Recently, a new lifestyle application ‘Giftwrapp’ was launched in the iTunes store. The ‘Giftwrapp,’ app will be available worldwide exclusively from iTunes, and is compatible with all iOS mobile devices. It is free of charge to users who wish to unwrap a digital gift they have received via the application, while those wishing to send a gift via ‘Giftwrapp’ can do so through a simple in-app purchase.
What is ‘Giftwrapp’ all about? Using ‘Giftwrapp,’ users can fully customise their gift, with almost 20,000 different ways to personalise a gift using the in-built standard gift pack, with many more available to purchase from within the application itself. Aspects of each digital gift that can be personalised include the wrapping paper, ribbon, bow, and gift tag. There is even a function for those sending gifts to add their own personal message for the receiver on the back of the gift tag. Additional digital wrapping packs will be introduced throughout the year, so that those available constantly remain relevant with current trends.
‘Giftwrapp’ also has a timer function to ensure a gift is only unwrapped when the time is right. Whether sending a gift for Christmas, a birthday, or an anniversary, the sender simply sets the date of the occasion, so the receiver cannot open the gift until the pre-determined time. Agonisingly, the gift recipient feels the anticipation build as they watch the timer count down, just like the thrill of seeing presents under the tree that you can’t open until Christmas.
When the time comes to unwrap the digital gift, users interact with their mobile device to reveal what it is one-step at a time, fully replicating the real life experience of reading a personal message, removing the bow, the ribbon, and finally eagerly tearing away the wrapping paper.
‘Giftwrapp’ claims to be the only mobile application in the market that goes so far in replicating a real-life gift experience by digitally recreating the anticipation and excitement associated with receiving a physical gift.