■ Features for 2013 Platform on Windows

– Smart Interaction: Gesture events have been added (New HI (including Gesture) Simulator).
– Apps Framework
– 2013 App Engine (HTML5 Video/Audio, WebSocket, WebGL)
– UniPlayer
– SEF (Service Extension Framework)
– Convergence Framework
– OCI (Open Convergence Interface) : MIDI support
– MPEG Dash
– AllShare
– In-App Ads
– Flash 11.1
– Smooth Streaming
– Web Inspector support
– ATT (Automatic Test Tool) : User can record and playback input events for testing.

■ Features for 2013 Platform on Linux (First Release)

– Apps Framework
– App Engine / WebKit
– UniPlayer
– SEF (Service Extension Framework)

■ Features for 2013 Platform on Mac (First Release)

– Apps Framework
– App Engine / WebKit
– UniPlayer
– SEF (Service Extension Framework)
– Cloud Emulator client for Mac OS X

With this release I see a great potential in Video streaming apps for entertainment companies. TV channels / Video on Demand categories can best utilize these features. With motion sensors, the Minority Report style of  experience is very much possible in the apps. Gaming experience will be amazing. Social interactivity will increase. Education is another space which can better utilize this platform. A whole new world of opportunities awaits . I am sure with Samsung and other OEM’s focusing a lot on R & D , we can expect this space to evolve.

The TV Apps space will do well in  countries where broadband speeds are good. To experience the streaming content on the smart Tv’s a high speed internet is required. India is yet to catch up, once 4G/wimax is launched, this space will see some growth. But in countries like US where Technology adoption is faster and better, will see tremendous growth with Europe and Australia markets picking up well.

If you are interested in keeping  track of this space you can follow the following Networking/Professional/Developer Groups @ Linkedin

Smart TV/Connected TV/Social TV App Developers  (700+ Members)

Samsung Smart TV Apps ( 170+ Members)



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WirelessDuniya Official Media Partner at Apps World , North America,San Francisco, February 7th-8th 2013

Apps World North AMericaWirelessDuniya is happy to announce Media Partnership with Apps World , North America at San Francisco from February 7th & 8th 2013.

This event is  expecting over 5000+ developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals for 9 different targeted workshop tracks, speed meeting, 1-1 meetings, parties, tackling a spectrum of issues across the app ecosystem. The event will include 4 free to attend developer workshop tracks and a free exhibition with over 150 exhibitors.

This years focus area will be on:

– HTML 5 Web Apps
– Gaming Apps
– Mobile Marketing
– Payment & NFC Apps
– Enterprise Apps
– TV Apps
– Automotive Apps
– Developer Zone
– Droid World

5 reasons why you need to be at Apps World


There are 5.9 billion mobile subscribers (which is about 87% of the world’s population) and over 300,000 apps have been developed in the last 3 years – the audience is raring to go and there are still plenty of apps waiting to be developed.


According to Mobi thinking there have so far been 10.9 billion application downloads, Localytics found that 1 in 4 apps are never used again once downloaded, how can you make sure you’re app isn’t one of them?


Application-to-person (A2P) messaging is predicted to take over person to person messaging by 2016 according to Juniper research, an industry that will be worth more than £44bn, will this be the answer to lost SMS revenues?


71% of smartphone users that see ads on TV, in magazines or online do a mobile search, one is seven searches is now mobile – how is your mobile strategy going to make sure your customers find you and not your competitors?


IDC reported in February that 1,546 million handsets were sold in 2011 which was 11.1% up on 2010, find out how manufacturers are making sure that number grows again in 2013.




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Surging Tablet Sales To Drive Mobile Gaming Industry In India

mobile-gamingAccording to a recent research report by RNCOS, “Booming Mobile Gaming Market in India”, the Indian Mobile gaming industry is witnessing a tremendous growth and it is expected to become the largest segment of the gaming industry in the coming years. Further, surging tablet sales is adding fuel to the ever growing market of the mobile gaming industry. Its wider screen compared to mobile phones and other advance features makes it more attractive platform for mobile game players. In 2010-11, the tablet market grew phenomenally by experiencing a growth of 750% compared to the previous year. Owing to the above factors, it is anticipated that tablet sales will follow the same growth trend in the coming years as well.

The report shows that introduction of smartphones, 3G services, and massive mobile subscriber’s base are some key factors driving the growth of mobile gaming in India. Launch of technically upgraded games such as 3D games is another factor driving the growth of the industry. According to RNCOS 3D games are expected to lead the growth of the mobile gaming industry in the coming years. Apart from the opportunity areas, other key factors like growing share of gaming applications in MVAS market and low cost of production contributes towards the development of the concerned industry. Under stable conditions, in future also, the mobile gaming industry is projected to grow at a CAGR of around 43% during 2012-2015.

The report is based on research conducted in Tier 1 and Tier 2 cities among a sample size of 1000 respondents. The respondents were of four different age groups – 6-12 years, 13-21 years, 22-35 years and above 35 years.



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E-Commerce Set For A Steady Growth In 2013 – IAMAI

ecommerceAccording to the IAMAI Internet Watch Report, e-Tailing is witnessing steady growth and 2013 promises to be an interesting year for the e-Commerce industry. The report revealed that while 2012 witnessed consolidation and increase in e-Commerce, the current year looks set for exponential growth.

At a panel discussion at the 7th India Digital Summit organized by the Internet & Mobile Association of India titled “e-Commerce 2.0 – Emerging Trend”, many industry experts discussed threadbare the opportunities that lie ahead in 2013. Chaired by Avnish Bajaj, Managing Director – Matrix Partners, the session saw participation from Alok Mittal, Managing Partner – Canaan Partners India, Sachin Bansal, Co-Founder & CEO – Flipkart, Sundeep Malhotra, CEO – Homeshop18, Murlikrishnan B. Country Manager – eBay, Mukesh Bansal, Founder – Myntra.com and Ankur Warikoo, CEO – Groupon India.

Discussing about new users, devices and new business models, Mukesh Bansal reiterated that acceptance for e-commerce has evolved in 2012 and will witness growth in tier 2-3 cities. However, Murlikrishnan B. had a word of caution. According to him, “while the year 2012 was a year of engagement and supply dynamics to evolve, 2013 will be a year of reality check.’

According to Sundeep Malhotra, women are driving the e-commerce category and will continue to do so. The same trend can be seen the monthly tracker ‘Internet Economy Watch’ by IAMAI where a tremendous and steady growth has been seen in e-tailing of fashion accessories, branded apparel and footwear segment, a category dominated by women heavily. As per the latest data, the branded apparel and footwear segment has seen a y-o-y growth of 56% and 71% respectively.

However, according to Alok Mittal the new e-commerce companies have to evolve unique strategies in the competitive world. With the market size still being naïve, the need to integrate all mediums to reach consumers across platforms is required. As Sachin Bansal puts it, “Better online experience is what e-commerce companies should aim at.”

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Smartphone Users Consume More Mobile Data Than Tablet Users

smartphoneA recent report by mobile analytic firm Arieso reveals that smartphone users now consistently consume more mobile data than tablet users. The report shows that despite a surge in the market for tablets, smartphone users have overtaken tablet users in their thirst for mobile data for the first time.

According to the report iPhone 5 users are the “hungriest” data consumers, demanding 50% more than iPhone 4S users and four times as much as iPhone 3G users. The report also showed that Samsung Galaxy S III users generate (upload rather than download – photos, videos etc.) nearly four times the amount of data than iPhone 3G users, beating iPhone 5 users into third place on uplink data usage behind the Samsung Galaxy Note II. And in the rapidly growing tablet market, Samsung Tab 2 10.1 users have asserted their dominance – demanding 20% more data than iPad users.

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Gaana.com Launches Mobile Apps For All Platforms

gaanaMusic streaming service Gaana.com has launched its mobile apps for all platforms including Android, iOS, BlackBerry and J2ME devices. The Gaana.com mobile apps aim to give music lovers access to millions of songs including Bollywood, Hollywood, Tamil, Telegu, and regional music on their mobile phones. These apps will enable music lovers to listen to the music of their choice anytime at any place.

The My Zone feature provides users with the ability to see their history, their favorite songs, playlists, albums and artists across your computer or mobile phone (automatically synced in real-time across all devices).


The social integration feature helps users to see what their friends are listening to. With the radio mode feature, users can turn any song into a radio station automatically.

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56 Per Cent Of India’s Online Shoppers Hail From Tier-II Cities

ecommerceA recent study by Venture Capitalist Accel Partners revealed that 56 per cent of India’s online shoppers hail from tier-II cities and towns. Accel Partners stated that most of the lifestyle marketers are using digital platforms to connect with the Middle India consumption story.

Middle India, defined as cities and towns with a population between one to ten lakh, has driven value growth for the fast moving consumer goods industry in recent past, Nielsen data showed. The rise of smaller towns has the potential to change the dynamics for India’s fledgling e-commerce industry, in a stunning way, Accel figures suggested.

The study revealed that India’s e-commerce market, crossed $800 million with 13 million online shoppers in 2012. The number of unique shoppers excluded the online travel agency (OTA) market, which, if included, takes the count of transacting internet users to little more than 20 million, added the US venture capitalist with shares in leading e-commerce engines like Flipkart, Myntra and Bookmyshow.

According to the study, while women accounted for 21% of the online shoppers, almost doubling their share in the past one year, the overall visitors to e-commerce stores rose 44%. Comscore data showed that the percentage of unique visitors to e-tailing sites grew 362% for apparel , followed by 119% for consumer goods and 98% for home furnishings in the one year period.

India’s Internet penetration stood at 8% with 137 million users, of which roughly 20 million were shoppers including OTA. This reflects China’s online market back in 2005. The neighbouring dragon has 538 million Internet users and 227 million online shoppers now.

“Almost 59% of the Indian online shoppers are below 25 years. Their numbers are set to raise with 22 million Facebook users in India aged between 18 to 22 years expected to join the workforce within five years,” said Prashanth Prakash, partner at Accel Partners, which cut eight ecommerce deals in India until last year.

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