Digital marketing technnology company Vizury Interactive has raised $9 million in its series-B funding from Nokia Growth Partners (NGP) with participation from existing investors Ojas Ventures and Inventus Capital Partners. According to a company statement, the existing angel investors who led the seed round of funding will also continue to remain invested.
The company said it will use the funding to strengthen its presence across Asia, Australia and South America, and step up R&D efforts.
Chetan Kulkarni, co-founder and CEO of Vizury said, “The capital infusion will allow us to accelerate our investments in R&D, bring new products to market and establish ourselves as clear leaders in the space. Having NGP, Inventus and Ojas in our corner will be invaluable as we make the next big leap.”
Vizury’s premium solution Visitor Relationship Management (VRM) enables eCommerce and online travel companies to harness the value of their digital data in a structured, multi-phase manner. VRM helps analyse massive volumes of digital data to draw meaningful insights and use it to deliver highly pertinent ads on the fly.
Vizury is a digital marketing technology pioneer enabling e-commerce and online travel companies maximize the value of their digital data with a combination of cutting-edge technology and impeccable service. Established in 2008, Vizury is privately held and backed by leading VC firms from India, Singapore and the Silicon Valley. Headquartered in Bangalore, Vizury has operations in India, China, Australia and South East Asia. Vizury’s customers include Industry leaders like Makemytrip, Cleartrip, Jet Airways, Jabong, Virgin Airlines, Ctrip, Webjet, Snapdeal and Zuji.