Last week Yamgo TV announced the launch of their Facebook application that allows users to watch over 100 live and linear TV channels on the social network. The company claims that in under a week the number of Facebook users who had installed the app had reached just under 9000 and less than one week later the total number of app installations is growing in excess of 20,000.
Yamgo TV developed the Facebook application in order to expand on their current TV viewing service which incorporates both mobile and desktop websites and smartphone applications for iPhone, Android and Nokia devices.
Ian Mullins the CEO of Yamgo TV said, “The Yamgo Facebook app has grown rapidly and is still continuing to grow at a significant rate. The decision to create a Facebook app was simply the obvious next step for us to take as a TV service. Social TV is the future and viewers want to share and talk about what they’re watching in real time, the Yamgo Facebook app allows users to do this spreading the message virally using Facebook’s Open Graph features.”
The custom actions that can be enabled by Facebook Open Graph mean that users can share content they are looking at or watching in a more personalized and tailored way. Users also have the option to allow automatic updates in the app which means that a notification detailing which channel that person is watching, will appear in the newsfeeds of their Facebook friends.
According to the company, every month over 35 million users tune into Yamgo TV to watch live and linear TV channels as well as a selection of video on demand clips and full length Bollywood movies. The Yamgo network offers viewers premium television brands such as Zee Café, 9XM, Sony SAB, TRACE Sports and FRANCE 24.