Atmosphere, the luxury home textile brand of Himatsingka group, has launched its first e-commerce website, Atmospheredirect.com. This e-shop for luxury furnishings, bed linens and accessories is designed to give the shopper the same pleasure of shopping as in a show room.
Commenting on the launch, Akanksha Himatsingka, Director, Himatsingka Wovens Pvt. Ltd. said,”We are extremely delighted to announce the launch of Atmosphere’s new e-shop, shipping to 35 countries. With Atmosphere’s entire range now available online, we hope to make the home decorating process easier and efficient for our existing customers and reach out to new customers across the globe, taking the Atmosphere brand to every home.”
Atmospheredirect.com users can choose fabrics based on colour, design, composition and end use. They can select bed sheets, bed covers, pillow covers, cushion covers and curtains from a wide variety of colors, textures and designs. According to the company, each product has been professionally photographed to enhance the online shopping experience and promote understanding of the products.
Atmospheredirect.com also aims to help both interior design professionals as well as do-it-yourself designers with an innovative mood boards tool online. This ‘Mix and Match’ feature allows users to visualise combinations more effectively.
Professionals can have their own unique logins, create mood boards for multiple projects and present to clients with one click. For those designers who are familiar with the product range, this website will help them in faster selection and decision-making. For those less familiar with the brand, the website offers the facility of ordering fabric swatches to confirm selection before placing an order.
Atmosphere is present in 14 stores across India, UAE and Singapore. Atmosphere’s parent company, Himatsingka Seide Ltd.was established in 1985. Since then, the company has been India’s largest silk exporter for 25 years and produces textiles for some of the world’s best luxury brands and Atmosphere.