Apple has launched the iTunes Store in India offering consumers the ability to purchase music, buy or rent movies. The store lets users browse and buy songs, albums and films. Until now, the Indian iTunes Store only featured some free books and podcasts. But now, users can buy Bollywood songs, Tamil film songs to even international music from all major labels.
Apple also launched its iTunes Match service in India, which allows users to store music, bought from sources other than iTunes, in iCloud. This service is priced at Rs 1,200 per year. But, there are no TV shows listed, unlike various other international markets.
The iTunes Store debuted as the US-only iTunes Music Store in April 2003. It has since expanded to include movies and TV shows and until today was available in approximately 97 countries. In June, it added 12 Asian countries including Hong Kong, Singapore, Taiwan.
Some of the latest movies from Bollywood that has been featured are El Tha Tiger, Don2 etc.
Single songs are priced between Rs 7 and Rs 15 and albums start from Rs 70. Similarly, most movies are available for rent at Rs 80 in SD (Rs 120 in HD) and buy for Rs 290 in SD (Rs 490 in HD).