SmartEdge Launches MyShopmate – India's First Mobile Application for Mall Shoppers

myshopmateHyderabad based startup ‘Smart Edge’ has launched MyShopmate, a geo-location based mobile application specially designed for mall shoppers and malls.

MyShopMate is a free mobile app on Android, iPhone & Blackberry platforms. It aims to enable shoppers to explore their favorite malls on their fingertips and check out the latest offers & events running there. They can also find out further details like brands, store locations, food joints etc. in those malls.

Commenting on the launch, Raj Kumar (Founder & CEO of Smart Edge – an alumnus of ISB Hyderabad & IIT Kharagpur) said, “We are delighted to launch our flagship mobile application MyShopMate – a one stop shop for all real time information a mall shopper is looking for. At the same time MyShopMate is redefining the conventions for malls and brands to connect and communicate with their customers. We have launched it on the Android platform and will be releasing iPhone & Blackberry versions soon.”

MyShopMate has already partnered with some premier malls in Hyderabad, NCR, Mumbai and Bangalore. The initial roll out of MyShopMate will cater to shoppers in Hyderabad and in next couple of months it will be rapidly rolled out for the Mumbai, Delhi & Bangalore markets. By end of next year, it will expand to other Tier I & II cities.

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MapmyIndia Launches Lx340 Navigator GPS Navigator & Car Entertainment System

mapmyindia-logoDigital maps and GPS provider MapmyIndia has launched Lx340 Navigator- a new entry level GPS device. The LX340 Navigator is the first device with MapmyIndia’s new Don’t Panic navigation software that offers faster route recalculations and provides visual & audio alerts for lane guidance, speeding and road signs.

The Lx340 comes with a large crisp 10.9cm TFT touchscreen. A user can mark a point on the road by just touching the screen. Users can drag the map to display other interesting points, touch any of them, choose them as a destination or a via point and get automatically directed to the new destination..

The Lx340 device has a battery that supports video playback , a standard headphone jack connectivity, crisp 10.9cm TFT screen. It has in-built 2GB storage with expandable SD card slot up to 8GB (for movies, music, photos). It also comes with a special pedestrian navigation mode that allows you to explore/navigate any area in 4751 cities on foot.
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It also comes powered with the industry’s leading SiRF Atlas V high performance chipset. The Lx340 GPS device connects quickly and stays connected, making sure users are guided all along.

The MapmyIndia Lx340 GPS device has comprehensive and detailed pre-installed maps offering street level turn-by-turn directions in 4,751 cities across India. Users can search over various categories of points of interest and over 7.08 million unique destinations. Maps are loaded on 2GB inbuilt memory leaving the SD card slot free for a users own content.

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Mobile LBS Revenues In Europe Expected To Reach € 825 Million In 2017

lbsAccording to a new research report by Berg Insight, mobile location-based service (LBS) revenues in Europe are expected to grow at from € 325 million in 2012 at a CAGR of 20.5 percent to reach € 825 million in 2017. The North American LBS market is forecasted to grow at a CAGR of 9.2 percent from US$ 835 million in 2012 to reach US$ 1,295 million in 2017.

As per the report, 40 percent of all mobile subscribers in Europe use some kind of location-enhanced application on a regular basis. In North America, the larger installed base of GPS-enabled handsets and smartphones has enabled higher uptake of LBS. Berg Insight estimates that about 50 percent of all mobile subscribers in the region now access LBS at least monthly. Local search, social networking and navigation services are the top application categories in terms of number of active users. Mobile workforce management services that aim to improve operational efficiency for businesses are also gaining traction in new industry segments.

Commenting on the insights, André Malm, Senior Analyst, Berg Insight said,”Smartphones is the most important enabler for LBS adoption in general. The installed base of smartphones in Europe has now reached 45 percent of total handsets and already surpassed 55 percent in North America.” He furthher added that,”Mobile operators still play a more central role in North America than in Europe, marketing branded services to both consumer and enterprise customers”.

However, the operators’ central role in the LBS ecosystem is now being challenged by the smartphone ecosystems that bundle key LBS and give developers access to location data and distribution channels in the form of on-device app stores. Mobile operators are therefore showing renewed interest in offering network-based bulk location data for advertising and analytics, as well as new services such as secure authentication and fraud management.

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Google Maps For iPhone Touches 10 Million Downloads In 2 Days

google mapsWithin 2 days of its launch at the app store, the newly released Google Maps for iPhone has been downloaded more than 10 million times. Soon after its release last week, the Google’s Maps app quickly jumped to the top free app on the App Store.

Confirming this news on a post on Google +, Jeff Huber, Google’s senior vice president of Commerce & Local said,”We’re excited for the positive reception of Google Maps for iPhone around the world. Congratulations to the Maps Team on the recognition for the passion and hard work they poured into it, for this release and over the last 7+ years.”

Google Maps for iPhone includes features like spoken turn-by-turn driving directions, vector-based map tiles, Google’s Street View that lets users take a virtual walk down streets and, public transit directions.

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Google Maps Now Available In Apple App Store

google mapsGoogle has announced the roll-out of Google Maps across the world in the Apple App Store.

Daniel Graf, Director, Google Maps for Mobile, stated: “The Google Maps app shows more map on screen and turns mobile mapping into one intuitive experience. It’s a sharper looking, vector-based map that loads quickly and provides smooth tilting and rotating of 2D and 3D views. The search box at the top is a good place to start—perhaps by entering the name of a new and interesting restaurant. An expandable info sheet at the bottom shows the address, opening hours, ratings and reviews, images, directions and other information.”

The app includes detailed information for more than 80 million businesses and points of interest. Through Street View, users can preview where they want to go and see inside places with Business Photos to decide on a table or see if it’s better at the  The Google Maps App also provides voice-guided, turn-by-turn navigation, live traffic conditions to avoid the jams and information for more than one million public transit stops.

The Google blog  stated:”The world around us is constantly changing and, thanks to feedback from you, we make tens of thousands of daily updates to keep Google Maps accurate and comprehensive. Here’s a helpful hint for the new app: if you see something off, simply shake your phone to send us feedback.”

Google has also released Google Maps SDK for iOS, and a simple URL scheme to help developers use Google Maps when building their apps. The new Google Maps app is available for the iPhone and iPod Touch (4th gen) iOS 5.1 and higher, in more than 40 countries and 29 languages, including Chinese, Dutch, English, French, German, Italian, Japanese and Spanish.

The Google Maps App can be downloaded from the Apple App store.

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Wipro Technologies Launches Smartoffers

Wipro Technologies has announced the launch of Wipro SmartOffers – a location based solution for banks, in partnership with Intuition Intelligence.

Wipro SmartOffers, primarily targeted at retail banks, aims at increasing coupon redemption rates significantly by delivering the right offers to the bank’s customers over the mobile or the internet. The solution leverages Wipro’s mobile based applications IP, data models and partner’s algorithms to deliver highly targeted offers. Wipro has teamed up with Intuition Intelligence who has a patented machine learning algorithm that applies rapid real time learning to target coupons.

Wipro’s SmartOffers is optimally built to leverage the unique features of both online and mobile channels. It is a multi-channel application that is integrated with the bank’s retail mobile and online offerings, and supports IOS and Android based smartphones. This solution will link the bank’s internal and external ecosystem; leading to new revenue streams centering on offer optimization and redemption.

Commenting on the launch, Vijay Sharma, Global Domain Head – Banking and Financial Services, Wipro Technologies, said, “We expect Wipro SmartOffers to enable banks to pre-empt commoditization by building brand loyalty and creating additional revenue streams. We are already testing the concept with several banks across the globe, which gives us a first mover advantage and are very encouraged by the prospects.”

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LBS Revenues To Grow Over $6 Billion By 2017

A recent report by ABI Research has identified location-based retail applications, advertising, and emerging markets as key revenue growth enablers for the LBS market over the next 5 years. According to the report, over the last 12 months there has been a major change in the LBS landscape in BRIC countries. A number of copycat LBS start-ups have emerged in Brazil, China, Russia, and India, with millions of subscribers and significant funding behind them.

Senior analyst, Patrick Connolly said, “There is heavy investment, strong local and international competition, and most importantly, an appetite for these applications. This does raise fears over a tech bubble, but it is clear that there is an appetite for location-based services, particularly around local search, social networking, and deals/offers. Interestingly, location is baked into these applications from the start, removing many of the issues around privacy.”

The report found that advertising is now viewed by the majority of application developers as the main long-term source of revenue. In 2012, advertising remained less than 30% of total application store LBS revenues, but the signs of growth are there and more importantly the business models are there. Applications around local search and discovery, proximity social networking, and retail are ideally suited to high-value location-based advertising. In particular, ABI Research has forecast that location-based retail applications will emerge as the most downloaded LBS category by 2016 as retailers embrace the power of proximity and indoor location advertising and analytics.

Practice director, Dominique Bonte added, “The industry is ready to support a combination of generic and highly localized and targeted advertising that will take LBS revenues well beyond the $6 Billion market by 2017.”

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Komli partners with Yoose for Location Based Advertising

Komli-YooseKomli Mobile, a division of Komli Media today announced a new sales partnership with YOOSE, the global hyper-local mobile ad network. With an initial focus on India and South East Asia, the partnership will augment Komli’s existing mobile advertising services for brands and agencies with new hyper-local and rich media capabilities, powered by the YOOSE network. Location Based advertising space is hotting up in India. Lot  of players have shown interest in this space.

The partnership with YOOSE supports Komli’s vision to continually deliver across the digital display advertising spectrum for its clients and introduces the power of hyper-local in an accessible, measurable and effective way for advertisers. Amit Bhartiya, VP – Komli Mobile says, “As leaders within the digital media advertising space across India and South East Asia, our objective is to add a hyper-local offering into our mix that ensures setting best-practice standards for mobile geo-targeting and engagement, both for our clients and their consumers. We consider the YOOSE partnership to be fundamentally important in achieving this and are confident of the significant value this will bring to advertisers across India and South East Asia.”

The YOOSE hyper-local network will help Komli’s advertisers to tap a network reach of 1.44B monthly ad impressions in Southeast Asia alone. Engaging this market through geo-targeting enables advertisers to make best use of their mobile budgets and drive campaign objectives such as retail footfall for designated stores or online actions for e-commerce. In the case of dynamic banners, mobile consumers who enter a geo-defined radius (this could be around a particular store, venue, street or other designated ‘hotspot’) will be shown the relevant ad for that location within their favourite mobile apps and sites. Clicking on these dynamic ads activates the campaign call to action – click to buy, call, locate, download, play video or go to landing page within a brand app or social media site, the latter making engaging SoLoMo (Social – Location – Mobile) campaigns a rewarding option, especially in light of Komli’s sales partnership with Facebook and Twitter.

YOOSE CEO, Christian Geissendoerfer says, “Our partnership with Komli can now realise the rapid growth of smartphone adoption and potential of scale across India and South East Asia through mobile geo-targeting and give advertisers the means of maximising those advantages with campaigns that drive measurable, commercial results. We look forward to contributing to the success of Komli’s digitally innovative clients as they launch their hyper-local mobile campaigns.”

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General Motors To Integrate Apple's Siri In Chevrolet Spark, Sonic LTZ Models

On Tuesday, General Motors announced at the Los Angeles International Auto Show, that early next year it will integrate Apple’s voice-activated software Siri in Chevrolet Spark (1LT, 2LT) and Sonic LTZ and RS.

“Through the cars’ standard Chevrolet MyLink infotainment system, customers with a compatible iPhone running iOS 6 can direct Siri to perform a number of tasks while they safely keep their eyes on the road and their hands on the wheel. To further minimize distraction, Siri takes hands-free functionality even further with an Eyes Free mode that enables users to interact with their iPhone using nothing more than their voice while keeping the device’s screen from lighting up,” GM said a statement.

This will enable users to simply connect their iPhone with the MyLink radio via Bluetooth, pair with the system, and use the steering wheel voice activation button to begin and end sessions with Siri in Eyes Free mode.

In the Spark and Sonic RS, owners can use Siri in Eyes Free mode to:

  •     Make voice-activated, hands-free calls to Contacts on their iPhone
  •     Play songs in the iTunes library, and even switch music sources automatically from AM/FM/XM radio to iPod mode
  •     Listen to, and compose and send an iMessage or text message to a phone number or anyone in saved Contacts
  •     Access Calendar and add appointments
  •     Minimize distraction even more by keeping the screen of the iPhone from lighting up, even when Siri answers simple questions such as game scores or the  dates of national holidays

While in Eyes Free mode, Siri will not provide answers to complex questions that require displaying a web page.

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year.

 

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Global Revenues For Mobile Location Platforms Will Grow To € 330 Million In 2017 – Berg Insight

A recent research report by Berg Insight revealed that the global market for LBS platforms will see steady growth in the coming years. According to the report annual revenues for mobile location platforms, including GMLC/SMLC and SUPL A-GPS servers as well as middleware deployed by mobile operators, are projected to grow from about € 200 million in 2012 to € 330 million in 2017.

This demand is primarily driven by emergency call and lawful intercept mandates that require network operators to invest in location platforms enabling location of any handset already in use by subscribers. The report found that commercial location-based services (LBS) are not  likely to have a similar impact on the market for mobile operator location platforms. Mainstream commercial LBS primarily rely on alternative location sources including GPS in handsets, Wi-Fi location services and third party Cell-ID databases. Mobile operators are however showing increasing interest in using mass location data for advertising and marketing, as well as new services like analytics.

André Malm, Senior Analyst, Berg Insight said, “Leading location platform and chipset vendors such as Ericsson, TeleCommunication Systems, CSR, Broadcom and Qualcomm are now also escalating their efforts to enable reliable and ubiquitous location indoors. Achieving seamless transition between outdoor and indoor navigation requires handsets with hybrid location technologies.”

Hybrid location technologies fuse signal measurements from multiple global navigation satellite systems (GNSS), cellular and Wi-Fi network signals, together with data from sensors such as accelerometers, gyroscopes, compasses and altimeters.

André Malm added that several other location technology developers are also addressing the fledgling indoor location market. These companies offer various solutions based on wireless infrastructure or software that enable numerous stakeholders including handset vendors, smartphone platform vendors, mobile operators and venue owners to provide services ranging from indoor navigation to marketing and analytics.

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