Leading Mobile Ad Network Vserv.mobi has announced its partnership with Marmalade, the cross-platform development tool. This partnership will allow Marmalade’s developers to enable app monetization using the Vserv AppWrapper in One Click, and also gain from the enhanced monetization capabilities of the Vserv AudiencePro platform.
Till now developers had to build native apps multiple times from scratch to cater to different mobile platforms. Marmalade’s cross-platform SDK solves this issue by allowing developers to deploy a single codebase to run natively on a wide range of platforms, including iOS, Android, BlackBerry, Windows Phone 8, Windows and Mac desktop & selected Smart TVs. By partnering with Vserv, Marmalade developers can not only run their apps across all platforms but also monetize them using the AppWrapper app monetization platform.
Commenting on the partnership, Binay Tiwari, Head – Global Marketing, Vserv.mobi said, “This partnership comes at a very exciting time, as the Vserv AppWrapper has become even more powerful with the AudiencePro enhanced monetization capabilities built right into it. Vserv and Marmalade are strategically aligned when it comes to addressing the problems of the developer community by making App development & monetization simpler. We are committed to enabling powerful app monetization for developers across all platforms and are confident that this partnership will help push forward the global developer ecosystem.”