Yamgo TV Harnesses Power of Facebook Open Graph To Double Their User Base

yamgoLast week Yamgo TV announced the launch of their Facebook application that allows users to watch over 100 live and linear TV channels on the social network. The company claims that in under a week the number of Facebook users who had installed the app had reached just under 9000 and less than one week later the total number of app installations is growing in excess of 20,000.

Yamgo TV developed the Facebook application in order to expand on their current TV viewing service which incorporates both mobile and desktop websites and smartphone applications for iPhone, Android and Nokia devices.

Ian Mullins the CEO of Yamgo TV said, “The Yamgo Facebook app has grown rapidly and is still continuing to grow at a significant rate. The decision to create a Facebook app was simply the obvious next step for us to take as a TV service. Social TV is the future and viewers want to share and talk about what they’re watching in real time, the Yamgo Facebook app allows users to do this spreading the message virally using Facebook’s Open Graph features.”

The custom actions that can be enabled by Facebook Open Graph mean that users can share content they are looking at or watching in a more personalized and tailored way.  Users also have the option to allow automatic updates in the app which means that a notification detailing which channel that person is watching, will appear in the newsfeeds of their Facebook friends.

According to the company, every month over 35 million users tune into Yamgo TV to watch live and linear TV channels as well as a selection of video on demand clips and full length Bollywood movies. The Yamgo network offers viewers premium television brands such as Zee Café, 9XM, Sony SAB, TRACE Sports and FRANCE 24.

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Facebook To Acquire Atlas Advertiser Suite From Microsoft

facebook-atlasOn Thursday, Facebook announced that it has agreed to acquire the Atlas Advertiser Suite from Microsoft. The Atlas Advertiser Suite is a world-class media measurement platform, delivering billions of impressions every day. Through this acquisition, Facebook aims to help advertisers to see a more complete view of the effectiveness of their campaigns.

The Facebook blog stated,”Many marketers that advertise on Facebook today use Atlas, and Atlas has been an approved partner for measurement since June. Today’s agreement brings us closer together in a way that benefits both Facebook and Atlas’ agency and marketer clients. Atlas clients should not see any change to the service they receive today, and we will continue to innovate and invest in the Atlas platform.”

It further added,”We plan to improve Atlas’ capabilities by investing in scaling its back-end measurement systems and enhancing its current suite of advertiser tools on desktop and mobile. We will also work to improve the user interface and functionality with the goal of making Atlas the most effective, intuitive, and powerful ad serving, management and measurement platform in the industry. Ultimately, Atlas’s powerful platform, combined with Nielsen and Datalogix, will help advertisers close the loop and compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.”

The Atlas Team will continue to operate from its current location Seattle.

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Interesting Facts About Facebook Fan Pages In India – SocialBakers

facebookAs per latest data by SocialBakers, the Facebook user base in India is now around 62 million.  According to the data, Tata Docomo has the highest number of local fans, followed by Vodafone Zoozoos and Nokia India. While Amity University has the highest average post engagement rate, Samsung Mobile India has the highest average response rate.

Here are some interesting facts about Facebook fan pages in India :

 

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Rockstand Launches “My First Book at ROCKSTAND” Contest

rockstandROCKSTAND, an eBook and eMagazine application on Mobile & Tablet platforms has launched the “My First Book at ROCKSTAND” contest to promote those writers who have the skill as a writer but have opted for different streams / profession. This contest is also for the budding writers who are looking for a platform to make a mark for themselves in the critics mind that too with language being no barrier to it.

Through this contest, ROCKSTAND will give an opportunity to such professionals as well as budding writers who can now put themselves on test. ROCKSTAND gives the option to the contestants to either write a short story or a complete book and the winner’s piece / book will then get published and released by ROCKSTAND on its platform.

Commenting on the launch Mr. Praveen Rajpal, Founder & Director, RockASAP Retail Pvt. Ltd said “Electronic media through its reality shows has always brought to the forefront hidden talent amongst its viewers. At ROCKSTAND we realized that there was no platform for writers, hence this idea of not only creating a reality shows for the writers but also ensuring that the winner’s piece is published on ROCKSTAND’s platform. An annual event for professionals, budding writers and the writers, this contest gives an opportunity to anyone and everyone to participate and showcase their talent to the world”.

The Campaign for ‘My First Book at ROCKSTAND’ is running on Facebook. The participants’ needs to send in their entries from the 7 topics mentioned on the Facebook page that too in any language of their choice. All the entries will then be reviewed by a team esteemed jury. The winner will not only get their book published on the ROCKSTAND platform but will also earn attractive prices as well as Android Tablet as a gift.

The campaign is up and running and all the entries will be accepted till 4th February 2013. The entries can be sent across at myfirstbook@rockasap.com and you can also visit this page for further information. Winners’ name will be announced during the book fair and they will receive the certificate from the honorable panel of judges.

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Facebook Introduces Graph Search Feature

facebookYesterday Facebook CEO Mark Zuckerburg introduced a new search feature Graph Search. Currently in its beta stage, the graph Search feature will appear as a bigger search bar at the top of each page once it goes live.

Graph Search will allow users to quickly sift through their social connections for information about people, interests, photos and places. For instance if you want to search for people who live in your city with the same interests like a Tv show, Graph search will show you the relevant results. Every time you check into a restaurant or mall, Facebook’s Graph Search could show it to your friends if they too search for the same place.

Unlike web search which gives out the best possible results based on a set of keywords, Graph search looks at phrases that you type and gives you results based on what your friends have shared. For example:”my friends who like surfing” will show your friends who like surfing

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With Graph Search, you can look up anything shared with you on Facebook, and others can find stuff you’ve shared with them, including content set to Public. That means different people see different results. Only results that you have shared with friends, friends of friends, or the public, will be found by other people. Photos, updates and links that keep at a custom setting of “Me only” won’t be displayed in Graph Search.

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Facebook Messenger To Support Voice Messaging; Testing VoIP Calls

facebookOn Thursday, popular social network Facebook rolled out two new features for its Messenger app: free VoIP calls and the ability to send short voice messages.  This update is available for both iOS and Android Messenger apps.

Currently the VoIP feature is available only to iPhone users in Canada. Through this new feature, Facebook users will be able to make free internet voice calls, known as VoIP calls, to any Facebook friend. Users can tap the “i” in the top right corner of the app and then tap “Free Call.”By clicking the ‘i’ icon in the top right of a conversation in the most recent update to Messenger, users reveal a ‘free call’ button which allows them to contact any friend also within the test region.

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Users can also record and send short voice messages to their friends. To activate the feature, users have to tap the “+” button to the left of the message body. On doing so, the option to “Record Voice” will appear below, next to Attach a Photo and Camera. Tap that and a red, record button will appear; touch and hold to talk. Release to send, or slide off the button to cancel.

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Facebook Launches "Poke App" For iPhone And iPod Touch

facebookOn Friday, Facebook announced the launch of the Poke App for the iPhone and iPod Touch. It is an advanced version of Facebook’s original app, the ‘poke’. This feature has now been reinvented to be called ‘Facebook Poke’ and allows users to send fleeting messages, pokes, photos and 10-second videos to friends.

The messages expire after a set period of time, from 1 to 10 seconds, and cannot be retrieved by either party again. Facebook said,”With the Poke app, you can poke or send a message, photo, or video to Facebook friends to share what you’re up to in a lightweight way.”

A user can choose from a set of icons at the bottom of the screen to send a poke, type a 120-character message, open the camera to snap a picture – (an existing photo cannot be used)- or shoot a 10-second video. After this, the user can decide how long he/she wants the recipient to see the message for.

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Shine.com Partners With MyParichay To Offer Innovative Hiring Solutions

shineHTMedia’s job portal Shine.com has entered into a partnership with social recruitment platform MyParichay.com. Through this partnership, Shine.com aims  to use social media as a hiring tool. Shine.com is run by Firefly e-Ventures Ltd, a subsidiary of HT Media Ltd, publisher of The Hindustan Times and Mint. MyParichay is India’s largest job search and career network on Facebook.

Commenting on this partnership, HT Media Internet Business’s Head (Business ) Amit Garg said,”We really look forward to integrating Shine.com and MyParichay, changing the landscape of social hiring in the near future.”

Through this partnership, recruiters will be able to connect with job seekers, especially in the junior and mid level by reaching out to the personal networks of employees, match skills to seekers in the extended network and also use a referral feature to connect with potential employees.

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GETIT Launches GETIT Film Club App On Facebook

Getit Infoservices has launched India’s first and only Film Community App on Facebook: GETIT Film Club – Hits & Misses. GETIT Film Club app will offer movie buffs with their daily dose of entertainment reviews, movie trailer, upcoming releases, best star, and more. Its unique platform allows users to indulge into gossips, live chat with stars, celebrity secrets, box-office toppers, and more spice from the world of films. Users can provide their reviews and rating to the movies and share with their friends on Facebook. The GETIT Film Club community on Facebook crossed one million fans in just four months of launch.

Commenting on the launch, Sidharth Gupta, CEO, GETIT Infoservices Pvt. Ltd. said, “Bollywood is like followed like a religion in our country.We at GETIT wanted to provide a dedicated platform where users can share their candid views about their favourite film stars and for Bollywood fraternity, The Film community App is an effort to provide such users with all what they want to know about Indian Film Industry.”

GETIT is the leading provider of Mobile Apps in India for local search with over 1.5 million consumers uses its Apps across various devices/platforms including iOS, BlackBerry, Symbian, Java, Android and Windows Phone. In addition it has a 24*7 voice service on 44444444 where consumers can call to Buy/Sell anything.

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Interesting Details On Facebook Fan Pages In India

According to latest data by SocialBakers, the Facebook user base in India is now around 61 million. Here are some interesting facts about Facebook fan pages in India.

 

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