juniper

juniperA recent report by Juniper Research  has revealed that Augmented Reality (AR) technology, used in the enterprise will drive annual app revenues of $2.4 billion in 2019, up from $247 million in 2014, a tenfold increase over the forecast period.

As per the report, Enterprise interest in AR has reached new heights, owing to improvements in software, wearable technology and the promise of significant efficiency gains. However, the individual needs of enterprises dictate that AR app costs will remain high for the foreseeable future.

The report also observed that, despite a high revenue forecast for the sector, the overall uptake of enterprise AR applications will remain relatively low until the end of the decade. At present, the enterprise AR app ecosystem has not fostered any standards with regards to development across devices, giving rise to a level of risk with regards to security and integration.

Besides this, the research found that enterprise head-mounted devices (HMDs) will overtake smartphones and tablets as the preferred AR device in terms of app use beyond 2019.

The report also found that the consumer HMD space will be ignited by at-home entertainment devices, such as Microsoft’s HoloLens.

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Facebook & Google Tools help in tracking earthquake victims

People can now find and track friends and relatives stranded in the areas affected by the tragic earthquake in Nepal using Google’s People Finder tool or the Safety Check tool by Facebook.

Using Google’s People Finder Tool, visitors can either look for someone or share information about someone in the affected areas.  The People Finder tool, which functions as a missing persons database was first introduced in January 2010 after an earthquake hit Haiti. It uses a database of missing persons fueled by crowdsourced information from individuals and organizations to help people check the status of friends or relatives after a disaster.

Facebook’s Safety Check feature, which it rolled out last year in October, asks users in an area affected by disaster or tragedy if they are safe. Contacts can also find friends in the area, and in turn get notified about their status. “If you’re in one of the areas affected by the earthquake, you’ll get a notification asking if you’re safe, and whether you want to check on any of your friends,” Facebook co-founder and CEO Mark Zuckerberg wrote in a post.

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GetMeCab Launches “Lowest Price Guarantee” Campaign

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getmecabGetMeCab, a leading cab operator in outstation cab travel, has launched a “Lowest Price Guarantee” campaign for the upcoming holiday season. The offer comes in the form of a guarantee to customers, that they are paying the lowest price available for booking any outstation cab. If any customer successfully finds a lower price elsewhere, GetMeCab not only offers their ride at the lower price but also pays to the customer the difference amount, doubling the benefit. With this offer, GetMeCab wants to ensure that its customers get access to best prices in no time.

Speaking at the launch, Mr. Sanjeev Duggal, promoter of GetMeCab, said, “The market has long been unorganized when it comes to booking taxis and tour packages in India. The nature of this business is such that the service providers have historically been very opaque and opportunist about the pricing. Lowest Price Guarantee is not just an offering but our first step towards bringing a paradigm shift to pricing trends in cab service industry.”

Currently active in 11 cities, GetMeCab intends to introduce the Lowest Price Guarantee movement across all its major markets.

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OTT TV Market to generate $32bn in Subscription Revenues by 2019 – Juniper Research

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juniperAccording to a recent report by Juniper Research, subscriptions from ‘over-the-top’ (OTT) TV providers such as Netflix and Amazon Prime will generate $31.6 billion by 2019, up from just under $8 billion in 2014.

The report shows that continued growth in the established markets of West Europe and North America, along with the emergence of key OTT players in the Far East and Asia Pacific, will bring a surge in the uptake of OTT subscriptions over the next four years.

The report showed that OTT services are seeing a rapid uptake by consumers who want to view content, when and where it suits them. The report argued that traditional broadcasters are facing increased competition as more services go over-the-top of pay TV incumbents, allowing distributors such as Sling TV to provide customers with a cheaper, tailored alternative to cable TV, driving the trend for ‘cord-cutting’.

Though Netflix and YouTube have launched 4K (ultra-high definition) services, the adoption of 4K content has been slow thus far. Juniper is predicting this to change over the next 2 years. Netflix added its 4K offering to its highest priced subscription package last year, showing belief that consumers are willing to pay for higher quality content, while OTT providers are gaining recognition as being the first to supply viewers with content in this new format. Meanwhile, 4K TVs will continue to become more affordable, accelerating hardware take-up.

The report also predicted that over 84% of OTT subscriptions will be made via connected TVs by 2019. Also, IPTV revenues are set to more than double between 2014 and 2019, rewarding Network Operator’s investment in Triple and Quad-Play Services.

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Zomato and Uber artner to provide enhanced experience to diners

Zomato-Uber

Zomato-UberPlanning to dine out but no ride? Don’t worry !! Now thanks to a partnership between Zomato and Uber,  book an Uber right through your Zomato App in 27 cities across 13 countries – namely – India, Australia, Canada, the United Kingdom, South Africa, Indonesia, New Zealand, The Philippines, Portugal, Qatar, Turkey, UAE, and the United States.

Zomato, the global restaurant search and discovery app, and Uber, the smartphone app that connects riders with drivers for on-demand transportation, have announced a partnership that will help both products bring more to their users across the globe.

Zomato will bring the seamless Uber experience to the Zomato app, enabling users to book cabs to the restaurant they are planning to eat at. Users will see the option to Uber right next to the address of the restaurant. In addition to seeing the estimated fare and how long it will take for the Uber to arrive, one will also be able to choose the Uber service that best suits one’s need.The feature has already been made available to Zomato users in London and South Africa, and will now be rolled out to users in these other key markets.

Speaking at the launch, Pankaj Chaddah, Co-Founder and COO of Zomato, said, “We’re constantly looking for ways to make every meal, for everyone, a great experience. This partnership makes eating out more convenient with the Zomato app connecting to Uber services seamlessly.”

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World’s First Virtual App Store Platform in Hybrid Cloud : Mylifezy.com

delux elite logo

delux elite logoMumbai based hybrid public cloud app solutions provider Deluxe Elite Infosolutions Pvt Ltd has launched the Mylifezy.com social app. This app lays the platform for businesses and professionals to communicate and interact through different apps.

At present, the app store is in the beta stage with fewer applications and clients for diverse domains. It also focuses mainly in three sub categories, which are communication, m-commerce and realty sector, with the hope of expanding its scope in the near future. M-Store App, Subscription App, Testimonial App, Yellow Pages, Profile App and Venue App are the applications available in the freemium model at present.

Mylifezy.com aims to provide several massive benefits for its users. Linking professionals and businesses through apps, connecting available apps with third party apps, ability to connect through any device, platform or technology, high-end social interactivity are some of the principal advantages of this platform out of many.

Speaking at the launch, Mr Viraat Kothare, director of Deluxe Elite infosolutions Pvt ltd, said:”This high-end virtual app store has its own space in many social networks such as Facebook, twitter, Pinterest and Google+ to educate the public on its advantages and potential. When considering the growth potential of the site, it is obvious that it could grow in both quantity and quality. The dynamic Mylifezy.com team expects to invent many user-friendly and advance upgrades to their top-notch app store.”

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Surpluss.in bags “Specialty e-Retailer of the Year Award 2015”

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Ecommerce brand Surpluss.in has bagged the “Specialty e-Retailer of the Year Award 2015” during a ceremony held in Hotel Hyatt Regency Gurgaon on the first day of the Indian e-Retail Congress and Awards 2015.
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Surpluss.in is India’s number one store for Unboxed, Refurbished, Surplus and New Product Deals. Surpluss.in has received this award for – niche proposition, great deals, fast growth, high loyalty among users and excellent user experience.

The award was received by Mr Amit Gupta,   Promoter and Director Surpluss.in. He said, “This win is very prestigious for us and it inspires us to continue our unrelenting journey in the space of specialty e-retail and innovation.”

Comparatively a younger player in burgeoning ecommerce industry, Surpluss.in, retails handpicked genuine products adhering to brand’s international standards and quality parameters. The product range covers   Mobile Phones, Tablets, Laptops, LED TV as also high street fashion labels.

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Steal away laptops at awesome prices

Laptop

No wonder laptops have become an indispensable part of our lives. Long gone are those days when getting a laptop from the market made you get up and check each and every retail store in your vicinity to get the best model. Today there are hundreds of online shopping sites literally that offer a wide range of laptops and that too at the most competitive prices. If you are looking to buy a laptop, amongst all the other models, the following ones are considered to be better than the rest.

HP 15-g049AU Notebook

When it comes to laptops it would be hard to ignore, HP one of the leading technology Giants. In the recent times HP has gained immense popularity in the Indian market and it has earned the reputation of providing the most advanced devices at affordable price. The latest HP 15-g049AU Notebook is one such marvelous device that comes with tons of exciting features.

Loaded with the latest Windows 8.1 this laptop also features APU Quad Core A8, along with 4 GB DDR3 RAM. This means you can now easily run multiple applications on your device with complete ease, thereby increasing your work productivity and versatility. The 15.6 inch LED Backlit widescreen along with 16:9 aspect ratios lets you enjoy exceptional visual quality.

In terms of design HP has always kept the design quite sleek for all its models that makes it look attractive. The compact size allows you to carry it easily anywhere you go. The added Kensington Lock Slot ensures more security, thereby making sure that your laptop is not stolen. Knowing the expectations of the laptop prices in India, HP has released this device at only 24,190 INR.

Apple MGX92HN/A MacBook Pro Notebook

For the stylish and the elite users, the most popular and preferred name is Apple.  The Apple MGX92HN/A MacBook Pro Notebook comes with an unmatched 2560 x 1600 pixels  LED Backlit Retina display and with IPS technology that gives maximum comfort to the eyes. As far as the performance is concerned, this laptop delivers pack in a punch, thanks to its 2.8 GHz Intel Core i5 processor, an 8 GB DDR3 RAM, a Turbo Boost option that can be up to 3.3 GHz,Intel Iris Graphics  for ensuring fluid and smooth graphics while gaming or watching videos, FaceTime HD web camera and lots of the other features that can make the list quite a big one. Coming at 119,159 INR, this astounding piece is really something to cherish for.

Lenovo Flex 2-14D Notebook

As the brand commercial says, Lenovo laptops are “for those who do.” The Lenovo Flex 2-14D Notebook is an elegantly stylish piece that is also flexible enough, literally. The easy 300 degrees flip lets you use this device as per your wish. You can use it on its classic mode for ensuring maximum productivity along with being able to use it on stand mode, with the help of the respective touch applications. The 14 inches screen along with HD LED, also provides a 1366×768 pixels resolution. The AccuType Keyboard lets you use this laptop for longer hours with complete comfort. Running on APU Quad Core A6 along with a 4 GB DDR3 RAM, this device can be an easy steal especially with a price at 32,490 INR,

Of course along with these, you can also get other trending laptops under companies like Dell, Asus, Compaq and Toshiba. Getting the right one as per your convenience back at home is seriously now easy.

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The Best Ways to Get Innovative Ideas for Your Next Mobile App

Mobile App

There has been an enormous increase in the numbers of paid downloads and free app downloads over the years. Especially the free app download is going to experience unprecedented enormity in the years to come and is expected to reach the figure of 211.31 billion downloads by 2016. The size of the market will be almost 77 billion dollars by 2017.

As the market clearly poses it to be a lucrative one, every day developers are coming up with excellent apps which are going strong as far as revenue generation is concerned.

With the booming prosperity, marketing gurus are popping up everywhere with their unique ideas to sell an app successfully. But all of these starts with a simple idea, and there is a serious dearth of resources, at least on the visible surface, as far as capturing the next big thing is concerned.

Those hopeful entrepreneurs, funders and promoters who are scouting the market incessantly to know and find out the ways of success will definitely get this blog useful

Is it the Idea or the Execution

Do not worry if you have not been able to come up with radically new, groundbreaking ideas. When Google started its operation, Yahoo and MSN were already there in the scene. But Google did things differently, understood the consumer preferences well and focussed upon the ease of operations. What came out was phenomenal. Almost everyone nowadays considers Google to be the pioneer in the domain of search engines and not its predecessors. The way a small start up like drop box far exceeded Microsoft, or the way Uber changed the thinking around app based transportation network are great examples of excellence in execution rather than in innovation.

The Idea store

Is there anything such as the ultimate idea store where you go click and get an idea from. Well, not exactly, but there are millions of places to get the sketchy and notional concepts from. Following are such a few.

Reddit

Reddit has got such a strong algorithm that nothing passes it by. Although you will get mostly half baked concepts here some of it would really have the potential of making it big. Along with the ideas you will get ready suggestions and comment that will help to have a holistic consideration of every pros & cons before you start working. The threads that can really become useful are as follows:

  • The Mobile Subreddit
  • The Ideas Subreddit
  • The Mobile app ideas Subreddit and etc.

The good thing about Reddit is much like Facebook, it also allows the publisher to test an idea and validate his presumptions through the upward or downward voting mechanism.

Facebook

Undoubtedly Facebook is omnipresent. Now more than getting a definitive idea about an app Facebook helps to understand your Target Group and derive their interests and demands that eventually become drivers motivating you to make an overall plan.

This is how you need to operate Facebook for this specific purpose

  • Once you log in , click the rightmost drop down
  • Select the fourth form the top and click on Manage Ads
  • You will be redirected to Ad Manager section
  • You will choose Campaigns
  • Clicking that will redirect you to Audience explorer

Audience Explorer – Here you can select the particular geography where you wish to run your analysis and for further classification you can select the demographics as per your wish.

Now finally clicking on the likes tab will take you to your final destination where you will get an exact idea about the consumer preferences of your target segment.

For each category you will get an exact idea of what your target group wants.

For example, if you want to develop an app around sports you will get to know what the favourite games among your target segment are or who are the players celebrated the maximum.

Once enough insights are generated you can start stitching up the elements and make a wholesome plan. The best thing about Facebook is that you can even test your idea at a very basic & non functional level and get an idea of how the app is supposed to work.

Quora

Quora, though is based on a simple reddit like mechanism to follow a particular thread, the way it differentiates itself from others is the presence of resources. The celebrated Hollywood actor as well as serial app investor Ashton Kutcher, venture capital tycoon Marc Andreessen, founder of Wikipedia Mr. Jimmy Wales are some of the names whom Quora plays host to. You will get long and well thought out answers from specialists of different areas alongside information on probable revenue channels

Crowd funding platforms

Crowd funding platforms though are primarily meant for raising funds through web channels, people with excellent ideas for apps often go unnoticedfor they fail to generate required funds. Therefore keep on hunting through ideas successful and unsuccessful, old and new, live or dead. Follow sites that experience greater number of campaigns like Kickstarter or Indiegogo.

In a nutshell, if the development of an app is compared with film making, getting your idea tested is comparable to the entire pre production where you engage into activities like developing storyline, seeing your location, choosing your actors and much more. Therefore quintessentially development of ideas is the phase where you win or lose more than 50 or 60 percent of the battle.

Author Bio

Keval Padia is a Founder & CEO of Nimblechapps, a fast-growing website development and iPhone app development company. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.

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Best DSLR Cameras for Beginners

dslr

When it comes to producing high quality images, nothing beats the power of a quality digital single-lens reflex or DSLR camera. Unlike smartphones and tablets, these snappers have more advanced features that can help you capture a wide variety of images. In addition, it also gives you more freedom to manually tweak the settings so you can adapt to different situations. With these devices, you have better control and precision in comes to taking images.

There are a lot of cameras that are being sold on the market. If you are buying your very first one, you might find yourself to be overwhelmed with the choices. For budding shutterbugs, it is highly advisable that you first purchase a low-end or mid-range camera. Although they are not as extremely powerful as the ones that professional photographers use, they still have a lot of handy features that allow you to take high quality images. Check out this handy camera guide below to learn more about the top DSLR cameras that are well-suited for the neophyte shutterbugs.

1. Nikon D5300

With a price tag of $800, this is considered as one of the most expensive DSLRs for beginners. However, it’s worth the purchase because it is fully loaded with a lot of cool features. The Nikon D5300 has a built-in GPS device for adding locations to your images. This is also the first snapper from Nikon that can be connected to a Wi-Fi. This will make it easier for you to transfer photos to your mobile devices. It comes with an HDR mode, 24-megapixel format sensor, and 3.2-inch display.

2. Pentax K-50

This model features a 16.3 megapixel lens with APS-C sensor. It is also powered with Pentax’ specially designed Prime M processor. It can quickly shoot images at 6 frames per second. Its ISO sensitivity, meanwhile, is powerful enough to capture quality pictures under low-light situations. The Pentax K-50 can also record 1080p HD videos at 30 frames per second.

3. Canon EOS Rebel SL1

This product is one of Canon’s slimmest and lightest cameras. However, do not be fooled by its petite design. Hidden under its robust shell are powerful specs that can more than satisfy your photography needs. It uses an 18-megapixel lens with CMOS sensor. It also has an impressive DIGIC 5 image process that produces crisp and clear photos. The ISO sensitivity can range from 100 to 12,800. This feature is useful for capturing high quality images without using your flash. The shutter speed, meanwhile, is clocked at 1/4000 per second.

If you know other DSLR cameras for inexperienced shutterbugs, feel free to post them now in the comments section!

 

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