A recent survey conducted by International Data Corporation (IDC) has revealed that the explosion of smartphone and tablet adoption will impact printing, scanning, document management, and print volumes in surprising ways over the next five years. The survey of 800 unique respondents found that smartphone and tablet users are more likely than non-users to print 16 of 20 business applications from their PCs.
According to the survey, the share of users printing from their smartphones and tablets will increase dramatically if users have their way, and the need to enable print and educate users how to print is clear. It found that the percentage of users who printed from their mobile devices increased dramatically in 2012, and the percentage of those who do not print, and do not want to print, will decline from almost 50% in 2012 to just 25% in 2015. However, a large percentage of smartphone and tablet users do not know how to print from their devices, and a large share say their company has not yet enabled mobile printing.
The survey found that while smartphones and tablets are most typically used for viewing materials on the screen, user attitudes indicate that printing from these devices will become more popular throughout the forecast period. Factors such as expanding travel demands, access to color printing, and corporate requirements to print certain documents are driving printing from tablets and smartphones both in the office and on the road.
As per the survey, smartphone and tablet users will continue to more positively impact print volume in the 5-year outlook when compared to non-users. “While total U.S. mobile pages are expected to grow at a compound annual rate of 12% during the 2012-16 forecast period, non-mobile pages will decline 5%,” said Angèle Boyd, Group VP and General Manager, Imaging/Output Document Solutions at IDC. Laser MFPs and inkjets are forecast to benefit the most from mobile printing.
Other key findings from the IDC survey are:
- A higher percentage of tablet users than smartphone users can’t print but want to
- Smartphone and tablet users at large and medium companies print more applications more frequently than their small company counterparts
- Business-use smartphone/tablet users are more likely than their personal-use counterparts to print, and to have an interest in printing
- Most consumer applications are cited as having flat print volume, but photo and coupon printing are increasing, while newspapers/magazines, explanation of benefits, event tickets, games, airline boarding passes, and flight itineraries are decreasing
- Three mobile print services dominate at small companies whereas at large companies, a greater variety of mobile print services are cited more often
- A smartphone or tablet camera for document capture, and cloud file services (e.g., Dropbox) are used by more smartphone and tablet users than mobile scanners, and mobile printing services
- Smartphone and tablet users are more likely than non-users to scan most applications examined