The first 3 digital apps for ipad, iphone and a karaoke app were launched from 31st October to 11th November in quick succession.
“IndiaONE is the number 1 paid app in the entertainment category and again number 1 in the ‘top grossing ipad apps. .Though sale of the app had started from October 31st, the company did a soft launch with a much targeted promotional campaign, the company said in a statement.
The company release stated that the reason for the number 1 status in the apple charts was because it was designed to be ‘wholesome in content’ specifically for the ipad environment and really has no parallel since it has music, news, radio.karaoke, special star features like unplugged and celeb countdowns.
“Paid apps are a stricter measure of consumer confidence and we are happy we are on the right track. Almost all Indian music apps are free. We decided to be different and we are glad it’s working, This is just a great beginning but we have a long way to go before we meet our internal targets and benchmark” said Vineet Singh Hukmani, MD Radio One Ltd
The app was designed by 2ergo a specialist in this space and it was designed keeping in mind that the app was a complete ‘sound garden’ for global Indians. “We are glad to bring our international standards of app development to India and are very happy to see the IndiaONE app rise to such heights in a short duration of time, said Raj Singh , MD 2ergo.
IndiaONE will soon be available on Blackberry and the company is working to ensure the best content is delivered to all Indian music and sound lovers.