In particular, the report focuses on Russia, Brazil, Mexico and Turkey.
According to details that have come to light:
- Excluding the East Asian countries, Russia, Brazil, Mexico and Turkey are the fastest growing markets in terms of revenues generated in the Apple App Store for iPhone with yearly growth rates that range between 54% and 115%.
- The growth in app revenue in Russia, Brazil, Mexico and Turkey since September 2011 ranges between 76% and 91% in the Apple App Store for iPad. For Russia, the growth in revenue in Google Play is 250% – more than twice the growth rate of the US.
- Only 4% of all apps in the Apple App Store for iPhone are available in Russian, however, 70% of the revenue from the 200 top grossing apps is generated by apps that are translated into Russian.
- More than half of the revenue is generated by free apps with in-app purchases in Turkey and Russia. Alternatively, in Mexico and Brazil, paid apps without in-app purchases is the most successful business model. purchases is the most successful business model.
Check out the full report here