According to a Google spokesman, unlike the previous version of the YouTube iPhone app, the new version will feature online advertising. Online ads generate the bulk of Google’s revenue, the world’s No.1 Web search engine, and YouTube already offers ads on its mobile website and on the version of the app for Android smartphones.
Through the new YouTube App, users will have access to tens of thousands more videos. They’ll be able to watch official music videos like Taylor’s latest hit. Users can swipe their finger from the left edge of the screen to reveal a guide with their subscribed channels on YouTube, giving them instant access to everything from Alli Sports to YOMYOMF.
Users can also get to videos like “Gangnam Style” faster with new search tools that give suggestions while they type, and let them sort through videos or channels. They can also flip through related videos, comments and more info, all while watching a video. They can easily share their favourite videos on YouTube, Google+, Facebook or text message in the app, as well as from Twitter and email.
Web-connected smartphones are increasingly important to YouTube’s business. One billion of YouTube’s daily video views now occur on mobile devices, said Google. Earlier this year YouTube said it was streaming 4 billion videos every day.